This document discusses the characteristics and preferences of Millennials (ages 18-34) compared to Baby Boomers (ages 55+). Some key findings are that Millennials are more likely than Baby Boomers to utilize shared products and services. Millennials also prefer to work for companies committed to positive social and environmental impact and check packaging labels to ensure this. The document additionally notes that Millennials are more open than Baby Boomers to watching video programming on their schedule through time-shifted viewing and on mobile devices, and are more likely to pay for and subscribe to online video programming only.

1. UNLOCKING A GENERATION OF
POTENTIAL

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MILLENNIALS ARE

3. MILLENNIAL

4. THE
GENERATION

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I’M PART OF A
Percent likely to utilize/rent products or services from a share community
Source: Nielsen Global Survey of Share Communities, Q3 2013
MILLENNIALS
(18-34)
BABYBOOMERS
(55+)
GLOBAL AVERAGE ASIA-PACIFIC MIDDLE EAST AFRICA
LATIN AMERICA NORTH AMERICA EUROPE

6. THE GENERATION

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I WANT
Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2014
PREFER TO WORK FOR A
COMPANY COMMITTED
TO POSITIVE
SOCIAL/ENVIRONMENT
IMPACT
CHECK THE PACKAGING
LABELS TO ENSURE
POSITIVE
SOCIAL/ENVIRONMENT
IMPACT MILLENNIALS BABY BOOMERS

8. THE GENERATION

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AND WATCH WHAT I WANT,
I am more likely than Baby Boomers to…
Source: Nielsen Global Video-on-Demand Survey, Q3 2015 , Nielsen Global Digital Landscape, Q3 2014
XXX TO AGREE THAT
TIME-SHIFTED
PROGRAMMING BETTER
ACCOMMODATES MY
SCHEDULE
XXXAGREE THAT
WATCHING VIDEO
PROGRAMMING ON MY
MOBILE DEVICE IS
CONVENIENT
XXX MORE
LIKELY TO PAY FOR A
PROVIDER FOR ONLINE
PROGRAMMING
XXX
MORE LIKELY TO SAY THEY
PLAN TO CANCEL SERVICE IN
FAVOR OF ONLINE-ONLY