Edge SEO is a relatively new concept of using serverless applications on edge CDNs for the purposes of SEO. In terms of timeline, the practice is still in it's early days with Sloth and other new platforms making the technology more accessible.
DeepCrawl Webinar: Performing SEO on the EdgeDan Taylor
Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.
Build and Collaborate on a Modern Web Application on AWS - SRV403 - Atlanta A...Amazon Web Services
In this modern app workshop, you'll learn to deploy a fully-functional web application on AWS using services that enable developers to focus on writing code without worrying about managing underlying infrastructure. You'll use services such as AWS Fargate, AWS Lambda, and Amazon DynamoDB to build and deploy a web application on AWS, connect your app to a backend database, and capture and analyze data on user behavior. More importantly, we encourage your participation. Attendees will be able to collaborate in building and improving this workshop by filing issues and submitting pull requests in GitHub. Workshop requirements: A laptop (Mac or PC), an AWS account and administrator-level access to it, and an active GitHub account.
Building contextual experiences with the Office Graph (SPSMUC 15)Waldek Mastykarz
Delve helps you stay in the know with what is going on within your organization. But what if you could have the Office Graph also help you get your work done?
Slow applications are no fun. Application performance monitoring (APM) makes tracking down issues problems much easier. But which tools should you use? Join this session to know how to build a microservice using Java and containerize it to deploy it on Azure.
In this session, we will discuss a use case where we need to quickly develop web and mobile front end applications which are using several different frameworks, hosting options, and complex integrations between systems under the hood. Let’s see how we can leverage serverless technologies (Azure Functions and logic apps) and Low Code/No code platform to achieve the goal. During the session we will go though the code followed by a demonstration.
Azure Service Operator - Provision Your Resources in a Cloud-Native WayNico Meisenzahl
In this talk, Nico will introduce you to the Azure Service Operator project. The Azure Service Operator allows you to manage your Azure resources with a cloud-native approach using a Kubernetes Controllers and Custom Resource Definitions (CRDs). We will show you how Azure Service Operator works and share how customers and partners use it to take their Azure infrastructure management to the next level.
Get insights into how Azure Service Operator can help you to package your application with its infrastructure dependencies, how you can use a GitOps approach to manage your Azure infrastructure, or how Azure Service Operator allows you to create your own composable abstraction to build your own implementations and self-service solutions.
Walk away and know everything you need to know to successfully provision your Azure resources with Azure Service Operator.
Serverless Orchestration with Azure Durable FunctionsCallon Campbell
Durable Functions is an open source framework for Azure Functions. It allows you to write long-running orchestration as a single function while maintaining local state. All in code with no JSON schemas or UI designers.
DeepCrawl Webinar: Performing SEO on the EdgeDan Taylor
Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.
Build and Collaborate on a Modern Web Application on AWS - SRV403 - Atlanta A...Amazon Web Services
In this modern app workshop, you'll learn to deploy a fully-functional web application on AWS using services that enable developers to focus on writing code without worrying about managing underlying infrastructure. You'll use services such as AWS Fargate, AWS Lambda, and Amazon DynamoDB to build and deploy a web application on AWS, connect your app to a backend database, and capture and analyze data on user behavior. More importantly, we encourage your participation. Attendees will be able to collaborate in building and improving this workshop by filing issues and submitting pull requests in GitHub. Workshop requirements: A laptop (Mac or PC), an AWS account and administrator-level access to it, and an active GitHub account.
Building contextual experiences with the Office Graph (SPSMUC 15)Waldek Mastykarz
Delve helps you stay in the know with what is going on within your organization. But what if you could have the Office Graph also help you get your work done?
Slow applications are no fun. Application performance monitoring (APM) makes tracking down issues problems much easier. But which tools should you use? Join this session to know how to build a microservice using Java and containerize it to deploy it on Azure.
In this session, we will discuss a use case where we need to quickly develop web and mobile front end applications which are using several different frameworks, hosting options, and complex integrations between systems under the hood. Let’s see how we can leverage serverless technologies (Azure Functions and logic apps) and Low Code/No code platform to achieve the goal. During the session we will go though the code followed by a demonstration.
Azure Service Operator - Provision Your Resources in a Cloud-Native WayNico Meisenzahl
In this talk, Nico will introduce you to the Azure Service Operator project. The Azure Service Operator allows you to manage your Azure resources with a cloud-native approach using a Kubernetes Controllers and Custom Resource Definitions (CRDs). We will show you how Azure Service Operator works and share how customers and partners use it to take their Azure infrastructure management to the next level.
Get insights into how Azure Service Operator can help you to package your application with its infrastructure dependencies, how you can use a GitOps approach to manage your Azure infrastructure, or how Azure Service Operator allows you to create your own composable abstraction to build your own implementations and self-service solutions.
Walk away and know everything you need to know to successfully provision your Azure resources with Azure Service Operator.
Serverless Orchestration with Azure Durable FunctionsCallon Campbell
Durable Functions is an open source framework for Azure Functions. It allows you to write long-running orchestration as a single function while maintaining local state. All in code with no JSON schemas or UI designers.
Build a Voice Enabled Modern App with GraphQL, AWS AppSync, and Amazon AlexaAmazon Web Services
Voice interaction powered by Amazon Alexa is an exciting capability to add to your web and mobile apps to drive user engagement. In this hands-on session, you will use Alexa and AWS AppSync to build a NodeJS-based voice-control system to run commands on your computer from anywhere. Actions like “compile this project”, “read a file”, and “launch an application” are a voice command away! You will also build a React app to display commands in real-time as well a history of commands that were invoked. You will create a single GraphQL endpoint hosted in AWS AppSync that supports queries, mutations, and subscriptions for both the Alexa skill as well as the React app. At the conclusion of this session, you will have built a set of apps that use GraphQL, AWS AppSync, and Alexa and you can adapt the techniques you’ve learned into your own apps.
Level: Intermediate
Speaker: Rohan Deshpande - Sr. Software Dev Engineer, AWS Mobile Applications
Imagine a scenario, where you can launch a video call or chat with an advisor, agent, or clinician in just one-click. We will explore application patterns that will enable you to write event-driven, resilient and highly scalable applications with Functions that too with power of engaging communication experience at scale. During the session, we will go through the use case along with code walkthrough and demonstration.
Alon Fliess: APM – What Is It, and Why Do I Need It? - Architecture Next 20CodeValue
So, you have a mature development process, and you also embrace DevOps. Your development team uses agile methodology. You use Git, and you have a continuous dev, test, and deployment process. But do you sleep well at night? Do you know that your services are up and running? That there are no availability, performance, and stability problems? Do you know if your customers are happy? The answer to all of those questions is precisely what APM systems provide.
Application Performance Monitoring systems have become the IDE of the Site Reliability Engineers (SRE) and, as a matter of fact, for the all DevOps team, including the Dev part. In this session, you will get to know the essence of the APM systems, the good, the bad, and the vision about their future.
This presentation is from the Integration Day event, a TechMeet360 Community Initiative, held on September 10, 2016 at Microsoft GSTC in Bangalore. In this slide, Microsoft's Escalation Engineers Tulika Chaudharie and Harikharan Krishnaraju explain using Azure Functions for Integration. The presentation starts with a general overview of Azure Functions and then it moves on to some of the common Integration Patterns and how Azure Functions fit into the scenarios.
Accelerating Infrastructure as Code with CI in AWS.Will Hall
Infrastructure as Code and Configuration Management give teams tools to rapidly build and collaborate on infrastructure projects. As infra has become more automatable a new skill set is required to manage and deploy. This session covers the skills needed to succeed in automating your infra.
So you're in the Cloud — but what does that mean? With choices like multi-region, multi-Cloud, hybrid and mixed environments, there's no "one size fits all" when it comes to Cloud. But whatever your choice, Akamai can help you with your Cloud infrastructure before, during and after your Cloud transformation. In this session, Akamai and Rackspace will explore and showcase common Cloud transformations: (1) typical ordering and fulfillment apps transformation from an on-premise, dedicated DC to the Cloud using Amazon AWS (2) similar transformation using Microsoft Azure (3) multi-Cloud environments across AWS, Azure, GCP (Google Cloud Platform), Rackspace and dedicated hosting. For each use case, we'll illustrate how Akamai can help you achieve your business needs of availability, scalability, security, cost and user-experience while you can focus on your core business goals.
Migrating .NET and .NET Core to Pivotal Cloud Foundry (1/2)VMware Tanzu
SpringOne Platform 2017
Pankaj Sehgal, Capgemini
"In this hands-on session we will provide a technical overview of migrating .NET and .NET Core to Pivotal Cloud Foundry and will:
Profile the .NET and Java apps market
Review the differences between .NET and .NET Core and how they impact migration approaches
Outline a recommended migration strategy based on Capgemini’s methodology and experience
Provide a demo of both .NET and .NET Core Migration including Developer and Operator views, and take a look at Troubleshooting
Examine the options available for monitoring .NET applications"
SPSNL16 - Building Office 365 and SharePoint solutions using modern developer...Waldek Mastykarz
Learn how to leverage the latest developer opportunities for building Office 365 and SharePoint solutions. Learn about Angular, React, TypeScript, npm, WebPack and more! It's a must-see session for every SharePoint developer.
Introduction to Azure Functions - TutorialBizTalk360
In this demo heavy session, Yochay Kiriaty, from the Azure product team, will provide an overview of Azure Functions, explain some patterns, and present a lot of demos.
"As key players in the OTT market, BAMTech Media distributes over 50,000 live events annually. As BAM continues to add more partners and deliver larger events, Akamai technology and team have become an integral part of BAM’s delivery process. Leveraging the latest Akamai APIs, a template-driven provisioning process and iterative configuration enhancements, BAM is able to deliver an optimized experience to the end user on a consistent basis by employing the concept of a """"Golden Configuration.""""
The goal of this session is to explore, the critical factors which enable BAM to deliver direct-to-consumer live streaming services at scale for a growing roster of sports, news, and entertainment partners. Our focus will revolve around two key success factors instrumental in scaling of BAM live events and evolution of their cloud strategy for streaming. Those factors are:
* Standardization (through development of BAM “Golden” Config)
* API Provisioning (Akamai configurations & workflows)
We’ll take you through the actual Akamai delivery rules & variables used; even walk you through the custom tools we built as part of a live demo."
Graph databases have gone from being the secret sauce of Web giants to a mainstream enterprise utility. As the excitement about the potential of the graph category grows, we're starting to see more and more non-graph technology with graph bolt-ons enter the fray.
In this webinar we'll survey some of the non-native graph approaches on the market today and show where they fall short of the native graph approach of Neo4j in terms of efficiency, performance, safety and agility.
7 Ways to Accelerate Your Enterprise Journey to the CloudAmazon Web Services
Your organization’s cloud adoption journey will be unique. Understanding your current state, your target state, and the transition required to achieve the target state will determine what goals you set and the path you take.
For instance, if you operate a traditional IT environment with an on-premise data center and are concerned with reducing cost and complexity, you will have a different journey than if you are focused on stimulating growth or diversifying your business. In this session we will introduce the AWS Cloud Adoption Framework and 7 ways you can accelerate your Enterprise adoption of cloud.
Reasons to attend:
Understand and leverage the AWS Cloud Adoption Framework and the 7 key Enterprise Accelerators
Learn how to build an essential foundation for your enterprise cloud strategy
Discover best practices for successful implementation and operation of an IT environment with AWS components.
Creating an Effective Roadmap for Your Cloud Journey (ENT225-R1) - AWS re:Inv...Amazon Web Services
The Cloud Journey Workshop is an experiential session that works through a representative use case of a company's cloud adoption journey. In this session, participants divide into teams, and each team makes practical recommendations for how to plan and execute their journey to the cloud so they can meet business expectations. By participating, you learn best practices on organization transformation, cloud foundations establishment, migration methodology, and application landscape optimization from AWS facilitators. You also have the opportunity to share tips with other AWS customers to make your cloud journey successful.
Build a Voice Enabled Modern App with GraphQL, AWS AppSync, and Amazon AlexaAmazon Web Services
Voice interaction powered by Amazon Alexa is an exciting capability to add to your web and mobile apps to drive user engagement. In this hands-on session, you will use Alexa and AWS AppSync to build a NodeJS-based voice-control system to run commands on your computer from anywhere. Actions like “compile this project”, “read a file”, and “launch an application” are a voice command away! You will also build a React app to display commands in real-time as well a history of commands that were invoked. You will create a single GraphQL endpoint hosted in AWS AppSync that supports queries, mutations, and subscriptions for both the Alexa skill as well as the React app. At the conclusion of this session, you will have built a set of apps that use GraphQL, AWS AppSync, and Alexa and you can adapt the techniques you’ve learned into your own apps.
Level: Intermediate
Speaker: Rohan Deshpande - Sr. Software Dev Engineer, AWS Mobile Applications
Imagine a scenario, where you can launch a video call or chat with an advisor, agent, or clinician in just one-click. We will explore application patterns that will enable you to write event-driven, resilient and highly scalable applications with Functions that too with power of engaging communication experience at scale. During the session, we will go through the use case along with code walkthrough and demonstration.
Alon Fliess: APM – What Is It, and Why Do I Need It? - Architecture Next 20CodeValue
So, you have a mature development process, and you also embrace DevOps. Your development team uses agile methodology. You use Git, and you have a continuous dev, test, and deployment process. But do you sleep well at night? Do you know that your services are up and running? That there are no availability, performance, and stability problems? Do you know if your customers are happy? The answer to all of those questions is precisely what APM systems provide.
Application Performance Monitoring systems have become the IDE of the Site Reliability Engineers (SRE) and, as a matter of fact, for the all DevOps team, including the Dev part. In this session, you will get to know the essence of the APM systems, the good, the bad, and the vision about their future.
This presentation is from the Integration Day event, a TechMeet360 Community Initiative, held on September 10, 2016 at Microsoft GSTC in Bangalore. In this slide, Microsoft's Escalation Engineers Tulika Chaudharie and Harikharan Krishnaraju explain using Azure Functions for Integration. The presentation starts with a general overview of Azure Functions and then it moves on to some of the common Integration Patterns and how Azure Functions fit into the scenarios.
Accelerating Infrastructure as Code with CI in AWS.Will Hall
Infrastructure as Code and Configuration Management give teams tools to rapidly build and collaborate on infrastructure projects. As infra has become more automatable a new skill set is required to manage and deploy. This session covers the skills needed to succeed in automating your infra.
So you're in the Cloud — but what does that mean? With choices like multi-region, multi-Cloud, hybrid and mixed environments, there's no "one size fits all" when it comes to Cloud. But whatever your choice, Akamai can help you with your Cloud infrastructure before, during and after your Cloud transformation. In this session, Akamai and Rackspace will explore and showcase common Cloud transformations: (1) typical ordering and fulfillment apps transformation from an on-premise, dedicated DC to the Cloud using Amazon AWS (2) similar transformation using Microsoft Azure (3) multi-Cloud environments across AWS, Azure, GCP (Google Cloud Platform), Rackspace and dedicated hosting. For each use case, we'll illustrate how Akamai can help you achieve your business needs of availability, scalability, security, cost and user-experience while you can focus on your core business goals.
Migrating .NET and .NET Core to Pivotal Cloud Foundry (1/2)VMware Tanzu
SpringOne Platform 2017
Pankaj Sehgal, Capgemini
"In this hands-on session we will provide a technical overview of migrating .NET and .NET Core to Pivotal Cloud Foundry and will:
Profile the .NET and Java apps market
Review the differences between .NET and .NET Core and how they impact migration approaches
Outline a recommended migration strategy based on Capgemini’s methodology and experience
Provide a demo of both .NET and .NET Core Migration including Developer and Operator views, and take a look at Troubleshooting
Examine the options available for monitoring .NET applications"
SPSNL16 - Building Office 365 and SharePoint solutions using modern developer...Waldek Mastykarz
Learn how to leverage the latest developer opportunities for building Office 365 and SharePoint solutions. Learn about Angular, React, TypeScript, npm, WebPack and more! It's a must-see session for every SharePoint developer.
Introduction to Azure Functions - TutorialBizTalk360
In this demo heavy session, Yochay Kiriaty, from the Azure product team, will provide an overview of Azure Functions, explain some patterns, and present a lot of demos.
"As key players in the OTT market, BAMTech Media distributes over 50,000 live events annually. As BAM continues to add more partners and deliver larger events, Akamai technology and team have become an integral part of BAM’s delivery process. Leveraging the latest Akamai APIs, a template-driven provisioning process and iterative configuration enhancements, BAM is able to deliver an optimized experience to the end user on a consistent basis by employing the concept of a """"Golden Configuration.""""
The goal of this session is to explore, the critical factors which enable BAM to deliver direct-to-consumer live streaming services at scale for a growing roster of sports, news, and entertainment partners. Our focus will revolve around two key success factors instrumental in scaling of BAM live events and evolution of their cloud strategy for streaming. Those factors are:
* Standardization (through development of BAM “Golden” Config)
* API Provisioning (Akamai configurations & workflows)
We’ll take you through the actual Akamai delivery rules & variables used; even walk you through the custom tools we built as part of a live demo."
Graph databases have gone from being the secret sauce of Web giants to a mainstream enterprise utility. As the excitement about the potential of the graph category grows, we're starting to see more and more non-graph technology with graph bolt-ons enter the fray.
In this webinar we'll survey some of the non-native graph approaches on the market today and show where they fall short of the native graph approach of Neo4j in terms of efficiency, performance, safety and agility.
7 Ways to Accelerate Your Enterprise Journey to the CloudAmazon Web Services
Your organization’s cloud adoption journey will be unique. Understanding your current state, your target state, and the transition required to achieve the target state will determine what goals you set and the path you take.
For instance, if you operate a traditional IT environment with an on-premise data center and are concerned with reducing cost and complexity, you will have a different journey than if you are focused on stimulating growth or diversifying your business. In this session we will introduce the AWS Cloud Adoption Framework and 7 ways you can accelerate your Enterprise adoption of cloud.
Reasons to attend:
Understand and leverage the AWS Cloud Adoption Framework and the 7 key Enterprise Accelerators
Learn how to build an essential foundation for your enterprise cloud strategy
Discover best practices for successful implementation and operation of an IT environment with AWS components.
Creating an Effective Roadmap for Your Cloud Journey (ENT225-R1) - AWS re:Inv...Amazon Web Services
The Cloud Journey Workshop is an experiential session that works through a representative use case of a company's cloud adoption journey. In this session, participants divide into teams, and each team makes practical recommendations for how to plan and execute their journey to the cloud so they can meet business expectations. By participating, you learn best practices on organization transformation, cloud foundations establishment, migration methodology, and application landscape optimization from AWS facilitators. You also have the opportunity to share tips with other AWS customers to make your cloud journey successful.
AWS APAC Webinar Week - Training & Certification MasterclassAmazon Web Services
Enterprises are no longer asking ''Should I move to the cloud?''; instead they're asking ''When and how fast can I adopt the cloud?''. Key questions that we hear from enterprise customers include: Where do I start? What are the technical skill sets needed? What are the necessary skills for architecting cloud applications and hybrid applications? Who will take care of operations on a day to day basis? How do I monitor my cloud for costs, security, availability, performance? Is my organization ready for DevOps, and when does that become important? What specific roles will I need to develop? If any of these questions are familiar to you, attend this session and learn about the skills, learning opportunities, and training available to build the technical and operational capability to take advantage of the AWS cloud. Expect to walk out with a mental roadmap of the cloud skillset you want to develop for your team.
Maximizing Your Move to AWS: Five Key Lessons Learned from Vanguard and Cloud...Amazon Web Services
CTP’s Robert Christiansen and Mike Kavis describe how to maximize the value of your AWS initiative. From building a Minimum Viable Cloud to establishing a cloud robust security and compliance posture, we walk through key client success stories and lessons learned. We also explore how CTP has helped Vanguard, the leading provider of investor communications and technology, take advantage of AWS to delight customers, drive new revenue streams, and transform their business.
Session Sponsored by: CTP
Dell Technology World - CloudOps - Leveraging DevOps Principles and Practice...Don Demcsak
The push to embed agile practices everywhere in enterprise IT has led some to rethink the way cloud automation and migrations get done. The natural evolution is to operate Cloud as Code. Come see how using DevOps principles such as sprints, Kanban boards, source control, test harnesses, pipelines and leading metrics help manage scale and risk in a multi-cloud world.
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
The journey to the cloud is an opportunity to transform outdated operations and development practices. DevOps, Agile software development, and Design Thinking are some of the popular methodologies used today to successfully speed delivery of Approved products and features and create a more customer-centric mindset. In this session, we break down the essential components of these methods and share tips on navigating common challenges when adopting these methods during a cloud migration.
The cloud market has evolved to the point where it’s no longer enough to just offer virtual machines by the hour. Developers are demanding more, and the largest clouds in the world are providing it. Users expect services like Database-as-a-Service, Cache-as-a-Service and Queue-as-a-Service. These types of services are now the new bar for cloud operators, and represent a shift from basic IaaS to IaaS+. In this talk, we will discuss the increasing pace of innovation around higher value services in the public cloud market, and how this impacts your cloud (be it public or private).
ArcGIS Enterprise Tips and Tricks - Esri Ireland 'Do One Thing Well' Webinar #5Esri Ireland
ArcGIS Enterprise is the complete system for all your geospatial needs. Get the tools to make maps, analyse data, solve problems and share geospatial data. Behind your firewall or in the cloud, our marketing-leading Enterprise GIS mapping software will support your work and deliver results.
In this webinar by Esri Ireland’s Solution Architect Andrew Cullen, you will learn about our best practices for making your ArcGIS content more discoverable. For example, adding tags, metadata, context and categories to your content as well as optimising your profile.
You will also discover how to configure a simple Collaboration using ArcGIS Enterprise.
If you have any questions relating to the content covered in this webinar or anything ArcGIS Enterprise related, you can contact us by emailing mapsmakesense@esri-ireland.ie.
Another Atlassian 'summit' is completed, summer is beckoning and we are all eager to take on some new projects, right? Join us as Andrew and Dileep, NYCE ACE Community Leaders, present all the top announcements and highlights of Team 21 and Jean-Phillipe Comeau, Adaptavist, discusses how you can 'translate' your favorite ScriptRunner scripts and bring automation to the cloud.
Introduction to red hat agile integration (Red Hat Workshop)Judy Breedlove
This presentation provides and overview of Red Hat's approached to Agile integration. It was presented at the "Agile integration with Containers & APIs" workshop series. Fall 2018
SEO for Hotels, Resorts, & AccommodationsDan Taylor
My presentation from the 2023 National Hotel Marketing Conference, addressing three areas hotels and resorts should look to address/accommodate as part of their 2023 hotel SEO strategies, and their hotel SEO marketing moving forward.
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
Entrepreneurship & Early Stages Growth Marketing PlanningDan Taylor
My slides from a guest lecture at Leeds Trinity University, presenting to business students on market analysis, segmentation, and identifying your TAM.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
Deep Crawl Webinar, Edge SEO with Dan TaylorDan Taylor
Dan Taylor has been credited with coining the term, Edge SEO, by Search Engine Land and presented research into the idea, and practical applications of Cloudflare Workers in SEO at TechSEO Boost 2018. In follow-up to this, Dan presented various webinars with companies and platforms on Edge SEO, one of these being Deep Crawl.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
Salesforce Commerce Cloud SEO Study | 2020Dan Taylor
At the start of 2020, using data from Builtwith, we analyzed more than 1,900 Salesforce Commerce Cloud websites from a technical SEO perspective, looking at how they handle crawl and error management, international proficiency, and their site speeds.
BrightonSEO 2019 - Edge SEO - Using CDNs To Perform SEO On The EdgeDan Taylor
My talk from #BrightonSEO 2019, the twentieth edition. Building on my talk from TechSEO Boost 2018, my talk at Brighton explores the changes in #EdgeSEO and the future possibilities given the advent of Akamai Edge Workers, AWS Lambda capabilities and the prospect of Fastly's WASM solution.
LAC 2019: Voice Search Opportunities In iGamingDan Taylor
Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.
Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)Dan Taylor
Advanced SEO technique slide deck for Leeds Digital Festival 2016 - tailored to audience and handouts. For more thorough and better guides please see Moz or Neil Patel.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. What is edge SEO?
“Edge SEO means using edge computing and
serverless technologies to create new methods
of implementing, testing, and researching SEO
focused practices.”
Dan Taylor, Search Engine Journal December 2018
3. Edge SEO Timeline (So Far)
• September 2017: Cloudflare announce a new serverless
application product, Cloudflare Workers
• November 2018: SALT.agency win the TechSEO Boost Call for
Research competition for research into the real-world application
of CF Workers for SEO purposes
• November 2018: Dan Taylor presents Hreflang Cloudflare Workers
as the focus of his presentation at TechSEO Boost 2018
• November 2018: SALT.agency unveil Sloth.Cloud, the first
Cloudflare Worker generator & management tool (a “meta CMS”)
• January 2019: Strategiq reveal beta testing for Spark, another
Cloudflare Worker generator tool
More Information: https://salt.agency - https://sloth.cloud - https://dantaylor.online