This document discusses the marketing plan for a new milk brand called TH True Happiness milk. It includes details about the product name, target customers as children, packaging dimensions and materials, nutritional benefits, retail and wholesale pricing, launch date in December 2010, and planned advertising through buses, TV, magazines, and educational sponsorships. The brand aims to provide high quality, nutritious milk to improve intelligence and health for Vietnamese people.

1. Which milk brand do you
usually use?

2. Advertising campaign

3. Members:
1. Nguyễn Ngọc Mai
2. Trần Kiều Vân
3. Đỗ Thị Thu Hiền
4. Vũ Thị Hiền
5. Lê Thị Ngọc Anh
6. Phạm Thị Phượng
7. Lã Thu Son
8. Nguyễn Thị Tố Ly.

4. Contents
1. Product name
2. Target customer
3. The wrapping
4. Dimensions
5. Effect
6. Price
7. Launch date
8. Advertising

5. 1. Product name
TH stands for True Happiness.
Pure
Modern
Fresh
Perfect production line

6. Pure Little sugar Had sugar Strawberry
flavor

7. - Our herd of milk cows is looked after carefully.
- They live in an environment with music, drink clean
water, breathe in the pure air and have daily bath.

8. 2. Target customer
A new spotlight for the fresh milk industry
in Vietnam
The first Vietnamese fresh milk is applied
the best modern technology in the world
Turning toward people, no distinguishing
age and sex
Target customer of TH true milk is children

9. 3. The wrapping
- It’s purely white and blue.
- A yellow star is a symbol for the
true quality.
- The wrapping is made of sterile paper.

10. 4. Dimension
The big carton The small carton
TH true milk has two kinds of carton: small carton and
big carton.
It’s more or less rectangle.
8cm
12cm
4.8cm
Volume:
- Small carton: 110 ml
- Big carton: 180 ml

11. 5. Effect
-TH true milk is perfect food.
- Containing all the necessary nutrients: calcium, protein,
phosphorus, vitamin D and some other minerals.
- Making our bones become stronger and more flexible.
- Helping children not only to grow fast but also be more
intelligent.
- Preventing you from heart attrack, diabetes and cancer.
- Helping women to maintain their health and beauty and
making them own a bright and smooth skin.

12. You should drink at least
3 TH true milk everyday to
achieve the best effect.
Our goal is to raise
Vietnamese intelligence.

13. 6. Price
The retail price of a TH true milk is
7000vnd.
The wholesale price of a big box milk
which contains 40 milk carton is
240.000 vnd

14. 7. Launch date
- December 26/2010 at Nghia Son commune, Nghia
Dan district, Nghe An province.
- 28 stores
- “ Hero Shop” stores:
. 6 Chua Boc street, Ha Noi city
. 36 Phan Dang Luu street, Ho Chi Minh city

15. 6 Chua Boc street, Ha Noi city 36 Phan Dang Luu street,
Ho Chi Minh city

16. 8. Advertising
-We advertise on buses, on TV, in magazine.
- A regular activity of our company is sponsoring educational
events. Recently, we have offered 10 poor student
scholarship ranks 40 million VND
- Hotline: 043.7986986
- Email: thtruemilk@gmail.com
- Http: www.thmilk.vn

17. Thank you
for listening!