Wat de uroloog van mobile technologie zou moeten weten

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Presentation on the seminar 'Grenzen van de urologie' about mobile trends in healthcare (Dutch)

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Wat de uroloog van mobile technologie zou moeten weten

  1. 1. Reinventing healthcare through mobileWat de uroloog van mobieletechnologie zou kunnen weten! Grenzen van de Urologie 2012
  2. 2. 1972 Medische Multimedia Biologie Martial Arts Marketing Erik van der ZijdenTechno geek BSc Floor EntrepreNerd MBA MSD Animal Health Farma Global Brand ManagerDigital Media Business Manager Video Mobile Export Sales former Yugoslavia Triumph Innovation Manager Spitfire Yara Enterprise 2.0 Apple freak Eline Apps
  3. 3. Reinventing healthcare through mobileErik van der Zijden BSc MBA Piet Nelis DVM MBA Erich Taubert MD
  4. 4. plaslijst
  5. 5. $ 1,000,000,000 500 dagen$ 2,000,000 per dag$ 1,000,000 per dag
  6. 6. 1990Tijdperk van de desktop computers2000Tijdperk van de laptop computers2010Tijdperk van mobile
  7. 7. Hoe het allemaal begon
  8. 8. Hoe het allemaal begon 80s 90s 00s 07
  9. 9. Mooie tijden.... in LA 2007
  10. 10. Ja, we zijn geeks
  11. 11. Mobile 2.0
  12. 12. De échte Personal Computer
  13. 13. iPhone werd populair
  14. 14. 700,000 apps >10 mld Source: Google
  15. 15. 725,000 apps >25 mld Source: Wikipedia
  16. 16. 17,000 apps ? Source: Wikipedia
  17. 17. Mooie grafieken. Grote getallen
  18. 18. Meer smartphones dan PC’sWereldwijde verkoop internet apparaten3.000.000.0002.250.000.0001.500.000.000 Tablets 750.000.000 Smartphones PC’s 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E Estimated based on data from IDC, Gartner, Strategy Analytics and company findings (via Business Insider)
  19. 19. We zijn nog maar net begonnenWereldwijde verkoop internet apparaten3.000.000.0002.250.000.0001.500.000.000 750.000.000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E Estimated based on data from IDC, Gartner, Strategy Analytics and company findings (via Business Insider)
  20. 20. Enorme groeipotentie Mobile marktaandeel (US)250M Non smart Android Apple Blackberry 0 Microsoft Other Q4-2009 Q4-2011 Source: ComScore via Business Insider
  21. 21. Wat gebeurde er in degezondheidszorg?
  22. 22. Zijn medische apps een hype?
  23. 23. 19% 81% Smartphone gebruikManhattan Research 2011
  24. 24. Professional Medical Apps Consumer Health Apps Growth Projection Growth Projection 7,900 18,0008000 200006000 150004000 100002000 5000 0 0 FEB 2010 AUG 2010 JUL 2011 JUL 2012 JUL 2013 FEB 2010 AUG 2010 JUL 2011 JUL 2012 JUL 2013 Extrapolated Mobilhealth newsreport 2011
  25. 25. Professional Medical Apps Top 10 250 375 500 0 125Clinical consultation Study Guidelines Other- reference Calculators Anatomy Drug reference Patient trackers Literature Dictionaries EMR Mobilhealth newsreport 2011
  26. 26. Consumer Health Apps Top 10 750 1125 1500 0 375 Cardio Other Diet Stress & Relax Women’s Health Strength Trainer Calculator Mental HealthChronic Conditions Sleep Mobilhealth newsreport 2011
  27. 27. There’s an app for that!
  28. 28. May be Baby€4,49
  29. 29. iStethoscope€1,79
  30. 30. Mobile MIMFree
  31. 31. 3D4MedicalFree - €44,99
  32. 32. SAP EMRFree
  33. 33. Klik
  34. 34. 4 Grote uitdagingenvoor medische apps
  35. 35. Kwaliteit vinden
  36. 36. 1.1 Product 1.2 Manufacturer 1.3 Contact Information Manufacturer 1.4 Subcontractors Software Development 1.5 Conformity Assessment Route 1.6 Regulatory status2. Device Description3. Classification4. Intended Use5. Conformity Assessment Procedure6. Declaration of Conformity7. Comparison to Equivalent CE Marked Devices8. Essential Requirements9. Summary of Design Development 9.1Functional design Requirements 9.2 Software Development Process 9.3 Version Control and traceability 9.4 Cycle Dataset 9.5 Software Testing 9.6 Design verification and validation10. Manufacturing11. Packaging and Sterilization12. Quality System13. Risk Management and Analysis14. Suppliers and Subcontractors15. Labeling 15.1 Product Labeling 15.2 Instructions for Use 15.3 Warnings and precautions 15.4 Marketing Brochure15. ReferencesAppendix 1 Functional Design for iP Voiding DiaryAppendix 2 Cycle Dataset iP Voiding DiaryAppendix 3 Classification of iP Voiding Diary as Medical DeviceAppendix 5 User Guide iP Voiding DiaryAppendix 6 Apple Review GuidelinesAppendix 7 Software development iP Voiding DiaryAppendix 8 Marketing Brochure iP Voiding DiaryAppendix 9 Instructions for UseAppendix 10 Declaration of Conformity CertificeringAppendix 11 Functional Design for iP Voiding DiaryAppendix 12 Graphical Design
  37. 37. Privacy & Security
  38. 38. Implementatie
  39. 39. Erik van der ZijdenReinventing healthcare through mobile EntrepreNerd erik@synappz.nl 0-109 301 406

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