A search result contains three distinct areas - ads, organic results, and local results. Learn more with this search guide from Titan Web Marketing Solutions.
This presentation on "mobile search engine marketing" was given at the Buzz City mobile marketing conference on September 15th 2010 in Cape Town, South Africa. The presenter was Liam Gibbs, head of SEO at Quirk eMarketing.
This document discusses how search and social advertising can be better integrated to improve marketing campaigns. It argues that search and social each have strengths and weaknesses for reaching audiences and generating engagement. By combining the audiences and data from social media campaigns with search advertising, marketers can improve targeting and performance. Specific strategies recommended include using social media to identify future search trends, remarketing to engaged social audiences in search campaigns, and applying the same advanced audience targeting used in social media to search keyword campaigns. The document emphasizes that integrating campaigns across different channels typically leads to better results than focusing on any one channel alone.
This document discusses strategies for monetizing mobile search. It recommends focusing on Google, Yahoo, and MSN as they cover most of the US mobile search market. It also suggests stopping guesses about mobile search behavior and instead following leaders, doing mobile keyword research, and using analytics to understand mobile search. The document provides resources for mobile keyword research and analytics.
This presentation focuses on current trends and developments in Mobile Local Search. Statistics pertaining to consumer Mobile Local Search preferences and usage are presented in a clear, user-friendly fashion. This presentation was produced by DigiMechanix, Inc. (DMX) - A Division of BALLS, Llc.
This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
This document provides an overview of Penguin's data sources, history, and vision for data. It lists various sources of data Penguin collects, such as sales data from retailers, survey responses, and analytics from apps and websites. A timeline shows key events in Penguin's history from 1935 to present. The vision focuses on improving data quality, visualization, and insights to enhance business performance and understanding of readers.
The document discusses the concept of ROPO (Research Online, Purchase Offline) and how it influences customer purchase decisions. It provides examples of how different companies have used data analysis to evaluate the ROPO effect and its impact on offline sales. Key findings include that online research can drive 40% of offline purchases, and ROPO customers on average spend 36% more. Integrating online and offline customer data through tools like Google BigQuery allows for a more complete understanding of the customer journey and how to optimize it.
This presentation on "mobile search engine marketing" was given at the Buzz City mobile marketing conference on September 15th 2010 in Cape Town, South Africa. The presenter was Liam Gibbs, head of SEO at Quirk eMarketing.
This document discusses how search and social advertising can be better integrated to improve marketing campaigns. It argues that search and social each have strengths and weaknesses for reaching audiences and generating engagement. By combining the audiences and data from social media campaigns with search advertising, marketers can improve targeting and performance. Specific strategies recommended include using social media to identify future search trends, remarketing to engaged social audiences in search campaigns, and applying the same advanced audience targeting used in social media to search keyword campaigns. The document emphasizes that integrating campaigns across different channels typically leads to better results than focusing on any one channel alone.
This document discusses strategies for monetizing mobile search. It recommends focusing on Google, Yahoo, and MSN as they cover most of the US mobile search market. It also suggests stopping guesses about mobile search behavior and instead following leaders, doing mobile keyword research, and using analytics to understand mobile search. The document provides resources for mobile keyword research and analytics.
This presentation focuses on current trends and developments in Mobile Local Search. Statistics pertaining to consumer Mobile Local Search preferences and usage are presented in a clear, user-friendly fashion. This presentation was produced by DigiMechanix, Inc. (DMX) - A Division of BALLS, Llc.
This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
This document provides an overview of Penguin's data sources, history, and vision for data. It lists various sources of data Penguin collects, such as sales data from retailers, survey responses, and analytics from apps and websites. A timeline shows key events in Penguin's history from 1935 to present. The vision focuses on improving data quality, visualization, and insights to enhance business performance and understanding of readers.
The document discusses the concept of ROPO (Research Online, Purchase Offline) and how it influences customer purchase decisions. It provides examples of how different companies have used data analysis to evaluate the ROPO effect and its impact on offline sales. Key findings include that online research can drive 40% of offline purchases, and ROPO customers on average spend 36% more. Integrating online and offline customer data through tools like Google BigQuery allows for a more complete understanding of the customer journey and how to optimize it.
Smx west multiplatform search behavior meunierBryson Meunier
The document discusses research findings about mobile search behavior and implications for marketers. It finds that mobile searchers are task-oriented and search more for entertainment, trivia and local information. Mobile searchers are twice as likely to search for brands and have higher engagement rates through organic clicks and conversions when given mobile-optimized content. Voice and app store searches differ from desktop in using longer, more local queries. The document recommends marketers build mobile experiences with mobile keywords, bid on brand terms for mobile, and optimize for voice, images and app-specific queries to engage mobile users.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Mobile Search App Opportunities For Marketers Smx WestBryson Meunier
This document discusses opportunities for marketers in mobile search apps. It covers:
1) Google remains the top website accessed on mobile phones and mobile search through Google has grown significantly in recent years.
2) Marketers can optimize their apps, content, and campaigns for search queries on app stores and platforms like Android Market, as well as newer technologies like audio recognition advertising and QR codes.
3) It provides tips for marketers to optimize for different aspects of mobile search like suggestions, voice search, image search, and podcasts to increase visibility.
Mobile search is growing rapidly, with searches up 500% in the past two years. Users approach mobile search differently than desktop search, typically seeking immediate, targeted answers to queries during short sessions while on the go. This favors navigational queries over informational ones, requiring search results and sites to be optimized for quick consumption on a small screen. Proper optimization for mobile includes ensuring relevant, well-formatted content; compliance with mobile standards; and recognition of mobile as a distinct platform through elements like subdomain targeting. Landing pages also need optimization for mobile, removing non-essential content and focusing on simple presentation.
PPC (pay-per-click) advertising allows businesses to target consumers during the research phase of their purchasing journey. PPC ads are displayed prominently on search engine results pages (SERPs) to reach people searching online. PPC is well-suited for direct response goals like driving website traffic or online conversions. It also supports branding and awareness objectives. Extensions allow PPC ads to provide more context like location or store hours. As mobile search grows, local PPC targeting consumers near businesses is becoming increasingly important. The future of PPC includes optimizations for voice search and using search data insights.
The document provides a summary of web analytics data for the Google Merchandise Store (GMS). Key findings include:
- The majority of current users are from India and on the home page. Most traffic comes from desktop users in the US.
- The primary user persona is a 25-34 year old English-speaking male from California interested in shopping and employment.
- Organic search brings over half the traffic and has the highest bounce rate and percentage of new users.
- The home page receives the most sessions and has the highest percentage of new users and a bounce rate below 50%.
- Conversion rates decrease at each stage with over 1% of users completing purchases, and organic search
Meunier Bryson Advanced Keyword Research TacticsBryson Meunier
This document discusses advanced keyword research tactics that go beyond simple keyword search volume. It recommends considering query intent, demographic qualification, mobile search, video search, and semantic search when researching keywords. Resolution Media is introduced as a leading search marketing agency with over 85 professionals and annual search media management of over $150 million. The presentation encourages downloading additional resources from the speaker's website.
This document discusses how visual content and influencer marketing can be leveraged throughout the modern consumer journey. It provides three case studies of brands successfully using different visual content strategies: 1) NYX Professional Makeup used user-generated content at scale to engage existing customers and attract new communities. 2) Estée Lauder's Aveda brand tested short-form video against images for new customer acquisition campaigns on Facebook. 3) Pepe Jeans ran an influencer campaign with over 1,500 participants, 55 store activations, and content reaching over 33 million users on social media. The document emphasizes analyzing consumer behaviors, applying context throughout touchpoints, and consistently measuring and optimizing performance.
iSEO Doing Mobile Search Optimization RightBryson Meunier
Mobile search optimization is critical for websites. There are many approaches to mobile optimization such as using smartphone-optimized content and keywords or creating a mobile site. Google search behavior differs for mobile and desktop, with some categories needing dedicated mobile sites. Top ranking mobile sites employ strategies like using mobile URLs and building sites that address the unique needs of mobile users. Data-driven best practices include understanding differences in mobile and desktop user expectations and building mobile-optimized content and sites accordingly.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Mobile Analytics – Driving Consumer InsightsDigital Vidya
Care about how to leverage 'Mobile Analytics – Driving Consumer Insights'. You will find this deck presented by Theodore Hayes, Head of Analytics at iProspect Communicate 2 during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Building Customer Relationships with UGC & Lifecycle MarketingWhatConts
Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
Fiksu presentation at User Acquisition for Mobile Games: Leveraging Social fo...Fiksu
The document discusses leveraging social media, specifically Twitter and Facebook, for mobile app marketing. It provides an overview of the app marketing ecosystem and landscape. The bulk of the document focuses on strategies for app marketing on Facebook, including targeting options, how campaigns work, performance tips like testing images and messages, and case studies on campaigns for specific mobile games.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
Differentiated instruction is an approach to teaching that aims to meet the needs of diverse learners by creating multiple paths to learning. Teachers can differentiate the content, process, and products based on students' readiness levels, interests, and learning profiles. Key strategies for differentiation include tiered instruction, anchoring activities, flexible grouping, and compacting the curriculum. While differentiation aims to be fair to students, it is not about giving all students the same instruction or having many different lesson plans - it is about creating an instructional approach that best serves the needs of each learner.
This document is a resume for Prashant Mehta summarizing his professional experience and qualifications. He has over 10 years of experience working in chemical laboratories conducting environmental testing and analysis. His experience includes working as an organic extraction technician, GC analyst in semi-volatile and volatile organic departments, and wet chem analyst. He is proficient in various analytical techniques and instrumentation used to test parameters like oil and grease, COD, BOD, metals, and volatile and semi-volatile organics according to EPA methods. He aims to obtain a challenging position in chemical, environmental, or related industries.
Differentiated instruction is an approach to teaching that aims to meet the needs of diverse learners by creating multiple paths to learning. Teachers can differentiate the content, process, and products based on students' readiness levels, interests, and learning profiles. Key strategies for differentiation include tiered instruction, anchoring activities, flexible grouping, and compacting the curriculum. While differentiation aims to be fair to all students, it recognizes that fairness is not about treating all students the same, but rather creating appropriately challenging learning experiences for each student.
Not sure where to start with using Facebook to generate leads for your small business? Start right here with this quick how-to guide from Titan Web Marketing Solutions
Smx west multiplatform search behavior meunierBryson Meunier
The document discusses research findings about mobile search behavior and implications for marketers. It finds that mobile searchers are task-oriented and search more for entertainment, trivia and local information. Mobile searchers are twice as likely to search for brands and have higher engagement rates through organic clicks and conversions when given mobile-optimized content. Voice and app store searches differ from desktop in using longer, more local queries. The document recommends marketers build mobile experiences with mobile keywords, bid on brand terms for mobile, and optimize for voice, images and app-specific queries to engage mobile users.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Mobile Search App Opportunities For Marketers Smx WestBryson Meunier
This document discusses opportunities for marketers in mobile search apps. It covers:
1) Google remains the top website accessed on mobile phones and mobile search through Google has grown significantly in recent years.
2) Marketers can optimize their apps, content, and campaigns for search queries on app stores and platforms like Android Market, as well as newer technologies like audio recognition advertising and QR codes.
3) It provides tips for marketers to optimize for different aspects of mobile search like suggestions, voice search, image search, and podcasts to increase visibility.
Mobile search is growing rapidly, with searches up 500% in the past two years. Users approach mobile search differently than desktop search, typically seeking immediate, targeted answers to queries during short sessions while on the go. This favors navigational queries over informational ones, requiring search results and sites to be optimized for quick consumption on a small screen. Proper optimization for mobile includes ensuring relevant, well-formatted content; compliance with mobile standards; and recognition of mobile as a distinct platform through elements like subdomain targeting. Landing pages also need optimization for mobile, removing non-essential content and focusing on simple presentation.
PPC (pay-per-click) advertising allows businesses to target consumers during the research phase of their purchasing journey. PPC ads are displayed prominently on search engine results pages (SERPs) to reach people searching online. PPC is well-suited for direct response goals like driving website traffic or online conversions. It also supports branding and awareness objectives. Extensions allow PPC ads to provide more context like location or store hours. As mobile search grows, local PPC targeting consumers near businesses is becoming increasingly important. The future of PPC includes optimizations for voice search and using search data insights.
The document provides a summary of web analytics data for the Google Merchandise Store (GMS). Key findings include:
- The majority of current users are from India and on the home page. Most traffic comes from desktop users in the US.
- The primary user persona is a 25-34 year old English-speaking male from California interested in shopping and employment.
- Organic search brings over half the traffic and has the highest bounce rate and percentage of new users.
- The home page receives the most sessions and has the highest percentage of new users and a bounce rate below 50%.
- Conversion rates decrease at each stage with over 1% of users completing purchases, and organic search
Meunier Bryson Advanced Keyword Research TacticsBryson Meunier
This document discusses advanced keyword research tactics that go beyond simple keyword search volume. It recommends considering query intent, demographic qualification, mobile search, video search, and semantic search when researching keywords. Resolution Media is introduced as a leading search marketing agency with over 85 professionals and annual search media management of over $150 million. The presentation encourages downloading additional resources from the speaker's website.
This document discusses how visual content and influencer marketing can be leveraged throughout the modern consumer journey. It provides three case studies of brands successfully using different visual content strategies: 1) NYX Professional Makeup used user-generated content at scale to engage existing customers and attract new communities. 2) Estée Lauder's Aveda brand tested short-form video against images for new customer acquisition campaigns on Facebook. 3) Pepe Jeans ran an influencer campaign with over 1,500 participants, 55 store activations, and content reaching over 33 million users on social media. The document emphasizes analyzing consumer behaviors, applying context throughout touchpoints, and consistently measuring and optimizing performance.
iSEO Doing Mobile Search Optimization RightBryson Meunier
Mobile search optimization is critical for websites. There are many approaches to mobile optimization such as using smartphone-optimized content and keywords or creating a mobile site. Google search behavior differs for mobile and desktop, with some categories needing dedicated mobile sites. Top ranking mobile sites employ strategies like using mobile URLs and building sites that address the unique needs of mobile users. Data-driven best practices include understanding differences in mobile and desktop user expectations and building mobile-optimized content and sites accordingly.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Mobile Analytics – Driving Consumer InsightsDigital Vidya
Care about how to leverage 'Mobile Analytics – Driving Consumer Insights'. You will find this deck presented by Theodore Hayes, Head of Analytics at iProspect Communicate 2 during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Building Customer Relationships with UGC & Lifecycle MarketingWhatConts
Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
Fiksu presentation at User Acquisition for Mobile Games: Leveraging Social fo...Fiksu
The document discusses leveraging social media, specifically Twitter and Facebook, for mobile app marketing. It provides an overview of the app marketing ecosystem and landscape. The bulk of the document focuses on strategies for app marketing on Facebook, including targeting options, how campaigns work, performance tips like testing images and messages, and case studies on campaigns for specific mobile games.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
Differentiated instruction is an approach to teaching that aims to meet the needs of diverse learners by creating multiple paths to learning. Teachers can differentiate the content, process, and products based on students' readiness levels, interests, and learning profiles. Key strategies for differentiation include tiered instruction, anchoring activities, flexible grouping, and compacting the curriculum. While differentiation aims to be fair to students, it is not about giving all students the same instruction or having many different lesson plans - it is about creating an instructional approach that best serves the needs of each learner.
This document is a resume for Prashant Mehta summarizing his professional experience and qualifications. He has over 10 years of experience working in chemical laboratories conducting environmental testing and analysis. His experience includes working as an organic extraction technician, GC analyst in semi-volatile and volatile organic departments, and wet chem analyst. He is proficient in various analytical techniques and instrumentation used to test parameters like oil and grease, COD, BOD, metals, and volatile and semi-volatile organics according to EPA methods. He aims to obtain a challenging position in chemical, environmental, or related industries.
Differentiated instruction is an approach to teaching that aims to meet the needs of diverse learners by creating multiple paths to learning. Teachers can differentiate the content, process, and products based on students' readiness levels, interests, and learning profiles. Key strategies for differentiation include tiered instruction, anchoring activities, flexible grouping, and compacting the curriculum. While differentiation aims to be fair to all students, it recognizes that fairness is not about treating all students the same, but rather creating appropriately challenging learning experiences for each student.
Not sure where to start with using Facebook to generate leads for your small business? Start right here with this quick how-to guide from Titan Web Marketing Solutions
The document provides an agenda and details for the Asia Pacific World Sport and Women Conference taking place on October 27-28, 2014 at the Sydney Cricket Ground. The conference will explore increasing female participation, consumption, and representation in sport across the Asia Pacific region through various keynote speakers, panel discussions, case studies and presentations. Some of the topics to be covered include empowering women through sport, increasing women's involvement in leadership and boardroom positions, engaging communities through social media, and understanding audiences to better market to women. The event aims to strengthen and lead women in sport through empowerment and engagement.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
This document provides an agenda and details for the 2nd Annual Telecommunications & Train Control conference taking place on August 18-19, 2015 in Sydney, Australia. The conference will feature presentations and discussions on developments in telecommunications and train control technologies, network capacity and reliability, safety considerations, and innovations that can improve existing rail infrastructure performance. Speakers will address topics like new train control systems, spectrum management, communication network requirements, and technologies like CBTC. The event aims to discuss planning for future rail networks and leveraging telecommunications for increased safety and productivity.
The document describes the author's family tree and asks questions about family members' occupations, hobbies, hometowns, recent trips, and upcoming life events. The author lives with two people in their household.
This document provides an agenda for the 5th annual Heavy Haul Rail conference taking place in Perth, Australia on June 22-23, 2015. The conference will bring together international experts from heavy haul rail operations in countries like the US, Russia, and Canada to discuss topics like operational excellence, infrastructure for increased tonnage, scheduling and network efficiency, rolling stock technology, and maintenance. It will provide attendees with insights into heavy haul rail challenges, solutions, and innovations from major global operators such as Rio Tinto, BHP Billiton, and Aurizon.
This document describes Joseph Reiter's analysis of unemployment data from the 2010 Census and 2008-2012 American Community Survey. It discusses: 1) reducing 559 variables down to 58 then selecting a 5-variable model to predict unemployment, 2) comparing models with different transformations of the response variable, 3) evaluating residuals and normality, and 4) concluding the selected model is robust but regional effects were less significant than expected and causation cannot be determined.
This document provides information about the Prisons 2015 conference taking place on March 17-18, 2015 in Melbourne, Australia. The conference will feature presentations from correctional services professionals and academics on topics related to prison planning, design, management and rehabilitation programs. Speakers will discuss issues like overcrowding in Australian prisons, the accommodation of indigenous prisoners, and innovative approaches to reducing recidivism. The agenda also includes panel discussions on dealing with overcrowding and the future of correctional services in Australia.
Immigration and Settlement Programming in SW OntarioJennifer Long
Community-based research: Qualitative investigation concerning newcomers' first-hand experiences of targeted, universal and mixed service provision in London Ontario. Recommendations and future research included.
This document announces a summit on public-private partnerships (PPPs) in New Zealand infrastructure to be held on May 19-20, 2015 in Auckland. The summit will feature keynote speakers from the New Zealand Treasury, infrastructure organizations, and banks. Panel discussions will address funding local government infrastructure through PPPs and managing risks in PPP projects. Presentations will provide overviews of current and future PPP delivery in New Zealand, attracting international finance, and optimizing the PPP procurement process through developing best practices. The summit aims to bring together government and industry to discuss PPP delivery in New Zealand.
This document outlines the agenda and speaker lineup for the 10th annual Chain of Responsibility & Heavy Vehicle Safety Conference taking place on November 14-15, 2016 in Sydney, Australia. The conference will discuss Australia and New Zealand's evolving regulatory frameworks around chain of responsibility and heavy vehicle safety, and will feature presentations from regulators, operators, and safety experts. Topics will include the National Heavy Vehicle Regulator's health check of Australia's heavy vehicle fleet, electronic work diaries, fatigue management, driver training, transportation automation, and load restraint technology.
Timothy Seifrig has worked for Diamond Screw Products since 2013 as an Inventory Manager and IT professional. He has over 11 years of experience in warehouse management, vendor management, and strategic planning from his previous roles at Walmart. Seifrig served in the U.S. Army from 1999 to 2005 where he gained experience in communications, technology, and management. He is interested in various roles at Walmart related to safety, operations, inventory, and emergency preparedness.
The document provides information about the 10th International Harbour Masters' Association Congress taking place from May 30th to June 2nd, 2016 in Vancouver, Canada. The Congress will address the theme of "Port Expansion - The Challenges" and feature presentations and discussions on opportunities and challenges facing harbour masters related to balancing safety, environmental and economic responsibilities with increasing port and vessel sizes. The document outlines the schedule of events, speakers and technical site tour planned for the Congress.
The document provides details of the Rail Industry Safety and Standards Board's (RISSB) 16th annual Rail Safety Conference to be held on April 4-5, 2016 in Adelaide, Australia. It outlines the conference agenda, speaker line-up including representatives from regulatory bodies, rail operators and infrastructure managers, and topics such as safety culture, standards development and innovation. Pre-conference activities on April 4 include a site tour of Genesee & Wyoming Australia's maintenance facilities and the annual safety dinner in the evening.
Session 3: Strategy and Analytics - Two Must Haves When it Comes to Online Success(Drafting Your Online Strategy and Measuring the Results - Hands On is also tacked onto this lesson)
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
The document provides an outline for an SEO bootcamp covering onsite and offsite optimization tactics. It begins with an introduction to SEO and why it's important. The bootcamp then covers keyword research, on-page optimization including title tags, meta descriptions and images. Offsite optimization discussed includes content marketing, link building and social media. Technical tactics like audits and using Google Webmaster Tools are also covered. The document provides examples and screenshots to illustrate techniques.
Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
1. The document provides an overview of Bing's strategies for search engine marketing (SEM), search engine optimization (SEO), and social media. It discusses best practices for bidding on keywords in Bing Ads and using tools like Bing Webmaster Tools.
2. Resources are highlighted for managing local listings in the Bing Business Portal and blogs that provide support for search marketing on Bing. Social media recommendations emphasize creating fresh, relevant, authoritative, and timely content.
3. The presentation concludes with a discussion around social media strategies that companies have found successful, such as engaging customers on social platforms and measuring results of campaigns.
To get millions of users in China, it is important to understand the top internet portals, search engines, and how Chinese users access the internet. Some key factors about the top gaming site 4399 are that it has over 100 million users with 30 million daily visitors and high search volume. It also provides tips for search marketing such as obtaining necessary certificates, domain registration, website hosting, working with agencies, and considering multiple search engines in the Chinese market. Major trends include the ongoing importance of Google but shift to mobile apps reducing time spent on websites.
Key Takeaways from 3 Years of Website BenchmarkingJMH Consulting
In 2011, JMH launched the first ever website benchmarking initiative for departments serving non-traditional students in higher education. Now, three years later, we’re ready to share our key takeaways and trends that we’ve seen from the millions of website visits tracked in this initiative. With more than two dozen participating institutions from across the US and Canada, this data set offers an unrivaled glimpse into the behavior of visitors to adult education websites.
The document discusses strategies for reaching audiences on the Bing and Yahoo search platforms. It provides statistics showing that over 159 million users in the US use Bing, with 51 million not using Google. It also shows that Bing users spend more online and are older and higher income demographics compared to Google users. The document promotes using Bing ads to access these distinct customers not found on other search engines and shares tools and features to help advertisers optimize campaigns, including variable testing in ad copy, new reporting features, and Excel tools for analysis.
This document discusses digital marketing and social media services provided by LTnow.com. It outlines their approach to website design, search engine optimization, content marketing and social media. Key services include content management, training, and responsive web design. Statistics are presented on the effectiveness of blogs, social media marketing, and how these tools can help drive traffic and sales.
Unit 1 the search engines - reflecting consciousness and connecting commerceiShore Software Pvt Ltd
This document provides an overview of search engines and how people use them. It discusses the mission of search engines to provide relevant results, the major players and their market shares. It examines the different types of human goals in searching - navigational, informational, transactional. Eye tracking research is summarized that shows users focus most on top left results. The document also discusses how search drives commerce, how users scan and click on results pages, and the differences between natural and paid search listings.
Unit 1 the search engines - reflecting consciousness and connecting commerceiShore Software Pvt Ltd
This document provides an overview of search engines and how people use them. It discusses the mission of search engines to provide relevant results, the major players and their market shares. It examines the different types of human search goals and how intent is determined. Eye tracking and click data are presented to show how users scan and interact with search engine results pages. The roles of natural and paid search results are explored, as well as how search drives online and offline commerce.
Demand quest seo training 1 16x9 10.2018Nate Plaunt
This document provides an overview of a search engine optimization (SEO) training session. The agenda includes introductions, how search engines work, what SEO is, the SEO pyramid, local SEO, and a 30-minute SEO checkup. It discusses how search and searchers have evolved over time. It also covers technical on-page SEO factors like XML sitemaps, robots.txt files, and page speed as well as off-page factors like backlinks, citations, and competitors. Content strategy and content marketing are also summarized, including steps to identify gaps and fill them. The importance of local SEO and ranking factors is explained.
Cracking The Code for the Next Phase Of Organic SearchMediaPost
This document discusses strategies for organic search optimization in the next phase. It covers the value of organic search, changes in search engine algorithms, and emerging trends like voice search and mobile-first indexing. The document recommends focusing on long-tail keywords, improving the user experience, generating more content, and making sites accessible on mobile and for voice. The key takeaways are to develop an organic search strategy considering emerging technologies and the customer experience.
The document proposes a digital strategy for Pekin Insurance that includes optimizing their website, implementing paid search campaigns, improving local search listings, and generating online leads. The strategy involves five phases: building a solid foundation through website improvements; driving traffic through paid search and content marketing; improving visibility on local search engines; and generating leads. It provides recommendations, case studies, and a six month budget totaling $385,610.
Hello everyone, I am David, an academic expert. I have been working in this academic line for the last 2 years. In the last 2 years, I have completed thousands of projects with A+ grades. Currently I am handling the blog that is Statistics Project Ideas and with this blog I am doing lots of work on different-different websites. So, if you need any types of help regarding your projects, and academic related tasks then contact me for help. I am 24/7 days available to help you.
Visit Homepage : https://www.writingmyessay.com/blog/statistics-project-ideas/
This document discusses strategies for effective local SEO. It recommends optimizing a business's online presence across multiple platforms, including Google My Business, data aggregators, and social media. Regularly updating listings and claiming authoritative profiles is important to control search results and reputation. Both online and offline marketing should be used together to promote the business and drive traffic to the website. Monitoring reviews and reputation is also key to local SEO success.
This document discusses how agencies can future proof their search visibility as search marketing continues to change. It notes that search is becoming more personalized through voice, personal assistants, virtual reality and location-based searches. To prepare, the document recommends adopting a user-first, context-centric, answer-based strategy focused on understanding consumer needs through research, providing relevant content to answer questions, and building connections through social media and local links. It also stresses the need for holistic, omnichannel measurement beyond web analytics.
Future Proofing Your Agency's Search VisibilityDylan Brooks
If there's one constant in search marketing, it's change. But by adopting a future-proof strategy, you can continue to see returns, even as search evolves in new and unrecognizable ways.
Understand how successful your social media online marketing and web strategies work for you by learning how to measure your online success. We'll delve deep into Google Analytics and review some social media measuring platforms too.
Car-Mercial Video SEO Services for Car DealersRalph Paglia
Car-Mercial is a privately owned video optimization company located in Boca Raton, Florida with over 40 employees. It has won numerous awards since 2010 for its proprietary video optimization platform. Car-Mercial works primarily with automotive clients to help them gain first page search listings through an aggressive video search strategy. Online video now accounts for over half of all internet traffic and is projected to reach 90% by 2013, making a video strategy essential for automotive brands and dealerships.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
11. Who Powers Who?
• As of January 1, 2016, AOL searches are powered by Bing.
• As of July 29, 2009, Bing also powers Yahoo! searches,
while Yahoo! retains 88% of the revenue from search ad
sales.
• Google powers Ask.com search results, among many
other popular searching sites.
12. Popular Online Directories
• Facebook
• Yelp
• BBB
• Angie’s List
• LinkedIn
• Merchant Circle
• CitySearch
• BizJournals.com
• Whitepages
• YP.com
13. What Are Online Directories?
• No one uses a phone book anymore! We search online
for information.
• Think of online directories as another place for your
business to be found online.
15. Anatomy of a Search Recap
• We use different types of keywords to search.
• Search results include local map listings, organic search
results, and paid advertisements.
• Google, Bing, and Yahoo! dominate the search market
share.
• Use online directories to advance your placement on
search results — no matter which search engine.