This document analyzes the conventions used in an indie music video for the song "Sex" by summarizing the key points: The video follows several conventions of indie music videos by showing the band setting up and using a handheld camera. It is a pure performance-based video that focuses on showing the band playing their instruments without a narrative. The video also adheres to Goodwin's theory of highlighting the star image by using close-up shots of the lead singer. Archer's theory of using camera techniques like close-ups of band members is followed as well. Finally, the video matches conventions in its genre through the band's dark clothing, background posters, and serious facial expressions that immerse them