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Project Overview Demo and Q&A - TMRA 2009
- 1. Project overview – 5 min Hands on: Project demo – 5 min Q&A – 5 min TMRA 2009, Leipzig 12. November 2009
Editor's Notes
- Wha t is Bumblehood? Bumblehood is a Web 2.0 Internet portal which, at no charge, provides community created content about any possible interesting place, point of interest or business location in the world to local citizens or global travelers. It also gives (for free) all users the possibility to join the Bumblehood Bonus card program and in that way collect bonuses and discounts from local businesses. What are the main features of Bumblehood? Community-created content, open to anybody for editing and adding new parts – similar in the fashion to the open Internet encyclopedia Wikipedia. Use of semantic web paradigms (in particular, topic maps) to intelligently organize the content for easy navigation and search. WYSIWYG (what you see is what you get) editor, templates and gadgets – helping users to create and update the content in the easiest possible way. A print manager for creating, managing and printing free travel guides based on the content in the portal. A feedback system that allows community members to leave opinions and give recommendations about local businesses – constituting a powerful approach for marketing and word of mouth messaging. Why Bumblehood? It is a simple, free-of-charge Internet place where users can find, read and print up-to-date local or global information about travelling or life in their own town. It is a modern, community driven combination of a travel guide, yellow pages and bonus-coupon system. It connects users with local businesses or points of interest. It gives the community the power of evaluation of local businesses spreading the word about good or bad places. It uses people as the message. Using the freedom to say what they think, Bumblehood helps people to find what they want.
- Bumblehood portal does not compete with others in prices (for example marketing costs which local businesses usually pay) but in targeted and quality information. The information is provided and developed by thousands of individuals, ordinary people like you or me, so called community members. They are the real power and basis for Bumblehood existence. Bumblehood is all about information and the people around that information who create it and who need it. 5 powerful forces of the project are: community creates the content and uses it for free; community makes reviews of local businesses and decides what's good and what's not; community drives new local businesses into the system; local businesses pay marketing fees only after the transaction happened; synergy of the community and bonus system helps the network of users and local businesses grow fast. Once every hundred years, media changes. The last hundred years have been defined by the mass media. In the next hundred years, information won't be just pushed out to people: It will be shared among the millions of connections people have. Tapping those connections is the key to advertising's future. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. Business Model: Solving people's problems is the most important goal of the project. Having a rich and easy to use content, the Bumblehood portal will attract millions of users in search for the valuable information. Possibility to read and print custom made tourist guides or information about the points of interest or local businesses, together with opinions and feedbacks of other people, makes the project unique on the market. There are no Internet portals present at the time with the unique business model combining on-line advertising with community bonus system and coupon-principle. This "first mover" presence together with a built-up loyal community during the period of 2-3 years is the most important competitive advantage of Bumblehood. Since the portal does not charge for anything, community members will stay and be part of the system only if Bumblehood provides great content and great graphical user interface where people feel comfortable and enjoy their time spent browsing the portal. We can identify three phases of the Bumblehood project: initial, growth and stable phase. Initial Phase – setting the Bumblehood portal online with the initial content (due 01.05.2009) Growth Phase - timeframe of one to two years during which Bumblehood reaches its maturity and becomes self sustainable. This phase includes user generation, Search Engine Optimization and climbing up on the different search engines (Google, Yahoo, Live Search, etc). This phase is not profitable. Stable Phase - profitable phase, after the Bumblehood portal becomes full of content and the business model is providing income big enough to make a profit.