The document contains several statistics related to digital marketing: - 87% of people have taken action after seeing product information on Instagram, such as clicking to buy or research more. Personality is more important than polished content. - 57% of UK consumers have switched providers in at least one market sector in the past year due to a lack of loyalty rewards. - 42% of consumers say sustainable materials are important in day-to-day purchases, especially for younger consumers. - Coffee is booming in China, where the number of coffee houses is expected to reach 74,000 by 2020. However, most Chinese consumers still prefer to buy coffee at convenience stores.

1. DIGITAL MARKETING STATS
APRIL 2019
by Luiza Celik
D I G I T A L M E D I A M A N A G E M E N T

2. Luiza Celik
87% OF PEOPLE HAVE
TAKEN ACTION AFTER
SEEING PRODUCT
INFORMATION ON
INSTAGRAM
FROM A SURVEY OF 21,000 REGULAR USERS AGED 13 TO 64, IT FOUND
THAT 87% OF RESPONDENTS HAVE TAKEN ACTION AFTER SEEING
PRODUCT INFORMATION ON INSTAGRAM. THIS MEANS CLICKING
THROUGH TO BUY OR FIND OUT MORE INFORMATION, OR GOING ON TO
RESEARCH THE PRODUCT ELSEWHERE.
THE SURVEY ALSO FOUND THAT PERSONALITY IS MORE IMPORTANT TO
USERS THAN POLISHED CONTENT; 57% OF PEOPLE WANT TO SEE FUN OR
ENTERTAINING CONTENT FROM BRANDS, WITH ONLY 36% LOOKING FOR
BEAUTIFULLY PRODUCED IMAGES AND VIDEOS. source : Instagram UK's #nofilter research

3. 57% OF CONSUMERS HAVE
SWITCHED PROVIDERS IN AT
LEAST ONE MARKET SECTOR
IN THE PAST YEAR
IN ISURVEY OF 1,000 UK CONSUMERS, 47% OF RESPONDENTS STATED
THAT IT DOESN’T PAY TO BE LOYAL, WITH 34% SAYING THEY WOULD
BE MORE LOYAL TO BRANDS IF THEY GOT TRUE VALUE FOR THEIR
LOYALTY. 57% OF RESPONDENTS SAY THEY HAVE SWITCHED
PROVIDERS IN AT LEAST ONE MARKET SECTOR (OUT OF BANKING,
INSURANCE, UTILITY, SUPERMARKET, FASHION RETAIL, IN-HOUSE
TELECOM, MOBILE NETWORK OPERATOR AND MEDIA PROVIDER) IN THE
LAST 12 MONTHS.
Luiza Celik
source : Ello Meddia

4. THE BRANDS
CUSTOMERS
FEEL MOST
LOYAL
NETFLIX WAS
CITED AS THE
NUMBER ONE
ACROSS ALL
SECTORS. THIS
WAS FOLLOWED
BY SKY, TESCO,
AND BRITISH
GAS
RESPECTIVELY.
Luiza Celik
LOYALITY
NO 1 NETFLIX
FOLLOWED BY SKY, TESCO,
BRITISH GAS

5. Luiza Celik
42% OF CONSUMERS SAY
PRODUCTS THAT
USE SUSTAINABLE
MATERIALS ARE
IMPORTANT WHEN IT
COMES TO THEIR DAY-TO-
DAY PURCHASES
AFFORDABILITY IS MORE IMPORTANT IN DAY-TO-DAY PURCHASES FOR
CONSUMERS AGED 55 TO 64 THAN IT IS FOR CONSUMERS AGED 16 TO 24.
IN FACT, THERE’S A 20 PERCENTAGE-POINT DIFFERENCE BETWEEN THE
AGE GROUPS WHEN IT COMES TO AFFORDABLE PRODUCTS, WITH
SUSTAINABLE MATERIALS BEING MORE OF A CONSIDERATION FOR
YOUNGER CONSUMERS.
Source: GlobalWebIndex

6. China expected to have 74,000
coffee houses by 2020
Source EConsultancy
Despite the enduring presence of traditional tea shops, coffee is now a
booming trend in China. According to Mintel, Chinese consumers’ love of
coffee has seen the overall market value reach an estimated RMB 64.7 billion
in 2018, increasing 7.5% from 2017.
As a result of this, the on-premise coffee market will see positive volume
growth in the next two years, growing 0.6% between 2018-19, and a further
1.2% between 2019 and 2020. This means China is predicted to reach an
estimated 74,000 coffee shops by 2020.
Interestingly, however, Mintel also reports that 52% of Chinese consumers
prefer to buy coffee at convenience stores, compared to just 44% who prefer
to purchase it from a traditional coffee house chain.
Luiza Celik

7. Since two years we seen that social media is under scope of
every marketer and almost all companies. However many
GenZ customers seems to be closing their accounts due to
social media overdose. The one is true thogh - everyone is
somehow on social media. Platforms may change but FOMO
will exists. Companies should choose wisely the platform and
invest time in thorough customer search.
IS SOCIAL MEDIA WORTH THE HYPE?
Luiza Celik

8. LUIZA CELIK STORY
BEHIND THE
BRAND
Started as a consulting one-on-one and
providing unique advise on Turkish market
have recently developed to a social media, and
brand identity creating company.
Having a unique insight on different areas Luiza
Celik has combined her expertise in finance,
consulting and marketing to bring a great value
to her customers.
Because at the end Building Trust and
Attention is the key.
Luiza Celik

9. Find Me on Social Media
Luiza Çelik @luizacelik@LuizaCelik
Luiza Celik

10. Combining the best strategy to your needs.
Researching the competitors and finding a niche
Influencer Marketing - finding best match
Activating FOMO
SOCIAL MARKETING
AND BRAND
IDENTITY STRATEGY
BUILDING TRUST AND ATTENTION
Luiza Celik

11. Questions? Let me know!
Emal: rigitcmp@gmail.com
THANK YOU FOR YOUR
TIME
Luiza Celik