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Whats app doc

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A brief overview of the relative benefits of mobile apps.

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Whats app doc

  1. 1. Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Designing for Apps vs. Web Digital Experience Design & Strategy Workshop #4 August 26, 2015
  2. 2. 2 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. What’s App, Doc?
  3. 3. 3 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Technology
  4. 4. 4 4 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 4 A “phone” is hardly a phone at all… …in fact, it’s a lot more than that.
  5. 5. 5 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Mobile apps have (easier) access to all of the sensors on your mobile device…GPS, camera, biometrics, accelerometers, and chronograph.
  6. 6. 6 6 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 6 But for all their “mobility”… …apps don’t scale (particularly well) across devices.
  7. 7. 7 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Behavior
  8. 8. 8 8 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 8 Did you know… …that you can add a website bookmark to your smartphone “desktop”?
  9. 9. 9 9 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. A tale of two desktops… …which one are you?
  10. 10. 10 10 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 10 It’s a commitment… …maybe not THIS big a commitment, but still a commitment.
  11. 11. 11 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Governance
  12. 12. 12 12 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 12 The web is like 7- 11…always there for you… …but apps are a little more “high maintenance”.
  13. 13. 13 13 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 13 In some places there are rules… …and in some places there aren’t.
  14. 14. 14 14 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 14 Summary Technology • Access to device features and data • Responsiveness Behavior • Organizing the desktop • Commitment to use Governance • Managing updates • Development standards
  15. 15. 15 15 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 15 Thank you.

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