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Martin Herdina, CEO Wikitude
2017 >> When Pikachu meets IoT

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Augmented Reality Interest Over Time
Source: Google Trends

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Mobile AR: 8 years in the Making….
20162009
1st AR app on Android Market “fastest growing app in history”

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v v v
Wikitude at a Glance.
First AR app
in the world
in 2008
20,000 apps &
750 Mio installs
powered by wikitude
Leading
independent
AR technology
provider
v
REFERENCES
AR
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The Gartner Hype Cycle 2016
5Source: Gartner 2016

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The Hype Cycle: Phase 1
Technology Trigger:
A potential technology breakthrough kicks things off. Early proof-of-concept stories and
media interest trigger significant publicity. Often no usable products exist and commercial
viability is unproven.

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GEO Augmented Reality
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#1

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Geo AR for travel industry
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The Hype Cycle: Phase 2&3
Peak of Inflated Expectations:
Early publicity produces a number of success stories — often accompanied by scores of
failures. Some companies take action; many do not.
Trough of Disillusionment:
Interest wanes as experiments and implementations fail to deliver. Producers of the
technology shake out or fail. Investments continue only if the surviving providers improve
their products to the satisfaction of early adopters.

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Expectation vs. Reality
Vs.

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2D recognition & tracking
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#2
Billboards
Books
Magazines
Brochures

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Canadian Tire

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3D recognition & tracking
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#3
Objects
Rooms
Buildings
Machines
Bodies
Faces

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The Hype Cycle: Phase 3
Slope of Enlightenment:
• More instances of how the technology can benefit the enterprise start to crystallize and
become more widely understood.
• Second- and third-generation products appear from technology providers.
• More enterprises fund pilots
• conservative companies remain cautious.
Source: Gartner

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Where AR complements IoT
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Making technical
documentation actually
useful
Making medical education
interactive
Maintaining a fleet of heavy
equipment vehicles
Bringing city administration to
the 21st century
Source: Internet of Things Institute, Wikitude
Visualizing product design
in 3D
Making sense of industrial
sensor data

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… in AR, VR and Mixed Reality
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Martin Herdina, CEO
martin.herdina@wikitude.com
mobile +43 (676) 6688648
Thank you!
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