The 10 most trusted networking solution providers 2018

Most Trusted
NETWORKING
SOLUTION PROVIDERS 2018
10THE
www.insightssuccess.com
JUNE 2018
Editor’s Pick
An Insight on the
Opportunities in the Big
Data Industry
Industry Insight
The Impressive Impact of
Organic Networking

The Network
Modernization to
Host Business
Applications
and Continuity
he term Trust is a fiduciary relationship that is generally expected from every public and
Tprivate organization. It is maintained by most of the business organizations in sectors like
real estate, retail, hospitals and others to develop a fixed wired network between the
customers and organizations.
In the present era, networking has gained popularity with an innovative range of technologies,
protocols and configurations developed and deployed. It seems a safe bet that Wi-Fi will remain the
preferred source of internet access for essentially most of the users. On the other hand, mobile-centric
wireless LANs are dominating the edge of the network but are underpinned by wired Ethernet for
backhaul and interconnect.
Most enterprises are expecting to provide data center solutions to host business applications and to
have business continuity. Companies are taking necessary steps in order to deploy a next-generation
data center switching network from the current mainstream and widespread adoption of server
virtualization. This helps to create much more forward-looking opportunities of cloud computing and
desktop virtualization. They are also planning to offer comprehensive data center solutions and have a
large pool of skilled professionals to understand and deploy these solutions.

In the next generation of networking, with the help of cloud-first approach, it can be expected
that there will be changes in some of the key areas where network modernization can take place.
This includes branch office connectivity, network intelligence & analytics, networking security,
and much more.
Thus, with great enthusiasm, Insights Success has shortlisted, “The 10 Most Trusted
Networking Solution Providers, 2018” that are ensuring optimal network efficiency and
security.
Our shortlisted companies include, Turn-key Technologies, is a leader in networking,
communications and security; Redpine Signals, which is headquartered in San Jose, California,
is a wireless semiconductor and system solutions company focusing on innovative, ultra-low
power and high-performance products for next-generation wireless applications; CloudGenix, a
Software-Defined Wide Area Network (SD-WAN) solution that provides agile, intelligent,
secure, and performant connectivity for all apps over any WAN transport; GeoLinks,
headquartered in Southern California, is a leading telecommunications company and
competitive local exchange carrier (CLEC) public utility, nationally recognized for its
innovative Internet and Hosted Voice solutions; and Massive Networks, which specializes in
Premium-Blended Internet and layer 2 Private Line Transport connections from office-to-office,
data centers, and cloud applications, even for hard-to-reach facilities.
Also, make sure to scroll through the articles written by our in-house editorial team and CXO
standpoints of some of the leading industry experts to have a brief taste of the sector.
Kaustav Roy

CloudGenix:
GeoLinks:
Massive
Networks:
Redpine
Signals:
Turn-key
Technologies:
Delivering World-Class
Networking Solutions
Connecting Clients with
Innovative Telecom Solutions
Seamless Businesses
Operations
Driving Wireless
Convergence
A Networking Key
to Thrive in IT
16
22
28 36 44

Articles
Mentor’s View
Are You Staying In
Network Secure Zone?
Editor’s Perspectives
An Insight on the
Opportunities in the Big
Data Industry
Industry Insight
Network Security
Threats and Solutions
Editor’s Pick
Networking Industry:
an Innovative
Future for Enterprises
Technology Views
The Impressive Impact of
Organic Networking
14 24
38 46
10
18
32
42
Key Cognizance
What GDPR forgets:
The physical security
Expert’s Talk
Hunting New Opportunities
Taking the Business to
the Next Level
Tech Perspective
Rising Mobile Workforce
and its Challenges in the
Mobile-Cloud Era

sales@insightssuccess.com
Corporate Ofces:
June, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Steve, Joe, Alan, Bhushan
Editor-in-Chief Pooja M. Bansal
Anish MillerManaging Editor
Jenny Fernandes
Art & Design Director Amol Kamble
Associate Designer Nagesh Tembhekar
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager John Matthew
Executive Editors
Assistant Editors
Kedar Kulkarni
Art & Picture Editor BelinPaul
Co-designer Aparna Vanzul
KhannaJayant
Peter CollinsBusiness Development Manager
Sales Executives
David, Kevin, Mark, Vijay
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Irfan
Online Marketing Strategist
Alina Sege, Shubham Mahadik, Vaibhav K
Digital Marketing Manager Marry D’Souza
Technical Specialist Amar, Pratiksha
Technical Head Jacob Smile
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in
any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Insights Success Media and Technology Pvt. Ltd.
Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
Contributing Editors
Sourav Mukherjee
Ishan Mittal
Kaustav Roy

Never Miss an Issue
SUBSCRIBE
TODAY
Address :
Country :City : State : Zip :
Global Subscription
Date :Name :
Telephone :
Email :
1 Year.......... $250.00(12 Issues) .... 6 Months ..... (06 Issues) ..... $130.00
3 Months ... (03 Issues) .... $70.00 1 Month ...... (01 Issue) ..... $25.00
Yes, I would like to subscribe to Insights Success Magazine.
Check should be drawn in favor of : INSIGHTS SUCCESS MEDIA TECH LLC
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754,(302)-319-9947
Email: info@insightssuccess.com
For Subscription : www.insightssuccess.com
CORPORATE OFFICE

Management BriefCompany Name
Aviat Networks
aviatnetworks.com
Mike Pangia
President & CEO
Aviat exists to provide dependable products, services, and
support to its customers and is the trusted expert in
microwave networking.
CloudGenix
cloudgenix.com
Kumar Ramachandran
Founder & CEO
CloudGenix is a Software-Defined Wide Area Network
(SD-WAN) solution that provides agile, intelligent, secure,
and performant connectivity for all apps over any WAN
transport.
GeoLinks
geolinks.com
Headquartered in Southern California, GeoLinks is a leading
telecommunications company and competitive local exchange
carrier (CLEC) public utility, nationally recognized for its
innovative Internet and Hosted Voice solutions.
Massive Networks
massivenetworks.com
Paul Mako
CEO & CTO
Massive Networks specializes in Premium-Blended
Internet and layer 2 Private Line Transport connections
from office-to-office, data centers, and cloud applications,
even for hard-to-reach facilities.
Based in the heart of Silicon Valley, Saisei is at the core of
bleeding-edge technology.
Senet’s public network, Managed Network Services for IoT
(MNSi) and Low Power Wide Area Virtual Network (LVN) are
built on a common cloud-based services architecture and
powered by our proprietary Network Operating System.
Sierra Wireless is an IoT pioneer, empowering businesses and
industries to transform and thrive in the connected economy.
Turn-Key Technologies is a leading provider of network,
security, and communication solutions.
Zentera Systems, is the leading vendor of enclave-based
security and connectivity for the multicloud.
Redpine Signals
redpinesignals.com
Venkat Mattela
Chairman & CEO
Headquartered in San Jose, California, Redpine Signals, is a
wireless semiconductor and system solutions company focusing
on innovative, ultra-low power and high-performance products
for next-generation wireless applications.
Saisei
saisei.com
Julia Sartini
COO
Senet
senetco.com
Bruce Chatterley
President & CEO
Sierra Wireless
sierrawireless.com
Kent Thexton
Interim
President & CEO
Turn-key Technologies, Inc
turn-keytechnologies.com
Craig Badrick
President & CEO
Zentera Systems
zentera.net
Jaushin Lee
Founder,
President & CEO
Skyler Ditchfield
Co-founder & CEO
Ryan Hauf
Co-founder & CTO
10
Most
Trusted
Ne working
Solution Providers
2018
The

One word can sum up the most common strategy for
network defense - “boxy.” Building and
maintaining a strong perimeter has a long and
storied history. Consider a castle with its moat, high walls
and drawbridge. That is how most networks are defended. In
a box. Currently, the mentality is: “Do you want to protect a
new system?” Put it inside the box. “Processing personal
information?” Put it inside the box.
While the “box” approach was successful in the past, it’s an
antiquated model. And, while the conventional approach has
been occupied with defending the castle from a ground
attack, adversaries have deployed an air assault with the
latest modern weapons.
User’s choice
Over the past decade, there has been a quiet revolution with
how IT systems and services are used within organizations.
Fed up with a lack of options, viable solutions and a general
disconnect with the business, users have taken matters into
their own hands.
This evolution started with the rise in mobile usage. Early
on, traditional security teams focused efforts on stopping
mobile usage. Eventually, they acquiesced and accepted
mobile devices, but only those that were “approved.”
Ultimately, reason triumphed and mobile is now treated in a
more logical fashion. While still four letters, “BYOD” is no
longer a bad word. Unfortunately, we are now seeing the
same cycle with cloud services.
Consumer is the new business
Consumer-focused services are making significant inroads
into enterprises around the world. It is fairly common to see
large volumes of outbound network traffic utilizing services
such as Dropbox, Google Apps, Github or any number of
other cloud-based applications. In fact, these services have
begun to incorporate features and functionality specifically
targeted to the size and scope of various business operations.
Think of this as a “bottom-up” approach. It is a sign that
users in organizations are pushing technology adoption just
as much - if not more - than a traditional “top-down”
approach. Overall, this should be seen as a positive. The
shift is now aligning IT with the actual focus of the
organization. It is a move toward technology that works in
the “real world,” instead of simply looking good “on paper.”
However, it’s not all unicorns and rainbows.
Crumbling walls
While productivity might be up, it is extremely difficult to
maintain a strong perimeter around this new blend of
traditional, mobile and cloud infrastructure. There action to
this is: “Then why try? Isn’t there a better approach?” This
response is rational, but not the sentiment of a vast majority
of the security industry.
Just as with mobile adoption, the common security response
to cloud services is to attempt to block user’s access and,
instead, guide them toward an “approved” (and typically
less usable) server. That isn’t embracing reality and, quite
simply, is no longer feasible.
The architecture diagram for current networks no longer fits
cleanly into a simple box. Trying to wedge it into one is
counterproductive and can lead to frustration among
employees. It is imperative to accept the fact that the
perimeter as it has been known is now gone. Which leads to
the core of the issue - what strategies can be adopted to
defend today’s networks?
Are you staying in network
secure zone?
Mentor’s View
Mark Nunnikhoven
Vice President
Trend Micro
June 201810

Level up
First, it is important to understand that traditional controls
still have a place in modern defense. There is a need for
firewalls, intrusion prevention, anti-malware, filtering, etc.
These traditional elements serve as a strong component, but
they play a smaller role and cannot be considered the end-
all, be-all of security. Instead of focusing on individual
components of the network, it should be viewed according
to the way specific data flows.
Security in isolation
Take a typical e-commerce transaction, for example:
In a traditional approach, each of these systems would reside
in relative isolation. First, there must be a firewall on the site
and anti-malware so it is “secure.” Second, the shopping cart
is delivered to the user via HTTPS so it is “secure.” Third,
the payment information is encrypted, thus it is “secure.”
Finally, the shipping system is only internal so it is “secure”
through access control.
While none of these controls are bad, they do not take into
account the realities of today’s networks. Now, shopping
carts are provided via PaaS, payments are provided via SaaS
ans all shipping is done through a third-party API. These
providers inherently change over time cteating more
variables and avenues for breaches.
Data flow
In addition to adding basic security to each system or
service, it is critical to examine how data flows. When a
high-level view of data flow is incorporated into the typical
e-commerce transaction, the following occurs:
It is immediately apparent that there is a variety of
information shared across multiple systems. Some of the
systems are controlled by the enterprise, some are not. With
this view, the real challenge comes to the forefront - how
can the safety of orders (items purchased, quantities,
shipping info, etc.) and processing data be ensured by at
least three different entities? In addition, payment
information resides on at least two systems. How does that
affect Payment Card Industry compliance? This is the level
where security should be applied - and it must be acted upon
holistically.
Next steps
The top priority for security must be monitoring. It is clear
that controlling every element of the network can be
overwhelming. With the variety of services, endpoints and
connections, the aforementioned “box” model has been
demolished. Thus, the traditional perimeter is gone. What
takes place in networks requires more transparency to read
and react accordingly.
A modern monitoring practice not only pulls in log data
from network devices and application servers (as has
traditionally occurred), but also logs and reports from IaaS,
PaaS, SaaS and mobile systems. This in itself cteates a new
challenge with an immense amount of diverse data needing
to be processed. Fortunately, “big data” analytics can be
applied to resolve this issue.
There is very little value in denying where network
infrastructure design, and access, is headed. The soundest
strategy is to welcome this reality and work to increase
security of the current network to focus on monitoring. It is
essential to be cognizant of data workflows within the
overall enterprise. Once that is established, taking steps to
protect data, regardless of where it is stored and processed,
is far less daunting.
June 2018 11

In this era of changing technologies, the Big Data
domain has evolved in a very short period of time. It
plays the most pivotal role across all industries. The
ability of Big Data to mine critical data has radically altered
the dynamics of the way businesses function, drive sales,
and attract customers. It has become an essential
component of business strategy nowadays. A business tastes
success by uncovering insights locked inside data. The
overlaying trends will examine the evolving ways
enterprises can realize better business value with Big Data
and how improving business intelligence can help
transform organizational processes and the customer
experience. There is a demand for better data management
from most of the business executives for compliance and
increased confidence to steer the business. It will help them
in more rapid adoption of Big Data and innovative and
transformative data analytic technologies.
Insight-driven Organizations
In this present year, businesses will move beyond just data
handling to leveraging the insights that Big Data uncovers.
As understanding, managing, and manipulating Big Data
has now become fairly ubiquitous, most of the companies
have the ability to deal with it. Mining data will be the
center of attraction and it will help effectively to meet
organizational requirements and for precise targeting of
products and services. An insight-driven approach will
facilitate an evolved customer experience, competitiveness,
advanced security and operational efficiency.
Cyber security Applications
Today, everyone is dependent on the digital technology and
our dependence has reached an unprecedented level. Cyber-
attacks have also become much more prevalent. An
increased occurrence of ransomware has been registered
across the globe and cyber criminals are now targeting
personal data and devices. Concerning the prime industry,
cyber security can only be possible through big data
analytics which will become a major area of investment and
will grow swiftly. It is necessary for the enterprises and the
government agencies to upgrade their security systems to
next-generation software which can address ultra-modern
security threats.
Analytics across the enterprise
It can be said that the analytics will not remain isolated to a
few departments like marketing and risk management. On
the other hand it will infuse the entire enterprise. To
understand the dynamics of business operations, data
analytics will be utilized and will also reveal ways and
means to increase efficiency. Hence to derive overall
business strategy, insights from multiple departments will
be integrated and redundant processes will be eliminated. It
will also help the departments to increase efficiency,
growth, and productivity.
Bridging the talent gap
If the demand expands further, the talent gap in data
analytics will soar. It is expected that organizations and
academic institutions will collaborate closely to generate
skills and talent to meet the demand for data engineers. The
functions of all corporate employees will be expected to
understand, appreciate and work with analytics since it
emerges as one of the key instruments in every
organization. The academic institutions are also looking
forward to put together degree programs in data science.
IoT and People
There will be a transition from Internet of Things (IoT) to
Internet of People (IoP). Interactions, predictive analytics
around human behavior, and other subjective areas will
grow and start to filter all industry verticals. For example,
hospitals will increasingly deploy machine learning
techniques to predict the likelihood of the relapse of a
disease. This will enable them to work out a patient’s
readmission precisely at the time of the initial discharge.
BIG DATA INDUSTRY
in the
June 201814
An Insight Opportunitieson the
Industry Insight

Business-science collaboration
Businesses will have to learn and deploy traditional, scientific techniques of pattern-matching and artificial intelligence for
analytics use cases. For example, techniques to analyze gene sequences in DNA are being used in text-matching algorithms to
process bulk emails. It is expected to see very close collaboration between data scientists and the scientific community. For
example, image processing is widely used in ‘tagging’ in social media, while voice recognition is used in apps.
Technology
There will be brisk moving in the organizations from on-premise platforms to cloud and hybrid environments. Around 44
percent of applications used by Fortune 500 organizations are already on the cloud, and more than 50 percent of IT
applications will move to the cloud by the end of the year. There will be a rise in demand for analytics tools that are simple,
flexible, and capable of handling a variety of data sources. Hadoop enables to store an extremely large volume of data at a
significantly lower price point and hence it will continue to become increasingly popular. The share of unstructured data in
the data warehouse will continue to increase, which will further cause for Hadoop. Hadoop, now, is past the business
relevance and scalability assessment phase and its adoption is expected to accelerate strongly.
We are advancing towards a completely new era in the domain of analytics. Big data is disruptive and it has paved the way
for pioneering ideas and innovative techniques across industry verticals. It is now driving the stream of disruption and
expanding the scope of opportunities for previously untouched market segments. Organizations need to leverage Big Data
analytics to its full capacity so as to thrive in this competitive world.
June 2018 15

CloudGenix:
DeliveringWorld-Class
Networking Solutions
C
loudGenix is a Software-Defined Wide Area
Network (SD-WAN) solution provider which
transforms the WAN from an expensive and
complex hindrance to an enabler of business innovation.
The company’s AppFabric platform provides secure, high
performing and reliable connectivity between users in
remote sites and applications regardless of where they are
deployed, be it in the data center, cloud or as software-as-a-
service (SaaS). Unlike legacy WAN gear, which uses
packets as the fundamental unit of operation, AppFabric
understands the behavior, performance, and health of
applications, and uses that information as a means of
enabling the information and technology to craft policies
that are relevant to the business. The organization’s vision
is one where the network is automated, continually learning
usage patterns, and aligning resources with the expectations
of the business.
A Learned Leader
Kumar Ramachandran is the Founder and CEO of
CloudGenix. Kumar helped create the future of the WAN
while at Cisco, contributing to creation of several
successful product lines including branch routing and
application delivery. Additionally, he’s been on the other
side of the product, having worked for large financial
institutions managing applications and infrastructure, giving
him keen insight into what customers need and how
products must be built to address those needs. On a
personal level, Kumar is known for his amiable demeanor,
kind heartedness, and ability to craft an engaging and
exciting story.
Surpassing Challenges
CloudGenix was founded in 2013 by a team of experienced
networking professionals that had produced award-winning
products deployed by the largest companies worldwide.
Since then, the company has received massive interest from
customers and has successfully deployed the world’s largest
SD-WAN implementations. Its largest struggles have been
based largely on our ability to meet the voracious demand
of our customers for our technology.
According to Kumar, the challenges in the WAN industry
are driven by vendor confusion. He exclaims, “Large
vendors have come to market with solutions that, on the
surface, seem to be an evolution but in reality, do not
advance customer agility or freedom. IT as a category is
moving from a cost center where engineers manage
components and individual pieces into a model where it is
becoming a business enabler driven by company strategy.”
To cater to this need, the operation of products and services
leveraged by CloudGenix are in alignment with business
goals, and its infrastructure is programmable to enable
integration and simplification of business process.
The Blueprints of Excellence
CloudGenix is fundamentally different and is aware of the
running applications, using advanced detection techniques
including session fingerprinting. It understands how
application transactions and sessions are performing and
more importantly, it understands how those applications
perform across each of the various WAN links. This allows
AppFabric to align WAN resources with the desired user
experience, rather than a perception and conclusion based
on network-only metrics such as bandwidth and packet loss.
Further, CloudGenix exposes this application-centric and
network-centric information as consumable and actionable
insights, giving businesses unparalleled visibility into the
health and performance of their applications and WAN
links. By delivering through channel partners the company
enables new levels of freedom from service providers rather
10
Most
Trusted
Ne working
Solution Providers
2018
The
June 201816

than creating more lock-in. Best amongst all, the platform is
completely programmable, enabling levels of integration and
automation that were previously not possible.
The Steps Towards Innovation
CloudGenix has witnessed a fundamental shift in how distributed
businesses operate. Over the past twenty years businesses have
connected remote offices using expensive, low-bandwidth lines
from service providers, and then had to deploy additional stacks of
hardware at these remote offices to better manage their WAN and
improve application performance.
“The cloud has completely transformed the way businesses deploy
and integrate applications, and legacy networking doesn’t allow
for a top-down model to dictate business objectives for
applications and sites,” states Kumar. This in turn led CloudGenix
to take a clean-slate approach to building a WAN, which has
allowed the company to help countless Fortune 500 customers
with tens, hundreds, and thousands of branch offices, radically
shift their WAN from a hindrance and cost center to an enabler of
agility and value.
A Progress-Centric Tomorrow
CloudGenix is witnessing two dramatic changes in how
enterprise networking products are built. The IT demands
a top-down model to define the behavior of a product
or solution as opposed to needing deep technical
understanding of its inner workings. This is
commonly-called “intent-based networking,”
where the intent of the business dictates the
behavior of a product or system. Machine
learning and artificial intelligence are
becoming pervasive within enterprise
products. CloudGenix has successfully
combined the two evident changes
innovatively. Within the company, system
behavior is defined by policies that are
relevant to business objectives for performance,
security, and compliance whereas, machine
learning and artificial intelligence are used to
understand and predict application behavior under
various network conditions, which influence how it
responds and enforces policy. The company displays
continued investment in both the areas.
Our mission is to
provide the world with
the ability to build and
manage their WAN the
way it should have been
done in the rst place.
“
”
Kumar Ramachandran
Founder & CEO
June 2018 17

Fatima Al Shirawi, Founder of The
Gracious F is the leading Color
Consultant in the Middle East who
has been collaborating with
International luxury brands through
the years.
As an educator, she works with
Government and Corporate
Entities and Educational Institutes
on delivering the Science of Colour
to learners in their elds of
expertise.
About the Author
June 201818
Fatima Al Shirawi
Founder
Gracious F
Expert’s Talk

OPPORTUNITIES
LEVEL
aunching a niche business concept in a competitive environment requires a mindset that
Lconstantly looks for new challenges to explore new ventures and set precedents. I launched a
fully-ﬂedged color consultancy business in the Middle East a decade ago at a time when the
region was just establishing itself as an international hub for arts and creativity.
Many perceive color consultancy as a business that assesses individuals’ color proﬁles hence its
association with fashion and styling. In an age where knowledge is the core driver of creativity and
versatility, I have transformed the perception of this individual-centric business to a business that
services key sectors that involve human interaction.
The science of color psychology is accurate to the extent that it can be used to achieve sales targets for
any business. International brands have always been ahead of the game in using innovative methods to
HuntingNewTakingThe
BusinessToTheNext
June 2018 19

drive their sales. With the Middle East being a key market
for growth, I worked with these brands by utilizing the
science and psychology of color to enhance the shopping
experience for their target clients. From engineering the
store interiors and visual merchandise to the actual selection
of goods that appeal to the sophisticated buyer meanwhile
standing out in a competitive landscape. Time after time the
science of color did not fail our expectations.
Another important element of success is collaborating with
businesses operating in different sectors. Social Media
channels have made it simpler to keep up with trends which
paves the way for successful collaborations to tap into new
markets and challenge business’s creativity. The
collaboration of businesses from different sectors has
become increasingly common in this day and age, as they
all aim to innovate a new experience for their customers.
Local and regional businesses are challenged to outperform
as they are constantly compared to their international
counterparts on social media channels and online media
platforms.
The key benefit of research and keeping up with trends is
understanding the challenges that businesses face, which
creates the opportunity to collaborate successfully. A good
example of a cross-sector collaboration would be aligning
my color consultancy business with the F&B sector, which
has witnessed growth in recent years, where customers are
always on the lookout for the next new dining experience.
Utilizing color psychology of human behavior and people’s
perception of colors was the core success factor behind
such collaboration. Where the fine dining restaurant set a
precedent in designing a customized menu incorporating
the flavors and colors that best suit Middle Eastern diners
meanwhile maintaining its French cuisine offering. Diners
enjoyed the experiences that activated their senses whilst
they were briefed on the psychology of color and flavors
behind every course of their dinner. Thanks to the Color
Affects theory, they left with satisfied taste buds and
inquisitive thoughts of the color groups they belonged to.
Sharing knowledge is the key to growth. With over a
decade of know-how and expertise in the evolving
landscape in the Middle East and having worked alongside
regional and international entities, it was time to share the
know-how with young minds. The Academic sector is one
of the key sectors that interacts with young minds and
exports knowledge. It is therefore extremely important to
me to work with academic institutions by training young
students from both arts and business realms on
understanding the impact of color psychology and the
importance of implementing it in their areas of
specialization, with the aim of growing their skill sets and
improving their career prospects.
Taking the business to the next level means exploring new
sectors that you can work alongside with and understanding
the challenges of the ever-evolving business landscape.
Confidence in your business and its offering makes that
possible. It is important to highlight that deep knowledge of
the new sector you plan on working with, creates a better
opportunity and transforms collaborations to partnerships.
Creativity remains the core challenge to businesses across
sectors. It is important to understand the psychology of the
consumer and color psychology is one of the methods used
to decipher consumer behavior. Commitment to your
business and business counterparts is the key to sustainable
success. It is important to bear in mind that along with the
high risk comes rewards which is what sets your business
apart from its competitors, by emerging as a key player in
the market.
Color consultancy remains a niche business, yet it was
eminent to hunt for opportunities that capitalize on such a
science in an age where our eyes are busy with our portable
devices and our minds are constantly distracted. Versatility,
adaptability and venturing into new business areas has
transformed the perception of my business from one that is
associated with fashion and arts to a business consultancy
that comprehends customer psychology, visual
merchandize, and engineers interior designs of homes and
stores.
June 201820
Expert’s Talk

GeoLinks:
Connecting Clients
with Innovative
Telecom Solutions
Headquartered in Southern California, GeoLinks
is a leading telecommunications company,
competitive local exchange carrier, and
regulated public utility, nationally recognized for its
innovative Internet and Digital Voice solutions. The
company delivers Enterprise-Grade Internet, Digital
Voice, SD-WAN, Cloud On-ramping, Layer 2 Transport,
and both Public and Private Turnkey Network
Construction expertly tailored for businesses and Anchor
Institutions nationwide.
GeoLinks’ accelerated success is largely due to its
flagship product, ClearFiber™, which offers dedicated
business-class Internet with unlimited bandwidth, true
network redundancy, and guaranteed speeds reaching up
to 10 Gbps. Named “Most Disruptive Technology” in the
2018 Central Coast Innovation Awards, GeoLinks’
ClearFiber™ network is backed by a carrier-grade
Service Level Agreement boasting 99.999% uptime and
24/7 in-house customer support. With an average
installation period of 4 to 7 days, GeoLinks is proud to
offer the most resilient and scalable fixed wireless
network on the market.
Recognized as a thought-leader in closing the digital
divide, GeoLinks proudly sits on an array of national
boards, coalitions, and working groups including the
Schools, Healthcare & Libraries Broadband (SHLB)
Coalition, the Wireless Internet Service Providers
Association (WISPA), the Broadband Consortium of the
Pacific Coast (BCPC), and the FCC’s Broadband
Deployment Advisory Committee’s (BDAC)
Streamlining Federal Siting Working Group.
The Passionate Leader
Born in Ojai, California, Skyler Ditchfield is the Co-
founder and CEO of GeoLinks, which is the No. 1
Fastest Growing Fixed Wireless ISP in the country, and
Inc. Magazine’s Fastest Growing WISP in America.
Nationally recognized for its innovative Internet and
Hosted Voice Solutions, and dedication to closing the
U.S. Digital Divide, GeoLinks is determined to bring
connectivity to every unconnected Anchor Institution in
America over the next seven7 years.
To accomplish this goal, Skyler is aggressively looking
to change the landscape of Internet across America by
influencing the reform of broadband funding and
spectrum policy on both the state and federal levels.
Believing that action fuels influence, Skyler led
GeoLinks to successfully connect more schools than any
other ISP in both 2016 and 2017 and was an instrumental
lobbyist in the passing of AB1665, the Internet for All
Act, which brought $330m in new funding to the state of
California.
Within his company, Ditchfield is passionate about
cultivating the best company culture around—one that
combines respect, collaboration, and a “best idea wins
mantra.” Both his dedication to closing the digital divide
and commitment towards developing an exceptional
company culture have won Skyler a variety of accolades
including “World’s Top 5 Best Businessmen of 2017,”
“Top Innovator in Diversity and Inclusion,” and “2018
Entrepreneur of the Year”.
Thriving on Challenges
According to GeoLinks, the telecom industry is heavily
dominated by multi-billion dollar virtual monopolies that
receive massive tax credits and federal subsidies.
Furthermore, the regulatory landscape and funding on
both the state and federal level are tilted heavily to favor
these “incumbent” providers—furthering their
“perceived” monopoly status. However, GeoLinks
thrives on challenges, and are aggressively working to
reform and overcome these obstacles.
10
Most
Trusted
Ne working
Solution Providers
2018
The
June 201822

GeoLinks’ ongoing strategy is to out-maneuver incumbent
providers in competitive markets nationwide by providing a
quality of service they can’t offer and maintain, and by going
after businesses they either don’t want or can’t service. It’s in
GeoLinks’ DNA to consistently innovate new methods and
technologies that pushes it far ahead of the crowd.
Tackling Bad Patches and Preparing for a Better Future
In its early days, cousins and co-founders Ditchfield, CEO, and
Ryan Hauf, CTO, decided that they will build their Internet
Service Provider (ISP) business model to compete head-to-
head with all the big guys—which was not very traditional for
a smaller ISP provider. GeoLinks decided that to be successful
and to make its goal of becoming a major national carrier a
reality, they needed to penetrate the most competitive markets.
Over the past seven years, GeoLinks’ innovative flagship
product, ClearFiber™, named “Most Disruptive Technology”
in the 2018 Central Coast Innovation Awards, the
organization’s superior customer service, and its industry-
leading Service Level Agreement has led the organization to
become the fastest growing telecom in California.
When reflecting on the company’s rapid growth,
Ditchfield comments that every struggle has been
unique in its needs and solutions. In the beginning,
many of these hurdles were finance-based, as the
telecom didn’t have a significant financial backer. The
organization had to remain as fiscally responsible as
possible and fold all its revenue back into the
company. As a business, it has learned that
being honest and putting customers first
always pays off in the long-run. So even in
the case of a wrong step, GeoLinks has
admitted it, fixed it, and been able to move
on swiftly.
In the near future, you can expect to see
GeoLinks continuing to expand rapidly
delivering gigabit and multigigabit access to
new markets across the United States. This
also includes working on new technologies
and experimental spectrum to deliver gigabit
speeds to residential clients. Furthermore,
leadership plans to partner with like-minded
organizations to expand into sensor networks and
specific projects that encompass public safety, research,
education, and much more.
GeoLinks’Golden
Rule: We treat
you like we want
to be treated.
“
”
Skyler Ditcheld
Co-founder & CEO
Ryan Hauf
Co-founder & CTO
June 2018 23

ovember 3, 1988, is considered as a turning point
Nin the world of Internet. 25 Years ago a Cornell
University graduate student created first computer
worm on the Internet, “Morris Worm.” The Morris worm
was not a destructive worm, but it permanently changed the
culture of the Internet. Before Morris unleashed his worm,
the Internet was like a small town where people thought
little of leaving their doors unlocked. Internet security was
seen as a mostly theoretical problem, and software vendors
treated security flaws as a low priority.
Today, there is a paradigm shift, Morris worm was
motivated more by intellectual curiosity than malice, but it
is not the case today. According to a 2015 Report, 71% of
represented organizations experienced, at least, one
successful cyber attack in the preceding 12 months (up
from 62% the year prior).
According to survey report, discloses that, among 5500
companies in 26 countries around the world, 90% of
businesses admitted a security incident. Additionally, 46%
of the firms lost sensitive data due to an internal or external
security threat. On average enterprises pay US$551,000 to
recover from a security breach. Small and Medium business
spend 38K.
Incidents involving the security failure of a third-party
contractor, fraud by employees, cyber espionage, and
network intrusion appear to be the most damaging for large
enterprises, with average total losses significantly above
other types of the security incident.
Let’s Take a Look at Recurrent Security Threats Types-
Denial of Service Attacks
A denial of service (DoS) attack is an incident in which a
user or organization is deprived of the services of a resource
they would normally expect to have. These attacks are very
common, accounting for more than one-third of all network
attacks reviewed in the report. A standard approach is to
overload the resource with illegitimate requests for service.
Brute Force Attacks
Brute force attack tries to kick down the front door. It’s a
trial-and-error attempt to guess a system’s password. The
Brute Force Attack password cracker software simply uses
all possible combinations to figure out passwords for a
computer or a network server. It is simple and does not
employ any inventive techniques.
Identity Spoofing
IP spoofing, also known as IP address forgery. The hijacker
obtains the IP address of a legitimate host and alters packet
headers so that the regular host appears to be the source. An
attacker might also use special programs to construct IP
packets that seem to originate from valid addresses inside
the corporate intranet.
Browser Attacks
Browser-based attacks target end users who are browsing
the internet which in turn can spread in the whole enterprise
June 201824

network. The attacks may encourage them to unwittingly
download malware disguised as a fake software update or
application. Malicious and compromised websites can also
force malware onto visitors’ systems.
SSL/TLS Attacks
Transport layer security (TLS) ensures the integrity of data
transmitted between two parties (server and client) and also
provides strong authentication for both sides. SSL/TLS
attacks aim to intercept data that is sent over an encrypted
connection. A successful attack enables access to the
unencrypted information. Secure Sockets Layer (SSL)
attacks were more widespread in late 2014, but they remain
prominent today, accounting for 6% of all network attacks
analyzed.
Network Security is an essential element in any
organization’s network infrastructure. Companies are
boosting their investments in proactive control and threat
intelligence services, along with better wireless security,
next-generation firewalls and increasingly advanced
malware detection. The U.S. Federal Government has spent
$100 billion on cyber security over the past decade, $14
billion budgeted for 2016.
Increased use of technology helps enterprises to maintain
the competitive edge, most businesses are required to
employ IT security personnel full-time to ensure networks
are shielded from the rapidly growing industry of cyber
crime. Following are the methods used by security
specialists to full proof enterprise network system-
Penetration Testing
Penetration testing is a form of hacking which network
security professionals use as a tool to test a network for any
vulnerabilities. During penetration testing IT professionals
use the same methods that hackers use to exploit a network
to identify network security breaches.
Intrusion Detection
Intrusion detection systems are capable of identifying
suspicious activities or acts of unauthorized access over an
enterprise network. The examination includes a malware
scan, review of general network activity, system
vulnerability check, illegal program check, file settings
monitoring, and any other activities that are out of the
ordinary.
Network Access Control
Network Access Controls are delivered using different
methods to control network access by the end user. NACs
offer a defined security policy which is supported by a
network access server that provides the necessary access
authentication and authorization.
Network Security is a race against threats, and many
organizations are a part of this race to help enterprises to
secure their network systems. Organizations like IBM,
Symantec, Microsoft have created solutions to counter the
global problem of network security threat. These cutting-
edge products show genuine promise and are already being
used by enlightened companies.
June 2018 25

Good Network Security Solutions Traits
A real security solution should have four major characteristics;
Detect Threats
Targeted attacks are multi-faceted and specially designed to evade many point technologies attempting to identify and
block them. Once they are inside, the only way to find these cyber threats is to understand the behavior of the individual
attack components and use analytics to understand their relationships.
Respond Continuously
Today it is not important that an organization will be attacked, but important and more crucial is to identify when and
how much they can limit the impact and contain their exposure. This means having the capability to respond quickly
once the initial incident has been discovered.
Prevent Attacks
Malware is gettings quick-witted day by day. They utilize heuristics to change their code dynamically. A capable
solution should have an adaptive architecture that evolves with the changing environment, and threats today’s business
faces.
Integration
Today’s threats have multiple facets, and a single software or solution is not sufficient. Protection system should have
the capability to integrate with other security tools from different vendors to work together as a single protection system,
acting as connective tissue for today’s disjointed cyber security infrastructure.
Solutions In Market
Like infectious diseases, cyber threats will never be eradicated entirely, but they can be better contained and understood,
and their effects minimized. How can this be achieved? IBM has built an enterprise-level “immune system,” an adaptive
security architecture to battle today’s cyber pathogens. IBM has developed a vast fleet of products, QRadar, X-Force
Threat Intelligence, Trusteer Pinpoint Malware Detection, IBM Threat Protection System a dynamic, integrated system
to meddle the lifecycle of advanced attacks and prevent loss.
The IBM Threat Protection System integrates with 450 security tools from over 100 vendors acting as connective tissue
for today’s disjointed cyber security infrastructure.
Symantec is another major player in catering enterprise network security systems with Symantec Advanced Threat
Protection. Symantec ATP operates via a single console and works across endpoints, networks, and emails, integrating
with Symantec Endpoint Protection (SEP), and Symantec Email Security cloud, which means organizations do not need
to deploy any new endpoint agents. Symantec says, ATP is the only threat protection appliance that can work with all
three sensors without requiring additional endpoint agents. With ATP, Symantec’s goal is to deliver end-to-end threat
protection, prevention, detection, and response in a single pane of glass, offering more value to businesses than
individual point products can provide. Symantec Advanced Threat Protection combines multiple layers of prevention,
detection, and response.
June 201826

Massive
Networks:
Seamless Businesses
Operations
It is virtually impossible to imagine our professional
and personal lives without the Internet. Even five-
minute lapse of downtime can wreak havoc on an
organization. Massive Networks ensures that never
happens.
Massive Networks specializes in Premium-Blended Internet
and Layer 2 Private Line Transport connections from office-
to-office, data centers, and cloud applications for facilities,
including those that are hard to reach.
With a network of over than 1.7 million fiber-lit buildings
nation-wide, the company can transform clients’ network
connectivity from bandwidth-intensive services with its
One Pipe Multi-Connect Solution. Within its solution sets,
it builds custom-designed networks for each customer using
its blended network approach of Layer 2 and Layer 3
network technologies.
This revolutionary technology design offers multiple and
dynamic streams of data through a single pipe, providing
superior performance and value for bandwidth-intensive
services like voice, data, web services, video, and backups.
Best of all, this is delivered on a single handoff from its
fiber backbone.
Streamlining Enterprise-Class Data
Paul Mako is the CEO and CTO of Massive Networks.
Born and raised in Minnesota, he graduated at the top of his
class in computer science and literature from the University
of Colorado.
Paul began his journey in custom network engineering in
1996 with Internet Service Provider, RockyNet. He
designed a proprietary T1 and security service system that
went unchallenged until the advent of VLANs in 2000.
Besides the significant innovations in technology, Paul was
also able to expand the infrastructure within a building on a
success-based build-out. This allowed him to light up both
large and small buildings at a low cost. While the security
technology has since surpassed, the inexpensive model for
lighting small buildings continues to thrive and find
widespread appeal.
Today, Paul oversees the network customization. His goal is
to streamline enterprise-class data transport services across
the entire domestic carrier system and to 181 countries
worldwide. This equates to over 1.7 million buildings.
With his experience in the mergers and acquisitions field,
Paul is actively pursuing expansions that can benefit the
enterprise sector.
Tackling Challenges and Competition
According to Massive Networks, the two most common
mistakes that network providers make are using Virtual
Private Networks (VPNs) and deploying Multiprotocol
Label Switching (MPLs) devices that traverse the public
Internet. This exposes businesses to data breaches on the
backend. Massive Networks eliminates this by delivering
solutions through a Layer 2 platform that takes business-
critical data off the public Internet.
Thanks to the Massive One Pipe Multi-Connect Solution,
the organization is now able to penetrate existing
infrastructure and merge multiple and dynamic streams of
data through a single pipe.
This approach provides the company’s clients with superior
performance from bandwidth-intensive services like voice,
data, web services, video, and backups. It gives them the
speed, performance, and security they need for their daily
operations.
Providing Fully-Managed Solutions
Massive Networks core competency is in Carrier Ethernet
and Managed Networking with blended bandwidth for
many years.
Most carriers offer bandwidth through one connection;
Massive distinguishes itself in its unique ability to merge up
to 12 carrier connections on a single solution. Though their
primary focus is not bandwidth, this blended approach
provides clients with an “always on, always available”
solution to give the customer with reliable Internet.
10
Most
Trusted
Ne working
Solution Providers
2018
The
June 201828

Additionally, Massive Networks is known for its multitasking
circuit expertise.
Massive has fully adopted the cloud-service approach that the
telecom industry is now facing. By offering cloud exchange
services that connect directly to all primary cloud providers, the
Massive Cloud Exchange connections can bypass the public
Internet. Keeping business data within compliance regulations and
secure.
Massive Networks can extend an organization’s Wide Area
Network (WAN) to include significant cloud platforms from any
location, eliminating the need to buy VPNs and MPLs. These
platforms deliver advanced high-performance connections that are
secure and dedicated to the business.
Tough Problems, Innovative Solutions
Massive Networks has been designing, procuring, building, and
managing networks for two decades. Its relationships with the
primary providers are invaluable, and supported by a large number
of tie-ups it has with local and regional vendors.
The company rolled out its Cloud Marketplace platform in the
fourth quarter of 2017. As with all new services and solutions,
spreading the word, building relationships, and developing the
product brand can be a bumpy road. However, the quality,
scalability, and security of Massive’s products have translated
into widespread appeal and uptake.
The company’s primary goal is to increase their penetration of
fiber lit-buildings from 2 million to 5 million. Additionally,
Massive Networks would like to expand its Cloud
Marketplace reach within the private and hybrid cloud
sectors from 6 providers to hundreds.
According to Massive Networks, there has been
a significant push towards Software-Defined
Wide Area Networks (SD-WAN) over the past
two years. Some of the benefits of SD-WAN
are cloud security, easier hybrid cloud
deployment, and application performance
management. The main problem with this is
that it is delivered over an increasingly
insecure Internet.
The time for private networking and multi-
tasking larger pipes is now. Carrier Ethernet,
unlike SD-WAN, is built in a private network
outside of the Internet. The days when only Banks
could afford this are gone. Carrier Ethernet offers a
significant upgrade to any system, and can even be
used in a hybrid with SD-WAN where SD-WAN is the
only solution.
Our blended managed
network can deliver
high-speed Internet
and private line
connections to
1.7 million ber-lit
buildings, data centers,
and cloud providers
nationwide.
“
”
June 2018 29
Paul Mako
CEO & CTO

Data &
Endpoint
Management
Rising Mobile
Workforce
and its
Challenges
in the
Mobile-Cloud
Era:
Mathivanan V
Vice President
ManageEngine
Mobility and cloud
computing are rapidly
becoming the norm for
enterprises around the world. In turn,
enterprise IT departments are facing
new management and security
challenges as the amount of business
data soars and the number of
endpoints explodes. The question
that is doing the rounds is what IT
teams need to consider to manage
and secure their businesses in this
new era.
Industry analysts predict deep
penetration of enterprise
mobility by the year 2020.
IDC, for instance, forecasts
June 201832
Tech Perspective

that mobile workers will account for
almost 75 percent of the total
workforce in the U.S. Meanwhile,
Strategy Analytics projects that the
global mobile workforce will reach
1.75 billion users and account for 42
percent of the global workforce
overall.
The economic perspective is just as
bright as a button. The global
enterprise mobility market will be
worth as much as $140 billion,
predicts the National Association of
Software and Services Companies.
And the investments are paying off.
To date, 84 percent of all companies
who consider themselves on the
cutting edge of mobility report an
increase in overall productivity as a
direct result of incorporating mobile
apps into their business, according to
a survey by AppsFreedom.
Likewise, enterprises are expected to
continue relentlessly adopting cloud
technologies. By 2020, Gartner
forecasts the public cloud services
market will reach $383 billion. This
includes spending on cloud business
process services, cloud application
infrastructure services, cloud
application services, cloud
management and security services,
cloud system infrastructure services,
and of course, cloud advertising.
The flip side of increasing enterprise
mobility and cloud usage is the
increasing risk to enterprise security.
Today, most users have at least two
endpoints – a laptop and mobile
device – and 80 percent of network
devices are be endpoints that are
constantly connected to the internet
and exposed to its threats such as
Meltdown, Spectre, Wannacry, and
Petya.
More troubling, the typical end user
has little knowledge of those threats
or their ramifications. The result is
more users are more likely to leak
enterprise data by using
compromised websites and rogue
online services. The CVE listed
14,712 cybersecurity vulnerabilities
for 2017 and has already listed 2,848
for the first two months of 2018. In
response, vendors large and small are
releasing patches on a daily basis.
Enterprise IT teams clearly need to
focus on endpoint security
management to ensure business
success in the mobile-cloud era.
Endpoint security challenges
Keeping endpoints up to date with
the latest versions of their OSes and
applications has become a full-time
job, one that is getting harder to
perform in the mobile enterprise. A
growing challenge is the diversity of
endpoint operating systems that must
be managed, including Android, iOS,
MacOS, Windows, Linux, and
Chrome OS. For each, the IT team
must learn that OS along with its
corresponding patching technique.
Likewise, applications acquired from
the various app stores are managed
with different techniques that must be
learned and mastered so that the team
can secure the endpoints.
Another challenge is managing the
endpoints from day one, especially
mobile devices. While it’s been
relatively easy for IT admins to
install agent software on desktops
and laptops, smart phones and other
mobile devices make life harder for
the admins because the devices are
rarely if ever connected to the
corporate network. Consequently,
devices must be provisioned with the
necessary mobile device
management software before they are
given to end users. Devices that are
not appropriately managed are
security risks, so no business
application should be installed or run
on them.
Related to the day-one management
challenge is updating endpoints that
are on the go, anytime and anywhere.
IT teams must be able to install
critical patches while employees are
traveling, commuting, or otherwise
offsite.
Data leakage presents yet another
security challenge for IT teams to
overcome. Data leakage can happen
with or without the users’ knowledge.
For instance, users may knowingly
copy business data to a USB device
or upload it to a cloud storage
service. They may also unknowingly
expose that data to a public cloud
service when using third-party apps
such as document viewers and
predictive keyboard apps. Such apps
may compromise user IDs and
passwords, account numbers, and
other sensitive enterprise data by
exposing it to public cloud services.
When a user’s device is lost or
stolen, the IT team must be able to
track and recover the device or wipe
the data if the device isn’t recovered.
To maintain the user’s privacy,
however, the IT team can not
continuously track the location of the
user’s device.
BYOD presents another privacy vs
security challenge: When users use
their own devices for business
purposes, privacy needs to be
maintained. Photos, contacts, and
other personal data should not be
June 2018 33

managed by company’s mobile device management app.
On the other hand, security needs to be maintained, too.
To that end, the IT team should create a container on the
user’s personal device – a secure, managed area that
isolates business email, CRM, and other enterprise apps
and data from the rest of user’s personal apps/data.
To establish strong endpoint security and prevent
unwanted attacks, IT teams must apply strict security
policies on their endpoints. Laptops, for instance, should
always run a firewall, prevent the creation of unwanted
network shares, and encrypt data via BitLocker or
FileVault. Such security policies can protect enterprises
from the security risks posed by mobility.
Predicting the development of data and endpoint
management
Going forward, machine learning and AI will help make
data and endpoint management a proactive, rather than a
reactive process. For instance, these technologies could
prevent data theft by detecting anomalies such as
unusual login activities or an unusually large number of
documents being uploaded to the cloud. They could
analyze the root cause of patch deployment failures and
suggest fixes. They could also detect system idle times
– during lunch hours, for instance – to deploy patches as
soon as possible rather wait until after hours or
weekends, which can leave systems unnecessarily
vulnerable.
Meanwhile, the internet of things (IoT) will introduce
many organizations to a new breed of endpoints and
connected devices. Unlike their iOS- and Android-
powered predecessors, IoT devices will be running many
different OSes and applications, all of which may be
vulnerable yet must be managed and secured.
Finally, most business applications are moving to the
cloud and accessed via browser, effectively making the
browser an endpoint. That means to defend against
attacks, IT teams need to manage browsers and perform
all security operations for them just as if they were
desktops, laptops, or any other device.
As organizations continue to adopt mobility and the
cloud, they must also adopt the practices necessary to
support this new reality. Data and endpoint security and
management are priority one in IT departments. For the
vast majority of companies around the world, their future
success depends on recognizing and committing to that
priority.
June 201834
Tech Perspective

Redpine
Signals:
DrivingWireless
Convergence
With a vision of “Driving Wireless
Convergence” into new markets by
delivering innovative, ultra-low power and
multi-protocol products for the Internet-of-Things
market, Redpine Signals was founded back in 2001. The
IoT markets that Redpine targets include industrial,
medical, wearables, home/building automation, home
appliances, automotive, audio and video and smart
energy sector.
A “Culture of Innovation” is core to Redpine Signals
which has - over its 16-year existence - invested over
5000 man-years of effort in the research and
development of next-generation wireless technologies.
This has resulted in Redpine having been issued over 65
patents with an additional 100 plus pending. Redpine has
evolved its technology portfolio from Wi-Fi only to
multi-protocol wireless, to integrated
wireless/networking software, to cloud-based solutions
with machine learning and artificial intelligence
capabilities to satisfy the ever-increasing requirements of
the IoT market. A key differentiator of the company is its
continued ability to deliver a complete ultra-low power
solution (silicon, device, software, system) that enable
IoT designers to get to market quickly and easily.
Redpine Signal’s goal has always been to be an IoT
solution provider. The company recognized early-on that
most IoT development time was being spent on
addressing integration issues of chipsets, modules,
devices, and cloud. And while the market has always
been full of point products, Redpine was the first to offer
an end-to-end ultra-low power IoT solution. This
strategy continues to benefit Redpine as the company
grows its business into new markets and applications that
need complete, low power and secure wireless solutions.
An Experienced Leader
With experience of more than 30 years in the
semiconductor industry, Venkat Mattela is the
Chairman and CEO of Redpine Signals. From day one,
his vision for the IoT/Embedded industry has been to
provide a complete solution that makes it easy for IoT
vendors to add connectivity to products that previously
were not connected. While the industry has never lacked
wireless chipsets, it has always lacked complete
solutions with ultra-low power consumption that IoT
vendors could use to quickly and cost-effectively get to
market. With Redpine Signals, Venkat has brought this
solutions focus to the IoT market, and it is what the
company continues to offer today as it drives wireless
connectivity and low power capabilities into many
markets.
Before founding Redpine Signals, Venkat served as
Director of the Network Media Platforms Group of
Analog Devices (ADI). He was responsible for the
product, strategy and business development for wireless
media connectivity solutions. Venkat also led the VLSI
development from concept engineering to release of
multiple industry-leading networking silicon products
resulting in a multi-million-dollar product line. Prior to
joining ADI, he also served as Director at Infineon
Technologies and was responsible for micro-architecture
and design of the TriCore MCU-DSP processor. He led
the team to take the architecture to multiple silicon
implementations.
Tackling Challenges and Competitions
The IoT market requires devices that can stay connected
to the network round-the-clock, driving the need for
ultra-low power connectivity solutions. IoT devices also
need to support multiple wireless protocols in order to
connect to the cloud, connect to other devices, as well as
support provisioning. In addition, security is a major
issue for the IoT market, making it critical for device
makers to provide multiple levels of security.
10
Most
Trusted
Ne working
Solution Providers
2018
The
June 201836

Redpine’s products address all these challenges. Its technology
spans a wide range of wireless protocols (802.11 abgn, dual-
mode Bluetooth 5, 802.15.4/ZigBee/Thread, 802.11p),
integrates security, and is based on an extensive patent
portfolio of OFDM, MIMO, embedded processor architectures
and low-power techniques. Most recently, in December 2017,
the company further advanced its technology leadership by
launching the industry’s lowest power wireless MCU and
connectivity solutions for battery-operated devices. The ultra-
low power capabilities of these new products enable battery-
operated devices such as security cameras, smart locks, video
doorbells, fitness bands, industrial sensors and location tags to
have over three to four times more battery life compared to
competing solutions.
Redpine’s offerings include both the hardware and the software
as certified (regulatory and protocol compliance) differentiated
sub-systems to provide flexibility and ease of integration to the
system integrator. This single-stop approach enables Redpine
to deliver an optimal wireless solution to meet customer’s
requirements at an optimal price point.
Innovating the Future
With more than 65 issued patents and 100 plus pending,
Redpine offers technology and products that cover multiple
market segments in the IoT market. Redpine continues to
innovate by developing the next-generation of wireless
technologies, adding more processing power for
applications, providing more support for cloud
connectivity and further reducing the power
consumption of the devices. Redpine has always
been a provider of a complete wireless
connectivity solution, and will enhance this
with application-specific solutions to further
reduce time to market for IoT device
makers. Redpine Signals will continue its
mission of “Driving Wireless
Convergence.”
A “Culture
of Innovation"
is core to
Redpine Signals
“
”
Venkat Mattela
Chairman & CEO
June 2018 37

information capacities, including video, music, and
picture downloads.
Advanced innovation has developed from the second-
generation; TDMA to CDMA, CDMA2000 to W-
CDMA, a third-generation of CDMA that was consistent
with GSM, and Long Term Evolution (LTE), or 4G was
presented in 2010 after 3G (UMTS and CDMA2000).
Networking organizations have had to stay aware of this
innovation to remain aggressive.
However, another system advancement is in progress,
that of 5G. NR, or New Radio, is an economical update
of 4G innovation.
Service Capabilities
The service providers avail monitor data, support, voice
and security at 24x7x365 basis from Network and
Security Operation Centers (SOC). Their services are
Networking is an inventive idea grouped with
other prominent computing terms. If one doesn’t
maintain attention and focus while exploring
this domain, there might be a genuine damage to the
reasoning of progressiveness, and this can result in a
breakdown of an organization’s system. In some cases, it
possibly is direct and in some cases, it will be indirect,
yet on the whole, it always has an effect. The fate of
technology is brilliant, and that is essentially reliant on
how we influence the assets to oversee what we have
today. To make it possible, the networking service
providers must include a greater amount of natural sense
in their solutions and industry growth.
Networks are under extreme pressure due to the changes
in IT trends along with the rise of virtualization and
cloud. Instead of traditional hardware speeds and feeds,
the networking industry is developing rapidly to focus
more on software. This implies a considerable measure
of new options and changes in the way of networking
professionals.
Innovation in Technology
Driving interest for networking devices and hardware are
progressive in foundation. The First-Generation (1G)
system that conveyed straightforward voice services
were based on simple technology. Second-Generation
(2G) systems were digital, giving enhanced services. 3G
infrastructure offered more powerful voice and
Networking
Industry:
An Innovative Future
for Enterprises
Technology Views
June 201838

such as Network Monitoring, Risk management, Auto-
generated Problem Alerts, advanced NMS and OSS,
Redundant NOC and Customer Portal. Security Services
include latest Security Systems, Intrusion Detection and
unnecessary SOC. They also provide support in such a
manner that the network systems perform to their
maximum strength, and you receive responsive technical
feed timely. The service provider also enables you to
visualize network status and performance.
Required Networking System and Tools
The IT Network Solutions Service Providers can secure,
unite, and manage all their services, providing
organizations, economical ways to connect their business
locations to the Internet and business partners.
Networking service providers handle day to day
operations and management of networks of an enterprise.
They also provide hardware infrastructure that includes
Ethernet, cables, DSL, DS3, T1, bonded T1, wireless
broadband, and so on. They equip the system with
Virtual private networks (VPNs) based on Secure
Sockets Layer (SSL) and Multiprotocol Label Switching
(MPLS) to provide remote sites and access to business
network securely through internet. The same track is
used to transport the voice and data traffic. They manage
the complete security system to reduce the risk of
attacks, spams, network disturbances, viruses and many
more consequences. Installation of tools that are built on
to the essential firewall functionality and offer advanced
routing options, controlled access, redundancy, deep
packet inspection, reporting tools and additional
management is their responsibility.
Solution for Data Traffic
As per the rapid increase of the industry there is a need
of data center solution providers to continue the business
June 2018 39

and many organizations are accomplishing this need by
hosting business applications and maintaining the
continuity. These organizations are trying to arrange
advanced data center switching network from the
available mainstream and global acceptance of server
virtualization. This makes significantly more forward-
looking chances of cloud computing and desktop
virtualization.
It seems that a wide range of innovations can be
observed in key areas such as networking security,
network intelligence and analytics, branch office
connectivity and many other sections with the
involvement of cloud-first approach.
Threat Hunting
The fundamental necessity of threat hunting is to search
out the indications of security being jeopardized and to
resolve the issue before time. It is a procedure of making
proactive efforts to recognize advanced risk that by-pass
the traditional security solutions. This is the dissimilarity
of the exemplary risk management measures.
The procedure of the threat hunting begins by making
theories about potential threats. It is trusted that hunting
is a repetitive procedure and must be completed in a
circle in continuum, beginning with a theory. The
theory is additionally expounded in three divisions
being examination driven, situational alert driven and
insight driven.
Security is an important advantage of including threat
hunting in a system and it also allows few different
advantages like reduce the reside time, quick accurate
response, time to identify and prevent, introduction to
attack surfaces, reasonable thought regarding the
quantity of openings against the quantity of detections
and presentation to external threats, decreasing
recurrence of dangers.
For the increment of any enterprise, security is an
essential part and if we talk about networking system
it’s on priority. To achieve the goals, for a company,
security system is necessarily required that increases
the importance and requests of the networking service
providers. For enhancing the flow of operation in an
organization, the entrepreneurs need to ensure that the
networking infrastructure used by the corporation must
be equipped with the latest technology and of superior
quality that can identify even negligible concerns.
Technology Views
June 201840

WHAT
GDPR
FORGETS:
PHYSICAL SECURITY
The EU’s GDPR legislature will have consequences
for every company doing business in Europe,
including American companies. The new directive
promises sizeable fines to anyone that does not take
personal data seriously. Meanwhile, the data center
company DigiPlex urges companies to focus on another
important aspect: physical security.
The General Data Protection Regulation’s (GDPR) purpose
is to harmonize legislation related to personal information
across the EU’s member states. It does however also create
radical challenges for American businesses holding
information on EU customers. Come May 2018, when the
legislation enters into force, companies will have publicly
disclosed how the data is used, in addition to offering
transparency for individuals seeking access to their data.
The GDPR includes a sanction mechanism, and the fines for
non-compliance can reach 4 percent of a company’s annual
revenue.
Business will obviously change for everyone not taking
personal information seriously. This will clearly raise
awareness regarding how the data is secured, but it’s also
vital not to forget where the information is located, says
DigiPlex CEO, Gisle M. Eckhoff.
Moving data to safety
American computer security company, McAfee, published a
study of over 800 company leaders from different sectors.
The report reveals that 50 percent of the respondents state
that they would like to move their data to a more secure
location. A motivating factor is the new EU legislation. The
report also reveals that 74 percent of the business leaders
specified that they thought protecting the data correctly
would attract new customers.
Data security is not just about protecting yourself against
hacking and other digital threats. The overall security
critically depends on where your data is stored. Companies
who actively select a secure data centre to host their data
will gain a competitive advantage in the market as the
management of personal information is in the spotlight,
says Eckhoff.
Physical security is forgotten
While EU-based companies are in the process of adapting
to the GDPR, Gartner predicted only 50 percent of
American firms will be ready for the strict regulation by the
end of 2018. It’s primarily the largest companies and public
enterprises that are furthest along in the process of
adaptation. According to Eckhoff, they are usually the ones
that are the most concerned with data security and where it
is stored. Fire and operational safety are two obvious
challenges, but physical security also includes securing
yourself against theft.
Several smaller businesses and organizations keep their
data servers at their offices, and the physical security in
many of the smaller data centers is almost absent. If your
data is stored in such a data center, where someone easily
could break in and physically remove the hardware
containing your information, then you are very vulnerable
— both operationally and in relation to GDPR
At DigiPlex’s data centers, several layers of security ensure
the safety of the data and the personal information that is
stored there. Physical security is one of the most
complicated and expensive features when building or
updating a data center. That is why newly established data
centers have to reach critical mass, allowing them to store
enough data to compensate for the large security
investment.
THE
GDPR
PHYSICAL SECURITY
June 201842
Key Cognizance

Gisle M. Eckhoff joined DigiPlex in August 2014 as Chief Executive Ofcer. He brings
nearly thirty years’ experience in senior positions in the IT industry in the US, Sweden, UK
and Denmark as well as at home in Norway.
Gisle is the former Senior Vice President and Managing Director of CGI’s operation in
Norway, and has also held a number of senior management roles at both country and
regional levels in CSC Computer Sciences Corporation. The experience and
knowledge gained from heading up the Financial Services vertical in the Nordic
region, before becoming Vice President and Managing Director of CSC in both
Norway and Sweden, is of great value when implementing DigiPlex’ growth strategy in
the Nordic markets.
Gisle holds a Degree in Business Administration from the Norwegian School of
Management.
About The Author
Adapting to GDPR
One consideration to take, as we are getting closer to the
implementation date of GDPR, is where your data center
should be located. Several US based companies are already
relocating their centers to the EU in order to comply.
Multiple database providers are helping non-EU companies
organize and segregate EU data from other personal
information. The data center industry is well established in
Europe, and some of the most cost and climate efficient
centers are located in the Nordic countries.
In the Nordics, the cool climate helps chill down vast
amounts of hardware that otherwise would have been
cooled down solely by electricity. Additionally, the
electricity that is required by data centers to run their
operations is supplied through easy access to affordable
renewable energy.
In recent years, we have seen political turbulence in larger
parts of the world, Europe included. The stabile political
environment in the Nordic countries is also a climate to
consider, as the establishment of data centers is a long-term
investment, says Eckhoff.
June 2018 43

Turn-key
Technologies:
A Networking Key
toThrive in IT
The future is wireless. Wi-Fi networks have
become so ubiquitous that most mobile devices
connect to the World Wide Web through Wi-Fi
hotspots. This is the trend both in the home and in the
workplace, and the ease and convenience inherent in
wireless technology drives its popularity.
Voice-over-Wi-Fi mobile telephony for enterprise was
first rolled out in the late 1990s at healthcare facilities. It
was largely unsuccessful as Wi-Fi networks could not
adequately support voice data. Furthermore, many
networking companies that installed the WiFi networks
did not fully understand how that component fit into the
bigger picture of wireless technology.
Thousands of companies tried their hand at the emerging
technology but very few of them have been able to pull it
off globally. Turn-key Technologies (TTI) is one of the
few that has.
Evolving to Market Needs
Turn-key Technologies, Inc. was incorporated in 1991.
Its focus was on emergency communications for
healthcare and similar organizations with mobile
personnel. The company initially utilized radio
communications as a means to notify large numbers of
staff of emergencies, such as a ‘Code Blue’ within a
hospital, or a mass personnel recall to a military base.
The company’s successes in this area made it the go-to
resource for Wi-Fi manufacturers who needed successful
outcomes.
Originally, TTI’s focus was on wireless communications,
not IT, but it expanded the spectrum of its services in
response to customers’ demands.
Today, TTI offers a full suite of networking solutions
from data center, core, and edge switching to indoor and
outdoor wireless. Additionally, it facilitates network
security, cloud security and managed solutions. The
company also has a physical security division with the
latest in IP video surveillance with analytics, lone worker
protection, mobile duress alarms and access control.
A third division of TTI is a wholesale cable manufacturer
and supplier. The company even has full-time teams of
structured cabling installers. This wide array of services
has been employed by many global companies working
in various verticals.
The prime reason behind TTI’s success is its unwavering
focus on its customers and their needs. The company
invests considerable time and resources in pre-sales
design and consultations. This ensures that the company
is taking all of a client’s current and future needs into
account in the design process.
After installation, TTI provides one year of unlimited
access to its services, 24x7x365 TAC at no charge. The
entire team of engineers works extensively to help
customers over the hump of learning a new system, and
act as an extension of the customer’s IT department for
one year.
An Eminent Leader
Craig Badrick, President of TTI, is prominent in the
Networking arena. He joined TTI in 1992 as a Regional
Sales Manager. Craig’s hard work and leadership
qualities earned him the appointment as President and
CEO in March of 1999.
TTI has experienced growth of over one thousand
percent under Mr. Badrick’s guidance. He has been
instrumental in securing a contract with the Veterans
Administration to supply narrow band emergency
communications systems for over one hundred VA
10
Most
Trusted
Ne working
Solution Providers
2018
The
June 201844

Hospitals across the USA. TTI completed the transition in less
than two years.
Such significant client relations have played an important role
in company’s developments. TTI has become a true leader in
wireless communications across multiple platforms and
manufacturers under Craig’s astute leadership.
Over the past three years alone, TTI has been included on
Inc.’s list of 5000 Fastest-Growing Private Companies, 20
Most Promising Wireless Providers and Top 10 Network
Design and Integration Service Companies.
Overcoming Early Challenges
Craig recalls, “Originally, as we were not a networking
company, our growing pains were centered on networking
standards and understanding how a network works from A-Z.”
The company had a vision but finding the resources required
was another challenge. Thus, living up to networking standards
was a tough ask. However, the company educated its
relatively new but promising engineers, and hired networking
specialists. Its focus on assimilating essential certifications
also smoothened the process.
Turn-Key Associate Engineers hold the highest
manufacturer and agnostic certifications across all facets
of business, and play a critical role in delivering the
quality solutions for which the company is known.
Gaining Trust with Best-in-Class Solutions
TTI is committed to its journey as a trusted
advisor to its clients. The primary aim is to
provide them the design solutions and
support they need with uncompromising
agility, and to thrive on the global stage
through innovation.
We make
IT simple.
“
”
Craig Badrick
President & CEO
June 2018 45

The main reason for the invention of website,
Internet and technology devices that provides the
platform for software to run and connect with each
other is mainly to make networking of services, products
and people possible. Technology leaders such as Cisco,
Arista and Apple are dedicating their resources to provide
various business enterprises and the masses the ability to
communicate their values through technology mediums
called as Networking.
The works and provisions of these organizations are very
outstanding, and are believed to last for ages. This is
because the growth of technology is not going out of style
so soon, but rather it is believed to continue into the future.
Technology networking strategies is good, but to make it
more eﬀective there is the incessant need to incorporate
organic strategies.
You may be asking what I mean by Organic Networking or
Strategies. The organization that will survive in the market
in the near future, considering the increasing rate of
competition are the ones who take the necessary steps, to
develop more human connection for their business, more
than they do for machines such as provided by AI.
The Factors to Consider for an Eﬀective Organic
Networking:
Even as our age is encouraging more of technology
strategies, if we must survive the future of it all, then we
must connect more people, than we do for machines. As an
The
Impressive Impact of
Organic
Networking
June 201846
Editor’s Pick

innovative networking solution
provider, it is going to pay more, when
you include human intelligence and
physicality in your networking
strategies over machines.
Imagine a day that the machines are
going to have a serious breakdown,
and the owner organization do not have
the capable persons to figure out the
cause of the breakdown and possibly
provide a feasible solution? What will
be the fate of the organization? This
means that, there will be a great loss of
value and possibly a strike off the
industry. I know you would never want
that to happen. So, plan from now, to
never pay for the loss in the future.
Balance Your People to machine
Deployment:
Social Medias are for networking,
Newspapers and various Medias are
also for networking, but there are
people behind the arc of this
innovation. The more you incorporate
AI and machine learning strategies,
always remember the need for Control
Engineers and those are human beings.
The most successful organizations
identify the major importance of
people networking and how best to
utilize human intelligence in their
business quest.
For example; if you write an article
and share it on a website, who do you
expect to read your article; human
beings or machines? It is obvious that
the organic networking aspect of
computing will never go out of style;
else, there will be a day in the future
that digital connection and values will
be measured on the number of bots that
read your articles and/or that paid for
your services. So, remember to balance
the rate of your people to machine
deployment, by acknowledging the
need of human networking over
technology networking.
The Need for Organic Sense in
Networking and the Future:
Technology is the miracle of our age,
Artificial Intelligence is a major
molding factor of this development,
IoT is the liberator from machine
isolation by providing the platform to
interconnect millions of them over the
virtual platforms, but humans make
these things possible.
Networking is an innovative concept
with high profile technology terms. If
one does not implore deep interest and
concentration while exploring this
realm, there may be a serious distortion
of original motive of indulgence, and
this can lead to serious breakdown of
enterprise infrastructure. Sometimes, it
maybe direct and other times, it will be
indirect, but in all, it will always have
an impact. The future of technology is
very bright, and that is mainly
dependent on how available we make
the resources to help manage what we
have today in the near future. For this
to be possible, the networking solution
providers must incorporate more of
organic sense in their solutions and
industry advancements.
Technology will advance, more
machines will be connected, devices
will be programmed to run
independently, but in all these things,
the humans in the network will still
rule the universe. The more organic
you make your networking strategies,
the lesser the fear of a disastrous future
for your organization.
June 2018 47

The 10 most trusted networking solution providers 2018

The 10 most trusted networking solution providers 2018

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to The 10 most trusted networking solution providers 2018

Similar to The 10 most trusted networking solution providers 2018 (20)

More from Insights success media and technology pvt ltd

More from Insights success media and technology pvt ltd (20)

Recently uploaded

Recently uploaded (20)

The 10 most trusted networking solution providers 2018