A look at everything you need to know about Search Engine Optimization (SEO). A presentation given by Naoise Osborne at Journée Infopresse in Montreal on Oct. 15th 2009.
This document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of tracking key metrics like keyword rankings, site traffic, and conversions. Content and site structure are emphasized as the first "leg" of SEO, including on-page keyword optimization and internal linking. Freshness through new content and inbound links are also covered as important factors for rankings. Tools for tracking and analytics are referenced throughout.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
This document contains slides from a presentation on search engine optimization (SEO). The slides cover several topics related to SEO, including how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. The presentation was created by SEOMoz and is intended to educate people who are new to teaching SEO. It provides an overview of important SEO concepts and recommendations for best practices.
This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
This document discusses international search marketing and incorporating social media marketing. It covers topics like search engine optimization (SEO) both locally and internationally, pay per click advertising, links and localization, and social media marketing platforms. It provides guidance on SEO strategies and processes like auditing performance, selecting keywords, optimizing content and metadata, building backlinks, and monitoring results. It also discusses considerations for international SEO like different dominant search engines in other countries and dealing with translations.
The document discusses how small organizations with limited budgets can utilize free or low-cost tools to manage their websites and technology needs more efficiently. It provides an overview of some basic search engine optimization and marketing strategies.
The document discusses various online marketing strategies including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It provides tips on optimizing content, keywords, links, and metadata to improve search engine rankings. Additionally, it covers best practices for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive traffic. Specific strategies mentioned include blogging, link building, video marketing, and advertising on social networks.
This document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising, social media marketing, and inbound marketing. It provides tips for SEO such as selecting keywords, creating optimized content and internal links, using proper keyword density, and optimizing metadata like title tags and descriptions. Backlinks and monitoring performance are also emphasized.
This document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of tracking key metrics like keyword rankings, site traffic, and conversions. Content and site structure are emphasized as the first "leg" of SEO, including on-page keyword optimization and internal linking. Freshness through new content and inbound links are also covered as important factors for rankings. Tools for tracking and analytics are referenced throughout.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
This document contains slides from a presentation on search engine optimization (SEO). The slides cover several topics related to SEO, including how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. The presentation was created by SEOMoz and is intended to educate people who are new to teaching SEO. It provides an overview of important SEO concepts and recommendations for best practices.
This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
This document discusses international search marketing and incorporating social media marketing. It covers topics like search engine optimization (SEO) both locally and internationally, pay per click advertising, links and localization, and social media marketing platforms. It provides guidance on SEO strategies and processes like auditing performance, selecting keywords, optimizing content and metadata, building backlinks, and monitoring results. It also discusses considerations for international SEO like different dominant search engines in other countries and dealing with translations.
The document discusses how small organizations with limited budgets can utilize free or low-cost tools to manage their websites and technology needs more efficiently. It provides an overview of some basic search engine optimization and marketing strategies.
The document discusses various online marketing strategies including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It provides tips on optimizing content, keywords, links, and metadata to improve search engine rankings. Additionally, it covers best practices for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive traffic. Specific strategies mentioned include blogging, link building, video marketing, and advertising on social networks.
This document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising, social media marketing, and inbound marketing. It provides tips for SEO such as selecting keywords, creating optimized content and internal links, using proper keyword density, and optimizing metadata like title tags and descriptions. Backlinks and monitoring performance are also emphasized.
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationVikesh Sanwalodia
I have made a sample Website Pre Seo analysis report.
Basically foucs on key points-
Present website health
SEO errors
What the plus point etc..
For more details please visit our website: http://www.orangemantra.com
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
GPhrase provides a monthly SEO report for Circle Studio Inc. detailing their work on the client's website over the past month. This included keyword research, on-page optimization like title tags and meta descriptions, off-page work like backlinks, listing the site on directories, and engaging on social media. The report provides statistics on the site's search engine visibility and rankings before and after GPhrase's optimization work for the month. It concludes with recommendations for continued SEO efforts going forward.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work, and how to succeed in SEO. Key points include that SEO is the process of affecting website visibility in organic search results; search users highly prefer organic listings; and the top factors for higher search rankings are having properly coded pages, creating engaging content, and building quality links through community engagement and promotion.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
This document provides an overview of international search marketing and social media marketing strategies. It discusses search engine optimization (SEO) techniques like optimizing on-page content and metadata for key phrases, as well as off-page link building. It also covers using social media platforms like Facebook, Twitter, YouTube and blogs to help improve search rankings. Paid search marketing strategies like pay-per-click advertising on search engines globally are also addressed.
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
This document provides a technical analysis of the website www.detectiveservices.com. It analyzes various on-page and off-page SEO factors like keywords, backlinks, page speed, mobile friendliness, and more. The analysis finds some issues like duplicate content, broken links, lack of social profiles that need to be addressed. It also compares the site's rankings against top competitors. The analysis concludes by offering AuroIN's help in improving natural search engine rankings through keyword research, website optimizations, and an inbound link building campaign.
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
The document discusses various strategies for international search engine optimization and marketing. It covers selecting target countries and languages, optimizing content and metadata for specific international keywords, using appropriate top-level domains and hosting, and registering with tools like Google Webmaster Central to help search engines understand the intended geographic focus of a website. It also mentions using paid search/pay-per-click advertising to selectively target ads and queries to specific countries.
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
data will become a valuable asset across the organization.
1. Web analytics data has value for many teams if shared properly. Share analytics data across teams to maximize its value for the
2. Data can help product managers, designers, executives, and organization. Focus each team on the relevant metrics to improve
developers improve their work. their work. When people can access useful insights, analytics
3. To maximize value, focus each team on relevant metrics and help data becomes a valuable asset.
them access insights for their roles. Sharing data in this way makes
it a valuable asset.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
The document contains descriptions and photographs of the interior and exterior of a house taken on August 21, 2010 by the photographer David Grandorge, including shots of the ground floor hallway, bedroom, bathroom, stairway, views from different rooms, the front dormer, kitchen, upstairs stairwell, and a bedroom over the garage with views of marshes.
The document provides an overview of Business Connectivity Services (BCS) in SharePoint 2010, including its architecture and possibilities and limitations of no-code BCS solutions. It discusses how to connect to external data sources using BCS and create external lists. However, no-code solutions have limitations like lack of folder support, attachments, and customization. These limitations can be overcome through coded solutions like .NET assembly connectors and custom web parts. The document also addresses questions around BCS configurations, functionality and alternatives.
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationVikesh Sanwalodia
I have made a sample Website Pre Seo analysis report.
Basically foucs on key points-
Present website health
SEO errors
What the plus point etc..
For more details please visit our website: http://www.orangemantra.com
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
GPhrase provides a monthly SEO report for Circle Studio Inc. detailing their work on the client's website over the past month. This included keyword research, on-page optimization like title tags and meta descriptions, off-page work like backlinks, listing the site on directories, and engaging on social media. The report provides statistics on the site's search engine visibility and rankings before and after GPhrase's optimization work for the month. It concludes with recommendations for continued SEO efforts going forward.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work, and how to succeed in SEO. Key points include that SEO is the process of affecting website visibility in organic search results; search users highly prefer organic listings; and the top factors for higher search rankings are having properly coded pages, creating engaging content, and building quality links through community engagement and promotion.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
This document provides an overview of international search marketing and social media marketing strategies. It discusses search engine optimization (SEO) techniques like optimizing on-page content and metadata for key phrases, as well as off-page link building. It also covers using social media platforms like Facebook, Twitter, YouTube and blogs to help improve search rankings. Paid search marketing strategies like pay-per-click advertising on search engines globally are also addressed.
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
This document provides a technical analysis of the website www.detectiveservices.com. It analyzes various on-page and off-page SEO factors like keywords, backlinks, page speed, mobile friendliness, and more. The analysis finds some issues like duplicate content, broken links, lack of social profiles that need to be addressed. It also compares the site's rankings against top competitors. The analysis concludes by offering AuroIN's help in improving natural search engine rankings through keyword research, website optimizations, and an inbound link building campaign.
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
The document discusses various strategies for international search engine optimization and marketing. It covers selecting target countries and languages, optimizing content and metadata for specific international keywords, using appropriate top-level domains and hosting, and registering with tools like Google Webmaster Central to help search engines understand the intended geographic focus of a website. It also mentions using paid search/pay-per-click advertising to selectively target ads and queries to specific countries.
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
data will become a valuable asset across the organization.
1. Web analytics data has value for many teams if shared properly. Share analytics data across teams to maximize its value for the
2. Data can help product managers, designers, executives, and organization. Focus each team on the relevant metrics to improve
developers improve their work. their work. When people can access useful insights, analytics
3. To maximize value, focus each team on relevant metrics and help data becomes a valuable asset.
them access insights for their roles. Sharing data in this way makes
it a valuable asset.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
The document contains descriptions and photographs of the interior and exterior of a house taken on August 21, 2010 by the photographer David Grandorge, including shots of the ground floor hallway, bedroom, bathroom, stairway, views from different rooms, the front dormer, kitchen, upstairs stairwell, and a bedroom over the garage with views of marshes.
The document provides an overview of Business Connectivity Services (BCS) in SharePoint 2010, including its architecture and possibilities and limitations of no-code BCS solutions. It discusses how to connect to external data sources using BCS and create external lists. However, no-code solutions have limitations like lack of folder support, attachments, and customization. These limitations can be overcome through coded solutions like .NET assembly connectors and custom web parts. The document also addresses questions around BCS configurations, functionality and alternatives.
The document discusses the implementation of a Balanced Scorecard performance management system by the state government. The Balanced Scorecard aims to align organizational efforts with strategy by measuring performance across financial, customer, internal process, and learning/growth perspectives. It is presented as a tool to help the state government achieve its vision of being innovative, efficient, and customer-friendly by focusing on results rather than processes. The benefits outlined include deploying strategic plans, focusing agency efforts, and linking performance measures to decision making.
Learn the benefits of making your intranet more social and rewarding.
We show you how to start using SharePoint 2010 in combination with 3rd party tools.
Essential Concepts is a fully integrated advertising, events, and PR agency in Pakistan that offers services including design, digital marketing, and public relations to help brands connect with customers. The company was founded in 2008 and takes a strategic and holistic approach to brand building through creative solutions, events, media planning, and social communication. Essential Concepts works with major corporate clients and leading brands to increase awareness, enhance brands, and engage target audiences.
Ariadn это новая технологическая ступень в области рекомендательных сервисов и коллаборативной фильтрации данных. В основе Ariadn лежит набор рекомендательных алгоритмов подстраивающихся под индивидуальные предпочтения пользователя. Отличительной особенностью алгоритма является скорость его работы которая позволяет обрабатывать данные миллионов и десятков миллионов пользователей. Не секрет что существующие в настоящий момент алгоритмы сталкиваются с непреодолимыми сложностями при обработке растущего числа пользователей. Это связано с тем что сложность обработки информации растет экспоненциально вместе с числом пользовательской базы. Ariadn с самого начала своей разработки ориентируется на обслуживание пользователей социальных сетей, медийных порталов, поисковых сервисов и т.п.
This document outlines the mission, vision, leadership, and programs of the PMOSIG organization. It describes the PMOSIG board of directors and their roles. It also details the new PMO Forum Network initiative to connect PMO groups across five global regions and leverage PMI chapter relationships to share knowledge and best practices internationally. Key goals of the network include identifying coordinators in each country, launching new local PMO forums, and promoting PMOSIG resources.
Photography allows the viewer to control what and how scenes are seen. In this series of images by Jan von Holloben, scale is dramatically changed through positioning objects in space, tricking the viewer's brain. Von Holloben returns to the same village after 7 years to continue a photographic project involving childhood dreams. He works with the same kids, who have grown but remain enthusiastic, discussing more complex ideas. They collaborate on elaborate setups using ladders and perspectives to create optical illusions appearing as deserts, cowboys, and pirate ships without digital editing.
Michael is considering career options based on his skills and interests. He enjoys being creative, working with people, and problem solving. His Holland Code results indicate an interest in artistic, social, and investigative careers. Some potential career paths discussed include music teacher, university professor, kindergarten teacher, and musician. Brief descriptions of the job duties and educational requirements are provided for each option.
KRITON CURi TÜRK SANAT MÜZİĞİ KOROSU 26 MAYIS 2015 KONSERİaokutur
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Exercise is also credited with boosting brain health and improving cognitive function as we age.
This document discusses internet safety from a Christian perspective. It warns that anything posted online could become publicly visible. It advises only posting content that Jesus would approve of and avoiding private information, provocative photos, or excessive details that could endanger privacy or safety. The document cautions that online predators use tactics like building trust and lowering barriers over time to manipulate victims and recommends never meeting online friends in person without parental permission. It provides tips for how to respond if one experiences cyberbullying and emphasizes bringing any suspicious online interactions to the attention of trusted adults.
The document outlines a student's New Year's resolutions for 2010 which include listening to teachers, helping parents, eating healthy foods like fruits and vegetables, exercising, spending time with friends, saving money, reducing screen time and practicing hobbies like playing guitar and speaking English more.
The document discusses testing methodologies for web applications. It recommends testing functionality, usability, interfaces, performance, compatibility, maintainability, and security. Specific tests are outlined, like checking links and forms, cookies testing, validation, searching, and working with different browsers, OSs, languages, and hardware. The document provides a sample test cycle involving preparing tests, creating report sheets, performing tests, and iterating tests until issues are resolved. Various testing tools are also listed.
This document provides instructions for creating a Docker container image that runs Apache Felix, an open source OSGi framework and services platform. It installs Java and dependencies, extracts the Felix tarball, and runs Felix using a Dockerfile. The demonstration shows how OSGi applications can be containerized and deployed in production using Docker and virtualization for easier management of resources.
The document discusses search engine optimization (SEO) strategies for dynamic websites. It covers SEO principles of indexing, relevance and popularity. It provides information on search engine market shares in Quebec and the benefits of SEO for web developers. The document also discusses information architecture, link juice distribution, tools for SEO audits and recommendations for implementing SEO best practices.
SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
This document discusses strategies for search engine optimization (SEO) and pay-per-click (PPC) advertising. It shows that websites performing both SEO and PPC see a 60% click-through rate, higher than either strategy alone. The document then outlines key on-page SEO tactics like optimizing page titles, meta descriptions, headings, internal linking, and content to help websites rank higher organically in search engines. Organic traffic is described as more stable and converting at a higher rate than paid search advertising.
SEO for Dynamic Websites - Make Web Not War 2011iProspect Canada
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
This document discusses search engine optimization (SEO). It begins with defining SEO and explaining how search engines work by crawling websites, indexing pages, and applying ranking algorithms. Key factors for success in SEO are discussed like having clean coded pages, building links and communities to get found online, and producing great content. Specific on-page optimization techniques are covered such as optimizing title tags, header tags, meta descriptions, and internal linking. The importance of keyword research and building quality backlinks is also summarized. The presentation emphasizes focusing SEO efforts on a natural, relevant strategy to strengthen a website's profile over time.
This document provides an overview of online marketing strategies and recommendations for optimizing several websites for search engine results. It discusses search engine optimization techniques like SEO, pay-per-click advertising, and social media optimization. It also performs an analysis of the current keywords and competitors for the websites. Several recommendations are provided to improve the on-page and off-page optimization of the websites.
SEO refers to activities performed to increase desirable visitors to a site via search engines. These activities include on-site changes like HTML code and formatting to communicate with search engines. SEO can be white hat or black hat. White hat follows search engine guidelines and doesn't deceive, while black hat tries to improve rankings disapproved by search engines through deception like cloaking or hidden text. Key elements of ethical SEO include keyword research, developing content optimized for users, clean site structure and proper markup, building quality links both internally and externally, and using webmaster tools to understand how search engines see the site.
What Does It Take to Develop a Smart Mobile App for a Health Research InstituteAndolasoft Inc
The document provides tips to increase SEO traffic over 30 days. It includes tasks such as optimizing title and description tags, using ALT attributes for images, fixing broken links, standardizing URL structures, improving site accessibility, doing keyword research, and ensuring fast loading speeds. Each task is given 1 day in the 30 day plan and includes hands-on optimization tips. The overall goal is to refine the SEO strategy over time using sustainable best practices to increase search traffic.
Search engine optimization (SEO) involves optimizing websites to increase their visibility in organic search engine results. Key factors search engines consider include keywords, links, and relevant content. Effective SEO requires an understanding of how people search and what information search engines seek to provide. While some techniques aim to manipulate rankings, ethical SEO focuses on enhancing the user experience through high-quality content and architecture.
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
This document provides a comprehensive checklist and guidelines for digital marketing and SEO tasks. It outlines various analyses that should be performed on websites, including website, social media, SEO, and technical analyses. It also describes optimization tasks for on-page SEO elements like meta tags, images, links, and keywords. Additional recommendations include link building strategies, social media optimization, and tools that can be used to perform various SEO-related analyses and optimizations. The overall document serves as a complete guide to digital marketing and SEO best practices.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
This document provides an overview of search engine optimization (SEO). It defines SEO as improving website traffic from search engines through search results. SEO aims to increase rankings for relevant keywords. On-page SEO involves optimizing individual pages, while off-page SEO focuses on external links. Factors like titles, meta tags, URLs, and content play a role. Both white hat techniques that follow guidelines and black hat deception should be avoided. Monitoring analytics helps evaluate SEO effectiveness over time.
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
This document provides an overview of search engine optimization (SEO) best practices for WordPress websites. It covers on-page SEO elements like permalinks, meta titles, descriptions and keywords. It also discusses off-page SEO like internal linking. The document recommends starting with keyword research and provides tips for retrofitting existing sites, building new sites, and measuring SEO results. It warns of the risks of doing SEO without proper knowledge and recommends several SEO plugins.
Overview of On-Page SEO for WordPress by Lou Anne McKeefery of Be-Found.net. Presentation from June 2011 East Bay WordPress Meetup at Tech Liminal in Oakland, California.
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
The document provides an overview of search engine optimization (SEO). It discusses how search engines work by crawling websites, indexing content, processing search queries, calculating relevancy, and retrieving results. It then covers SEO strategies including on-page techniques like optimizing keywords, content, technical elements, page tags and links, and off-page techniques like building backlinks and social signals. The benefits of SEO including driving targeted traffic and standing out from competition are also summarized. Key metrics for measuring SEO performance like rankings, traffic, and conversions are outlined. Finally, the document discusses white hat versus black hat SEO and major search engine algorithm updates like Panda, Penguin and Hummingbird.
Similar to Everything You Need to Know about SEO (20)
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Dandelion Hashtable: beyond billion requests per second on a commodity server
Everything You Need to Know about SEO
1. INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM Search Engine Optimization: Everything You Need to Know about SEO
10. Information Architecture | Content Grouping Similar pages link to other similar pages with breadcrumb and category-specific navigation links present at each level INTERACTIVE STRATEGY – NVISOLUTIONS.COM
11. Information Architecture | Interlinking Each group of content links heavily to similar content and sparsely to other on-site content that is less similar INTERACTIVE STRATEGY – NVISOLUTIONS.COM
13. Information Architecture | Mapping Keywords to Levels Optimize pages higher up for more competitive keywords INTERACTIVE STRATEGY – NVISOLUTIONS.COM
30. A CHEAT-SHEET FOR: Indexation and PageRank control methods Contact [email_address] for a PDF INTERACTIVE STRATEGY – NVISOLUTIONS.COM
31. Link Juice and Indexation Cheat Sheet: Tag/Command Indexation Link Juice Robots.txt (file in root of site) EG: Disallow: /news/pdf-copies/ Stops pages or directories from appearing in Search Engine indexes – (except ‘uncrawled references’ ) Pages ‘blocked’ by robots.txt can still accumulate link-juice, but cannot pass it Block what you don’t want indexed: Session IDs / dupe URLs: Disallow: *partner=* Entire directories: Disallow: /news/pdf-copies/ Internal SERPs: Disallow: *car-search-query=* External affiliate links: Disallow: *redirect.cgi* If excluded pages have external links, expect 'URL-only' listings: No title, snippet, size or cache. For no listing at all, allow bots & use Meta noindex On-Page Meta No-Index (<head> of page) EG: <meta name=“robots” content=“noindex”> Stops the page from appearing in Search Engine indexes entirely The page can still accumulate and pass link-juice You may want to use Meta Noindex if: you can’t alter your robots.txt, or if robots.txt standard is not flexible enough, or if you don’t want URL listings
32. Link Juice and Indexation Cheat Sheet: Rel=nofollow (in an <a href> link) EG: <a href=“http://non-trusted-site.com” rel=“nofollow”> Stops spiders from following a specific link. They don’t crawl or discover through nofollow links. Stops Link Juice from flowing through a specific link Can be used from one domain to another when a link does not imply trust. Lots of controversy recently on its use within a domain to ‘sculpt PR flow’ 301 Redirection (many types of implementation) EG: redirect /old/page.php /new_page.php [301, permanent] Spiders follow redirect and discover new pages Search Engines transfer link juice from old pages to new pages If any URLs change, this is the best way to shift link juice from old to new. 301s are the only way to transfer link juice from one domain to another. Tag/Command Indexation Link Juice On-Page Meta No-follow (<head> of page) EG: <meta name=“robots” content=“nofollow”> Stops spiders from following the links on the page (which may still get indexed via other links) The pages can still accumulate link-juice (and rank), but can’t pass it on You may wish to nofollow an entire page like a list of paid sponsors.
33.
34. OUR WEBSITE: NVISOLUTIONS.COM NVI BLOG EN: NVISOLUTIONS.COM/BLOG NVI BLOG FR: GO-REFERENCEMENT.ORG EMAIL ME: [email_address] FOLLOW ME ON TWITTER @NAOISEOSBORNE Thank you! Keep up with NVI. INTERACTIVE STRATEGY – NVISOLUTIONS.COM