Th true milk

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Communication Campaign - Agency Side Launch a campaign to refresh the image of TH True Milk. Big idea: True Milk for whole family.

Marketing

This document summarizes a case study on Vinamilk's online video marketing strategy in Vietnam. It finds that social media and online video are increasingly important marketing channels as customers interact more with brands online. Vinamilk successfully uses online video marketing on platforms like YouTube to engage customers, create brand awareness and popularity, and drive sales of its FMCG products in Vietnam. The study collected secondary data on Vinamilk's video strategy and content to examine how FMCG brands can improve digital marketing efforts through online video.

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TH TrueMilk is a Vietnamese milk brand produced by TH Joint Stock Company. The company plans to invest $1.2 billion to meet 50% of Vietnam's domestic milk demand through a large dairy farm project. The farm will house over 137,000 cows on 37,000 hectares of land and utilize advanced management systems. TH TrueMilk aims to be the leading clean milk supplier in Vietnam through high quality production and distribution processes.

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This document discusses the marketing plan for a new milk brand called TH True Happiness milk. It includes details about the product name, target customers as children, packaging dimensions and materials, nutritional benefits, retail and wholesale pricing, launch date in December 2010, and planned advertising through buses, TV, magazines, and educational sponsorships. The brand aims to provide high quality, nutritious milk to improve intelligence and health for Vietnamese people.

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The document proposes activation ideas to help consumers experience TH's largest world-class cow farm. It includes plans for a TH Cow Kingdom pavilion at the flagship store featuring interactive exhibits on the farm's quality processes of safety, high nutrients, and great taste. A fresh milk bar at retail stores and a fresh milk drop lounge in offices would promote TH milk through product displays, videos, and sampling led by TH milk geniuses. A mobile classroom would bring the farm experience to schools through origami, talks, breakfast, and a cow demonstration. The activations aim to communicate TH's commitment to quality and make drinking fresh milk a daily habit.

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This document presents a marketing plan for TH Milk company to launch a new pasteurized milk product in 2014. It includes a company description, SWOT analysis, competitive analysis, customer analysis based on surveys, alternatives considered, and details of the new pasteurized milk product. The plan aims to diversify TH Milk's product line and attract new customers, particularly younger people, by focusing on a fresh milk product without preservatives.

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