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The Anatomy of a
Search
93% of online
experiences begin with
a search engine.
75% of users never
scroll past the first
page of search results
Types Of Keywords
• Generic Keywords — ”Digital Camera”
• Broad Match Keyword — “Panasonic Digital Camera”
• Long Tail Keywords — “Panasonic LUMIX GH4
Professional 4K Mirrorless Interchangeable Lens
Camera”
• Local Search — ”Digital Cameras Murfreesboro”
3 Areas of
a Search Result
Organic Search
Local Search
Paid Search
Different Search Engines
65.44%
15.82%
8.28%
As of January
2016
Who Powers Who?
• As of January 1, 2016, AOL searches are powered by Bing.
• As of July 29, 2009, Bing also powers Yahoo! searches,
while Yahoo! retains 88% of the revenue from search ad
sales.
• Google powers Ask.com search results, among many
other popular searching sites.
Popular Online Directories
• Facebook
• Yelp
• BBB
• Angie’s List
• LinkedIn
• Merchant Circle
• CitySearch
• BizJournals.com
• Whitepages
• YP.com
What Are Online Directories?
• No one uses a phone book anymore! We search online
for information.
• Think of online directories as another place for your
business to be found online.
Online Directories Rank Organically
Anatomy of a Search Recap
• We use different types of keywords to search.
• Search results include local map listings, organic search
results, and paid advertisements.
• Google, Bing, and Yahoo! dominate the search market
share.
• Use online directories to advance your placement on
search results — no matter which search engine.
Any Questions?
Free Search
Marketing Analysis
Call us at 615-890-3600 and mention this seminar for a free
analysis of your search marketing efforts.

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在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
 

The Anatomy of a Search Result

  • 1. The Anatomy of a Search
  • 2. 93% of online experiences begin with a search engine.
  • 3. 75% of users never scroll past the first page of search results
  • 4. Types Of Keywords • Generic Keywords — ”Digital Camera” • Broad Match Keyword — “Panasonic Digital Camera” • Long Tail Keywords — “Panasonic LUMIX GH4 Professional 4K Mirrorless Interchangeable Lens Camera” • Local Search — ”Digital Cameras Murfreesboro”
  • 5. 3 Areas of a Search Result
  • 10.
  • 11. Who Powers Who? • As of January 1, 2016, AOL searches are powered by Bing. • As of July 29, 2009, Bing also powers Yahoo! searches, while Yahoo! retains 88% of the revenue from search ad sales. • Google powers Ask.com search results, among many other popular searching sites.
  • 12. Popular Online Directories • Facebook • Yelp • BBB • Angie’s List • LinkedIn • Merchant Circle • CitySearch • BizJournals.com • Whitepages • YP.com
  • 13. What Are Online Directories? • No one uses a phone book anymore! We search online for information. • Think of online directories as another place for your business to be found online.
  • 14. Online Directories Rank Organically
  • 15. Anatomy of a Search Recap • We use different types of keywords to search. • Search results include local map listings, organic search results, and paid advertisements. • Google, Bing, and Yahoo! dominate the search market share. • Use online directories to advance your placement on search results — no matter which search engine.
  • 17. Free Search Marketing Analysis Call us at 615-890-3600 and mention this seminar for a free analysis of your search marketing efforts.