Twitter is a social media and microblogging platform where registered users can post tweets, interact with others, and use Twitter's features. The document provides guidance on effectively using Twitter for brands and businesses, including dos and don'ts for posting, the importance of bios, building an audience, broadcasting content, interaction mechanisms, analytics and metrics, and using tools like Hootsuite.

1. Twitter, Analytics &
Tools
The basics of

2. Twitter
Twitter is an online social
network and microblogging
platform
Registered users cab read
and post tweets, interact
with other users and make
us of all Twitter’s features

3. Do
‘Talk’ to people, create conversations and ask
questions
Create unique content where possible
Allow your content to find people without restriction
Join conversations relevant to your brand, industry and
sector
Name authors

4. Don’t
‘Talk’ at people
Broadcast the same message repeatedly unless
saying the same message to multiple people
Force your message or content upon people
Join conversations that are irrelevant to your brand,
industry or sector
Post anonymously

5. Importance of the Bio
The bio provides insight into the human side to a
brand
Include as much information as possible to remain as
accessible as possible

6. Building an Audience
Try to follow people who have similar interests to your
brand, whether that be the product/service your brand
offers or third party interests
Growing connections with these users is good as they
will be able to relate to you and are more likely to
engage
If someone reaches out to you, always respond if
appropriate

7. Building an Audience
Building an audience won’t happen over night
Don’t think of it as networking, think of it as building a
community

8. Broadcasting content
Remember that every community is made up of
diverse individuals as well as tribes
Not every Tweet has to connect with every member of
the community
Use a mixture of images, website links and text
messages to reach all members of the community

9. Broadcasting content #
Don’t overwhelm your community with hashtags
Try and keep to two hashtags per tweet or one long
one
#MakeUseOfCapitalisation to aid readability
Keep hashtags relevant to conversation and topics

10. Interaction mechanisms
Retweet A user who likes your content enough, they
choose to share it with their followers
Favourite A user who likes your Tweet enough to favourite
it, this does not share the Tweet but remains visible on their
‘favourites list’
Lists Users can create lists of other users they wish to keep
track of
Direct Messages Privately held conversations between
users

11. Twitter Analytics & Metrics
Try to follow people who have similar interests to your
brand, whether that be the product/service your brand
offers or third party interests
Growing connections with these users is good as they
will be able to relate to you and are more likely to
engage
If someone reaches out to you, always respond if
appropriate

12. Hootsuite
Hootsuite is a scheduling tool, utilising this means you
can schedule tweets weeks in advance
It is free to utilise and means you can allocate time to
plan campaigns