The document outlines the 7 Cooperative Principles which are meant to guide cooperatives. The principles are: voluntary and open membership; democratic member control; member economic participation; autonomy and independence; education, training and information; cooperation among cooperatives; and concern for community. The document suggests that a cooperative marketing approach for a destination could be more cost-effective for raising its profile and experiences. Cooperatives also tend to be more economically resilient than other business models.