The countervailing forces model shows the flows of influence between corporations, government, the public, and environmental factors. It depicts a system where the power of businesses is checked by responses from government to public values and demands. The model outlines how economic conditions, markets, ideologies, technology, nature, and culture can influence corporations, the public, and government. Government in turn regulates corporations through statutes and policies.

1. Business, Government & Society
Topic - Countervailing Force Model
Presented by,
SACHIN SOMANNA M.P ,
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2. • The countervailing forces model shows
flows of power and influence among
environmental factors, the public,
government, and corporations. It
represents a pluralist vision in which the
power of business is checked and
controlled.
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4. The countervailing Forces Model
Environment catalysts
• Economic conditions
• Markets
• Ideologies
• Technology
• Nature
• Culture
• Change
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5. The Public
• Values
• Opinions
• Demands
• Supports
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6. Corporations
• Market operations
• Influence efforts
• Lobbying
• Leadership
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7. Government
• Statutes
• Regulations
• Political leadership
• Partisan behaviour
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8. Countervailing forces model
conclusions
▫ Business is deeply integrated into an open society and must
respond to many forces, both economic and noneconomic.
▫ Business is a major initiator of change in society through
its interaction with government, its production and
marketing activities, and its use of new technologies.
▫ Broad public support of business depends on its
adjustment to multiple social, political, and economic
forces.
▫ BGS relationships continuously evolve as changes take
place in the main ideas, institutions, and processes of
society.
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9. THANK YOU
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