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Digital Marketing               TrendsThursday, August 2, 2012
„The Great  Growling Engine  of Change is  Technology.‰                  Alvin Toffler „Future Shock‰ 1970Thursday, August...
„ #Four Trends In Digital ‰Thursday, August 2, 2012
Thursday, August 2, 2012
#1.The Heart Of Digital            People.Consumers.Thursday, August 2, 2012
#2.Cross ScreenCultureThursday, August 2, 2012
Thursday, August 2, 2012
1 Billion Internet Users in       Asia *www.internetworldstats.com       491.4 M Smart Phones       were sold in 2011 *IDC...
The Digital Habit of Southeast                                              Asian Consumers                               ...
The Digital Habit of Southeast                                          Asian Consumers                                   ...
# Opportunity Knocks                                       „bus/subway                                       outlets‰Thurs...
# Opportunity KnocksThursday, August 2, 2012
# Opportunity Knocks                                     „engagement                                     posts‰Thursday, A...
# Opportunity Knocks                                     „engagement                                     posts‰Thursday, A...
# Opportunity Knocks                                     „engagement                                     posts‰Thursday, A...
# Opportunity Knocks                                     „engagement                                     posts‰Thursday, A...
Thursday, August 2, 2012
# Opportunity Knocks     ScreentainmentThursday, August 2, 2012
#3. Trust in SocialThursday, August 2, 2012
*70% Trust Consumer  Opinions Posted Online   *Nielsen Global Trust in Advertising Survey. Q3 2011                        ...
# Opportunity Knocks :                  Engage the„Social-Lites‰Thursday, August 2, 2012
# Opportunity Knocks :                  Engage the„Social-Lites‰Thursday, August 2, 2012
# Opportunity Knocks :                  Engage the„Social-Lites‰Thursday, August 2, 2012
#4.Rise of the Social SwarmThursday, August 2, 2012
+174% rise in global social             networking audience             (vs. +88% total internet) comscore media          ...
Philippines is the Social     Networking capital of the world     24/7 Wall Street ; Campaign Asia                        ...
Thursday, August 2, 2012
„The Rate of Change is            Changing.‰ Albert EinsteinThursday, August 2, 2012
eduardo.mapa@ph.mediacontacts.comThursday, August 2, 2012
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Philippine franchise talk

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10 minute digital trends that offers opportunities for Philippine Retailers. July 25, 2012 at the SMX convention center, Manila, Philippines

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Philippine franchise talk

  1. 1. Digital Marketing TrendsThursday, August 2, 2012
  2. 2. „The Great Growling Engine of Change is Technology.‰ Alvin Toffler „Future Shock‰ 1970Thursday, August 2, 2012
  3. 3. „ #Four Trends In Digital ‰Thursday, August 2, 2012
  4. 4. Thursday, August 2, 2012
  5. 5. #1.The Heart Of Digital People.Consumers.Thursday, August 2, 2012
  6. 6. #2.Cross ScreenCultureThursday, August 2, 2012
  7. 7. Thursday, August 2, 2012
  8. 8. 1 Billion Internet Users in Asia *www.internetworldstats.com 491.4 M Smart Phones were sold in 2011 *IDC (International Data Corporation) 63.6 M Tablets were sold in 2011 *Gartner Report September 2011Thursday, August 2, 2012
  9. 9. The Digital Habit of Southeast Asian Consumers Nielsen October 2011 Multiple DevicesThursday, August 2, 2012
  10. 10. The Digital Habit of Southeast Asian Consumers Nielsen October 2011 „watching TV different‰Thursday, August 2, 2012
  11. 11. # Opportunity Knocks „bus/subway outlets‰Thursday, August 2, 2012
  12. 12. # Opportunity KnocksThursday, August 2, 2012
  13. 13. # Opportunity Knocks „engagement posts‰Thursday, August 2, 2012
  14. 14. # Opportunity Knocks „engagement posts‰Thursday, August 2, 2012
  15. 15. # Opportunity Knocks „engagement posts‰Thursday, August 2, 2012
  16. 16. # Opportunity Knocks „engagement posts‰Thursday, August 2, 2012
  17. 17. Thursday, August 2, 2012
  18. 18. # Opportunity Knocks ScreentainmentThursday, August 2, 2012
  19. 19. #3. Trust in SocialThursday, August 2, 2012
  20. 20. *70% Trust Consumer Opinions Posted Online *Nielsen Global Trust in Advertising Survey. Q3 2011 +75 Trust Social Media as Source Of Information 2012 Edelman Annual Global Trust Barometer Survey 64% Filipino Netizens use social media sites to make purchase decisions Nielsen Global Online Survey April 2010Thursday, August 2, 2012
  21. 21. # Opportunity Knocks : Engage the„Social-Lites‰Thursday, August 2, 2012
  22. 22. # Opportunity Knocks : Engage the„Social-Lites‰Thursday, August 2, 2012
  23. 23. # Opportunity Knocks : Engage the„Social-Lites‰Thursday, August 2, 2012
  24. 24. #4.Rise of the Social SwarmThursday, August 2, 2012
  25. 25. +174% rise in global social networking audience (vs. +88% total internet) comscore media matrix/March 2007-October 201 Nearly 1 in 5 minutes online is spent on social networks comscore media matrix/march 2007-October 2011 1/3 of the worldÊs social networkers are in Asia comscore media matrix/October 2011Thursday, August 2, 2012
  26. 26. Philippines is the Social Networking capital of the world 24/7 Wall Street ; Campaign Asia People Power 2.0 Philippines is the 6th most engaged market comscore media matrix/march 2007-October 2011Thursday, August 2, 2012
  27. 27. Thursday, August 2, 2012
  28. 28. „The Rate of Change is Changing.‰ Albert EinsteinThursday, August 2, 2012
  29. 29. eduardo.mapa@ph.mediacontacts.comThursday, August 2, 2012

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