Tobin Trevarthen has over 27 years of experience in advertising, media, and digital business. He has held senior management positions at several major companies, including Time Inc., AOL, Alladvantage, and Anchor Intelligence. Trevarthen has a proven track record of producing results, with revenue under management totaling over $400 million throughout his career. He brings strengths in leadership, execution, consultative selling, storytelling, collaboration, and integration.

1. LEADERSHIP • REVENUE UNDER MANAGEMENT • ACCESS • IDEATION • DEALMAKING • SALES • MARKETING INTEGRATION • BUSINESS DEVELOPMENT
Tobin Trevarthen
Email
Phone
LinkedIn
Blog
Twitter
tobin.trevarthen@gmail.com
310-962-4719
linkedin.com/in/tobintrevarthen
tobinw.wordpress.com (Spatial Shift)
@tobinw
$ UNDER
MANAGEMENT
LOCATION/
CO. SIZE
LEADERSHIP/
MANAGEMENT
SKILLSET/
EXPERIENCE
$35M
1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
$1M $2.5M $4M $6M $3M $8M $14M $17M $17M $21M $150M
$175M
$225M
$300M
$350M
$400M
$30M
$45M
$21M $26M $34M
$60M $66M $71M
$2M $0.1M $1.3M
TRADITIONAL MEDIA SALES/MGMT MULTIMEDIA CORPORATE INTEGRATION SALES MGMT DIGITAL BIZ DEV/SR. MGMT DIGITAL SALES SR. MGMT FOUND. DIGITAL BIZ DEV SR. MGMT
10 PEOPLE DIRECT
DYR MICRO/FOX/RECO GANNETT MEREDITH TIME INC. AA ANCHOR INTELLIGENCEAOL
SS
AGENCY SMALL BUSINESS FORTUNE 500 MEDIA COMPANIES SILICON VAL.
START UP
FORTUNE 500 MEDIA COMPANIES SOLE PROPRIETOR / START UP
24 PEOPLE LEAD/4 DIRECT
100 PEOPLE LEAD/4 DIRECT
25 PEOPLE DIRECT
20 PEOPLE DIRECT
20 PEOPLE
DIRECT
30 PEOPLE DIRECT
10 PEOPLE
DIRECT
Legend
SAN FRANCISCO
CHICAGO
LOS ANGELES
EDUCATION
TRADITIONAL
DIGITAL
MIT/HARVARD
LIMELIFE
WINE BY DESIGN
DELIVERY AGENT
PRIME ACCESS
KOA
RAND MCNALLY
FISHING WORLD
MOBILE
ROAD RUNNER
PATHFINDER
TIME INC. NEW MEDIA
SOUTHERN PROGRESS
MAGAZINES
TV
LICENSING
DIRECT
DB
BETTER HOMES & GARDENS
LADIES’ HOME JOURNAL
BH&G SIPS
ACT MEDIAARTS WOOD
MIDWEST LIVING
HOME TITLES TRADITIONAL HOME
IN-STORE PROGRAMS
COUNTRY HOME
NATIONAL PARKS
METROPOLITAN HOME
THIS OLD HOUSE
CUSTOM PUB.
WALLPAPER
TWX DB
HEALTH
WARNER MUSIC
TURNER
CNN TNT
TMI
CMI
WARNER BROS.
SYNDICATION NEW LINEWEA
DIRECT
LIFE
SPORTS ILLUSTRATED
FORTUNE
ENT. WEEKLY
PEOPLE
TIME
SELECTIVE TARGETING
PRINTING
START UP / SMB
DJ
AD AGENCY
EDUCATIONSALES TRAINING
MILLER HEIMAN
CLICK2SEND
WEBLOGS
LOCAL
AIMTMZ
COMMERCE
2.0MY AOL
PRODUCT PLACEMENT
MARK BURNETT
DYNAMIC LOGIC
TACODALIGHTNINGCAST QUIGO
EXPERIAN
AOL DB
MILLWARD BROWN
TANGIBLE IMPACT
INSIGHT EXPRESS
DMS
BRANDED ENT.
CMK (SEM)
CMT (SAAS)
SEARCH
COMMERCE
PAYMENTS CREDIT
DEBIT
PAYPAL
AD NETWORKS
COMMUNITY
MQ
RESEARCH
TARGETING AD.COM
POINTROLL
RICH MEDIA
ICQ
SO-CAL RECOMMEND RECOMMEND
FOX REPS
MICROTHOUGHT
MEREDITH SIPS
OUTDOOR GROUP
RX MEDIA
CONTROLLED PUBLISHING
& MARKETING
ROMAN MEAL
SONOMA COAST VINEYARDS
HUTHWAITE
STERLING
UC DAVIS
NORTHWESTERN
U. OF CHICAGO
STANFORD
UCLA
HARVARDCOMMUNISPOND
CONTINUING
MICHIGAN STATE,
BA ADVERTISING
BOARDS
TEACHING
MICHIGAN STATEVAP ADV 497
TOBIN
FIELD OF PLAY
IPTV FULL SERVICE NTW
AXIOM
USA TODAY
RADIO
POLY BAGS
IN PAC OUT PAC
NATIONAL NEWSPAPER GROUP
RESEARCH
CLARITASOUTDOOR
KITCHENS
TV
LA MI
DYR
RALPHS
AEROBIC MIX
NIGHTCLUBSHEUBLIN WINES
BOTS
AUTO
PIPELINE ENT.
VIDEO INTERPOLLS
EYEBLASTER
GOOGLE SEARCH
TIME VENTURES
MOBILE
3RD SCREEN
CORE
BH&G REAL ESTATE
BOOKS
TRUVEO

2. Revenue Under Management
$150M $400M
SIX YEARS
$32M $72M
FOUR YEARS
$8M $45M
TWO YEARS
$15M $21M
TWO YEARS
$2M $30M
ONE YEAR
TWO YEARS
$8M $17M
ONE AND A HALF YEARS
$0M $1.3M
Time Inc. West Region
AOL Northwest Region
AOL Auto (Global)
Meredith Corp. Sales
(Midwest/South)
Alladvantage Business
Development (National)
Gannett (LA/Midwest)
Anchor Intelligence (Global)
Innovated $35M in database-driven business at
Time Inc. (1997)
Launch team for Pathfinder and Time Inc. New
Media (1994-1997)
Launched Joe Magazine for Starbucks
Rolled out new polling engine at AOL; $1M in 6
months (2003)
Created and sold first significant AIM deal with
Gap, Inc.; $1M (2006)
Created dynamic behavioral ad serving project
with eBay (2007)
Sold in all customers for new products at
Anchor Intelligence –15% of the clicks on the web
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Business Development
Ad Club President at Michigan State
Completed Leadership Courses at Meredith,
Time Inc., and AOL
AOL SF Team Top Performer (2005)
AOL President’s Club (2005)
Time Inc. President’s Award (1999)
Time Inc. President’s Award (2001)
Senior Management positions at Time Inc., AOL,
Alladvantage, and Anchor Intelligence.
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Leadership
Social/IM/chat
Mobile
Video
Web
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E-commerce
Data/targeting
Real time
SaaS Platform
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Digital Formats
eCommerce
Technology
CPG
Travel
Automotive
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Performance Based
Entertainment/Media
Financial/Insurance
Internet Centric Businesses
Wine
•
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Category Expertise
Managed teams for 16 years
Lead numerous infrastructure change programs
Size of teams managed 5–30
Built teams from scratch
Rebuilt teams in transition
Involved in turnaround planning
Involved in company package creation
Involved in pivot development
Involved in corporate training
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Management
Invented iconographic presentation style
Created wall presentations
Story for Alladvantage
$500M pitch to 3Com
$20M pitch to General Motors
$20M pitch to eBay
Developed distributed commerce concept (2005)
Developed 1 hour real time sale concept (2006)
Created new Kraft recipes with BH&G Kitchens
Created Millenial Music Program for Toyota
Worked with Advanced Personalization Team at
AOL to build real time offers
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Ideation
SUCCESS METRICS & CORE COMPETENCIES
• DB mailing • Print wraps
• Inserts • DB merge
• In-store • 5 divisions
Marketing Integration Solutions
Moen Faucet Remodel Deal
• DB match • Niche offers
• Multi-Model • Geo-targeted
• 23 magazines
Mitsubishi Selective Targeting
• 10 divisions • Inserts
• TV program • Online hub
• Test drive programs
Toyota Music Goes Global
• 13 divisions • College OOH
• Print • Digital hub
• TV • Sponsorship
Suzuki Heisman Heroes
• Branded Entertainment • Sponsorships
• AOL Cross Network • CBS TV
Gold Rush on AOL
• DB merge • Dynamic ad serve
• Behavioral targeting • Cross network execution
eBay on AOL
27 years in Advertising/Media Business
15 years Digital
16 years traditional and below the line
2 years SAAS/Real Time/Data
Extensive use of Database Targeting
Web 1.0, 2.0, and 3.0 experience
Extensive use of Media Research/Insight/Polls
C-Suite, Client Direct, Agency, 3rd Party
Significant Rolodex on National level
Broad category knowledge and coverage
50% of e-commerce at AOL
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Access & Insights Sales/Deals
$100M Toyota Deal
$35M Suzuki Deal
$8M Mitsubishi Deal
$12.5M SF Team
Gold Rush Deals
$30M
General Motors
Deal in Year 1
$2.5M T-Mobile Deal
$1.0M First time ever AIM deal
with Gap Inc.
$17M
Toyota Music
Goes Global Lead
$1M First Year Deals for New
Product Roll Out
LEADERSHIP EXECUTION
CONSULTATIVE
SELLINGSTORYTELLING
TOBIN
CORE STRENGTHS
PROVEN
TR
ACK
RECORD • PRODU
CE
RESULTS
•SOLVE
•
COLL AB O R AT E
•
IN
TEGRATE•
Tobin Trevarthen
Email
Phone
LinkedIn
Blog
Twitter
tobin.trevarthen@gmail.com
310-962-4719
linkedin.com/in/tobintrevarthen
tobinw.wordpress.com (Spatial Shift)
@tobinw