The hype around Pokémon Go this summer created a lot of publicity for the Augmented Reality industry as a whole - but does it really showcase the whole value proposition well enough? Wikitude’s CEO Martin Herdina will present live success stories where AR makes a real difference and outlines the underlying technical differences. As conclusion, Martin will share Wikitude’s vision about the future of the industry and give his personal guess on ‘the next Pokémon Go’.
Who played Pokemon? Who has caught Pikachu? Level 1 Level 3 Level 10?
Who still plays Pokémon?
B2C-related (B2B missing) All examples created Hype – went down
Martin Herdina (Wikitude) 2017: When Pikachu meets IoT
Martin Herdina, CEO Wikitude
2017 >> When Pikachu meets IoT
Augmented Reality Interest Over Time
Source: Google Trends
Mobile AR: 8 years in the Making….
1st AR app on Android Market “fastest growing app in history”
v v v
Wikitude at a Glance.
First AR app
in the world
20,000 apps &
750 Mio installs
powered by wikitude
The Gartner Hype Cycle 2016
5Source: Gartner 2016
The Hype Cycle: Phase 1
A potential technology breakthrough kicks things off. Early proof-of-concept stories and
media interest trigger significant publicity. Often no usable products exist and commercial
viability is unproven.
The Hype Cycle: Phase 2&3
Peak of Inflated Expectations:
Early publicity produces a number of success stories — often accompanied by scores of
failures. Some companies take action; many do not.
Trough of Disillusionment:
Interest wanes as experiments and implementations fail to deliver. Producers of the
technology shake out or fail. Investments continue only if the surviving providers improve
their products to the satisfaction of early adopters.
The Hype Cycle: Phase 3
Slope of Enlightenment:
• More instances of how the technology can benefit the enterprise start to crystallize and
become more widely understood.
• Second- and third-generation products appear from technology providers.
• More enterprises fund pilots
• conservative companies remain cautious.
Where AR complements IoT
Making medical education
Maintaining a fleet of heavy
Bringing city administration to
the 21st century
Source: Internet of Things Institute, Wikitude
Visualizing product design
Making sense of industrial