Doctors can use our template to create your patient persona and begin speaking with more of your ideal patients.

1. “Katy”
• 52-year-old wife of a Vice President, Sales at a Denver software
company
• Katy is a stay at home mother.
• Married with two kids and is the healthcare advocate and decision
maker in her family
• Skews female, but does not exclude male
• Age 45 - 64
• House Hold Income: $250,000 dollars (salary + bonus, not including
vested stock options)
• Skews Denver/Colorado Springs/Boulder
• Katy primarily makes the healthcare provider decisions for the family
• Success at work and family is the basis of her husband’s identity
and pain is currently affecting him physically and emotionally
• Katy is verbally inclined and needs to connect during a consultation
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2. “Katy”
• Find the premiere pain management practice that relieves her
husband’s chronic back pain, restores his confidence in living life
without restrictions, and enables him not to take time away from his
demanding career responsibilities - no matter the cost
• A non-surgical treatment protocol
• Lack of awareness of the benefits of regenerative medicine
• Husband is in pain but has delayed treatment because he feels
indispensable at work
• Provide evidenced based results
• Enable prospective patients to find themselves in the positive
storyline of patients that have gone before them.
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3. “Katy”
• “I can’t let pain control my life anymore.”
• “I feel like I have little control over my pain.”
• “The pain makes my husband depressed and it’s affecting the quality
of our marriage.”
• “I’m putting on a brave face for now, but I’m concerned I may not be
able to do my job at a high level.”
• What is regenerative medicine?
• How will regenerative medicine return me to my desired quality of
life?
• Will it cost a fortune?
• Is regenerative medicine approved for use?
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4. “Katy”
• We can help this family believe that we want to heal their pain
instead of minimizing their pain.
• _____ Clinic provides the promise of a regenerative medicine
protocol to restore hope for a healthier active future for patients
suffering from chronic pain and desperate for an alternative to
treatments not working for them.
• We provide people with non-surgical treatment options that bring
relief from pain, harness the body's ability to heal itself, and restore
hope for a healthier active future.
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