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“Getting Real”
               The smarter, faster, easier way
                 to build Organizations 2.0


                                                 August 7, 2008



                                                             1
José Cabrera                                 blog.cabreramc.com
Leadership = Conversations

        What is key is not access to the
          information, but access to the
      conversations, taking active part in
                                   them.
 These are the conversations that will
             allow us to develop new
  capabilities as leaders, to anticipate
   the future needs of our customers and
  to atract the new digital talent required
                    by our organizations.

                                                             2
José Cabrera                                  blog.cabreramc.com
“Getting Real”
                Test your ideas in a real
  environment, with real customers and
                            real markets.
  Don't lose your time. Skip all the stuff
     that represent real and build the
    real thing. Experiment, listen and
                                 improve.
    Get something real up and running
       quickly. It's the best way to build
                              momentum.
                                             www.37signals.com/

                                                                   3
José Cabrera                                        blog.cabreramc.com
Less is more
  Less people, less structure, less
     instructions, less paperwork,
   less hierarchy, less predictions
            and less meetings and
                      abstractions.
           Stick to what's truly
  essential, to the core of your
                      business.
 Less cost of change, less margin
 of error, less support needs, less
              useless explanations.
                                                     4
José Cabrera                          blog.cabreramc.com
Time is the key
    In the current environment of high
          competition and accelerated
     changes time is the key variable.
          Launch on time and on
       budget; adjust the scope of
                        your idea.
   Long term projects are nothing but
   fantasy, something that keeps you
                     away from real.

                                                        5
José Cabrera                             blog.cabreramc.com
Find the “core” of your idea
 Take whatever you think your project
     should be and cut it in half. Pare
  goals down until you're left with the
   important ones. Cut it in half again:
 you got the essential now. That's the
                    “core” of you idea
  Stick to what's truly essential. Most
  good ideas are also simple, not-
          so-good ideas are difficult to
                            formulate.
                                       .
                                                          6
José Cabrera                               blog.cabreramc.com
Work in iterations
  Accept that decisions are temporary. Make
     the call and move on. You'll go back and
  change that decision later if it doesn't work.
 Accept that mistakes will happen and go on.
       Don't expect to get it right the first time.
 Avoid pressure. Let the project grow and
 speak to you. Let it take form and evolve.
    You will take better informed decisions as
     you go along. The result is real feedback
  from your customers, and real guidance on
                  what requires your attention.
                                                                     7
José Cabrera                                          blog.cabreramc.com
Create agile organizations
    Build transparent organizations.
 It's about staying small and being
  fast and flexible, open to change
                     and innovation.
    More flexible, more changes
   and, definitely, more freedom
                    and more fun.
   Less paperwork and formalities,
            less mass, less fear.

                                                      8
José Cabrera                           blog.cabreramc.com
Foster an innovation culture
       Find new ways to deal with future
     challenges, exploring new avenues
      and avoiding the easy answers to
                             problems.
  Build a culture that questions the
  quot;Status quoquot; and face challenges
                   in unusual ways.
      Create people centric and flexible
   organizations, where leadership and
          innovation is everyone's job.
                                                          9
José Cabrera                               blog.cabreramc.com
Keep the team small
   Metcalfe's law explains why you
   have to keep teams as small as
   possible: the efficiency of the
         team is approximately the
        inverse of the square of the
  number of members in the team.
In other words: the probability that
 communication problems happen
   in the team grows exponentially
 as the number of members grow.

                                                     10
José Cabrera                           blog.cabreramc.com
Cultivate simplicity as a value
 Maybe it's better to simplify a process
  instead of training the people to face
                            complexity.
       Not everyone feels able to have
   creative ideas; but everybody can
    point out something that could
    be done in a more simple way.
    As time goes by, the organizations
      get used to complexity. They just
  don't notice it, and tend to increase it.
                                                            11
José Cabrera                                  blog.cabreramc.com
Resist the temptation of growth

      Not all companies need to have
       thousands of employees, or to
        reach billions euros in market
                         capitalization.
   Your ideal size could be only ten
      people, five people or even just
                             yourself.



                                                         12
José Cabrera                               blog.cabreramc.com
Avoid “passion killers”
        Hire happy, enthusiastic
        people. People who are
     passionate about their job.
        Look for people who are
   curious and willing to learn.
   Don't think you need a tech-
 celebrity. A happy yet average
      employee is better than a
     disliked and negative guru.

                                                 13
José Cabrera                       blog.cabreramc.com
Jump into the lifeboat!
       Value creation in the
           Collaboration Era
     requires imagination,
  creativity and passion.
     It's about creating new
               people centric
        organizations, where
  leadership and innovation
           is everyone's job.


                                              14
José Cabrera                    blog.cabreramc.com
We make it real
     “Less is more” is our guiding
                          principle.
 We build easy-to-use low-cost web
  products for SMEs and freelance
                     professionals.
 We create unique applications
 that do less things instead of more,
     but they do the important ones.
 We use agile technologies such as
    Ruby on Rails to achieve agile      www.aspgems.com
           and flexible development.
                                                            15
José Cabrera                                  blog.cabreramc.com
The book




               https://gettingreal.37signals.com/
                                                             16
José Cabrera                                   blog.cabreramc.com
“Getting Real”
               The smarter, faster, easier way
                 to build Organizations 2.0


                                                 August 7, 2008



                                                            17
José Cabrera                                 blog.cabreramc.com

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"Getting Real" The smarter, faster, easier way to build Organizations 2.0

  • 1. “Getting Real” The smarter, faster, easier way to build Organizations 2.0 August 7, 2008 1 José Cabrera blog.cabreramc.com
  • 2. Leadership = Conversations What is key is not access to the information, but access to the conversations, taking active part in them. These are the conversations that will allow us to develop new capabilities as leaders, to anticipate the future needs of our customers and to atract the new digital talent required by our organizations. 2 José Cabrera blog.cabreramc.com
  • 3. “Getting Real” Test your ideas in a real environment, with real customers and real markets. Don't lose your time. Skip all the stuff that represent real and build the real thing. Experiment, listen and improve. Get something real up and running quickly. It's the best way to build momentum. www.37signals.com/ 3 José Cabrera blog.cabreramc.com
  • 4. Less is more Less people, less structure, less instructions, less paperwork, less hierarchy, less predictions and less meetings and abstractions. Stick to what's truly essential, to the core of your business. Less cost of change, less margin of error, less support needs, less useless explanations. 4 José Cabrera blog.cabreramc.com
  • 5. Time is the key In the current environment of high competition and accelerated changes time is the key variable. Launch on time and on budget; adjust the scope of your idea. Long term projects are nothing but fantasy, something that keeps you away from real. 5 José Cabrera blog.cabreramc.com
  • 6. Find the “core” of your idea Take whatever you think your project should be and cut it in half. Pare goals down until you're left with the important ones. Cut it in half again: you got the essential now. That's the “core” of you idea Stick to what's truly essential. Most good ideas are also simple, not- so-good ideas are difficult to formulate. . 6 José Cabrera blog.cabreramc.com
  • 7. Work in iterations Accept that decisions are temporary. Make the call and move on. You'll go back and change that decision later if it doesn't work. Accept that mistakes will happen and go on. Don't expect to get it right the first time. Avoid pressure. Let the project grow and speak to you. Let it take form and evolve. You will take better informed decisions as you go along. The result is real feedback from your customers, and real guidance on what requires your attention. 7 José Cabrera blog.cabreramc.com
  • 8. Create agile organizations Build transparent organizations. It's about staying small and being fast and flexible, open to change and innovation. More flexible, more changes and, definitely, more freedom and more fun. Less paperwork and formalities, less mass, less fear. 8 José Cabrera blog.cabreramc.com
  • 9. Foster an innovation culture Find new ways to deal with future challenges, exploring new avenues and avoiding the easy answers to problems. Build a culture that questions the quot;Status quoquot; and face challenges in unusual ways. Create people centric and flexible organizations, where leadership and innovation is everyone's job. 9 José Cabrera blog.cabreramc.com
  • 10. Keep the team small Metcalfe's law explains why you have to keep teams as small as possible: the efficiency of the team is approximately the inverse of the square of the number of members in the team. In other words: the probability that communication problems happen in the team grows exponentially as the number of members grow. 10 José Cabrera blog.cabreramc.com
  • 11. Cultivate simplicity as a value Maybe it's better to simplify a process instead of training the people to face complexity. Not everyone feels able to have creative ideas; but everybody can point out something that could be done in a more simple way. As time goes by, the organizations get used to complexity. They just don't notice it, and tend to increase it. 11 José Cabrera blog.cabreramc.com
  • 12. Resist the temptation of growth Not all companies need to have thousands of employees, or to reach billions euros in market capitalization. Your ideal size could be only ten people, five people or even just yourself. 12 José Cabrera blog.cabreramc.com
  • 13. Avoid “passion killers” Hire happy, enthusiastic people. People who are passionate about their job. Look for people who are curious and willing to learn. Don't think you need a tech- celebrity. A happy yet average employee is better than a disliked and negative guru. 13 José Cabrera blog.cabreramc.com
  • 14. Jump into the lifeboat! Value creation in the Collaboration Era requires imagination, creativity and passion. It's about creating new people centric organizations, where leadership and innovation is everyone's job. 14 José Cabrera blog.cabreramc.com
  • 15. We make it real “Less is more” is our guiding principle. We build easy-to-use low-cost web products for SMEs and freelance professionals. We create unique applications that do less things instead of more, but they do the important ones. We use agile technologies such as Ruby on Rails to achieve agile www.aspgems.com and flexible development. 15 José Cabrera blog.cabreramc.com
  • 16. The book https://gettingreal.37signals.com/ 16 José Cabrera blog.cabreramc.com
  • 17. “Getting Real” The smarter, faster, easier way to build Organizations 2.0 August 7, 2008 17 José Cabrera blog.cabreramc.com