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The World Wide App Manifesto

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The World Wide App Manifesto

  1. 1. MANIFESTO WORLD WIDE WEB the HOWTOWININABRAVE,
 NEWAPP-DRIVENWORLD. app!
  2. 2. In 2008, everyone thought apps were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information— and the world.” Raj Aggarwal, Localytics CEO “
  3. 3. 48,000APPS ARE DOWNLOADED FROM 
 THE APPSTORE EVERY 60 SECONDS. Mashable, 2014
  4. 4. Statista, October 2013 Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13 60 30 15 5 1.50.01 60
 BILLION THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS. DOWNLOADS (in billions) Apple, 2013
  5. 5. Nielsen, 2014 41APPS ARE INSTALLED ON THE AVERAGE 
 US SMARTPHONE.
  6. 6. Portio Research, March 2013 7.2
BILLION EARTH’S POPULATION: 4.4BILLION THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017:
  7. 7. 22 MIN. 60.3 MIN. AMOUNT OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS. 00:22 The amount of time the average US mobile consumer spends per day with apps: AMOUNT OF TIME PER DAY 
 THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB. Nielsen & Comscore, 2014
  8. 8. Nielsen, 2013 OURAPP-ETITE
 ISGROWING. 35 70 105 140 2013 2014 Time Spent with Apps Time Spent with Mobile Web 2013 2014
  9. 9. Apple, January 2014 
 $10
 BILLION
 !TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS 
 IN DECEMBER ALONE.
  10. 10. ABI Research, March 2013 & Portio Research, March 2013 
 $92
 BILLION PROJECTED GLOBAL APP REVENUE BY 2018. $27B 2016 2017 2018 $63B $92B
  11. 11. Gartner, 2014 PROJECTED WORLDWIDE MOBILE AD REVENUE BY 2017. $42BILLION
  12. 12. $50KDAILY REVENUE EARNED BY MAKE IT RAIN (GAMING APP) FROM ADVERTISING 
 + IN-APP PURCHASES. VentureBeat, May 2014
  13. 13. Distimo, December 2013 
 92%PROPORTION OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013. eMarketer, 2013
  14. 14. BRAVE NEW WAYS… of EMERGING MARKETS where apps are being used in & the brave new world 
 let’s not forget
  15. 15. SELLING SHEEP LIKE on Instagram.
  16. 16. HOUSTON, WE HAVE A PROBLEM.
  17. 17. 20 
 MILLION THE NUMBER OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH:
  18. 18. 20% THE PERCENTAGE OF USERS WHO ONLY OPEN AN APP ONCE. Localytics, 2014
  19. 19. 60%THE LIKELIHOOD THAT AN APP USER WHO DOESN’T RETURN WITHIN 7 DAYS 
 WILL NEVER RETURN. Localytics, 2014
  20. 20. Appiterate, November 2013 Forced social logins Privacy concerns Intrusive ads Bad UI/UX Freezing Complex registration Annoying notifications 71% 68% 48% 42% 29% 23% 19% TOP 7 REASONS WHY PEOPLE 
 UNINSTALL MOBILE APPS* *AS A % OF ALL RESPONDENTS. EACH PARTICIPANT MENTIONED THREE REASONS.
  21. 21. 25% THE PERCENT INCREASE OF IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS. Localytics, 2012
  22. 22. TO WINNINGIN THIS BRAVE, NEW APP-DRIVEN WORLD? SO WHAT’S THE SECRET
  23. 23. APPSTHAT MAKE ROCK!
  24. 24. MAKEIT PERSONAL. JETSETTER
  25. 25. MAKEITENGAGING. TWO DOTSSWARMUP
  26. 26. MAKEITBI-DIRECTIONAL. GOGOBOT
  27. 27. APP-IFIED
 WORLD? ARE YOU READY FOR THE
  28. 28. LEARN MORE ABOUT 
 MAKING APPS THAT ROCK: LOCALYTICS.COM

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