The 4 P's of marketing are outdated in today's digital era. Personalization, accessibility from any device at any time, and an informed and connected consumer base have created a new marketing landscape. Younger generations especially expect control over the information they receive and engage with brands through social media and online games more than traditional advertising. To be successful, marketers must create remarkable, engaging experiences for consumers on their preferred platforms.
Real-time Marketing. From Analog to Digital.Simplify360
Presenting Simplify360's first webinar of its brand new series. Nishad Ramachandran - Vice President of Hansa Cequity, expresses his views on the evolution of marketing and how it became realtime.
Real-time Marketing. From Analog to Digital.Simplify360
Presenting Simplify360's first webinar of its brand new series. Nishad Ramachandran - Vice President of Hansa Cequity, expresses his views on the evolution of marketing and how it became realtime.
Rise Above the Ruckus: Hot Topics in PhilanthropyRHB_Solutions
Rick Bailey, Founder and CEO of RHB, a specialized marketing consultancy that has served more than 200 nonprofits over the course of its 22-year history, presents "Rise Above the Ruckus: You Deserve to be Heard." Rick's presentation offers valuable insights for nonprofit professionals and others who are interested in the marketing and branding of nonprofit organizations.
Designing Content To Scale - Time To Rethink EverythingEd Youngblood
Designing Content To Scale - Time To Rethink Everything
The digital revolution has brought disruptive change to established business models and customer engagement. This reality is challenging every marketing organization to redefine how they create audience awareness, engagement and support the customer journey.
Traditional marketing structures and workflows were not designed to support a multi-channel, multi-media and multi-purposed approach. Sustainable content strategies must be engineered for agility and scale.
Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.
Spotlight - The human behind the machineWirehive 100
The slides from the second in our Spotlight series - The human behind the machine: How do digital agencies stay relevant in the age of automation?
Our speakers included: Jason Trout, UK Managing Director, Exponential; Jusitn Thorne, Head of Strategy & Performance Marketing at LAB; Chloë Thomas, Founder & Host, eCommerce MasterPlan; Matthew McClelland, dotmailer.
The Future of Retail and Selling (Gerd Leonhard at eComm 2009 in Berlin)Gerd Leonhard
I did 2 presentations on the Future of Retails, Selling and ECommerce at the 2009 eComm conference in Berlin - this is one of them. More details at http://tinyurl.com/dljaxw
Measuring brand experience in a digital worldQualtrics
Panel Edge’s Mark Cullen talks through the digital revolution and how big data is giving organisations near limitless possibilities to track and manage customer interactions. But how should they collect that data, and what can they do with it all?
At Web Summit 2017, Intercom co-founder and Chief Strategy Officer Des Traynor spoke about the importance of product strategy at early stage companies.
Rise Above the Ruckus: Hot Topics in PhilanthropyRHB_Solutions
Rick Bailey, Founder and CEO of RHB, a specialized marketing consultancy that has served more than 200 nonprofits over the course of its 22-year history, presents "Rise Above the Ruckus: You Deserve to be Heard." Rick's presentation offers valuable insights for nonprofit professionals and others who are interested in the marketing and branding of nonprofit organizations.
Designing Content To Scale - Time To Rethink EverythingEd Youngblood
Designing Content To Scale - Time To Rethink Everything
The digital revolution has brought disruptive change to established business models and customer engagement. This reality is challenging every marketing organization to redefine how they create audience awareness, engagement and support the customer journey.
Traditional marketing structures and workflows were not designed to support a multi-channel, multi-media and multi-purposed approach. Sustainable content strategies must be engineered for agility and scale.
Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.
Spotlight - The human behind the machineWirehive 100
The slides from the second in our Spotlight series - The human behind the machine: How do digital agencies stay relevant in the age of automation?
Our speakers included: Jason Trout, UK Managing Director, Exponential; Jusitn Thorne, Head of Strategy & Performance Marketing at LAB; Chloë Thomas, Founder & Host, eCommerce MasterPlan; Matthew McClelland, dotmailer.
The Future of Retail and Selling (Gerd Leonhard at eComm 2009 in Berlin)Gerd Leonhard
I did 2 presentations on the Future of Retails, Selling and ECommerce at the 2009 eComm conference in Berlin - this is one of them. More details at http://tinyurl.com/dljaxw
Measuring brand experience in a digital worldQualtrics
Panel Edge’s Mark Cullen talks through the digital revolution and how big data is giving organisations near limitless possibilities to track and manage customer interactions. But how should they collect that data, and what can they do with it all?
At Web Summit 2017, Intercom co-founder and Chief Strategy Officer Des Traynor spoke about the importance of product strategy at early stage companies.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. David Merzel Country Manager Retail Sales & Marketing Microsoft BeLux Blog: davidmerzel.wordpress.com Xbox 360 : Mazalchief Twitter : @davidmerzel
3. Welcome to the New Consumer Era ! Personalized Anywhere, Anytime Internet Era (2000) Consumer Era (Today+) PC Era (1995) Pre-PC Era (1980) Informed Choice Connected
4. Adoption of New Technologies, never been so Fast. Facebook: 100M 9 months 50 Internet4 years Radio38 years TV13 years iPod3 years 45 40 35 30 25 20 MILLIONS OF USERS 15 10 5
12. > > Broadcast Interactive Single platform Multiple Media Platforms > Publisher Timetable My Timetable > Passive Engaged > Mass Targeted > Interrupt Relevant > Advertiser Control Consumer Control > 30 Seconds Extended time Seismic Shift calling for New Marketing
13.
14. Kinect changes the way we see entertainment & games Games Interface/Entertainment Recognizes: Movements, voices, facial expressions Communication
- Coming from an FMCG company (11 years at Unilever) and working now at Microsoft for 4 years, I’ve a good feeling of what’s important for the consumers (their needs) while I observe how the consumers are consuming new technologies & media now and how it could change in the Future.- In 1960, a concept was introduced by E. Jerome McCarthy that identified the four basic tenants of marketing as Product, Price, Place, and Promotion or, as it is more commonly known, the 4 Ps.- Based on that, I can confirm you that the world is changing fast and that the world won’t never been the same.The consequenceisthat the 4 P’s are probablydead
- The world won’tneverbe the same- We movefrom a PC Era to Consumer Era- Consumer Era = devices, applications developped in function of consumperneeds- What are you consumer needs (internet)Be connectedBe informedanywhere, anytimeBe Social - So we move fromtechnologycentric organisation to consumer centric organisation
This is amazing to see that adoption of new technologies has never been so quick in the history : Radio: 38 years to get 50 M people,TV: 13 years to get 50M, FB to 100M in 9 monthsAnnounced by YouTube: 1B views per day; The global internet now stands at 2.59 billion people and the percentage of those connections that are broadband is now above 25%. Smaller group phenomenonsxBox Live 20M subscribers, makes them largest cable operator in the world Xbox LIVE is the largest social network on TV. On average 20 million friends are made each month. With the upcoming integration of Facebook and Twitter, it will be the largest social network in the world. There have been nearly 1 billion downloads of gaming and entertainment content from Xbox LIVE Marketplace.
Lifestyle design is the next best thing as this is a way to inscrease our personal branding, notion being really relevant in the web 2.0Generation Z is the web generation (born after ‘94), who are not that kind to advertising in the digital world. They are impatient and want immediate results.Twitter has become the new e mail as people are replacing the traditionnal computer (mouse, screen, desktop) by smartphone (touchscreen)People are no longer looking for information on traditional search engine, they are more likely to look for information on linked in, twitter & facebook.Companies have come to realize the impact of the happiness of their consumers. Mobile internet has become the fastest technology evolution over the last few decades. Companies are listening to their demands.
Every day, each consumers got more than 1.000 messages (brown cows)Every day, consumers ignore a lot of brown cows (if you are on the highway) but you can bet they won’t ignore a purple cow.If you were driving down a road and saw a purple cow in a field, would you stop to take a look? Most likely you would, as spotting a purple cow would be pretty rare and unique. In fact, you would probably not notice most of the other cows grazing in the field, as you would be fixated on the purple cow.So how does this apply to the business world ? To be a purple cow makes you stand out, and if you have a business or service to offer, potential customers and clients would take notice, and if you are looking for a job, being a purple cow would cause potential employers to take another look. You have to be inherently purple or no one will talk about you.In the old days, marketers targeted consumers. Today, the opposite is true. It’s the consumers who choose. They choose whether you are listened to or ignored. So, you need to invest in the Purple Cow. So, you need to develop products, services that the market will actually seek out.We have always the choice between distinct and extinct. The only route to healthy grow is a remarkable product.It’s not bout being weird. It’s about being irresistible to a tiny group of easily reached people (sneezers =early adopters) who will communicate on this and will convince larger group to adopt the product. Irresistible isn’t the same as ridiculous. Irresistible (for the right niche) is just remarkable.“Being safe is risky, and being risky is safe.” And if you’re out there creating something on the edge, someone’s going to hate it. If someone doesn’t really hate your product, it’s mediocre.” And mediocre is where you SO do not want to go.A slogan that accurately conveys the essence of your Purple Cow is a script. A script for a sneezer to use when she / he talks to her/his friends. The script guarantees that the word of mouth is passed on properly.The leaning tower of Pisa sees 6 millions of visitors every year. The positioning and message are simple and unique. Put a picture on a T-shirt and the message is easily send a received. The purity of the message makes it even more remarkable.The power of storytelling shouldn’t be underestimated! I’ve heard it said that great entrepreneurs are also often great storytellers.
So what are the 4 C’s:From Product to Co-created solutions and experiences. Work with the customer to captivate and engage them.From Promotion to Communication with communities. Customers want interconnected. interactions with like-minded people not just information. Social communities are the new-age promotion channel.From Price to Customisable personal value. Give each individual customer something that they want and suits them.From Place to Choice and convenience. Make sure your product can reach your customers. Use the internet and be online 24/7.Here-below, great tips from on how to apply these 4 C’sWork with customers to create products that they want.Go online and create a group on a social network site about your product or business.Give the customer more choices of your product whether it be colour, shape or size.Get you business operating 24/7 worldwide – make a website where customers can buy your products.Build your products so customers can customise it to suit their budget.
People spend 38% on line whilemarketers / CMO invest 8% there !Email is the dominant activity (as it is overall for all Internet activity) – 75% of all media multitaskers state email as an activity they undertake.In fact, three of the top four activities relate to communication (see chart below), with social media, networking and instant messaging the third and fourth most popular activities. General web surfing comes second.
On-top of that, the world of advertising has changed since advertising’s glory days in E. Jerome McCarthy’s 1960s, in the way we should interact / dialogue with the consumers. We can observe following evolution (from broadcast / mass marketing to interactive / targeted marketing) as you can see on the slide.- As SeithGodin would say, there is an evolution from interruption marketing to permission marketing.- What’s interruption marketing ? Imagine it’s later in the day at the same airport. You’re late for your flight, and someone asks you the same question. Will you give him the same attention? Finally, a third scenario: You’re late for the flight, the airport is crowded, and this is the fourth person to ask you the same question. What are the chances you will pay any attention at all? You’re probably going to even develop a strategy for avoiding further interruptions –not making eye contact, brushing them off, refusing to help.- What’s permission marketing ? Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.- Real permission works like this: if you stop showing up, people complain, they ask where you went.
Don’tinterrupt me.Entertain MeMakeit relevantCreate a dialogue not a monologue !Use the different Media1. Bought / Paid Media : TV, Abribus, Radio, Paid Search, Display Advertising, MSN, … 2. Own Media : Own website(s) & Blogs, Twitter Account, Email newsletter, Mobile site, Video demo 3. Earned Media : Reviews on yourwebsite, Reviewsfrombloggers, conversation on social networks
Kinect strategyChange the way people see gaming & entertainment
CAPTURE A BROADER CASUAL GAMING AUDIENCE
WITHOUT LOSING OUR CORE
How to getour consumer audience enchanted for the Kinect Launch ?3 objectives for Kinect Consumer awareness Consumer trial Consumer EngagementPotentialy, 1 personengagedcanconvince 75 other people
Great example on how weapplythis model of Bought / Paid Media , Own Media , Earned Media for the launch of Kinect.The platformwe’veused to create an authentic dialogue = Kinect Loftwherewe’veinvited 2 monthsbefore the launchPress, Key Opinion Leaders, Celebrities, Consumers (exclusive contests), Partners, BloggersGreat PressCoverage : 17 TV, 30 Print, 6 Radio, 20 consumer contests …
Other good exemple from CokeOnline, we’ve thought of it in terms of display and paid search advertising. Today their role of building awareness and bringing traffic to your site remains, but the tools have changed. Social media don’t replace paid media, but they can work even more effectively when used in an integrated strategy. Paid advertising from Microsoft Advertising, for example, has many rich media social elements that can be incorporated into campaigns to build awareness, engage customers, drive traffic to your site. Today, paid media incorporates social elements to help advertisers build earned media. Links might be to owned sites, or to special sites, e.g. MSN with special interactive content.
Traditionally owned (no interaction – a one-way conversation) but now they are any site, including those that create earned media. Owned is a channel you create and control - from your website to your Facebook® fan page, or your WindowsLive™, YouTube™ or Twitter accounts. Benefits: you have some control, it can be cost efficient, has longevity, is versatile and you can reach niche audiences. At the same time, it can be challenging to satisfy consumer demands/expectations and manage word-of-mouth. And you still have to bring traffic to your sites and generate conversation and action out of them. So a clear strategy is vital.
Earned media: Getting people to talk about your brand and share your content, providing free and trusted word-of-mouth publicity.Earned media are the conversations that arise between you and consumers, and among consumers through the use of social elements in paid and owned media. It helps generate and build awareness, engagement, intent, and loyalty.
ObjectiveBuild brand love for Coca Cola amongst an audience of 16-19 year olds Game Plays add up on Messenger Results Within one month, Happiness Factory became the UK’s no 1 game Over 915,442 game plays Over 288,112 Unique UsersKey Results Playing to win Microsoft Advertising gaming channels proved the campaign’s key driver of ‘brand love’ amongst 16-19 year-olds. Per person exposed: l Messenger game by far the most effective single channel Impact on ‘brand love’ over 7 times that of TV l Impact of Xbox Live on ‘brand love’ 41% more effective than TV l 4 of the campaign’s 5 most effective elements involved user participation Numbers game adds up on Messenger Within one month, Happiness Factory became the UK’s top performing Messenger game l Over 915,442 game plays l Over 288,112 unique users
So, dare to beremarkableLaunch and SustainPurpleCows !