1.
EMOJI
beginner’s guide
MARKETING

2.
All the cool kids are doing IT.

3.
It's the hottest thing
in marketing right now.

4.
It's creative, informal,
and effective…

5.
…and ABSOLUTELY
needs to play a role

6.
… in your online marketing
strategy moving forward.

7.
EMOJI MARKETING

8.
EMOJI MARKETING
has arrived

9.
But WHY are emoji so effective?

10.
Why are some of the world's
top brands leading the charge?

11.
And, more importantly…

12.
…what are some easy ways to
use emoji in YOUR marketing?

13.
90% of all information
that comes to the brain
is VISUAL

14.
VISUAL
TEXTUAL

15.
…and it only takes us an
average of 0.25 seconds
to process it.

16.
Our brain is hardwired
to make sense of
visual information

17.
more efficiently and a
LOT faster than textual.

18.
60,000 times faster,
in fact.

19.
So it’s no wonder over
63% of social media is
now made up of visuals

20.
And emoji are
visual content
at our fingertips.

21.
Oh… you thought
emoji are JUST for kids?

22.
Oh… you thought
emoji are JUST for kids?

23.
Did you know?…

24.
Tweets with emoji
receive 25% higher
engagement than
tweets without?

25.
Facebook posts
with emoji have a…

26.
Facebook posts
with emoji have a…
57% higher like rate,
33% higher comment rate,
33% higher share rate?

27.
Facebook posts
with emoji have a…
57% higher like rate,
33% higher comment rate,
33% higher share rate?

28.
Facebook posts
with emoji have a…
57% higher like rate,
33% higher comment rate,
33% higher share rate?

29.
Whatever your business,
whatever your target audience…

30.
use emoji marketing to
humanize your brand.
👦 👧 👨 👩

31.
😜👀‼
(there’s a LOT more on emoji marketing there!)
👆
TrafficGenerationCafe.com/Emoji-Marketing-Guide
👇

32.
Is the word ‘EMOJI’
singular or plural?
FUN FACT

33.
JAPANESE
😉
😉😉😉😉😉
= ‘emoji’

34.
ENGLISH
😉
😉😉😉😉😉
=
‘emoji’
OR
‘emojis’

35.
4 Practical Marketing
Uses For Emoji
😂
😜
😘
😋

36.
1. EMAIL

37.
We almost expect emoji
in social media, but when
it comes to email…

38.
many of us have not yet
made the connection.

39.
Yet using emoji in email
subject lines can increase
your open rates by over 20%!

40.
Yet using emoji in email
subject lines can increase
your open rates by over 20%!

41.
2. INSTAGRAM

42.
Instagram is where your target
market goes to laugh, be inspired,
encourage, and share beauty.

43.
Instagram is where your target
market goes to laugh, be inspired,
encourage, and share beauty.

44.
It’s no wonder nearly half of all
Instagram text contains emoji!

45.
So share the love with your
followers and watch the results.
💙 💚 💛 💜

46.
3. FACEBOOK

47.
Yes, Facebook has a different
culture than Instagram.

48.
However with the release of
Facebook Reactions, emoji were
also put front and center.

49.
True, it’s not as simple to add emoji to
your content on Facebook as it is on
Instagram, but it’s worth the extra work.

50.
You’ll need to use an external site like
piliapp.com or getemoji.com, then simply
copy and paste emoji into your update.

51.
I also have some handy keyboard shortcuts
that will make this process a lot simpler;
you’ll find them at TrafficGenerationCafe.com

52.
4. TWITTER

53.
Emoji just could be the secret to
better engagement on Twitter.
😜 😋

54.
How much better?
😜 😋

55.
Would it be worth a
25% increase?

56.
How about tripling your
engagement with emoji?
😜 😋

57.
👍 👍

58.
Before you get too excited and run
off to plaster emoji all over the
place, let me tell you something…

59.
Emoji have official meanings, but
more importantly, each reader has
a perceived meaning for them.

60.
The intended
meaning of...
Did you know?…

61.
🙏 is a high five
Did you know?…

62.
🙏 is a high five
Did you know?…
two hands in prayer

63.
👊 is a face punch
Did you know?…

64.
👊 is a face punch
Did you know?…
fist bump

65.
💁 is an information desk person
Did you know?…

66.
💁 is an information desk person
Did you know?…
sassiness or sarcasm

67.
is a symbol for the Playboy Bunny
known in Japan as the Bunny Girl
Did you know?…
👯

68.
is a symbol for the Playboy Bunny
known in Japan as the Bunny Girl
Did you know?…
dance, friendship, ‘twinsies’
👯

69.
So make sure your messaging
is clear when using emoji
in your marketing… and life!

70.
EMOJI Marketing
beginner’s guide
• emoji marketing examples
• keyboard shortcuts
• list of recently added emoji

71.
EMOJI Marketing
beginner’s guide
• emoji marketing examples
• keyboard shortcuts
• list of recently added emoji

72.
EMOJI Marketing
beginner’s guide
• emoji marketing examples
• keyboard shortcuts
• list of recently added emoji

73.
EMOJI Marketing
beginner’s guide
TrafficGenerationCafe.com/Emoji-Marketing-Guide

74.
EMOJI Marketing
beginner’s guide
👆
TrafficGenerationCafe.com/Emoji-Marketing-Guide
👇