If you want to conduct a successful marketing campaign, you need to start with the right principles. Bill Bishop, CEO of The BIG Idea teaches you the top 10 marketing principles so you can make the right marketing decisions.

1. The Ten Principles of
Entrepreneur Marketing

2. Are you tired of
being a door-knocker?

3. I used to be a
Door-Knocker

4. I made thousands of
Cold Calls

5. I also asked clients
for referrals

6. Knocking on doors was
exhausting

7. I was also acting like
Joe The Lawyer

8. Then I started doing
Marketing

9. Since that time, more than
3,000 prospects have called me

10. Why you might want to
stay awake for this presentation

11. I will teach you how to
attract more great clients

12. and how to
make more money per client

13. By getting prospects to knock
on your door

14. The Ten Principles of
Entrepreneur Marketing

15. A 50-minute presentation

16. The BIG Idea Outfitter
Give Me Your Card

17. Why am I qualified to
teach marketing to entrepreneurs?

18. More than 1,200 advisors
are members of our programs

19. My marketing books are sold in
25 countries & 12 Languages

20. What’s the difference between
sales and marketing?

21. Get prospects to knock
on your door
Knock on doors

22. Sales is like playing checkers
Marketing is like playing chess

23. The Ten Principles of
Entrepreneur Marketing

24. 1. Make your marketing all about
your clients, not about you

25. Doug McPherson
picked
construction and
aggregate
companies
He is a specialist
in this market

26. 2. Figure out what people
want and need and give it to them

27. Andy Wimberly
Spends three hours to discover
what each prospect actually needs

28. 3. Always market something new

30. 4. Be a lot different,
not just a little different

31. Offers clients two choices
Basic Fast Food (Products) and
Advanced Gourmet (Beyond Products)

32. Jim Poe
offered
something
new
1. Basic Financial Products
2. Advanced Program

33. 5. People will buy more
if you give them a choice

34. Ken Van Leeuwan offers three choices
Basic Advanced Super-
Advanced

35. 6. People will want something more
if they worry they might not be able to get it

36. Garth Myers limited
his gourmet program to
25 “members”
“It is not for everyone”

37. 7. If you charge more
for your product/service
some people will want it more

38. Andy Wimberly offers
three choices
A.Basic (Free)
B.Advanced ($3,000)
C.Super-Advanced
($10,000)

39. 8. Teach & coach first, then sell

40. Manuela Tessa & Rex Chan
teach medical students
about their financial future.
Then they coach them.

41. 9. Communicate one simple
message, over and over again

42. Claude Jeanson always talks about
the need for a custom blueprint
Over and over again

43. 10. People buy based on emotions,
not rational thought

44. Debbie Abdoul uses a
Scorecard
to find out how her
prospects & clients feel

45. Bonus 11. People will buy more
when they are having fun

46. Doug McPherson
gives every client a toy truck

47. How I got prospects to knock
on my door

48. Generated $20,000 revenue

49. Generated $15,000 revenue

50. Generated $5 million in revenue

51. More Than 3,000 Prospects
Have Knocked on My Door

52. More than 1,200 advisors
have learned how to get
prospects to knock on their door

53. Do you want to stop
knocking on doors?

54. Would you like great prospect
to start calling you?

55. The BIG Idea Outfitter
Give Me Your Card

56. We will do
three very important things

57. Develop your
BIG Idea

58. Develop your
Brand Name & Elevator Speech

59. Plot out your
Marketing Process

60. Learn more about
marketing

61. The Ten Principles of
Entrepreneur Marketing
BishopSchoolofMarketing.com

62. The Ten Principles of
Entrepreneur Marketing