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No slow bike coming—SCAMORE 1/8
  internet: bigger, faster, more users




photo: ©GM 2010
Introduction
Session 1/8
Practical exercise




Preparing a rough “mind map” for “maximising
online resource effectiveness”
   ‣ A mind map is a diagram used to represent words, ideas, tasks, or other items
       linked to and arranged around a central key word or idea.
   ‣   Mind maps are used to generate, visualise, structure, and classify ideas, and as an
       aid in study, organisation, problem solving, decision making, and writing.
   ‣   By presenting ideas in a radial, graphical, non-linear manner, mind maps encourage
       a brainstorming approach to planning and organisational tasks.
   ‣   This orientation towards brainstorming encourages users to enumerate and connect
       concepts without a tendency to begin within a particular conceptual framework.
Example mind map (Edward de Bono’s six thinking hats)
Practical exercise—a mind map for web site optimisation




1.   Individually, spend 5-10 minutes
     preparing a “mind-map” with the central
     concept of optimising a web site
2.   Then share your ideas as a group for a
     further 10 minutes and collate all ideas
     into a single mind map
3.   Appoint a spokesperson and prepare to
     present consolidated mind map to the
     whole workshop
Web site optimisation mind map




           Web site
         optimisation
Internet spread




http://news.bbc.co.uk/2/hi/technology/8552410.stm
Internet usage statistics


The internet big picture
Miniwatts Marketing Group (using data from Nielsen Online, International
Telecommunications Union, and GfK)

30 June 2010




                       http://www.internetworldstats.com/stats.htm
Internet usage statistics


The internet by region
Miniwatts Marketing Group (using data from Nielsen Online, International
Telecommunications Union, and GfK)

30 June 2010




                       http://www.internetworldstats.com/stats.htm
Connection costs and population take up




     http://www.itif.org/index.php?id=143
Connection costs and population take up




     http://www.itif.org/index.php?id=143
“Leap frog technology”




Bigger, Better Broadband
Michael Moyer, February 2010 Scientific American Magazine

At the turn of the millennium, the U.S. had some of the best broadband access in the world.
It reached more homes, and at a lower price, than most every other industrial country.
Today about 51 percent of U.S. households have broadband access, and those that do pay
roughly $45 per month. Contrast that with South Korea, where 94 percent of households
browse the Web at $37 per month (and at download speeds on average eight times
quicker)...




         http://www.scientificamerican.com/article.cfm?id=bigger-better-broadband
What’s happening today




http://www.worldometers.info/
Top 100 web sites




http://news.bbc.co.uk/2/hi/technology/8562801.stm
13 HOURS
The amount of video uploaded
to YouTube every minute.




  http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
412.3 YEARS
     The length of time it would take to view every YouTube video.

http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
100,000,000
                 The number of YouTube videos viewed per day.



http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
3,600,000,000
      The number of photos archived on Flickr.com as of June 2009.
      That’s roughly 1 photo per every 2 people on the planet.




http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
5,000,000,000
                         The number of minutes spent on Facebook each day.




http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
1,000,000,000
The amount of content
(web links,
news stories,
blog posts,
notes,
photos,
etc.)
shared each week
on Facebook.




   http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January 7, 2009
       http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
Age related internet usage


Users over 50 double social networking use in
a year
Jack Marshall, 7 September 2010

A research report titled "Older Adults and Social Media," based on telephone interviews with
over 2,250 respondents aged over 50 in April and May this year, found that 42 percent of
users in that age group claimed to make use of services such as Facebook and Twitter,
compared with 22 percent that claimed to do so in April 2009. Among that group, users aged
65 and over demonstrated the most significant growth, with twice as many using social
networks in 2010 than in 2009.




 http://www.clickz.com/clickz/stats/1731723/users-over-double-social-networking-use-year
Data and information




Part of the daily American diet, 34 Gigabytes
of data
Nick Bilton, December 9 2009

The average American consumes about 34 Gigabytes of data and information each day—an
increase of about 350 percent over nearly three decades—according to a report published
Wednesday by researchers at the University of California, San Diego.
According to calculations in the report, that daily information diet includes about 100,000
words, both those read in print and on the Web as well as those heard on television and the
radio. By comparison, Tolstoy’s “War and Peace” contains about 460,000 words.




 http://www.nytimes.com/2009/12/10/technology/10data.html?_r=4&partner=rss&emc=rss
Open University recommendations




http://www.jisc.ac.uk/media/documents/events/2010/04/presentations/openingkeynote.pdf
Better visualisation of data from lots of sources




http://www.ted.com/talks/gary_flake_is_pivot_a_turning_point_for_web_exploration.html
A powerful platform




Cloud computing
Fergus Gloster, former SVP Salesforce.com

Cloud computing is a fairly new metaphor to describe the internet and the way we interact
with it. What you don't see in the “cloud” is the complex infrastructure that keeps everything
running, but what you do get are powerful IT solutions and technologies that can be
harnessed by people without requiring the specialised knowledge of how they work. This
approach has taken the complexity out of the system, freeing people to get on with the task
at hand.




                       http://www.youtube.com/watch?v=E1qsz6vzNs0
http://www.youtube.com/watch?v=6ILQrUrEWe8
http://www.youtube.com/watch?v=6ILQrUrEWe8
http://www.youtube.com/watch?v=6ILQrUrEWe8
http://www.youtube.com/watch?v=6ILQrUrEWe8
Cloud computing and software as a service




Web-based software from 37signals
37signals believe:
     ‣ Useful is forever. Bells and whistles wear off, but usefulness never does.
     ‣ Our customers are our investors. They fund our daily operations by paying for our
          products. We answer to them, not outside investors or the stock market.
      ‣   Clarity is king. No buzzwords, lingo, and sensationalized marketing-speak.
      ‣   Great service matters. We're known for fast, concise, and friendly customer service
          and support. We work hard to make sure we live up to that reputation every day.
      ‣   Contracts suck. No one likes being locked into something for a year or two or more.
          We never lock anyone in. Our customers can cancel at any time, no questions
          asked (and we never charge a setup or termination fee).
      ‣   Business software should be affordable. Some business software costs tens of
          thousands of dollars a year. That's obscene. Our products start at $12/month and
          our most expensive plans are $149/month for unlimited users.
      ‣   Software that requires training is failed software. Our products are intuitive. You'll
          pick them up in seconds or minutes, not hours, days or weeks. We don't sell
          training—no need!
      ‣   The basics are beautiful. We'll never overlook what really matters: great service,
          ease of use, honest pricing, respect for our customer's time, money, and trust.




                                     http://37signals.com/
A changing business world




The cluetrain manifesto
Chris Locke, Doc Searls, David Weinberger and Rick Levine,
April 1999

Online Markets... networked markets are beginning to self-
organize faster than the companies that have traditionally
served them. Thanks to the web, markets are becoming better
informed, smarter, and more demanding of qualities missing
from most business organizations.
“When you think of the Internet, don’t think of Mack
trucks full of widgets destined for distributorships,
whizzing by countless billboards.
Think of a table for two.”




                                     http://cluetrain.com/
New perspectives




David Weinberger
Social learning

The internet is not primarily an information resource—it’s a form of connection.




          http://www.youtube.com/results?search_query=David+Weinberger&aq=f
Marketing turned on its head




To tweet or not to tweet?... That is the
question!
Treena Clarke, Head of Marketing at Harbinson Mulholland Accountants

Harbinson Mulholland Correspondent, September 2010

... Then came the emergence of social media and marketing was turned on its head forever.
Businesses are now able to interact and participate in online communities full to bursting with
potential customers actively wanting to share opinions and perspectives with each other.




http://www.harbinson-mulholland.com/download/15074/HM-Correspondent-Sept-10-HIRES.pdf
Revenue from social networking




http://www.youtube.com/watch?v=6ILQrUrEWe8
Seeking investment




Software company completes fundraising
using only LinkedIn
Gordon Smith

The Irish Times, Friday, January 22, 2010

GOSHIDO, A Limerick company which has developed software for managing projects, has
completed a private fundraising round using only the social networking website LinkedIn.
According to executive chairman Frank Hannigan, the company is selling off 10 slots to
investors at €25,000 each equivalent to a 2 per cent stake in the company.Seven hundred e-
mails were sent to potential investors through LinkedIn earlier this month, generating 200
replies by phone, e-mail and Twitter. The company raised €162,500 in just eight days.




      http://www.irishtimes.com/newspaper/finance/2010/0122/1224262838183.html
Other reasons for using social networking sites




  How twitter is changing our lives
  Mary Gazze, CTV.ca News Staff, January 01 2010

  If you weren't one of the hundreds of thousands of people who jumped on the twitter
  bandwagon this year, you might be missing out. Even if you don't want to know what your
  friends had for breakfast, users and experts say twitter has changed our lives this year.
  And if making new friends isn't for you and if you don't care about getting messages directly
  from celebs, politicians or companies, tech experts say you are robbing yourself by not taking
  part in a medium that keeps people informed about world events and even giving us a peek
  inside countries that are closed to the Western world.




http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20091218/holiday_twitter_100101/20100101
Other reasons for using social networking sites




  How twitter is changing our lives
  Mary Gazze, CTV.ca News Staff, January 01 2010

  If you weren't one of the hundreds of thousands of people who jumped on the twitter
  bandwagon this year, you might be missing out. Even if you don't want to know what your
  friends had for breakfast, users and experts say twitter has changed our lives this year.
  And if making new friends isn't for you and if you don't care about getting messages directly
  from celebs, politicians or companies, tech experts say you are robbing yourself by not taking
  part in a medium that keeps people informed about world events and even giving us a peek
  inside countries that are closed to the Western world.




http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20091218/holiday_twitter_100101/20100101
Science or science fiction




“The future is already here.
It’s just not very evenly
distributed.”
William Gibson

Interview by Brooke Gladstone, with Anne Simon and David
Brin on NPR’s “Talk of the Nation” radio show, November
30, 1999.




                 http://www.npr.org/templates/story/story.php?storyId=1067220
The internet of things




A smarter planet,
IBMSocialMedia, featuring Mike Wing, Andy Stanford-Clark
and John Tolva, IBM

Over the past century but accelerating over the past couple
of decades, we have seen the emergence of a kind of global
data field. The planet itself—natural systems, human
systems, physical objects—have always generated an
enormous amount of data, but we didn't used to be able to
hear it, to see it, to capture it. Now we can because all of
this stuff is now instrumented. And its all interconnected, so
now we can actually have access to it. So, in effect, the
planet has grown a central nervous system.

Look at that complex set of relationships among all of these
complex systems. If we can actually begin to see the
patterns in the data, then we have a much better chance of
getting our arms around this. Thats where societies become
more efficient, thats where more innovation is sparked.




        http://www.youtube.com/watch?v=sfEbMV295Kk&feature=player_embedded
Structured data




Computable web data?
  ‣ Wolfram|Alpha uses its own carefully "curated" data which provides a framework
      for exceptionally intelligent "searches".
  ‣   If a similar framework of linked data existed within the web then searches may
      begin to approach the power of Wolfram's performance.




      http://www.wolframalpha.com/screencast/introducingwolframalpha.html
Better interaction with the “information cloud”




http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html
Maximising online resource effectiveness
Web site
           Web application (software as a service etc.)
                         Data repository
              Twitter/Facebook/LinkedIn/blogs...
               Online references/news/RSS feed



Maximising online resource effectiveness
Web site
           Web application (software as a service etc.)
                         Data repository
              Twitter/Facebook/LinkedIn/blogs...
               Online references/news/RSS feed



Maximising online resource effectiveness

  Getting real value from the internet
Web site
           Web application (software as a service etc.)
                         Data repository
              Twitter/Facebook/LinkedIn/blogs...
               Online references/news/RSS feed



Maximising online resource effectiveness

  Getting real value from the internet

       Improving your business
         as much as possible
          by using internet
           very effectively
Web site
                     Web application (software as a service etc.)
                                   Data repository
                        Twitter/Facebook/LinkedIn/blogs...
                         Online references/news/RSS feed



        Maximising online resource effectiveness

           Getting real value from the internet

                  Improving your business
                    as much as possible
                     by using internet
                      very effectively
Vision for what
 this means?
Web site
                     Web application (software as a service etc.)
                                   Data repository
                        Twitter/Facebook/LinkedIn/blogs...
                         Online references/news/RSS feed



        Maximising online resource effectiveness

           Getting real value from the internet

                  Improving your business
                    as much as possible
                     by using internet
                      very effectively
Vision for what
 this means?
                                               What is your
                                                business?
Web site
                     Web application (software as a service etc.)
                                   Data repository
                        Twitter/Facebook/LinkedIn/blogs...
           Content       Online references/news/RSS feed



        Maximising online resource effectiveness

           Getting real value from the internet

                  Improving your business
                    as much as possible
                     by using internet
                      very effectively
Vision for what
 this means?
                                               What is your
                                                business?
Content

     Web site
 Web application
 Data repository
Twitter/Facebook/
LinkedIn/blogs...
      Online
references/news/
     RSS feed
Audience
                        engagement
                           Building
                        relationships
                        Partnerships
                      Real time updates




   Content          Promotion

     Web site
 Web application
 Data repository
Twitter/Facebook/
LinkedIn/blogs...
      Online
references/news/
     RSS feed
Audience
                        engagement
                           Building
                        relationships
                        Partnerships
                      Real time updates




   Content          Promotion             Development

     Web site
                                         Technology
 Web application                          adoption
 Data repository                        Information
Twitter/Facebook/                       management
LinkedIn/blogs...                     Business strategy
      Online                             The future
references/news/
                                       Getting better!
     RSS feed
Wings


                                      Direction

Content       Promotion         Development


 Fuel




          Flying in web space
Wings


                                      Direction

Content       Promotion         Development


 Fuel




          Flying in web space
Maximising Online Resource Effectiveness Workshop Session 1/8 Introduction

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Maximising Online Resource Effectiveness Workshop Session 1/8 Introduction

  • 1. No slow bike coming—SCAMORE 1/8 internet: bigger, faster, more users photo: ©GM 2010
  • 2.
  • 4. Practical exercise Preparing a rough “mind map” for “maximising online resource effectiveness” ‣ A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. ‣ Mind maps are used to generate, visualise, structure, and classify ideas, and as an aid in study, organisation, problem solving, decision making, and writing. ‣ By presenting ideas in a radial, graphical, non-linear manner, mind maps encourage a brainstorming approach to planning and organisational tasks. ‣ This orientation towards brainstorming encourages users to enumerate and connect concepts without a tendency to begin within a particular conceptual framework.
  • 5. Example mind map (Edward de Bono’s six thinking hats)
  • 6. Practical exercise—a mind map for web site optimisation 1. Individually, spend 5-10 minutes preparing a “mind-map” with the central concept of optimising a web site 2. Then share your ideas as a group for a further 10 minutes and collate all ideas into a single mind map 3. Appoint a spokesperson and prepare to present consolidated mind map to the whole workshop
  • 7. Web site optimisation mind map Web site optimisation
  • 9. Internet usage statistics The internet big picture Miniwatts Marketing Group (using data from Nielsen Online, International Telecommunications Union, and GfK) 30 June 2010 http://www.internetworldstats.com/stats.htm
  • 10. Internet usage statistics The internet by region Miniwatts Marketing Group (using data from Nielsen Online, International Telecommunications Union, and GfK) 30 June 2010 http://www.internetworldstats.com/stats.htm
  • 11. Connection costs and population take up http://www.itif.org/index.php?id=143
  • 12. Connection costs and population take up http://www.itif.org/index.php?id=143
  • 13. “Leap frog technology” Bigger, Better Broadband Michael Moyer, February 2010 Scientific American Magazine At the turn of the millennium, the U.S. had some of the best broadband access in the world. It reached more homes, and at a lower price, than most every other industrial country. Today about 51 percent of U.S. households have broadband access, and those that do pay roughly $45 per month. Contrast that with South Korea, where 94 percent of households browse the Web at $37 per month (and at download speeds on average eight times quicker)... http://www.scientificamerican.com/article.cfm?id=bigger-better-broadband
  • 15. Top 100 web sites http://news.bbc.co.uk/2/hi/technology/8562801.stm
  • 16. 13 HOURS The amount of video uploaded to YouTube every minute. http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
  • 17. 412.3 YEARS The length of time it would take to view every YouTube video. http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
  • 18. 100,000,000 The number of YouTube videos viewed per day. http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
  • 19. 3,600,000,000 The number of photos archived on Flickr.com as of June 2009. That’s roughly 1 photo per every 2 people on the planet. http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
  • 20. 5,000,000,000 The number of minutes spent on Facebook each day. http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
  • 21. 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook. http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
  • 22. IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 8TH MOST POPULATED IN THE WORLD, JUST AHEAD OF JAPAN. Mark Zuckerberg, January 7, 2009 http://www.brandinfiltration.com/dailygrind/2010/07/18/what-the-fk-is-social-media-now/
  • 23. Age related internet usage Users over 50 double social networking use in a year Jack Marshall, 7 September 2010 A research report titled "Older Adults and Social Media," based on telephone interviews with over 2,250 respondents aged over 50 in April and May this year, found that 42 percent of users in that age group claimed to make use of services such as Facebook and Twitter, compared with 22 percent that claimed to do so in April 2009. Among that group, users aged 65 and over demonstrated the most significant growth, with twice as many using social networks in 2010 than in 2009. http://www.clickz.com/clickz/stats/1731723/users-over-double-social-networking-use-year
  • 24. Data and information Part of the daily American diet, 34 Gigabytes of data Nick Bilton, December 9 2009 The average American consumes about 34 Gigabytes of data and information each day—an increase of about 350 percent over nearly three decades—according to a report published Wednesday by researchers at the University of California, San Diego. According to calculations in the report, that daily information diet includes about 100,000 words, both those read in print and on the Web as well as those heard on television and the radio. By comparison, Tolstoy’s “War and Peace” contains about 460,000 words. http://www.nytimes.com/2009/12/10/technology/10data.html?_r=4&partner=rss&emc=rss
  • 26. Better visualisation of data from lots of sources http://www.ted.com/talks/gary_flake_is_pivot_a_turning_point_for_web_exploration.html
  • 27. A powerful platform Cloud computing Fergus Gloster, former SVP Salesforce.com Cloud computing is a fairly new metaphor to describe the internet and the way we interact with it. What you don't see in the “cloud” is the complex infrastructure that keeps everything running, but what you do get are powerful IT solutions and technologies that can be harnessed by people without requiring the specialised knowledge of how they work. This approach has taken the complexity out of the system, freeing people to get on with the task at hand. http://www.youtube.com/watch?v=E1qsz6vzNs0
  • 32. Cloud computing and software as a service Web-based software from 37signals 37signals believe: ‣ Useful is forever. Bells and whistles wear off, but usefulness never does. ‣ Our customers are our investors. They fund our daily operations by paying for our products. We answer to them, not outside investors or the stock market. ‣ Clarity is king. No buzzwords, lingo, and sensationalized marketing-speak. ‣ Great service matters. We're known for fast, concise, and friendly customer service and support. We work hard to make sure we live up to that reputation every day. ‣ Contracts suck. No one likes being locked into something for a year or two or more. We never lock anyone in. Our customers can cancel at any time, no questions asked (and we never charge a setup or termination fee). ‣ Business software should be affordable. Some business software costs tens of thousands of dollars a year. That's obscene. Our products start at $12/month and our most expensive plans are $149/month for unlimited users. ‣ Software that requires training is failed software. Our products are intuitive. You'll pick them up in seconds or minutes, not hours, days or weeks. We don't sell training—no need! ‣ The basics are beautiful. We'll never overlook what really matters: great service, ease of use, honest pricing, respect for our customer's time, money, and trust. http://37signals.com/
  • 33. A changing business world The cluetrain manifesto Chris Locke, Doc Searls, David Weinberger and Rick Levine, April 1999 Online Markets... networked markets are beginning to self- organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations. “When you think of the Internet, don’t think of Mack trucks full of widgets destined for distributorships, whizzing by countless billboards. Think of a table for two.” http://cluetrain.com/
  • 34. New perspectives David Weinberger Social learning The internet is not primarily an information resource—it’s a form of connection. http://www.youtube.com/results?search_query=David+Weinberger&aq=f
  • 35. Marketing turned on its head To tweet or not to tweet?... That is the question! Treena Clarke, Head of Marketing at Harbinson Mulholland Accountants Harbinson Mulholland Correspondent, September 2010 ... Then came the emergence of social media and marketing was turned on its head forever. Businesses are now able to interact and participate in online communities full to bursting with potential customers actively wanting to share opinions and perspectives with each other. http://www.harbinson-mulholland.com/download/15074/HM-Correspondent-Sept-10-HIRES.pdf
  • 36. Revenue from social networking http://www.youtube.com/watch?v=6ILQrUrEWe8
  • 37. Seeking investment Software company completes fundraising using only LinkedIn Gordon Smith The Irish Times, Friday, January 22, 2010 GOSHIDO, A Limerick company which has developed software for managing projects, has completed a private fundraising round using only the social networking website LinkedIn. According to executive chairman Frank Hannigan, the company is selling off 10 slots to investors at €25,000 each equivalent to a 2 per cent stake in the company.Seven hundred e- mails were sent to potential investors through LinkedIn earlier this month, generating 200 replies by phone, e-mail and Twitter. The company raised €162,500 in just eight days. http://www.irishtimes.com/newspaper/finance/2010/0122/1224262838183.html
  • 38. Other reasons for using social networking sites How twitter is changing our lives Mary Gazze, CTV.ca News Staff, January 01 2010 If you weren't one of the hundreds of thousands of people who jumped on the twitter bandwagon this year, you might be missing out. Even if you don't want to know what your friends had for breakfast, users and experts say twitter has changed our lives this year. And if making new friends isn't for you and if you don't care about getting messages directly from celebs, politicians or companies, tech experts say you are robbing yourself by not taking part in a medium that keeps people informed about world events and even giving us a peek inside countries that are closed to the Western world. http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20091218/holiday_twitter_100101/20100101
  • 39. Other reasons for using social networking sites How twitter is changing our lives Mary Gazze, CTV.ca News Staff, January 01 2010 If you weren't one of the hundreds of thousands of people who jumped on the twitter bandwagon this year, you might be missing out. Even if you don't want to know what your friends had for breakfast, users and experts say twitter has changed our lives this year. And if making new friends isn't for you and if you don't care about getting messages directly from celebs, politicians or companies, tech experts say you are robbing yourself by not taking part in a medium that keeps people informed about world events and even giving us a peek inside countries that are closed to the Western world. http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20091218/holiday_twitter_100101/20100101
  • 40. Science or science fiction “The future is already here. It’s just not very evenly distributed.” William Gibson Interview by Brooke Gladstone, with Anne Simon and David Brin on NPR’s “Talk of the Nation” radio show, November 30, 1999. http://www.npr.org/templates/story/story.php?storyId=1067220
  • 41. The internet of things A smarter planet, IBMSocialMedia, featuring Mike Wing, Andy Stanford-Clark and John Tolva, IBM Over the past century but accelerating over the past couple of decades, we have seen the emergence of a kind of global data field. The planet itself—natural systems, human systems, physical objects—have always generated an enormous amount of data, but we didn't used to be able to hear it, to see it, to capture it. Now we can because all of this stuff is now instrumented. And its all interconnected, so now we can actually have access to it. So, in effect, the planet has grown a central nervous system. Look at that complex set of relationships among all of these complex systems. If we can actually begin to see the patterns in the data, then we have a much better chance of getting our arms around this. Thats where societies become more efficient, thats where more innovation is sparked. http://www.youtube.com/watch?v=sfEbMV295Kk&feature=player_embedded
  • 42. Structured data Computable web data? ‣ Wolfram|Alpha uses its own carefully "curated" data which provides a framework for exceptionally intelligent "searches". ‣ If a similar framework of linked data existed within the web then searches may begin to approach the power of Wolfram's performance. http://www.wolframalpha.com/screencast/introducingwolframalpha.html
  • 43. Better interaction with the “information cloud” http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html
  • 44. Maximising online resource effectiveness
  • 45. Web site Web application (software as a service etc.) Data repository Twitter/Facebook/LinkedIn/blogs... Online references/news/RSS feed Maximising online resource effectiveness
  • 46. Web site Web application (software as a service etc.) Data repository Twitter/Facebook/LinkedIn/blogs... Online references/news/RSS feed Maximising online resource effectiveness Getting real value from the internet
  • 47. Web site Web application (software as a service etc.) Data repository Twitter/Facebook/LinkedIn/blogs... Online references/news/RSS feed Maximising online resource effectiveness Getting real value from the internet Improving your business as much as possible by using internet very effectively
  • 48. Web site Web application (software as a service etc.) Data repository Twitter/Facebook/LinkedIn/blogs... Online references/news/RSS feed Maximising online resource effectiveness Getting real value from the internet Improving your business as much as possible by using internet very effectively Vision for what this means?
  • 49. Web site Web application (software as a service etc.) Data repository Twitter/Facebook/LinkedIn/blogs... Online references/news/RSS feed Maximising online resource effectiveness Getting real value from the internet Improving your business as much as possible by using internet very effectively Vision for what this means? What is your business?
  • 50. Web site Web application (software as a service etc.) Data repository Twitter/Facebook/LinkedIn/blogs... Content Online references/news/RSS feed Maximising online resource effectiveness Getting real value from the internet Improving your business as much as possible by using internet very effectively Vision for what this means? What is your business?
  • 51.
  • 52. Content Web site Web application Data repository Twitter/Facebook/ LinkedIn/blogs... Online references/news/ RSS feed
  • 53. Audience engagement Building relationships Partnerships Real time updates Content Promotion Web site Web application Data repository Twitter/Facebook/ LinkedIn/blogs... Online references/news/ RSS feed
  • 54. Audience engagement Building relationships Partnerships Real time updates Content Promotion Development Web site Technology Web application adoption Data repository Information Twitter/Facebook/ management LinkedIn/blogs... Business strategy Online The future references/news/ Getting better! RSS feed
  • 55. Wings Direction Content Promotion Development Fuel Flying in web space
  • 56. Wings Direction Content Promotion Development Fuel Flying in web space

Editor's Notes