This document discusses physician branding and the 7 P's of physician brand positioning from the perspective of FEED, a physician brand talent agency. It outlines their 3-step brand positioning process of intake, assessment, and outtake over 2 weeks to transform a medical practice into a distinctive brand. It emphasizes that physicians are brands even if they don't think of themselves that way. It also discusses how brand positioning articulates a physician's value and helps them stand out from competitors to attract their ideal patients. The 7 P's of physician brand positioning are listed as Purpose, Principles, Positioning, Practices, Promotion, Process, and Place.

1. The 7 P’s of
Physician Brand
by
Positioning

2. FEED is a physician brand talent agency that transforms your practice into
a brand with a distinctive philosophy, identity, and way of practicing medicine.

3. Brand
Brand Architect Architect
1 2 3
Intake Assessment Outtake
(1-2 sessions) (1 week) (1 hour)
2 weeks

4. Brand
yours free
Consultation
accounts@feedtheagency.com

5. What do we want
physicians
to remember afterwards?

6. 1
You are a
brand
(Even if you don’t think you are special)

7. A Brand is a mental tattoo.

8. A brand answers:
Who needs
Who are you?
to know?
How will Why should
they find out? they care?

9. Brand positioning is the articulation
of value you create for your patients.

10. Doctor, are you making money while you sleep?

11. 2 delusions
Top Brand

12. delusion #1
The public will find me.

13. delusion #2
You’re offering something different &
superior to your competitors’ offerings.

14. 2
You don’t have to be a
commodity
(Even though you are in a commodity market)

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16. about
we’re hardwired to notice only what’s different
Marty Neumeier

17. 3
brand positioning
(is not common sense)

18. Are best-practices
reducing your patients?

19. The Urge To Copy!

20. 4
motivations
to begin your
brand positioning

21. 1
Source: Duke University study, published in Health Affairs
Specialist v s. Generalist
$5.2m vs. $2.5m

22. 2
Larger geographical market

23. 3
Fewer competitors

24. 4
Most ideal patients

25. 7
P’s of Physician
brand positioning

26. Purpose 1

27. principles 2

28. positioning 3

29. practices 4

30. promotion 5

31. process 6

32. place 7

33. Brand
yours free
Consultation
accounts@feedtheagency.com

34. Want to start a conversation?
@Matthewrayscott
#MDBrand
Mscott@feedtheagency.com
www.feedtheagency.com