2. Scenario Description
You are involved in a new start-up
business that sells ready prepared
meals. This business will take orders
for meals, assemble and package the
meal for pick-up. The customer can
order from a menu in the store, over the
phone or online. As a business owner
you must evaluate the potential issues
this company may face.
3. The Problem
The company has been in business for
about six months and sales are falling
off.
4. Other Information
•At start-up the company offered introductory
promotional pricing.
•Pricing averages out to about $4.00 per
person/serving.
•The company is located in city of 60,000 people.
•The median household income in this city is
$36,000.
•Customer satisfaction surveys are positive.
5. Your Task
a. Evaluate the environmental
influences that could be impacting
your company. What signs do you
see that support the influence of the
global, social and technological
environments?
b. Summarize potential improvements
in the area of marketing. Provide a
specific suggestion for each “P”.
6. Deliverable
Submit “Your Task” in an attached
PowerPoint Presentation.
Requirements:
10-15 slides
APA format
**also provide citations for charts,
pictures, figures etc.
