Prabhat talks about few tips to get a competitive advantage on Amazon sponsored ads this Christmas.

1. 1
@OnlineSellerUK
Prabhat Shah
Amazon Sponsored Ads
Tips for Christmas 2017

2. TALK ABOUT….
Few tips to optimise your sponsored ads

3. 1. Start Ads in Early
•This helps to find performing keywords
early and early result
•Headline Search for can take upto 3 days
for approval. Avoid delay during this busy
period

4. 2. Product Content
1. Multiple Images
2. Optimised content ( title, key features,
description) will have positive impact on
automated ads and conversion
3. Leverage search terms wisely opportunity
wisely – 50 characters per line, total 250
characters
4. Ensure your product has some reviews

5. 3. Promotions
• Plan a list of product promotions e.g. % discount, buy
one get one free
• Consider lightening deals participation. This is a quick
way to reach more buyers.

6. 4. Bid Strategically
•Consider increasing bids during Black
Friday / Cyber Monday / Prime Day
•Use converting keywords with Manual
Targets

7. 5. Use Bid + with Manual Ads
•Bid + helps increase your chance to win top
position in the search
•Costs you 50% more so be mindful of ACoS
•Historically it has performed well for our
clients

8. 6. Test Campaign Creative
Sponsored Ads: Automated Ads, Product
Main images
Headline Search: Logo, Tagline, Choice of 3
products
Product Display: Logo, Tagline, Product main
images

9. 7. Headline Search Don’ts
• Price callouts in copy (e.g., pound/Euro
value or a % discount)
• Time-sensitive copy (e.g., “Cyber
Monday”)

10. Cont…
• Unsubstantiated claims (e.g., “World’s
best phone case”)
• Superlatives (e.g., “Best Seller,” “Best,”
“Highest Quality, “Ultimate”)
• ALL CAPS or no capitalized first letter
• Misspellings and text errors

11. 8. Keywords Optimisation
• Use broad match keywords, branded
terms and closely related products to
target wider audience
• Then use search term report to harvest
most performing keyword and convert
them into phrase or exact match

12. 9. Budget
• Adjust your budget based on daily spend
• Too low will decrease your chances of
sales

13. Campaign
Clicks Campaign Turnover % ACOS Total Amazon Turnover %
M 1 £1,029.47 £18,802.63 5% £58,307.00 32
M 2 £667.01 £10,402.54 6% £57,285.00 18
M 3 £757.16 £16,728.61 4.53 £55,216.00 30
What we have done?

14. Amazon Sponsored Ads
helps to increase product exposure + sales within short time
0
500
1000
1500
2000
2500
3000
3500
4000
4500
A B C D E F
Campaigns
Sales
Sales
Spend
The chart shows amount spends vs sales
from Amazon PPC.
5 – 13% cost of sale

15. Whatwecando?

16. Clients Base
• Medium Size to Large
• UK, India, South Africa, Finland, Israel, Portugal, Italy