Essential sales skill pdf


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Essential sales skill pdf

  1. 1. Essential Sales Skill
  2. 2. Uncover the secrets behind excellent sales performance
  3. 3. Fantastic
  4. 4. If you don’t, its time to start filling in the gaps.
  5. 5. “The more prospects you talk to, the more sales you expose yourself to, the more orders you will get”
  6. 6. An AdviseYou cant sell anything unless youquite genuinely feel that you wantto persuade people, your ownfamily, your wife, your friends, thepeople you meet at dinner parties,the world at large, to use thatproduct. And you can’t persuadethem to do it unless you genuinelybelieve it. You can’t do it for a living.You have got to believe in theproduct.
  7. 7. Boil down your strategy intoone simple promise – andthat promise should beimportant and unique.
  8. 8. You wouldn’t tell lies toyour own wife. Don’ttell them to mine. Sotell the truth but makeit fascinating.
  9. 9. You can’t bore people intobuying your product.You can only interest them in buying it.
  10. 10. Advice from other great sales people
  11. 11. SALESMANSHIPAcross the board, great sales people say the ability to sell is a “mentality.”
  12. 12. If you don’t think you can sell, if you’re nervous, then you can’t sell.
  13. 13. Don’t try to sell everything at once. Every step leads to thenext step. For example, if you’re making a cold call, sellthem on meeting with you in person; don’t try to sell theproduct.
  14. 14. The biggest secret is to develop greatlistening skills. Learn what your customerswant and tell them how you’re giving it tothem.
  15. 15. Don’t ever give your potential customer a reasonnot to trust you.
  16. 16. A gentle reminder: Any sales pitch is merely part of it.Sales begins well before your first contact and continueslong after. It’s a relationship business, so be in it for thelong-term. Sales people and customers should be creatingvalue together. Elegance is a craft.
  17. 17. We want to know more about what works
  18. 18. (8. Building Relationships) Your short term goal is to walk “arm in arm” with the customer as they arrive at the best possible solution. Yourlong term goal is to become part of that customer’s essential business network…. And vice versa.
  19. 19. Anybody can sell After all, you’re doing it all the time, you just don’t know it.You’re trying to get your kids to come home on time, you’re trying to get thatpromotion at work, etc. But some people are great at it. Are you?