This document discusses tools for speaking with executives about project management software. It begins with an introduction and agenda. It then discusses knowing your audience, owning your data, and telling your story when speaking with executives. The rest of the document discusses a case study of how Symantec grew its use of JIRA, an issue tracking software, to support a $1.8 billion e-store. It discusses operationalizing JIRA as a key operations tool and hacking JIRA to function as a portfolio management tool. The presentation emphasizes internalizing tools to effectively speak with executives.