A blueprint for building a million pound coaching business.

1. Paul Elliott’s£million Blueprint

3. Professional Coach & SpeakerHusband and Father of 3 Children

4. This presentation will make you money Have the steps The responsibility for using them is yours Dig your reservoir 3

5. The Coaching Myths Build a better mousetrap the world will beat a path to your door Give away free coaching and you’ll generate paying clients Coaching can help anybody 4

6. Being Busy Isn't The Answer Ants are busy Difference between busy and productive 5

7. The Challenge Systematised Approach to Generating Clients OR No System, Sporadic Clients, No Business 6

8. The Problems A System Needs To Solve Credibility Defining a tangible result for your clients Build trust Demonstrate expertise 7

9. The Success Formula Build A Compelling Vision Know WHY you HAVE to have it Design A System Which Generates Clients Consistently Take Action Keep Doing it NOW and UNTIL you hit your goal

10. £Million BlueprintThe System

11. Define Your Profitable Niche The people you can most help The people you most want to help The people who can pay for your services/products 10

13. For what purpose?

14. What’s the goal they want after they deal with the procrastination?

15. Tie your solution to their goal and you have a business11

16. Paul ElliottExample Passionate about helping people live the lifestyle they truly want What's their biggest problem? The money and the freedom to pay for it all What could I be the greatest in the world at? Providing solutions that deliver the money and the freedom Specifically teaching people how to build a successful business which pays for the lifestyle they desire And the inspiration to take action and do it

17. Know Your Customers And Competitors This is coaching Find all the symptoms, the surface problems Dig deep to uncover the root problem Be the detective Forums Blogs Ask people Presentations and listen to the questions people ask Look at your competitors Big secret (Like-ability and trust are bigger differentiators than USP's) 13

18. Define Your Big Promise A promise is a result A result the people who make up your defined audience want With your solution what will they be able to achieve? For example I promise people £10k / month is they follow my system exactly as I describe it Why because I've tested it refined it and made 10 times that amount monthly using it 14

19. Create A Compelling Offer An offer is a mean of packaging your big promise to make it desirable/irresistible Purpose of an offer is to overcome procrastination Increase desire Increase urgency Nothing moves without a deadline

20. Design Your IFM Presentation “Inspire Focus Mobilise” program Demonstrate your big promise Build rapport/like-ability Build trust Make your offer Generate clients immediately 16

21. Basic Structure The hook Why you Content Builds desire Moves people closer to their goal Educational Highlights the problem they face Highlights the solution Is valuable in itself Your offer Invite them to buy 17

22. Organise Free Tutorial To start: network and invite people It builds momentum Allows you to feed your business “Feed your business and your business will feed you” Ultimate goal What do people say about you before you arrive? 18

23. Deliver Inspiring Presentation 3 presentations per month 18 people in the room Offer a program at £2000 10% of the audience buy from you 5 x 2k = £10k/month Could you fit 3 x 90 minute presentations into your month? Allows you to focus more on what you love, which is coaching, consulting, helping people Get out there and do it 19

24. LeverageDeliver Your Coaching or Consulting Program The Internet is built for coaching Membership site Allows you to deliver timed modules Daily Weekly Monthly Recurring payment Provide Q & A coaching sessions Dimdim.com Gotomeeting.com Ustream.tv 20

25. Next step All knowledge must end in action Action builds momentum Mere talk leads only to poverty Skills to refine and develop Influence “Sales“ (selje means “to serve”) Stage craft BUT now you have the AWARENESS Follow the path, the system and you can only be successful Get started 21

26. Paul Elliott£Million Blueprinthttp://www.effectivebusinesspresentation.com/