SlideShare a Scribd company logo
The New Mobile Shopper: From Armed to Charmed ©OgilvyOne Worldwide and OgilvyAction 2011. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system or transmitted in any form or by any means, whether electronic, mechanical, photocopied, recorded or otherwise, without the prior permission of OgilvyOne Worldwide and OgilvyAction. Phil Buehler Head of Planning, OgilvyOne New York
Searched Google from phone  to get information on a product Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 50% among smartphone owners 85% 55% 24% 9% 4% Behavior of Innovators Foreshadows Mainstream Adoption Innovators Opinion Leaders Early Majority Late Majority Laggards
Scanned a barcode or QR code  with mobile phone Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 40% among smartphone owners 77% 38% 19% 3% 0% Behavior of Innovators Foreshadows Mainstream Adoption Innovators Opinion Leaders Early Majority Late Majority Laggards
Looked at a product in-store and  then ordered it online Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 85% 77% 66% 53% 29% Online Buying Behaviors Transfer to Mobile Environment Innovators Opinion Leaders Early Majority Late Majority Looked at a product in-store and  ordered from phone right then 71% 28% 8% 1% 0% Laggards
Asked a retail store to match price by showing  a printout of competitor’s price Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 79% 55% 45% 30% 24% Online Buying Behaviors Transfer to Mobile Environment Innovators Opinion Leaders Early Majority Late Majority Asked a retail store to match price by showing  on phone competitor’s price 71% 28% 12% 10% 8% Laggards

More Related Content

What's hot

Mobile strategy considerations for SMB
Mobile strategy considerations for SMBMobile strategy considerations for SMB
Mobile strategy considerations for SMB
Webling
 
Mobile Strategy Considerations for SMB
Mobile Strategy Considerations for SMBMobile Strategy Considerations for SMB
Mobile Strategy Considerations for SMB
Webling
 
121412 tj incentivized_ads_preso_r1ra1
121412 tj incentivized_ads_preso_r1ra1121412 tj incentivized_ads_preso_r1ra1
121412 tj incentivized_ads_preso_r1ra1
Rob Arias
 
Mobile strategy considerations for smb
Mobile strategy considerations for smbMobile strategy considerations for smb
Mobile strategy considerations for smb
Ian Farmer
 
The ROI study
The ROI studyThe ROI study
The ROI study
Newsworks
 
Paying (for) attention
Paying (for) attentionPaying (for) attention
Paying (for) attention
Newsworks
 
AdColony — The Big Game Survey — Q1 2017
AdColony — The Big Game Survey — Q1 2017AdColony — The Big Game Survey — Q1 2017
AdColony — The Big Game Survey — Q1 2017
AdColony
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead
1to1 Media
 
Alex Light
Alex LightAlex Light
Alex Light
Branded Ltd
 
The Best Social Platforms For 2020
The Best Social Platforms For 2020The Best Social Platforms For 2020
The Best Social Platforms For 2020
Paul Barron
 
The multi-platform study
The multi-platform studyThe multi-platform study
The multi-platform study
Newsworks
 
Think with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their PhonesThink with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their Phones
khairulakbar
 
ROI of Digital Newsbrands
ROI of Digital NewsbrandsROI of Digital Newsbrands
ROI of Digital Newsbrands
Newsworks
 
Infographic: Competing on Social
Infographic: Competing on SocialInfographic: Competing on Social
Infographic: Competing on Social
1to1 Media
 
The IPA Databank study
The IPA Databank studyThe IPA Databank study
The IPA Databank study
Newsworks
 
Customer engagement on mobile application research
Customer engagement on mobile application researchCustomer engagement on mobile application research
Customer engagement on mobile application research
Mohammad Emrul Hassan Emon
 
Infographic: Speech Analytics
Infographic: Speech AnalyticsInfographic: Speech Analytics
Infographic: Speech Analytics
1to1 Media
 
eMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile AdvertisingeMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile Advertising
Filipp Paster
 
App Lifecycle Engagement
App Lifecycle EngagementApp Lifecycle Engagement
App Lifecycle Engagement
Localytics
 
Media Allocation Tool
Media Allocation ToolMedia Allocation Tool
Media Allocation Tool
fcrehan
 

What's hot (20)

Mobile strategy considerations for SMB
Mobile strategy considerations for SMBMobile strategy considerations for SMB
Mobile strategy considerations for SMB
 
Mobile Strategy Considerations for SMB
Mobile Strategy Considerations for SMBMobile Strategy Considerations for SMB
Mobile Strategy Considerations for SMB
 
121412 tj incentivized_ads_preso_r1ra1
121412 tj incentivized_ads_preso_r1ra1121412 tj incentivized_ads_preso_r1ra1
121412 tj incentivized_ads_preso_r1ra1
 
Mobile strategy considerations for smb
Mobile strategy considerations for smbMobile strategy considerations for smb
Mobile strategy considerations for smb
 
The ROI study
The ROI studyThe ROI study
The ROI study
 
Paying (for) attention
Paying (for) attentionPaying (for) attention
Paying (for) attention
 
AdColony — The Big Game Survey — Q1 2017
AdColony — The Big Game Survey — Q1 2017AdColony — The Big Game Survey — Q1 2017
AdColony — The Big Game Survey — Q1 2017
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead
 
Alex Light
Alex LightAlex Light
Alex Light
 
The Best Social Platforms For 2020
The Best Social Platforms For 2020The Best Social Platforms For 2020
The Best Social Platforms For 2020
 
The multi-platform study
The multi-platform studyThe multi-platform study
The multi-platform study
 
Think with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their PhonesThink with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their Phones
 
ROI of Digital Newsbrands
ROI of Digital NewsbrandsROI of Digital Newsbrands
ROI of Digital Newsbrands
 
Infographic: Competing on Social
Infographic: Competing on SocialInfographic: Competing on Social
Infographic: Competing on Social
 
The IPA Databank study
The IPA Databank studyThe IPA Databank study
The IPA Databank study
 
Customer engagement on mobile application research
Customer engagement on mobile application researchCustomer engagement on mobile application research
Customer engagement on mobile application research
 
Infographic: Speech Analytics
Infographic: Speech AnalyticsInfographic: Speech Analytics
Infographic: Speech Analytics
 
eMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile AdvertisingeMarketer Roundup: Optimizing Mobile Advertising
eMarketer Roundup: Optimizing Mobile Advertising
 
App Lifecycle Engagement
App Lifecycle EngagementApp Lifecycle Engagement
App Lifecycle Engagement
 
Media Allocation Tool
Media Allocation ToolMedia Allocation Tool
Media Allocation Tool
 

Viewers also liked

The Tides and Times of Luxury Retail
The Tides and Times of Luxury Retail The Tides and Times of Luxury Retail
The Tides and Times of Luxury Retail
Ogilvy
 
Stephen Rhead Presentation
Stephen Rhead PresentationStephen Rhead Presentation
Stephen Rhead Presentation
stephen_rhead
 
Digital ecosystem and luxury market in China
Digital ecosystem and luxury market in ChinaDigital ecosystem and luxury market in China
Digital ecosystem and luxury market in China
SAME SAME but different
 
PDF Presentation Settefili - Team 16 Chupito
PDF Presentation Settefili - Team 16 ChupitoPDF Presentation Settefili - Team 16 Chupito
PDF Presentation Settefili - Team 16 Chupito
Irina Gurova
 
What do consumers look for in a Luxury Store?
What do consumers look for in a Luxury Store?What do consumers look for in a Luxury Store?
What do consumers look for in a Luxury Store?
Volante Research
 
Defining luxury
Defining luxuryDefining luxury
Defining luxury
Anna Nahman
 
Dunhill Retail Store Management Samuel Krushnisky
Dunhill Retail Store Management Samuel KrushniskyDunhill Retail Store Management Samuel Krushnisky
Dunhill Retail Store Management Samuel Krushnisky
sleekdude
 
The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020
David Bourla
 
PRINC_ESSEN_LUXURY_BRAND_MANAG_REPORT
PRINC_ESSEN_LUXURY_BRAND_MANAG_REPORTPRINC_ESSEN_LUXURY_BRAND_MANAG_REPORT
PRINC_ESSEN_LUXURY_BRAND_MANAG_REPORT
Enrico Zanon
 
Strategic Management Final
Strategic Management FinalStrategic Management Final
Strategic Management Final
cathy_zh
 
Game Store GAMA 2016
Game Store GAMA 2016Game Store GAMA 2016
Game Store GAMA 2016
David Steltenkamp
 
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...
ELSE CORP
 
Brian Katryan Resume 2015
Brian Katryan Resume 2015Brian Katryan Resume 2015
Brian Katryan Resume 2015
Brian Katryan
 
21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your Business21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your Business
Brian Downard
 

Viewers also liked (14)

The Tides and Times of Luxury Retail
The Tides and Times of Luxury Retail The Tides and Times of Luxury Retail
The Tides and Times of Luxury Retail
 
Stephen Rhead Presentation
Stephen Rhead PresentationStephen Rhead Presentation
Stephen Rhead Presentation
 
Digital ecosystem and luxury market in China
Digital ecosystem and luxury market in ChinaDigital ecosystem and luxury market in China
Digital ecosystem and luxury market in China
 
PDF Presentation Settefili - Team 16 Chupito
PDF Presentation Settefili - Team 16 ChupitoPDF Presentation Settefili - Team 16 Chupito
PDF Presentation Settefili - Team 16 Chupito
 
What do consumers look for in a Luxury Store?
What do consumers look for in a Luxury Store?What do consumers look for in a Luxury Store?
What do consumers look for in a Luxury Store?
 
Defining luxury
Defining luxuryDefining luxury
Defining luxury
 
Dunhill Retail Store Management Samuel Krushnisky
Dunhill Retail Store Management Samuel KrushniskyDunhill Retail Store Management Samuel Krushnisky
Dunhill Retail Store Management Samuel Krushnisky
 
The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020The Paris Luxury Market - Outlook for 2020
The Paris Luxury Market - Outlook for 2020
 
PRINC_ESSEN_LUXURY_BRAND_MANAG_REPORT
PRINC_ESSEN_LUXURY_BRAND_MANAG_REPORTPRINC_ESSEN_LUXURY_BRAND_MANAG_REPORT
PRINC_ESSEN_LUXURY_BRAND_MANAG_REPORT
 
Strategic Management Final
Strategic Management FinalStrategic Management Final
Strategic Management Final
 
Game Store GAMA 2016
Game Store GAMA 2016Game Store GAMA 2016
Game Store GAMA 2016
 
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...
 
Brian Katryan Resume 2015
Brian Katryan Resume 2015Brian Katryan Resume 2015
Brian Katryan Resume 2015
 
21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your Business21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your Business
 

Similar to The New Mobile Shopper U.S. Research

The Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentationThe Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentation
Ogilvy
 
20110909
2011090920110909
20110909
staufferjohn
 
20110909 -
20110909   -20110909   -
20110909 -
staufferjohn
 
Mobile marketing
Mobile marketing Mobile marketing
Mobile marketing
Felipe Ramirez Mejia
 
Mobile Search Moments
Mobile Search MomentsMobile Search Moments
Mobile Search Moments
Vanessa Li
 
Creating Moments That Matter Research Studies | 2013 Google Nielsen Report
Creating Moments That Matter Research Studies | 2013 Google Nielsen ReportCreating Moments That Matter Research Studies | 2013 Google Nielsen Report
Creating Moments That Matter Research Studies | 2013 Google Nielsen Report
Richard Bouchez
 
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
12 Meter Marketing Solutions
 
Google - Nielsen: Mobile y Ventas
Google - Nielsen: Mobile y VentasGoogle - Nielsen: Mobile y Ventas
Google - Nielsen: Mobile y Ventas
Andres Lagos
 
Mobile Search Moments
Mobile Search MomentsMobile Search Moments
Mobile Search Moments
Shankar Soma
 
Mobile Search Moments from Google & Nielsen
Mobile Search Moments from Google & NielsenMobile Search Moments from Google & Nielsen
Mobile Search Moments from Google & Nielsen
Nigel Mark Dias
 
Mobile Search Outlook 2013 - Trends & Mobile Marketing
Mobile Search Outlook 2013 - Trends & Mobile MarketingMobile Search Outlook 2013 - Trends & Mobile Marketing
Mobile Search Outlook 2013 - Trends & Mobile Marketing
Rajesh Kumar
 
Mobile Search Moments Study : Creating moments-that-matter research-studies
Mobile Search Moments Study  : Creating moments-that-matter research-studiesMobile Search Moments Study  : Creating moments-that-matter research-studies
Mobile Search Moments Study : Creating moments-that-matter research-studies
manish kumar
 
Mobile Search Moments, understanding how mobile drives conversions
Mobile Search Moments, understanding how mobile drives conversions Mobile Search Moments, understanding how mobile drives conversions
Mobile Search Moments, understanding how mobile drives conversions
FormazioneTurismo
 
The Digital Shopper
The Digital ShopperThe Digital Shopper
The Digital Shopper
OgilvyAction
 
The mobile-movement research-studies
The mobile-movement research-studiesThe mobile-movement research-studies
The mobile-movement research-studies
Nigel Mark Dias
 
2011 the mobile movement
2011 the mobile movement2011 the mobile movement
2011 the mobile movement
Pim Piepers
 
Mobile media consumption presentation philippines
Mobile media consumption presentation  philippinesMobile media consumption presentation  philippines
Mobile media consumption presentation philippines
joeychee
 
Trend Truth: Master Marketing
Trend Truth: Master MarketingTrend Truth: Master Marketing
Trend Truth: Master Marketing
FGI Research
 
How mobile drives conversions
How mobile drives conversionsHow mobile drives conversions
How mobile drives conversions
NY Daily News Digital Solutions
 
The Business of the Digital Ecosystem
The Business of the Digital EcosystemThe Business of the Digital Ecosystem
The Business of the Digital Ecosystem
Software Guru
 

Similar to The New Mobile Shopper U.S. Research (20)

The Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentationThe Mobile Shopper - From Armed to Charmed presentation
The Mobile Shopper - From Armed to Charmed presentation
 
20110909
2011090920110909
20110909
 
20110909 -
20110909   -20110909   -
20110909 -
 
Mobile marketing
Mobile marketing Mobile marketing
Mobile marketing
 
Mobile Search Moments
Mobile Search MomentsMobile Search Moments
Mobile Search Moments
 
Creating Moments That Matter Research Studies | 2013 Google Nielsen Report
Creating Moments That Matter Research Studies | 2013 Google Nielsen ReportCreating Moments That Matter Research Studies | 2013 Google Nielsen Report
Creating Moments That Matter Research Studies | 2013 Google Nielsen Report
 
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
Googleandnielsenscreating moments-that-matterresearch-studymarch2013-13031513...
 
Google - Nielsen: Mobile y Ventas
Google - Nielsen: Mobile y VentasGoogle - Nielsen: Mobile y Ventas
Google - Nielsen: Mobile y Ventas
 
Mobile Search Moments
Mobile Search MomentsMobile Search Moments
Mobile Search Moments
 
Mobile Search Moments from Google & Nielsen
Mobile Search Moments from Google & NielsenMobile Search Moments from Google & Nielsen
Mobile Search Moments from Google & Nielsen
 
Mobile Search Outlook 2013 - Trends & Mobile Marketing
Mobile Search Outlook 2013 - Trends & Mobile MarketingMobile Search Outlook 2013 - Trends & Mobile Marketing
Mobile Search Outlook 2013 - Trends & Mobile Marketing
 
Mobile Search Moments Study : Creating moments-that-matter research-studies
Mobile Search Moments Study  : Creating moments-that-matter research-studiesMobile Search Moments Study  : Creating moments-that-matter research-studies
Mobile Search Moments Study : Creating moments-that-matter research-studies
 
Mobile Search Moments, understanding how mobile drives conversions
Mobile Search Moments, understanding how mobile drives conversions Mobile Search Moments, understanding how mobile drives conversions
Mobile Search Moments, understanding how mobile drives conversions
 
The Digital Shopper
The Digital ShopperThe Digital Shopper
The Digital Shopper
 
The mobile-movement research-studies
The mobile-movement research-studiesThe mobile-movement research-studies
The mobile-movement research-studies
 
2011 the mobile movement
2011 the mobile movement2011 the mobile movement
2011 the mobile movement
 
Mobile media consumption presentation philippines
Mobile media consumption presentation  philippinesMobile media consumption presentation  philippines
Mobile media consumption presentation philippines
 
Trend Truth: Master Marketing
Trend Truth: Master MarketingTrend Truth: Master Marketing
Trend Truth: Master Marketing
 
How mobile drives conversions
How mobile drives conversionsHow mobile drives conversions
How mobile drives conversions
 
The Business of the Digital Ecosystem
The Business of the Digital EcosystemThe Business of the Digital Ecosystem
The Business of the Digital Ecosystem
 

More from Ogilvy

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Ogilvy
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
Ogilvy
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
Ogilvy
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
Ogilvy
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
Ogilvy
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
Ogilvy
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
Ogilvy
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
Ogilvy
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
Ogilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
Ogilvy
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
Ogilvy
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
Ogilvy
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
Ogilvy
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
Ogilvy
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
Ogilvy
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
Ogilvy
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
Ogilvy
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
Ogilvy
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
Ogilvy
 

More from Ogilvy (20)

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
 

Recently uploaded

Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
virtualproduction38
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Aurelien Domont, MBA
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
macwanvancy
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
margaretblush
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
imranmalik114455
 
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
77sayre
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
MajIman2
 
10 Barriers to Effective Communications.
10 Barriers to Effective Communications.10 Barriers to Effective Communications.
10 Barriers to Effective Communications.
Cora335316
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
Hector Del Castillo, CPM, CPMM
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
David Thomson
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 

Recently uploaded (20)

Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
 
Data Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and TemplatesData Analytics and AI Strategy Toolkit, Playbook and Templates
Data Analytics and AI Strategy Toolkit, Playbook and Templates
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
 
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
 
10 Barriers to Effective Communications.
10 Barriers to Effective Communications.10 Barriers to Effective Communications.
10 Barriers to Effective Communications.
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 

The New Mobile Shopper U.S. Research

  • 1. The New Mobile Shopper: From Armed to Charmed ©OgilvyOne Worldwide and OgilvyAction 2011. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system or transmitted in any form or by any means, whether electronic, mechanical, photocopied, recorded or otherwise, without the prior permission of OgilvyOne Worldwide and OgilvyAction. Phil Buehler Head of Planning, OgilvyOne New York
  • 2. Searched Google from phone to get information on a product Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 50% among smartphone owners 85% 55% 24% 9% 4% Behavior of Innovators Foreshadows Mainstream Adoption Innovators Opinion Leaders Early Majority Late Majority Laggards
  • 3. Scanned a barcode or QR code with mobile phone Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 40% among smartphone owners 77% 38% 19% 3% 0% Behavior of Innovators Foreshadows Mainstream Adoption Innovators Opinion Leaders Early Majority Late Majority Laggards
  • 4. Looked at a product in-store and then ordered it online Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 85% 77% 66% 53% 29% Online Buying Behaviors Transfer to Mobile Environment Innovators Opinion Leaders Early Majority Late Majority Looked at a product in-store and ordered from phone right then 71% 28% 8% 1% 0% Laggards
  • 5. Asked a retail store to match price by showing a printout of competitor’s price Source: OgilvyOne and OgilvyAction Global Mobile Retail Study, March 2011, n=1,500, United States, United Kingdom, Singapore; Base: United States, n=500 79% 55% 45% 30% 24% Online Buying Behaviors Transfer to Mobile Environment Innovators Opinion Leaders Early Majority Late Majority Asked a retail store to match price by showing on phone competitor’s price 71% 28% 12% 10% 8% Laggards