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Toby Spatial Resume
Tobin Trevarthen has over 27 years of experience in advertising, media, and digital business. He has held senior management positions at several major companies, including Time Inc., AOL, Alladvantage, and Anchor Intelligence. Trevarthen has a proven track record of producing results, with revenue under management totaling over $400 million throughout his career. He brings strengths in leadership, execution, consultative selling, storytelling, collaboration, and integration.
Toby Spatial Resume
- 1. LEADERSHIP • REVENUEUNDER MANAGEMENT • ACCESS • IDEATION • DEALMAKING • SALES • MARKETING INTEGRATION • BUSINESS DEVELOPMENT Tobin Trevarthen Email Phone LinkedIn Blog Twitter tobin.trevarthen@gmail.com 310-962-4719 linkedin.com/in/tobintrevarthen tobinw.wordpress.com (Spatial Shift) @tobinw $ UNDER MANAGEMENT LOCATION/ CO. SIZE LEADERSHIP/ MANAGEMENT SKILLSET/ EXPERIENCE $35M 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 $1M $2.5M $4M $6M $3M $8M $14M $17M $17M $21M $150M $175M $225M $300M $350M $400M $30M $45M $21M $26M $34M $60M $66M $71M $2M $0.1M $1.3M TRADITIONAL MEDIA SALES/MGMT MULTIMEDIA CORPORATE INTEGRATION SALES MGMT DIGITAL BIZ DEV/SR. MGMT DIGITAL SALES SR. MGMT FOUND. DIGITAL BIZ DEV SR. MGMT 10 PEOPLE DIRECT DYR MICRO/FOX/RECO GANNETT MEREDITH TIME INC. AA ANCHOR INTELLIGENCEAOL SS AGENCY SMALL BUSINESS FORTUNE 500 MEDIA COMPANIES SILICON VAL. START UP FORTUNE 500 MEDIA COMPANIES SOLE PROPRIETOR / START UP 24 PEOPLE LEAD/4 DIRECT 100 PEOPLE LEAD/4 DIRECT 25 PEOPLE DIRECT 20 PEOPLE DIRECT 20 PEOPLE DIRECT 30 PEOPLE DIRECT 10 PEOPLE DIRECT Legend SAN FRANCISCO CHICAGO LOS ANGELES EDUCATION TRADITIONAL DIGITAL MIT/HARVARD LIMELIFE WINE BY DESIGN DELIVERY AGENT PRIME ACCESS KOA RAND MCNALLY FISHING WORLD MOBILE ROAD RUNNER PATHFINDER TIME INC. NEW MEDIA SOUTHERN PROGRESS MAGAZINES TV LICENSING DIRECT DB BETTER HOMES & GARDENS LADIES’ HOME JOURNAL BH&G SIPS ACT MEDIAARTS WOOD MIDWEST LIVING HOME TITLES TRADITIONAL HOME IN-STORE PROGRAMS COUNTRY HOME NATIONAL PARKS METROPOLITAN HOME THIS OLD HOUSE CUSTOM PUB. WALLPAPER TWX DB HEALTH WARNER MUSIC TURNER CNN TNT TMI CMI WARNER BROS. SYNDICATION NEW LINEWEA DIRECT LIFE SPORTS ILLUSTRATED FORTUNE ENT. WEEKLY PEOPLE TIME SELECTIVE TARGETING PRINTING START UP / SMB DJ AD AGENCY EDUCATIONSALES TRAINING MILLER HEIMAN CLICK2SEND WEBLOGS LOCAL AIMTMZ COMMERCE 2.0MY AOL PRODUCT PLACEMENT MARK BURNETT DYNAMIC LOGIC TACODALIGHTNINGCAST QUIGO EXPERIAN AOL DB MILLWARD BROWN TANGIBLE IMPACT INSIGHT EXPRESS DMS BRANDED ENT. CMK (SEM) CMT (SAAS) SEARCH COMMERCE PAYMENTS CREDIT DEBIT PAYPAL AD NETWORKS COMMUNITY MQ RESEARCH TARGETING AD.COM POINTROLL RICH MEDIA ICQ SO-CAL RECOMMEND RECOMMEND FOX REPS MICROTHOUGHT MEREDITH SIPS OUTDOOR GROUP RX MEDIA CONTROLLED PUBLISHING & MARKETING ROMAN MEAL SONOMA COAST VINEYARDS HUTHWAITE STERLING UC DAVIS NORTHWESTERN U. OF CHICAGO STANFORD UCLA HARVARDCOMMUNISPOND CONTINUING MICHIGAN STATE, BA ADVERTISING BOARDS TEACHING MICHIGAN STATEVAP ADV 497 TOBIN FIELD OF PLAY IPTV FULL SERVICE NTW AXIOM USA TODAY RADIO POLY BAGS IN PAC OUT PAC NATIONAL NEWSPAPER GROUP RESEARCH CLARITASOUTDOOR KITCHENS TV LA MI DYR RALPHS AEROBIC MIX NIGHTCLUBSHEUBLIN WINES BOTS AUTO PIPELINE ENT. VIDEO INTERPOLLS EYEBLASTER GOOGLE SEARCH TIME VENTURES MOBILE 3RD SCREEN CORE BH&G REAL ESTATE BOOKS TRUVEO
- 2. Revenue Under Management $150M$400M SIX YEARS $32M $72M FOUR YEARS $8M $45M TWO YEARS $15M $21M TWO YEARS $2M $30M ONE YEAR TWO YEARS $8M $17M ONE AND A HALF YEARS $0M $1.3M Time Inc. West Region AOL Northwest Region AOL Auto (Global) Meredith Corp. Sales (Midwest/South) Alladvantage Business Development (National) Gannett (LA/Midwest) Anchor Intelligence (Global) Innovated $35M in database-driven business at Time Inc. (1997) Launch team for Pathfinder and Time Inc. New Media (1994-1997) Launched Joe Magazine for Starbucks Rolled out new polling engine at AOL; $1M in 6 months (2003) Created and sold first significant AIM deal with Gap, Inc.; $1M (2006) Created dynamic behavioral ad serving project with eBay (2007) Sold in all customers for new products at Anchor Intelligence –15% of the clicks on the web • • • • • • • Business Development Ad Club President at Michigan State Completed Leadership Courses at Meredith, Time Inc., and AOL AOL SF Team Top Performer (2005) AOL President’s Club (2005) Time Inc. President’s Award (1999) Time Inc. President’s Award (2001) Senior Management positions at Time Inc., AOL, Alladvantage, and Anchor Intelligence. • • • • • • • Leadership Social/IM/chat Mobile Video Web • • • • E-commerce Data/targeting Real time SaaS Platform • • • • Digital Formats eCommerce Technology CPG Travel Automotive • • • • • Performance Based Entertainment/Media Financial/Insurance Internet Centric Businesses Wine • • • • • Category Expertise Managed teams for 16 years Lead numerous infrastructure change programs Size of teams managed 5–30 Built teams from scratch Rebuilt teams in transition Involved in turnaround planning Involved in company package creation Involved in pivot development Involved in corporate training • • • • • • • • • Management Invented iconographic presentation style Created wall presentations Story for Alladvantage $500M pitch to 3Com $20M pitch to General Motors $20M pitch to eBay Developed distributed commerce concept (2005) Developed 1 hour real time sale concept (2006) Created new Kraft recipes with BH&G Kitchens Created Millenial Music Program for Toyota Worked with Advanced Personalization Team at AOL to build real time offers • • • • • • • • • • • Ideation SUCCESS METRICS & CORE COMPETENCIES • DB mailing • Print wraps • Inserts • DB merge • In-store • 5 divisions Marketing Integration Solutions Moen Faucet Remodel Deal • DB match • Niche offers • Multi-Model • Geo-targeted • 23 magazines Mitsubishi Selective Targeting • 10 divisions • Inserts • TV program • Online hub • Test drive programs Toyota Music Goes Global • 13 divisions • College OOH • Print • Digital hub • TV • Sponsorship Suzuki Heisman Heroes • Branded Entertainment • Sponsorships • AOL Cross Network • CBS TV Gold Rush on AOL • DB merge • Dynamic ad serve • Behavioral targeting • Cross network execution eBay on AOL 27 years in Advertising/Media Business 15 years Digital 16 years traditional and below the line 2 years SAAS/Real Time/Data Extensive use of Database Targeting Web 1.0, 2.0, and 3.0 experience Extensive use of Media Research/Insight/Polls C-Suite, Client Direct, Agency, 3rd Party Significant Rolodex on National level Broad category knowledge and coverage 50% of e-commerce at AOL • • • • • • • • • • • Access & Insights Sales/Deals $100M Toyota Deal $35M Suzuki Deal $8M Mitsubishi Deal $12.5M SF Team Gold Rush Deals $30M General Motors Deal in Year 1 $2.5M T-Mobile Deal $1.0M First time ever AIM deal with Gap Inc. $17M Toyota Music Goes Global Lead $1M First Year Deals for New Product Roll Out LEADERSHIP EXECUTION CONSULTATIVE SELLINGSTORYTELLING TOBIN CORE STRENGTHS PROVEN TR ACK RECORD • PRODU CE RESULTS •SOLVE • COLL AB O R AT E • IN TEGRATE• Tobin Trevarthen Email Phone LinkedIn Blog Twitter tobin.trevarthen@gmail.com 310-962-4719 linkedin.com/in/tobintrevarthen tobinw.wordpress.com (Spatial Shift) @tobinw