Succeeding by Connecting Across Boundaries and GenerationsJonathan Reichental
A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental
The document contains information about the video game console market from 2006-2016. It shows the worldwide market for video games grew steadily from $41.7 billion in 2006 to a forecasted $53.4 billion in 2011. In 2011, the Nintendo Wii had a 32% market share, while PlayStation and Xbox had 23% and 44% respectively. The Wii saw increased unit sales from 2009-2010 after declining the previous year, while PlayStation and Xbox unit sales declined.
Growing your business in a digital world
Social media has changed how people interact online through collaboration, sharing, and interaction on platforms like search, video sharing, wikis, and social networking. An average online hour now includes more time on social media sites and less on other activities. Younger generations especially rely on recommendations from friends on social media platforms over other forms of advertising and brand messages. For businesses, developing a social media strategy that focuses on social leadership, influential users, multiple interfaces, personality and learning from failures can help optimize social recommendations and reach wider audiences.
Закулисье коучинга: история, школы, связи, мифы, противоречия, решенияAlexey Ulanovsky
Развернутое и иллюстрированное представление истории, пионеров, состояния дел, школ, видов и методов коучинга. Презентация к выступлению в рамках открытых программ по курсу «Психология для бизнеса» Магистерской программы психоанализ и бизнес-консультирование Высшей школы экономики. Цель цикла "Закулисье коучинга" – обогатить и расширить представления российских консультантов и специалистов по корпоративному обучению о методологии коучинга.
Видео вечера:
http://www.youtube.com/watch?v=M2mdBk80HVY
http://www.youtube.com/watch?v=wQwEBXYih1w
http://www.youtube.com/watch?v=pGS40T5Db0w
http://www.youtube.com/watch?v=Jwek96zDkSI
Алексей Улановский – консультант и ведущий международных лидерских программ Ward Howell, доцент ВШЭ, автор работ в области лидерского развития, организационной психологии и методов развития команд, кандидат наук (https://www.facebook.com/alexey.ulanovsky)
Andy Lark "Into the Lifestream" PresentationJeffrey Lamb
The document discusses how the traditional marketing model is being challenged by changes in technology and consumer behavior. It notes that social networks, user-generated content, and word-of-mouth recommendations from influencers are increasingly important. The key message is that marketers must engage customers in online communities and focus on delivering valuable content in order to be successful in this new environment.
Succeeding by Connecting Across Boundaries and GenerationsJonathan Reichental
A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental
The document contains information about the video game console market from 2006-2016. It shows the worldwide market for video games grew steadily from $41.7 billion in 2006 to a forecasted $53.4 billion in 2011. In 2011, the Nintendo Wii had a 32% market share, while PlayStation and Xbox had 23% and 44% respectively. The Wii saw increased unit sales from 2009-2010 after declining the previous year, while PlayStation and Xbox unit sales declined.
Growing your business in a digital world
Social media has changed how people interact online through collaboration, sharing, and interaction on platforms like search, video sharing, wikis, and social networking. An average online hour now includes more time on social media sites and less on other activities. Younger generations especially rely on recommendations from friends on social media platforms over other forms of advertising and brand messages. For businesses, developing a social media strategy that focuses on social leadership, influential users, multiple interfaces, personality and learning from failures can help optimize social recommendations and reach wider audiences.
Закулисье коучинга: история, школы, связи, мифы, противоречия, решенияAlexey Ulanovsky
Развернутое и иллюстрированное представление истории, пионеров, состояния дел, школ, видов и методов коучинга. Презентация к выступлению в рамках открытых программ по курсу «Психология для бизнеса» Магистерской программы психоанализ и бизнес-консультирование Высшей школы экономики. Цель цикла "Закулисье коучинга" – обогатить и расширить представления российских консультантов и специалистов по корпоративному обучению о методологии коучинга.
Видео вечера:
http://www.youtube.com/watch?v=M2mdBk80HVY
http://www.youtube.com/watch?v=wQwEBXYih1w
http://www.youtube.com/watch?v=pGS40T5Db0w
http://www.youtube.com/watch?v=Jwek96zDkSI
Алексей Улановский – консультант и ведущий международных лидерских программ Ward Howell, доцент ВШЭ, автор работ в области лидерского развития, организационной психологии и методов развития команд, кандидат наук (https://www.facebook.com/alexey.ulanovsky)
Andy Lark "Into the Lifestream" PresentationJeffrey Lamb
The document discusses how the traditional marketing model is being challenged by changes in technology and consumer behavior. It notes that social networks, user-generated content, and word-of-mouth recommendations from influencers are increasingly important. The key message is that marketers must engage customers in online communities and focus on delivering valuable content in order to be successful in this new environment.
REUTERS Advertising Information and SolutionsBrian Zimmerman
Reuters is the world's leading source of actionable intelligence for millions of business professionals around the globe. Powered by Thomson Reuters, the world's most trusted information brand, Reuters delivers professional-grade news, opinion and analysis, providing key decision makers their "inside edge."
Marketing programs delivered on Reuters reach trend setters, influencers and thought leaders who are transforming the global business landscape. No other publisher in the world delivers Reuters combination of content excellence, audience quality and brand respect.
Please learn more about our creative advertising opportunities.
Brug af de sociale medier som en del af en organisations online presserum kan hjælpe give journlaister klider, leads og idéer. Det vil også vise at organisationen er tilstede og villige til gå i dialog med ekstern stakeholdere og dermed bygge troværdighed og loyalitet på sigt.
This document discusses how social media and new technologies are changing communication and public relations. It provides statistics on the growth and usage of major social media platforms like Facebook, YouTube, and Twitter. It then focuses on Facebook, giving statistics on its growth in the Czech Republic and details on the demographic groups that are most active on Facebook in the Czech Republic. The document discusses how marketers can use social media platforms like Facebook to target advertising and engage with consumers. It also presents strategies for companies to directly connect with consumers worldwide through social media to conduct market research and public relations activities.
Reuters is the most trusted information brand worldwide & with nearly 3,000 journalists worldwide & powered by Thomson Reuters, Reuters.com provides business professionals with breaking news first & then with instantaneous analysis of market impact delivers intelligence to move markets. More info: http://sales.reuters.com/mediaguide/
In addition to Reuters.com, TS² (TIMES SQUARE²), a Reuters/NASDAQ alliance, is the immense digital display standing tall in the heart of Times Square that is the ideal & trusted stage for today’s biggest & boldest brand events. More info: www.TimesSquare2.com
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The risks of social media if not used properly are also examined, such as unintended consequences and loss of control over messaging. Overall, the document emphasizes how organizations must adapt their communications strategies to the new media landscape.
Social Media Boot Camp at NORAD NORTHCOMguest3b9e35d
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The document warns of the consequences of uncontrolled communications and stresses the importance of transparency, ease of use, and cultivating unofficial spokespeople on social media.
Social Media Boot Camp SF April 28, 2010guest3b9e35d
This document provides an overview of a social media boot camp. It discusses how social media and new media have disrupted traditional news and media channels. It covers various social media platforms like websites, blogs, podcasts, email, microblogging and social networks. It also discusses strategies for engaging with influencers and communities on social media, developing social media policies, and using social media to drive media relations. The document emphasizes the importance of transparency, authenticity and having conversations on social media.
The document provides an overview of a social media boot camp. It discusses how social media has changed the media landscape and how companies should approach social media. It summarizes that companies need to engage authentically on social media by listening, participating in conversations, being transparent, and building trust with online communities rather than trying to target them with messages.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
The Future of Destination Marketing Why all Marketing is Social MarketingAnna Pollock
The document discusses how destination marketing is shifting from traditional marketing approaches to social marketing approaches. It notes that customers now have more control over the information they access and share, and they turn to peer recommendations over company advertising. This shift requires destination marketers to understand their customers better by knowing where customers spend time online, what they are trying to achieve, and how to meaningfully connect with them through conversations and community building. All marketing is now social marketing as it is about building relationships and interactions more than pushing messages.
This document summarizes a B2B Social Media Marketing Workshop presented by Eric Schwartzman on June 13, 2011. The workshop covered topics such as selling social media to leadership, drafting social media policies, finding B2B conversations on social networks, selecting platforms, optimizing content, and measuring results. It also discussed how filters are marginalizing mass media and the importance of assembling social media evidence and mapping strategies to corporate culture when developing social media policies.
This document discusses the importance of managing a brand's reputation online through brand monitoring. It emphasizes that a brand's reputation is defined by what others say about it, not just what the brand says itself. It provides tips for brand monitoring, including tracking brand mentions across social media, reviews, forums, blogs and more. It also discusses the importance of responding to both positive and negative feedback to build trust and protect a brand's reputation.
Word of Mouth Marketing: The Stats, Strategies & Trends You Need to KnowBSI
This document summarizes key points about word-of-mouth marketing from a presentation given at the 2006 Marketing 2.0 Conference in Barcelona. It discusses five major consumer marketing trends, including increased consumer skepticism and control. It then explains why word-of-mouth is an important marketing tactic currently, noting that consumers highly trust recommendations from friends and family over other forms of advertising. Several studies and statistics are presented that quantify the influence of word-of-mouth recommendations on product purchases. The document concludes by suggesting word-of-mouth marketing could reach a tipping point in 2006 if more marketers formally include it in their budgets and strategies.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
This document provides an overview of a one-day new media and social media workshop held on September 24, 2009 in San Francisco. The workshop covered various topics related to new and social media including websites, blogs, monitoring tools, search engine optimization, social networks, online newsrooms, data visualization, government 2.0 initiatives, email best practices, crisis communications, blogging ethics, and new media monitoring. The day included lectures, demonstrations, and breaks. Attendees were encouraged to participate in discussions using the Twitter hashtag #SocMedBootCamp.
The document discusses the rise of social media and web 2.0. It provides an overview of key concepts like user-generated content and outlines some of the main social networking platforms. Examples are given of how companies are using these channels, including through viral marketing. Opportunities for marketing through new approaches like ambient, guerrilla, and conversational marketing are presented. The future is discussed as unpredictable but moving towards a more ubiquitous, viral, mobile, and simple web 3.0 environment connected through social networking and the "internet of things."
Trouble Getting Pregnant? Get Second Opinion, Hear from an Experienced DoctorDimitri Popov
This document summarizes a webinar on fertility presented by Dr. Gary Levy, Chief Medical Officer of Fertility Cloud. It discusses that approximately 15% of US couples are affected by infertility, with common causes being ovulation disorders, fallopian tube issues, low ovarian reserve, and sperm-related factors. It outlines treatment options including lifestyle changes, oral or injectable medications, surgery, and in-vitro fertilization (IVF). IVF success rates decline with female age but it has higher success rates than other options for certain diagnoses. Less invasive options include medications which have cumulative pregnancy rates around 40-60% depending on the diagnosis. Fertility Cloud offers online consultations and personalized treatment plans using medications
REUTERS Advertising Information and SolutionsBrian Zimmerman
Reuters is the world's leading source of actionable intelligence for millions of business professionals around the globe. Powered by Thomson Reuters, the world's most trusted information brand, Reuters delivers professional-grade news, opinion and analysis, providing key decision makers their "inside edge."
Marketing programs delivered on Reuters reach trend setters, influencers and thought leaders who are transforming the global business landscape. No other publisher in the world delivers Reuters combination of content excellence, audience quality and brand respect.
Please learn more about our creative advertising opportunities.
Brug af de sociale medier som en del af en organisations online presserum kan hjælpe give journlaister klider, leads og idéer. Det vil også vise at organisationen er tilstede og villige til gå i dialog med ekstern stakeholdere og dermed bygge troværdighed og loyalitet på sigt.
This document discusses how social media and new technologies are changing communication and public relations. It provides statistics on the growth and usage of major social media platforms like Facebook, YouTube, and Twitter. It then focuses on Facebook, giving statistics on its growth in the Czech Republic and details on the demographic groups that are most active on Facebook in the Czech Republic. The document discusses how marketers can use social media platforms like Facebook to target advertising and engage with consumers. It also presents strategies for companies to directly connect with consumers worldwide through social media to conduct market research and public relations activities.
Reuters is the most trusted information brand worldwide & with nearly 3,000 journalists worldwide & powered by Thomson Reuters, Reuters.com provides business professionals with breaking news first & then with instantaneous analysis of market impact delivers intelligence to move markets. More info: http://sales.reuters.com/mediaguide/
In addition to Reuters.com, TS² (TIMES SQUARE²), a Reuters/NASDAQ alliance, is the immense digital display standing tall in the heart of Times Square that is the ideal & trusted stage for today’s biggest & boldest brand events. More info: www.TimesSquare2.com
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The risks of social media if not used properly are also examined, such as unintended consequences and loss of control over messaging. Overall, the document emphasizes how organizations must adapt their communications strategies to the new media landscape.
Social Media Boot Camp at NORAD NORTHCOMguest3b9e35d
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The document warns of the consequences of uncontrolled communications and stresses the importance of transparency, ease of use, and cultivating unofficial spokespeople on social media.
Social Media Boot Camp SF April 28, 2010guest3b9e35d
This document provides an overview of a social media boot camp. It discusses how social media and new media have disrupted traditional news and media channels. It covers various social media platforms like websites, blogs, podcasts, email, microblogging and social networks. It also discusses strategies for engaging with influencers and communities on social media, developing social media policies, and using social media to drive media relations. The document emphasizes the importance of transparency, authenticity and having conversations on social media.
The document provides an overview of a social media boot camp. It discusses how social media has changed the media landscape and how companies should approach social media. It summarizes that companies need to engage authentically on social media by listening, participating in conversations, being transparent, and building trust with online communities rather than trying to target them with messages.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
The Future of Destination Marketing Why all Marketing is Social MarketingAnna Pollock
The document discusses how destination marketing is shifting from traditional marketing approaches to social marketing approaches. It notes that customers now have more control over the information they access and share, and they turn to peer recommendations over company advertising. This shift requires destination marketers to understand their customers better by knowing where customers spend time online, what they are trying to achieve, and how to meaningfully connect with them through conversations and community building. All marketing is now social marketing as it is about building relationships and interactions more than pushing messages.
This document summarizes a B2B Social Media Marketing Workshop presented by Eric Schwartzman on June 13, 2011. The workshop covered topics such as selling social media to leadership, drafting social media policies, finding B2B conversations on social networks, selecting platforms, optimizing content, and measuring results. It also discussed how filters are marginalizing mass media and the importance of assembling social media evidence and mapping strategies to corporate culture when developing social media policies.
This document discusses the importance of managing a brand's reputation online through brand monitoring. It emphasizes that a brand's reputation is defined by what others say about it, not just what the brand says itself. It provides tips for brand monitoring, including tracking brand mentions across social media, reviews, forums, blogs and more. It also discusses the importance of responding to both positive and negative feedback to build trust and protect a brand's reputation.
Word of Mouth Marketing: The Stats, Strategies & Trends You Need to KnowBSI
This document summarizes key points about word-of-mouth marketing from a presentation given at the 2006 Marketing 2.0 Conference in Barcelona. It discusses five major consumer marketing trends, including increased consumer skepticism and control. It then explains why word-of-mouth is an important marketing tactic currently, noting that consumers highly trust recommendations from friends and family over other forms of advertising. Several studies and statistics are presented that quantify the influence of word-of-mouth recommendations on product purchases. The document concludes by suggesting word-of-mouth marketing could reach a tipping point in 2006 if more marketers formally include it in their budgets and strategies.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
This document provides an overview of a one-day new media and social media workshop held on September 24, 2009 in San Francisco. The workshop covered various topics related to new and social media including websites, blogs, monitoring tools, search engine optimization, social networks, online newsrooms, data visualization, government 2.0 initiatives, email best practices, crisis communications, blogging ethics, and new media monitoring. The day included lectures, demonstrations, and breaks. Attendees were encouraged to participate in discussions using the Twitter hashtag #SocMedBootCamp.
The document discusses the rise of social media and web 2.0. It provides an overview of key concepts like user-generated content and outlines some of the main social networking platforms. Examples are given of how companies are using these channels, including through viral marketing. Opportunities for marketing through new approaches like ambient, guerrilla, and conversational marketing are presented. The future is discussed as unpredictable but moving towards a more ubiquitous, viral, mobile, and simple web 3.0 environment connected through social networking and the "internet of things."
Similar to Listen to Russian consumers in social media with YouScan (20)
Trouble Getting Pregnant? Get Second Opinion, Hear from an Experienced DoctorDimitri Popov
This document summarizes a webinar on fertility presented by Dr. Gary Levy, Chief Medical Officer of Fertility Cloud. It discusses that approximately 15% of US couples are affected by infertility, with common causes being ovulation disorders, fallopian tube issues, low ovarian reserve, and sperm-related factors. It outlines treatment options including lifestyle changes, oral or injectable medications, surgery, and in-vitro fertilization (IVF). IVF success rates decline with female age but it has higher success rates than other options for certain diagnoses. Less invasive options include medications which have cumulative pregnancy rates around 40-60% depending on the diagnosis. Fertility Cloud offers online consultations and personalized treatment plans using medications
In a nutshell, we are a team of 4 co-founders with total of 8 exits and 90M+ users attracted in the past, now building a platform for therapists and patients in the $65B US therapy market, of which tele-medicine has penetrated only 5%, but growing 35%+.
Our MVP is in App Store, generating initial traction and paid transactions.
The document discusses developing a standard landing pad called an "airpad" for air taxis. It proposes engaging helipad engineering firms to design an airpad that can be used across the industry as a standard and potential business opportunity. Key considerations for the airpad design include functionality, use cases, types and locations of installations, and regulatory requirements. The goal is to create a draft design, get feedback from firms, and finalize the design of an industry standard airpad.
This document provides character profiles and plot details for a proposed television show titled "The Chosen". It introduces the main characters including Oleg Sokolov, the 47-year-old protagonist, and his antagonist Valeriy Burtsev, the 69-year-old governor. It also describes Mikhail Vodyanov, the 48-year-old federal inspector who is a main dynamic character. The document then offers two potential solutions for providing cultural context within the show's plot. The first involves a foreign journalist character living in Russia, while the second uses flashbacks told from the perspective of Oleg's daughter many years in the future.
Master-class to Yandex Tolstoy Camp residents on building new products in a perspective of competitive advantage and true nature of various innovations
This document discusses BilliBox, a company that directly motivates consumers of fast-moving consumer goods (FMCG) brands by paying rebates on actual product purchases. BilliBox runs individualized campaigns for brands, analyzing purchase data to provide feedback. Campaigns have short lead times, pay only for sales, and do not require loyalty cards or retail integration. Cost is based on number of rebates and total campaign budget. The document provides examples of campaign costs and notes that rebates and coupons have been successfully used in the US for over 125 years to influence purchases. It invites brands to contact BilliBox for a zero-risk pilot campaign.
This document proposes a mobile platform called TaxiCall to manage taxis and customers. The vision is to become the #1 service for managing taxi operations from ordering to billing. Key features include easy ordering, route planning, estimated fares, and integrated payments. The target customers are taxi operators to automate dispatch and customers to simplify ordering. Revenue comes from commissions on orders. The management team has experience in startups and large companies. Milestones include developing a beta and piloting in Kiev to prove the model before seeking funding to expand globally. Potential exits include acquisition by travel companies or an IPO.
US Market Transitions In Consumer VideoDimitri Popov
The US consumer video entertainment market is mature and mostly saturated. While traditional cable/satellite TV still drives the market, consumers are taking more control over their video experience through practices like time-shifting and accessing internet video on multiple devices. This is impacting traditional TV revenue streams. Content remains the most important part of the video experience for consumers, though they are increasingly interested in internet-based sources as an alternative to pay-TV.
The document discusses SuperPhoto's pricing, product, and delivery policies. It identifies issues with consumer choice and quality. Key questions are around whether pricing stimulates larger orders and frequency. Competitor analysis shows SuperPhoto is priced competitively. New policies propose a photo cover as superior, adjust prices, and offer samples/themes. Delivery policy changes address issues with the carrier by offering express options. The goal is to satisfy customers and stimulate repeat and larger orders.
Измеряйте эффективность маркетинга и PR в соцмедиа с YouScan - trial 30 днейDimitri Popov
www.YouScan.ru is a powerful real-time social media monitoring tool in the Russian-speaking Internet. It does not only monitor, it allows to analyze and act.
Listen to Russian consumers in social media with YouScan
1. Start listening to what
consumers say in social media
Dimitri Popov
Business Development
2. “Internet is
garbage flying at
the speed of light”
Michael Porter, 1998
Harvard Professor
Nobel Prize Laureate
3.
4. “The future of the
Internet is search”
Bill Gates, 2006
Harvard dropout
Billionaire
5. ★ is a powerful tool
★ to professionally monitor
★ millions of Russian social media
★ in real time
6. Russia, CIS Are Big
China 298
USA 231
Japan 91
★ World’s Top 10 India 81
Brazil 65
★ 60m+ Internet users Germany 62
UK 49
★ 20m+ social media (blogs, Russia 45
forums, social networks) Ukraine 10
0 75 150 225 300
Source: World FactBook, 2008
7. Social Media
Organize Conversations
Online Media Blogs & Social
Microblogs Networks
8. “5 popular blog posts
on our new phone
model may overrule
$3m TV campaign”
Anonymous, 2010
Marketing Director
Multinational Consumer Electronics
Corporation in Russia
9. Social Media Are Critical
Reco from people known 90%
Consumer opinions online 70%
Brand Websites 69%
★ Number 2 after friends Editorial 69%
Sponsorships 64%
★ In line with PwC TV 62%
Russian study in 2010 Newspapers 61%
Magazines 59%
Billboards 55%
★ Growing in influence Radio 55%
0 0.225 0.45 0.675 0.9
Source: Nielsen Global Online Consumer Survey, 2009
11. What’s the difference?
TRADITIONAL MEDIA SOCIAL MEDIA
TRUST LOW TRUST EACH OTHER
ANONIMOUS IF THEY
ANONIMITY DUMB
WANT
FEEDBACK NO FULL
SPEED LOW IMMEDIATE
FROM AN EXPERT TO A
COMPETENCE JORNALIST (EDITORIAL)
GUY FROM THE STREET
12. What has NOT changed?
USERS
WANT TO INFLUENCE THE PUBLIC
JOURNALISTS
13. “In God we trust. All
others we monitor.”
US NSA Slogan
18. Reporting covers many sides of it
MENTIONS TONALITY GEOGRAPHY
80
60
40
NOKIA 6233 20
0
-20
-40
-60
Jan Feb Mar Apr
SOURCES AUTHORS
19. DASHBOARD
Average # per
Maximum # of posts Growth vs. PP Total # of posts Unique sources Unique authors
day
Most active sources Latest mentions
20. Source
Delegate
NEWS RIVER
Author/Blogger Sentiment
Delete post
Delete source
21. OUR CUSTOMER
SUPPORT WILL HELP
Setting a search for USER FILLS THIS IN
Nokia E72
TO DO IT ALL RIGHT ON HER/HIS OWN
Notes
The search topic name is reflected in
Search Topic Price for Nokia E72 the reports only
Mandatory Words Цена (price), E72 These words must appear in one post
Either of the words must appear in a
Words Нокия, Nokia, Нокиа, Нокiа post
Exceptions leave blank None of the words must be in a post
22. You have zero risk
It is necessary for every brand
WE DON’T NEED IT
AFFECTED by social media
Better start now to see the
NOT NOW
SCALE of the influence
Listen to what consumer REALLY
WHAT’S IN IT FOR ME? say about you NOW
23. “It is not necessarily the
strongest that survive
or the most intelligent
but the one most
responsive to change”
Charles Darwin, 1859
Not really a business strategist
24. Register at
www.YouScan.ru
Dimitri Popov
Business Development
dimitri.a.popov@youscan.biz
+380 67 5007599
+7 916 0196100