Am I an entrepreneur

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Know,Like, Trust, Buy is the way to get clients for your business. Personal Marketing tactics work best. Speaking, networking, teleclasses,writing.

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  • Get a 2-3 volunteers who want their specific Biz Coaching VOLUNTEER
  • No MARKETING JARGON
  • TECHNICIAN IS…Gerber Quote
  • What Not Covered
  • EverOne can be; Tolerate some risk; online tests – forget. Don’t Compare you to others
  • Benefits of working with you, what you sell, how you make moneyA business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. The process of business model design is part of business strategy.
  • Customer Value Proposition PNWD your business satisfies, How you are distinctive, How you Capture Value ( MAKE MONEY) A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. The process of business model design is part of business strategy.
  • WHAT THE GROUP WHO NEEDS YOUR SOLUTION MOST
  • DO List up to 10; CIRCLE 3 WOMEN is not a NICHEVALUESENERGIZES ME; I GET THEM; AM ONE WAS ONE; EASY MARKET; WILLINGNESS TO PAY: MARKET SIZE AND TRENDS
  • FORMULAS: BENEFITSWhere use marketing messageEspeeh NetworkingWebsite; signature etc
  • WRITE DOWN: You know how…Well what I do is…
  • DRAW Your Money MOUNTAINVery few zero to private client right away
  • DEMYSTIFY New way of thinking Don’t Buy From People You Don’t KnowDon’t Buy from People you don’t like or TrustThis is how simple and unintimidating Marketing is – get known, like/respect you/trust BUYHow ? Strategies nd tactics
  • FROM ONE TO MANY NOW ONE TO ONE Don’t Buy From People You Don’t KnowDon’t Buy from People you don’t like or TrustThis is how simple and unintimidating Marketing is – get known, like/respect you/trust BUYHow ? Strategies nd tactics DO IT YOUR WAY – WRITE; SPEAK; Technical Products: Teleclasses
  • NETWORKING GUIDELINES NOT SELLING BUILDING RELATIONSHIPS CLIENT/REFERRAL/JV
  • Too MuchYeah but What would you have to give upHow could you find some extra money
  • Follow up for Action May not be BUY May be one step closer to BUY
  • Complimentary seeion; consult; conversation; coaching call; Fear Tell what not howDon’t sell – can’t help; Don’t buy/invest = can’t make their dream come true HAPPY LOSERExample Money Conversation Happy LoserYeah but = opportunity
  • Am I an entrepreneur

    1. 1. If I Build it Will They Come?Seven steps for running a successful business as a nutrition and fitness entrepreneur <br /> Jean R Caton MS, MBA, RD<br />The Business Woman’s Coach<br />www.JeanCaton.net<br />
    2. 2. What it takes! <br />Claim Your Place in the World of Successful Entrepreneurs<br />
    3. 3. From Technician to Business Owner<br />
    4. 4. Successful entrepreneurs looking for new ideas to make more money by helping more people<br />New entrepreneurs who want help to get more clients<br />Aspiring entrepreneurs but afraid to let go of the day job<br />
    5. 5. Know ThyselfAM I AN ENTREPRENEUR ?<br />One's ability to succeed, is always proportional to one's willingness to fail. Besides, all failures are temporary, all tigers are paper, and life is a many splendored thing.    The Universe<br />Match the Right Business Model to Your Strengths<br />
    6. 6. Business Model<br />An organizations business strategy for creating and capturing value.<br />
    7. 7. Entrepreneurial Business Models<br />Brick and Mortar<br />Bricks and Clicks<br />Franchise<br />Small Business Owner<br />Product Manufacturing /Marketing<br />Solo-Service Entrepreneur<br />Virtual Business (online marketing & sales)<br />
    8. 8. Know-Like-Trust-Buy<br />Niche: Ideal Client <br />Develop a Clear & Concise Marketing Message (E-Speech)<br />Tools you must have <br />Pricing Strategy- why charging by the hours is the worst way<br />Marketing is about Know-Like-Trust<br />Selling is about helping others Buy<br />Complimentary Consults Formula<br />
    9. 9. Niche: Ideal Client Profile<br />MARKETING & MEDIA ADVANTAGES<br />
    10. 10. Niche<br />Without a niche you will be as hard to find<br /> as the man’s face among these coffee beans<br />
    11. 11. How to Identify the Perfect Niche <br />List ten possible niches<br />Circle three<br />Match ideal client profile to your ability and desire<br />Feasibility test – can I make money?<br />
    12. 12. Marketing Message Made Easy & Effective<br />Clear Niche = Clear communication to ideal clients in there own words<br />Effective Web Copy, E-Speech <br />Client pain <br />Your Solution<br />Your Unique Value Proposition (UVP)<br />
    13. 13. Marketing Message Formula<br />Describe clients <br />Their Pain Problem Need Want Desires<br />The benefits they get from working with you<br />
    14. 14. Using the Right Tools Know-Like-Trust<br />EZINE<br />Abjsjhksurijbnv<br />Hajdhjshdke<br />Mnjxdhfiuo;ef<br />Nsjcbjssyiu fv<br />Degrees<br />Certifications<br />
    15. 15. Pricing for Profit<br />Never charge by the hour<br />Keep clients longer by offering products at several price points<br />Sell Packages<br />Name Packages<br />Psychology of a name<br />Add Passive & Leveraged Income<br />Add value don’t reduce price<br />
    16. 16. Pricing for Profit<br />VIP Clients <br />One to One Clients <br />Groups <br />E-Book; CD; E-Course<br />Tip Sheet; mini E-course<br />
    17. 17. Marketing = Visibility<br />MARKETING is simply helping clients find you so you can provide them a solution to their problem, need, want, or desire.<br />
    18. 18. Personal Marketing: Know-Like-Trust…<br />Get Known…Personal Marketing Live in Person<br /><ul><li>Networking
    19. 19. Speaking</li></ul>‘Live’ via Technology<br /><ul><li>Teleclasses
    20. 20. Ezine: Building a tribe
    21. 21. Social Media: Instant new relationships</li></li></ul><li>MarketingGet Known<br />Networking<br />Face to Face<br />Virtual<br />Speaking<br />Fees<br />No Honorarium<br />Teleclasses<br />Writing<br />EZine<br />www.facebook.com/jean.caton<br />@JEANCATON<br />http://jeancaton.net/free/archive/<br />
    22. 22. Selling is About Matching Client Need with Your Business Solutions <br />
    23. 23. The Money ConversationHelping Clients Say Yes!<br />Solutions<br />BUY<br />TheMoneyConversation !<br />PNWD<br />
    24. 24. Prospects to Clients Fearless Follow Up <br /> Confident Attitude<br /> Bugging Helping<br />
    25. 25. Helping Clients Say YesEffective Complimentary Consults<br />IHELP SM<br />I Inspire IMAGINE….<br />H How To How Help<br />E Empower Action, Decision<br />L Listen <br />P Proceed <br />Confidence Inspires<br />
    26. 26. Yeah But….Can I be an entrepreneur<br />“If you believe you can…or can’t, you are right.” <br />Henry Ford<br />
    27. 27. Claim YourPlace in the World of Successful Entrepreneurs! <br />“Do one thing everyday that scares you.” Eleanor Roosevelt<br />
    28. 28. Free Resources from www.JeanCaton.net<br />Networking Tip Sheet http://jeancaton.net/free/<br />Ezine Newsletter http://jeancaton.net/free/earchive/<br />E-Speech Formulas and much more in this free Ebookwww.JeanCaton.net<br />

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