The document discusses the acceleration of digital technologies and their impact on business and society. It notes that the amount of digital information will grow enormously in coming years and that mobile technologies will surpass desktop computers within 5 years. It outlines four principles for businesses to remain relevant: be engaging, be relevant, be accountable, and be found. It also makes four predictions about the future of digital technologies, including that the majority of screen time and purchases will be enabled by mobile devices and delivered in real-time.
Future Mobile Strategies You Can't Afford To NeglectEmarketeers
This year, mobile is widely predicted to finally come of age, providing marketers with huge opportunities for monetisation, CRM and extending brand reach.
In this fast evolving landscape, Jeremy Rosenberg, Emarketeers' mobile marketing and comms specialist, reveals the mobile strategies marketers simply cannot afford to miss.
Ooyala publishes Global Video Index reports every quarter that highlights global video viewing trends from 220 million users in nearly every country in the world, amounting to 3.5+ billion analytics a day. Our most recent, Q4 2014 Global Video Index Report showed that mobile & tablets accounted for more than 1/3 of ALL online viewing.
As mobile becomes the go-to screen for TV viewing, there are still many unknowns from broadcasters & publishers about what happens when mobile accounts for 50% of all online viewing? What about 75%? This graphic likens the growth of mobile TV to the Wild West and the factors that publishers and broadcasters should consider to be prepared for mobile-mind TV viewing audiences.
Future Mobile Strategies You Can't Afford To NeglectEmarketeers
This year, mobile is widely predicted to finally come of age, providing marketers with huge opportunities for monetisation, CRM and extending brand reach.
In this fast evolving landscape, Jeremy Rosenberg, Emarketeers' mobile marketing and comms specialist, reveals the mobile strategies marketers simply cannot afford to miss.
Ooyala publishes Global Video Index reports every quarter that highlights global video viewing trends from 220 million users in nearly every country in the world, amounting to 3.5+ billion analytics a day. Our most recent, Q4 2014 Global Video Index Report showed that mobile & tablets accounted for more than 1/3 of ALL online viewing.
As mobile becomes the go-to screen for TV viewing, there are still many unknowns from broadcasters & publishers about what happens when mobile accounts for 50% of all online viewing? What about 75%? This graphic likens the growth of mobile TV to the Wild West and the factors that publishers and broadcasters should consider to be prepared for mobile-mind TV viewing audiences.
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Overview slides for the Producers Guild of America New Media Council East event, 'Television Extended: Producing for the Second Screen,' at The New School, Monday, October 6, 2014
Consumer trends that will impact B2B marketing strategies: Prepare for the vi...Tom De Baere
Although you might be in B2B marketing, I think you want to know about what's currently happening in the consumer world. There are definitely some early warning signs of trends that are coming your way...
---- Communication with motion
Not so long ago, in March 2013 to be precise, Red Bull organized the Red Bull Crashed Ice Kinect– Digital World Championship. In this competition, Red Bull uses a Microsoft Kinect.
This is just a first example we all know, of how people interact with technology today. There are more examples: Nike has Nike+, in which a smartphone app logs your exercise activities. You can then share your walking, running, or biking results with your friends on social networks.
They now also developed "Nike Fuelband": it's another wearable electronic which looks like a wrist watch. Little lights indicated how much exercise you had that day, indicating if you reached your exercising goals for that day.
---- People want instant access to information
The encyclopedia Britannica printededition stopped being printed after 200 years this year. That’s because people consume information differently today.
Today, people want instant access to information. What's the weather going to be today? Where are the traffic jams? What's the name of this street?
Instant access to information, that's what they want. That’s why you have Google Glass today and maybe an Apple iWatch in the future. Further down the road we have LCD contact lenses knocking on our door: researchers of the university of Ghent (Belgium) are working on LCD Contact Lenses which would display information on or retina when we need it.
Crazy? maybe. But that's what they said of the first "Nokia Communicator". Who would carry that clunky brick in his pocket? Now we are all having large smartphones.
---- Disappearing user interfaces
Bart De Waele (@netlash) recently pointed me out to this trend: buttons are disappearing. And it's true: we all now have tables and smartphones in which we expect these things to be "swipe" and "touch".
Increasingly technology is removing the natural barriers we had before (keyboard and mouse). These old user interfaces are now replaced with touch, gesture, motion, and voice. We only have to wait before "odor" is added to that list.
Oh wait, "odor" is already part of that list: Smell-O-Vision developed a small extension to your smartphone capable of releasing "odors". They claim it enhances the gaming experiences by adding e.a. gunpowder scents. Or you could send a text message that included a romantic perfume scent.
Continue reading on my blog : http://www.b2Bmarketingexperiences.com
MEDIA ’08, presented by Australia’s leading digital media organisation, Fairfax Digital, is a one-day summit on all you need to know about digital media. The summit was powered by X|Media|Lab. Flypaper TV was a keynote speaker at the event, talking about the big trends to look out for in 2008, as well as recapping what has happened in 07.
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?Adobe
Bob Gale, writer of “Back To The Future II,” certainly has an eye for spotting future trends. After all, a lot of the technology depicted in the 1989 film has made its way into the daily lives of consumers today. In the 1989 flick, Marty McFly and his friend Doc Brown travel through time to October 21, 2015, where they are exposed to how people live in the future and the technology they use. Here’s a breakdown of some of the technology in the movie that actually exists today.
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Overview slides for the Producers Guild of America New Media Council East event, 'Television Extended: Producing for the Second Screen,' at The New School, Monday, October 6, 2014
Consumer trends that will impact B2B marketing strategies: Prepare for the vi...Tom De Baere
Although you might be in B2B marketing, I think you want to know about what's currently happening in the consumer world. There are definitely some early warning signs of trends that are coming your way...
---- Communication with motion
Not so long ago, in March 2013 to be precise, Red Bull organized the Red Bull Crashed Ice Kinect– Digital World Championship. In this competition, Red Bull uses a Microsoft Kinect.
This is just a first example we all know, of how people interact with technology today. There are more examples: Nike has Nike+, in which a smartphone app logs your exercise activities. You can then share your walking, running, or biking results with your friends on social networks.
They now also developed "Nike Fuelband": it's another wearable electronic which looks like a wrist watch. Little lights indicated how much exercise you had that day, indicating if you reached your exercising goals for that day.
---- People want instant access to information
The encyclopedia Britannica printededition stopped being printed after 200 years this year. That’s because people consume information differently today.
Today, people want instant access to information. What's the weather going to be today? Where are the traffic jams? What's the name of this street?
Instant access to information, that's what they want. That’s why you have Google Glass today and maybe an Apple iWatch in the future. Further down the road we have LCD contact lenses knocking on our door: researchers of the university of Ghent (Belgium) are working on LCD Contact Lenses which would display information on or retina when we need it.
Crazy? maybe. But that's what they said of the first "Nokia Communicator". Who would carry that clunky brick in his pocket? Now we are all having large smartphones.
---- Disappearing user interfaces
Bart De Waele (@netlash) recently pointed me out to this trend: buttons are disappearing. And it's true: we all now have tables and smartphones in which we expect these things to be "swipe" and "touch".
Increasingly technology is removing the natural barriers we had before (keyboard and mouse). These old user interfaces are now replaced with touch, gesture, motion, and voice. We only have to wait before "odor" is added to that list.
Oh wait, "odor" is already part of that list: Smell-O-Vision developed a small extension to your smartphone capable of releasing "odors". They claim it enhances the gaming experiences by adding e.a. gunpowder scents. Or you could send a text message that included a romantic perfume scent.
Continue reading on my blog : http://www.b2Bmarketingexperiences.com
MEDIA ’08, presented by Australia’s leading digital media organisation, Fairfax Digital, is a one-day summit on all you need to know about digital media. The summit was powered by X|Media|Lab. Flypaper TV was a keynote speaker at the event, talking about the big trends to look out for in 2008, as well as recapping what has happened in 07.
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?Adobe
Bob Gale, writer of “Back To The Future II,” certainly has an eye for spotting future trends. After all, a lot of the technology depicted in the 1989 film has made its way into the daily lives of consumers today. In the 1989 flick, Marty McFly and his friend Doc Brown travel through time to October 21, 2015, where they are exposed to how people live in the future and the technology they use. Here’s a breakdown of some of the technology in the movie that actually exists today.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
How Consumers Use Technology and its Impacts on Their Lives SujithaPremnath
You can gain knowledge of how consumers use technology and get impacted on their lives. you will know right from the Internet revolution to Internet usage among audiences. Also, you will know the stats of
the digital devices used by the audience, the online shopping by customers, and the online video consumption by people.
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
A short presentation of our technology evolved and impacted our lives.
Personal Blog: https://zibaldone2.blogspot.com/2021/02/the-digital-revolution.html
Session 1/8. Introduction. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Western Union's Journey to Customer LoyaltyChicago AMA
Jennifer Ramirez, VP, Global Customer Experience for Western Union presented "The Customer Journey: Owning the Moments that Matter" at Chicago AMA's Sunrise Executive Series breakfast January 22, 2015, in Chicago.
The Chicago AMA invites you to our annual Holiday Fundraiser as part of the Chicago AMA Gives Back program. The proceeds for this year’s fundraiser will go to UCAN to help Chicago area youth. Join us for appetizers, drinks, prizes, and holiday cheer as we celebrate 2014 while giving back to our local Chicago community.
Chicago AMA Gives Back Holiday CelebrationChicago AMA
The Chicago AMA invites you to our annual Holiday Fundraiser on December 9th as part of the Chicago AMA Gives Back program. The proceeds for this year’s fundraiser will go to UCAN to help Chicago area youth. Join us for appetizers, drinks, prizes, and holiday cheer as we celebrate 2014 while giving back to our local Chicago community. Register online at www.chicagoama.org.
Unleashing MarCom's Role In Strategy1_15_14Chicago AMA
Credibility, Visibility and Accountability Unleashing MarCom’s Role in Strategy Presentation presented by Rodrigo Sierra, CMO/SVP of American Medical Association to the American Marketing Association - Chicago Chapter at Sunrise Executive Series event held at Gibson's Bar 7 Steakhouse on January 15, 2014.
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
AMA Momentum 2013 Solstice Mobile Innovation PresentationChicago AMA
Solstice's mission is to transform the way the world does
business through mobile. They provide
capabilities to allow larger corporations to embrace the
future, while providing a competitive advantage through
mobile technology, without introducing risk in their
existing environment. This presentation covers mobile-at-a-glance and in-depth.
Nonprofit SIG: Maximizing Volunteer ImpactChicago AMA
Activating Volunteers from Supporters to Advocates was presented by ESC at the Nonprofit SIG event on July 18, 2013. ESC is a nonprofit consulting resource strengthening other nonprofits and public agencies to serve their missions.
Nonprofit SIG - Finding, Training & Putting Talent to WorkChicago AMA
Activating Volunteers From Supporters to Advocates was presented by i.c. stars at the July 18, 2013 Nonprofit SIG event. Since 1999, i.c.stars has been identifying, training, and jump-starting technology careers for Chicago area low-income young adults who, although lacking access to education and employment, demonstrate extraordinary potential for success in the business world and for impact in their communities.
Nonprofit SIG presents World Sport ChicagoChicago AMA
This presentation on "Volunteer Management" was presented by World Sport Chicago at the July 18, 2013 Chicago AMA Nonprofit SIG event.
World Sport Chicago (WSC) is an independent 501c(3) non-profit organization that teaches positive values and leadership through sport. The organization acts on the belief that sport has the power to strengthen individuals, and in turn, Chicago’s communities. World Sport Chicago promotes programs and events as well as collaborates with several community partners, public agencies and Chicago’s professional sports teams to deliver impact and change.
Are you going to drown or prosper in the “post-data scarcity” world? Presented by Justin Massa, Founder & CEO, Food Genius at the September 9th Evening With Experts event held by the Chicago AMA at 1871.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
2. Digital Revolution in Context 2006 1B 2003 500M 1994 Users 77M 1998 Distribution and Commerce 2000 400M Information Communication 2010 1.9B “ Buy” “ Read” “ Talk”
3. . Digital information in the world – videos, photos, music, texts, etc. 800 exabytes 2010 Internet users worldwide 2010 1.9 B Mobile subscribers 2010 5 B
4. . Digital information in the world – videos, photos, music, texts, etc. 800 exabytes 2010 2020 53 zettabytes Internet users worldwide 2010 1.9 B 2020 5 B Mobile subscribers 2010 5 B 2020 10 B
5. Consumer Transformation . Farmville 30M people using it every day; an est. 800K virtual tractors sold daily at $3.33 each ebay S elling $6B via mobile in 2010 YouTube views Lady Gaga 1.5B video views iPhone App store 5B apps downloaded Red Cross 20% ($23M) of donations for Haiti in first week made via text message Amazon 180 Kindle books sold for every 100 hardcovers
6. The Four Be’s Be Engaging Be Relevant > Be Accountable Be Found
9. Click-to-Call Phone Numbers in Mobile Ads Create Opportunity for Parents to call brand expert directly restaurant Mountain View Restaurant Reviews Find the perfect restaurant. Hours, reviews, directions & more. Book a table today. www.mvrestaurantreviews.com/ Best local restaurant deals Save money dining out with restaurant gift certificates. Find a restaurant in your area. www.mvrestaurantgifts.com/
16. Accelerating into the future: four predictions New Big Screen: 80% of all screen time will be digital Mass Mobile: devices will enable 2/3 of purchases and pay for 1/2 Consumer Coup: from 80% “push” to 80% opt-in, and two-way Real-time Rule: dominates social search rank, pricing, optimization
17. “ When we see a hockey stick, we pour gas on it” Mobile 2008 2010 Revenues doubled in 2010 Chrome 2008 2010 Growing faster than Twitter Display 2007 2010 Revenues doubled in 2010 YouTube 2007 2010 Revenues doubled in 2010 Enterprise 2007 2010 Second largest cloud provider Android 2007 2010 Fastest growing Mobile OS
18. Questions We Ask Ourselves Priorities: Are we adhering to 70/20/10? Scale: How do we preserve culture in 56 countries? Speed: What is holding us back & how do we move faster? Responsibility: How do we ensure we sustain our values?
C2C helps advertisers connect with consumers at the moment of relevance. If a user slicks on the headline of the ad they are taken to the landing page if the click on the phone number they taken to the phones dialer and can then contact the advertisers. Launched Phase 1 for advertisers with physical locations and recently we launched phase 2 for advertisers with national call centers. Great for advertisers who would like to generate inbound calls/leads/sale or large advertisers who want to leverage their existing call center for sales or customer service. CPC Model Some advertisers are putting 7 figure investments because of the demand they are seeing from users who want to connect to their businesses.
Takeaway for the slide: Display advertising is on the brink of transformation Technology and innovation is fueling the change When banner ads first launched in 1994, the potential was limited, reflecting the limited possibilities of the web at the time Look around at what’s happening on the internet today. As the technology advances, this gets reflected in display ads. So think about what’s possible with display ads today – you can engage your audience in ways you could only imagine a handful of years ago. Now, think about where you are in terms of what you take advantage of with display advertising…