The document outlines Guy Kawasaki's advice on starting and growing a business in 11 parts called "The Art of". It discusses how to start a business by focusing on meaning and customers. It also covers how to position a business by seizing high ground and niche positioning. Additional tips include explaining your pitch in 1 minute, writing a business plan focused on the executive summary, raising capital by building a real business, bootstrapping by managing cash flow, recruiting "infected people", partnering for spreadsheet reasons, branding through creating a contagion, rainmaking by letting ideas blossom, and being helpful to many people. Endorsements from founders praise the book for its focus on the essentials of starting small and putting heart
The Startup Curry: Lessons from India on Entrepreneurship Frying Pan Academy
The keynote was presented at London and Dublin at various startup communities. To invite us to speak at your event : http://www.andrinemendez.com/speaking
Introdution to Entrepreneurship : Ecell IIT JodhpurHimanshu Sikaria
The slides for the introductory session for Entrepreneurship Cell IIT Jodhpur 2014 which was also presented at various colleges. To introduce the word Entrepreneurs and covers topics like why Entrepreneurship and what is entrepreneurship.
The Startup Curry: Lessons from India on Entrepreneurship Frying Pan Academy
The keynote was presented at London and Dublin at various startup communities. To invite us to speak at your event : http://www.andrinemendez.com/speaking
Introdution to Entrepreneurship : Ecell IIT JodhpurHimanshu Sikaria
The slides for the introductory session for Entrepreneurship Cell IIT Jodhpur 2014 which was also presented at various colleges. To introduce the word Entrepreneurs and covers topics like why Entrepreneurship and what is entrepreneurship.
50 Customer Service Quotes You Need to Hang In Your OfficeDesk
Customer service is tough in any industry. However, companies and organizations that produce incredible service to every customer have a clear competitive advantage. To remind you of the amazing opportunities that powerful customer service holds, here is a compilation of insightful words of wisdom from the best in the business.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
Murdoch University Master Class - EntrepreneurshipAtte Miettinen
This is a presentation I did on 12.11.2012 at Murdoch University Dubai's Master Class event on Entrepreneurship, highlighting the similaries in successfully scaling mountains and starting businesses.
What do CEOs look for in employees? Here are some pieces of advice from very important companies' CEOS that will give you the guidelines to be the perfect candidate.
Diversify Your Risk & Income with a Portfolio CareerLaura Schlafly
A portfolio career strategy is a purposeful and strategic way to structure different types of earned income: part time employee, part time consultant, freelancer, independent contractor, independent business owner. Balance can be created by including volunteer work, and personal hobbies.
Lecture 7 Self-making Studio - 25 March 2021Fahri Karakas
In this lecture, we will deal with a wide variety of topics on how you can control your future, your assets, and your entrepreneurial journey.
Here are the topics we will cover:
-How to deal with the economic crisis
-£111 Exercise
-Personal Finance and Assets
-The Power of Compounding
-Compound Your Assets, Your Skills, Your Knowledge, and Your Habits
-Crowdfunding: Your Kickstarter Project
- Capital C
- Potato Salad
- Pixar; Creativity Inc
- Your loves, wishes, and development areas
-Workshop: Self-Making Studio
-Reconnect with your childhood
- Reclaim your childhood creativity
- Originality and puzzles
-Turning £5 to £5000
-Star Exercise
- I want to draw a cat for you
- One Pound Fish Guy
-Key Take-aways
This is a conversation about the "Getting Real" paradigm from 37Signals and its impact on organizations. The smarter, faster, easier way
to build Organizations 2.0
50 Customer Service Quotes You Need to Hang In Your OfficeDesk
Customer service is tough in any industry. However, companies and organizations that produce incredible service to every customer have a clear competitive advantage. To remind you of the amazing opportunities that powerful customer service holds, here is a compilation of insightful words of wisdom from the best in the business.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
Murdoch University Master Class - EntrepreneurshipAtte Miettinen
This is a presentation I did on 12.11.2012 at Murdoch University Dubai's Master Class event on Entrepreneurship, highlighting the similaries in successfully scaling mountains and starting businesses.
What do CEOs look for in employees? Here are some pieces of advice from very important companies' CEOS that will give you the guidelines to be the perfect candidate.
Diversify Your Risk & Income with a Portfolio CareerLaura Schlafly
A portfolio career strategy is a purposeful and strategic way to structure different types of earned income: part time employee, part time consultant, freelancer, independent contractor, independent business owner. Balance can be created by including volunteer work, and personal hobbies.
Lecture 7 Self-making Studio - 25 March 2021Fahri Karakas
In this lecture, we will deal with a wide variety of topics on how you can control your future, your assets, and your entrepreneurial journey.
Here are the topics we will cover:
-How to deal with the economic crisis
-£111 Exercise
-Personal Finance and Assets
-The Power of Compounding
-Compound Your Assets, Your Skills, Your Knowledge, and Your Habits
-Crowdfunding: Your Kickstarter Project
- Capital C
- Potato Salad
- Pixar; Creativity Inc
- Your loves, wishes, and development areas
-Workshop: Self-Making Studio
-Reconnect with your childhood
- Reclaim your childhood creativity
- Originality and puzzles
-Turning £5 to £5000
-Star Exercise
- I want to draw a cat for you
- One Pound Fish Guy
-Key Take-aways
This is a conversation about the "Getting Real" paradigm from 37Signals and its impact on organizations. The smarter, faster, easier way
to build Organizations 2.0
#1 reason why start up fails is because they don’t validate their idea. And the secret of success behind any startup is to validate their product or services using positive feedback loop & other methods.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
Big Ideas Bigger Dreams: Quotes from 45 Top Entrepreneurs of 2016SurveyCrest
Big Ideas and Bigger Dreams! The mantra that entrepreneurs live by.
Read these quotes and learn how to apply their lessons to your business and climb that elusive ladder to success.
Insights From the Lean Startup Conference 2016Jeffrey Tobias
A summary of quotes and insights from key speakers at the 2016 Lean Startup Conference in San Francisco. By Jeffrey Tobias, Managing Director of The Strategy Group.
How to unleash your creativity and generate million dollar ideasAamir Qutub
Creative ideas are all around us, all the time. Uncovering them is often a matter of how we’re looking at things and less of where we’re looking. And yet when we’re feeling uncreative or stuck it’s often helpful to get away from the work: to get up and go for a walk, or do a chore, or otherwise change scenery.
For more information, check out my Youtube Video:
https://youtu.be/h21KX71rkZ8
How to unleash your creativity and generate million dollar ideas
The Art Of the Start
1. Guy Kawasaki
Managing Director
Garage Technology Ventures
2. 1. The Art of Starting
• Make meaning
• Ask women
• Get going
3. 2. The Art of Positioning
• Seize the high ground
• Make it personal
• Niche thyself
4. The Art of Positioning
Ability
to provide
Stupid X
unique
product
Dotcom Price
Value to customer
5. 3. The Art of Pitching
• Explain in the first minute
• Answer the little man
• Follow the 10/20/30 rule
6. The Art of Pitching
10 slides
Title Marketing and sales
Problem Competition
Solution Team
Business model Projections
Underlying magic Status and timeline
8. The Art of Pitching
30 point font
This is 30 points
This is 20 points
This is 14 points
This is 12 points and what you’re using now
9. 4. The Art of Writing a
Business Plan
• Pitch then plan
• Focus on the executive summary
• Write deliberate, act emergent
10. 5. The Art of Raising Capital
• Build a real business
• Get an intro
• Clean up your act
11. 6. The Art of Bootstrapping
• Manage for cash flow,
not profitability
• Build a bottom-up forecast
• Focus on function, not form
12. 7. The Art of Recruiting
• Hire infected people
• Double check your gut
• Apply the shopping center test
13. 8. The Art of Partnering
• Partner for “spreadsheet”
reasons
• Ensure that middles and
bottoms like the deal
• Cut win-win deals
14. 9. The Art of Branding
• Create a contagion
• Lower the barriers to adoption
• Foster a community
15. 10. The Art of Rainmaking
• Let a hundred flowers blossom
• Suck down
• Go after agnostics
16. 11. The Art of Being a Mensch
• Help a lot of people
• Do what’s right
• Pay back society
17. “Guy has done it again–evangelized
something useful and meaningful.
This time, it’s a bottom-up business
approach profound in its simplicity:
Focus on what’s real and forget the
fluff. And, please, read the last
chapter first.”
— Pierre Omidyar, founder of eBay
and co-founder of Omidyar Network
“A successful entrepreneur requires
three things: a garage, an idea, and
this book–Guy’s irrepressible guide
to the raw essentials of life in a
young company. I wish we could
post all this information on Sequoia
Capital’s web site because it would
make our jobs much easier.”
— Michael Moritz, partner, Sequoia
Click on to buy Capital
“When God made the universe, He
took Guy’s advice and started small
and put his whole heart into it. Okay,
not everything turned out perfect, but
as The Art of the Start m akes clear,
there are no guarantees, only great
opportunities. Read this book and
then go do something wonderful.”
— Geoffrey Moore, author of
Crossing the Chasm