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Martin Herdina (Wikitude) 2017: When Pikachu meets IoT


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The hype around Pokémon Go this summer created a lot of publicity for the Augmented Reality industry as a whole - but does it really showcase the whole value proposition well enough? Wikitude’s CEO Martin Herdina will present live success stories where AR makes a real difference and outlines the underlying technical differences. As conclusion, Martin will share Wikitude’s vision about the future of the industry and give his personal guess on ‘the next Pokémon Go’.

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Martin Herdina (Wikitude) 2017: When Pikachu meets IoT

  1. 1. Martin Herdina, CEO Wikitude 2017 >> When Pikachu meets IoT
  2. 2. 2 Augmented Reality Interest Over Time Source: Google Trends
  3. 3. 3 Mobile AR: 8 years in the Making…. 20162009 1st AR app on Android Market “fastest growing app in history”
  4. 4. v v v Wikitude at a Glance. First AR app in the world in 2008 20,000 apps & 750 Mio installs powered by wikitude Leading independent AR technology provider v REFERENCES AR 4
  5. 5. The Gartner Hype Cycle 2016 5Source: Gartner 2016
  6. 6. 6 The Hype Cycle: Phase 1 Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
  7. 7. GEO Augmented Reality 7 #1
  8. 8. Geo AR for travel industry 8
  9. 9. 9 The Hype Cycle: Phase 2&3 Peak of Inflated Expectations: Early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
  10. 10. 10 Expectation vs. Reality Vs.
  11. 11. 2D recognition & tracking 11 #2 Billboards Books Magazines Brochures
  12. 12. 12
  13. 13. Canadian Tire
  14. 14. 3D recognition & tracking 14 #3 Objects Rooms Buildings Machines Bodies Faces
  15. 15. 15 The Hype Cycle: Phase 3 Slope of Enlightenment: • More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. • Second- and third-generation products appear from technology providers. • More enterprises fund pilots • conservative companies remain cautious. Source: Gartner
  16. 16. Where AR complements IoT 17 Making technical documentation actually useful Making medical education interactive Maintaining a fleet of heavy equipment vehicles Bringing city administration to the 21st century Source: Internet of Things Institute, Wikitude Visualizing product design in 3D Making sense of industrial sensor data
  17. 17. … in AR, VR and Mixed Reality 18
  18. 18. Martin Herdina, CEO mobile +43 (676) 6688648 Thank you! 19