The Assembled Web
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Presentation for Hofstra University, Zarb School of Business Board of Visitors, Sept. 23rd 2009 - impact on CIOs of the Assembled Web
![The Assembled Web Web Content, Community, and Commerce Management 23 September 2009 John Eckman [email_address] http://twitter.com/jeckman http://www.openparenthesis.org/](https://image.slidesharecdn.com/hofstraassembledweb-090923144549-phpapp01/85/The-Assembled-Web-1-320.jpg)
![How Did We Get Here? ,[object Object],Era Characteristics Limitations Web of Documents Content-centric Static HTML experiences / lightweight CMS Focus on eyeballs, stickiness “ The web is a giant universal library for information” Results in Brochure-ware Experiences are not engaging Not digitally native Not interactive / immersive Web of Transactions Commerce-centric Focus on conversion rates “ The web is a giant universal marketplace for buying and selling things” No loyalty to merchants No depth of experience No social interaction Transactional focus often resulted in weak content – don’t distract the buyer Web of Communities (aka “Web 2.0”) Community-centric Focus on “engagement” “ The web is a giant universal cocktail party / high school reunion / community” Struggle to find business models Community for community’s sake Herd mentality Cost of community management underestimated](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Assembled Web
- 1. The Assembled Web Web Content, Community, and Commerce Management 23 September 2009 John Eckman [email_address] http://twitter.com/jeckman http://www.openparenthesis.org/