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CONFIDENTIAL & COPYRIGHT 2022 : WWW.THEFUTURELABORATORY.COM
THE
	
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FUTURE
	
:
	
LABORATORY


01
	
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03
	
:
	
2022


	
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:
	
ACC


	
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INFO & PRICING


	
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AGENCY PITCH SERVICE
THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 2
“We’ve spent our time fretting about
the New Normal when we should be
talking about the New Extra-ordinary”


Martin Raymond, Co-founder & Editor in Chief, The Future Laboratory
In Flight by Tom Van Schelven
THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 3
Introducing


The Future Laboratory


We make better futures happen for businesses.


The Future Laboratory is one of the world’s most renowned
futures consultancies. Using a unique blend of trend
forecasting, consumer insight, foresight, brand strategy and
innovation, we inspire and future-proof organisations.


Since we started at the turn of the Millennium, we have
worked with more than 1,000 businesses in over 50 countries.


Drawing on a workforce of more than 60 in-house experts based
at our of
fi
ces in London and Melbourne, we assemble unique
teams of researchers, writers, strategists and innovation
analysts to document the new and the next across 21+ industry
sectors worldwide.


We deliver foresight through a number of products and
services, including our trends intelligence platform,


LS:N Global, and in person through our Strategic Services.
Nike House of Innovation, Shanghai
THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 4
HUMAN


NEEDS
GLOBAL


DRIVERS
VALUE SHIFTS
MACROTRENDS
MICROTRENDS
IMPLICATIONS
TODAY
18 MONTHS TO 3+ YEARS
3-5+ YEARS
CHANGING


PRIORITIES
10+ YEARS
Methodology:


Foresight Process


At the heart of The Future Laboratory is a unique
proprietary methodology that allows us to determine,
de
fi
ne and track the key drivers of change affecting the
future. We do this by tracking:
The Future Laboratory’s proprietary foresight methodology
Macrotrends:
 


3–5 years+ Cultural and
Societal Shifts


The cultural manifestations of new
and emerging attitudes worldwide as
shown by the behaviours of innovators
and early adopters.


Microtrends:


1–3 years+ Lifestyle


Speci
fi
c and tangible business
innovations already emerging across
key lifestyle categories
Human Needs:


Static and universal


The foundation of our society based on
a value system that supports human
nature’s physical and emotional
programming.


Global Drivers:


10-year+ Horizon


Key global drivers represent the cultural,
social, economic, political, technological
and environmental eventualities
reshaping the world we live in.


Value Shifts


Ever-evolving


The new ways in which we strive


to meet these human needs, shaped


by our contemporary context.
THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 5
Our Partners


We help the world’s leading businesses engage with their future consumers, deliver thought-leadership, build and future-proof brands, and create
innovation in their industry or category.
THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021
LS:N Global
Get to know your future consumers and
understand how to use global trends and market
shifts to your competitive advantage
EBIOS by Interstellar Lab, US
6
THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 7
What is LS:N Global?


LS:N Global is the subscription-based foresight and trends
intelligence service by The Future Laboratory.


Packed with original research, analysis, market intelligence and
qualitative insights, LS:N Global provides business professionals
with the con
fi
dence to make informed decisions about the future.


Members of the service get exclusive access to the trends de
fi
ning
tomorrow’s cultural landscape, as well as the early adopters,
innovators and start-ups driving global change across 21+ sectors.


Updated daily by a global team of researchers, analysts,
forecasters, visualisers and correspondents, LS:N Global helps
future-proof businesses by inspiring new product, service and
brand innovations, and giving our clients the tools to enter the
hearts, minds, homes and pockets of consumers.


Explore here the platform.
The Spiral, ADO Water Futures Catalogue
THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 8
Our key sectors
LUXURY
BEAUTY
03 04
FOOD & DRINK
02
RETAIL
01
Nike Live, LA; Lokal hotel by Jersey Ice Cream Company, Philadelphia; Hims, US; Burberry Shenzhen store by Burberry and Tencent, China; Nike, directed by Eloise King 2; Balenciaga Loop; Currents to Currents by DADA; Himalayan 10th Anniversary, Camper and Bernhard Willhelm
YOUTH
TRAVEL & HOSPITALITY
07 08
FASHION
06
HEALTH & WELLNESS
05
PACKAGING
17
ADVERTISING & BRANDING
13
TECHNOLOGY
09
DESIGN
SOCIETY
14
18
AUTOMOTIVE
10
GAMING
19
SPORT & LEISURE
15
MEDIA & ENTERTAINMENT
11
FINANCE
20
SUSTAINABILITY
16
ARCHITECTURE
12
THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 9
Discover our latest
research series


Ranging from current topical issues to speculative 2030 scenarios, each
of our original series offers up insight on how to implement change and
future-proof your business.


In a time of global chaos, we outline the steps businesses can take to
imagine new scenarios and build future-
fi
t strategies to turn
uncertainty into action by providing extensive research on the
following key areas:
EDUCATION
SUSTAINABILITY
03
04
GENERATION Z
02
METAVERSE
01
INTERSECTIONALITY
05
WORKPLACE
FUTURE CITIES
08
09
GAMING
07
IDENTITY
MOBILITY
10
11
WOMEN FUTURES
06 CUSTOMER EXPERIENCE
12
Pack of Lies by Maiiro
THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 10
Why become a
member?


Ultimately, we’re here to help you harness market trends,
understand and adapt to emerging consumer needs, position your
brand for success, and to keep you at the forefront of your sector.


Our team of trend and strategic foresight experts are your eyes and
ears in over 50 countries. Feeding into them is our Futures 1000
network of experts, cultural navigators, innovators and in
fl
uencers
who report back on the cutting edge of the new and next.


Think of us as an extended member of your team, helping you to
reduce the time spent searching for inspiration, preparing for
pitches or researching for trends.
Kiel Fragments by Sven Hauth
THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 11
Features & Bene
fi
ts
: Members can download all of the
industry-leading research on LS:N
Global to PDF so that they can read
o
ffl
ine and share with colleagues to
ensure all teams are aligned
Unlimited Downloads Executive Summaries Strategic Worksheets Pinboards Consumer Research
: Short downloadable summaries of
our trends that feature concise
information, key quotes, stats and
strategic opportunities to help you
action research at a glance
: Downloadable strategic worksheets
provide you with templates and a
wealth of thought starters that you
can workshop internally to help you
apply our trends to your business
: Our customisable pinboards act as
your centralised hub to save, share
and curate the images and trend
research that has inspired you and
your team.
: Original ethnographic research and
fi
lms covering in
fl
uential subsets of
consumers will provide you with a
rich understanding of the early
adopters de
fi
ning your industry
Carolina Carballo for The Future Laboratory; Exec Summaries; Strategic Worksheets,; Pinboards; Protect Your Spirit by NorBlack NorWhite and
 
Fila India. Photography by Prarthna Singh; Global Futures Forum; Webinars; Personalised Homepage; Futures Forum, Elder Street.
: As an extension of your team, your
dedicated account manager is on
hand to help you
fi
nd the research
you need and to ensure you receive
a seamless experience
Dedicated Account Manager On-demand Webinars Personalised Homepage Access to All Online Events Global Statistics Page
: From rising trends to emerging
consumer behaviours, our team of
cross-sector experts will get you up
to speed with the latest innovations
via our new on-demand webinars
: Reduce time spent researching by
customising your LS:N Global
homepage to stay up to date with
the latest and most relevant
content for you and your business


: All of our members get free access
to all online events hosted by The
Future Laboratory to ensure your
team stay informed and inspired
while working remotely
: Showcasing 20 years worth of daily
statistics from around the world, the
stats section evidences the
evolving mindsets, attitudes, and
expectations of global consumers
THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 12
LS:N GLOBAL - GOLD
03
LS:N GLOBAL - SILVER
02
LS:N GLOBAL - BRONZE
LS:N Global - Bronze - x3 Users


: Annual membership to the LS:N Global platform
for x3 Users


: Access to a Dedicated Account Manager


: Access to all of our online events + the recordings
of these events (includes x3 tickets per event
worth £990+)


: x3 complimentary logins to The Future
Laboratory’s Trend & Foresight Masterclass
Series (includes x3 logins worth £750)
Membership Options
LS:N Global - Silver - x5 Users


: Annual membership to the LS:N Global platform
for x5 Users


: Access to a Dedicated Account Manager


: Access to all of our online events + the recordings
of these events (includes x5 tickets per event
worth £1,650+)


: x5 complimentary logins to The Future
Laboratory’s Trend & Foresight Masterclass
Series (includes x5 logins worth £1,250)
LS:N Global - Gold - x10 Users


: Annual membership to the LS:N Global platform
for x10 Users


: Access to a Dedicated Account Manager


: Access to all of our online events + the recordings
of these events (includes x10 tickets per event
worth £3,300+)


: x10 complimentary logins to The Future
Laboratory’s Trend & Foresight Masterclass
Series (includes x10 logins worth £2,500)
01
TOTAL:


14.000€
TOTAL:


17.500€
TOTAL:


23.000€
THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 13
How does it work?


: The agency provides our team a brie
fi
ng on the
information needed


: The team of LSN Global creates, in 3-5 working
days, a pinboard presentation with interesting
reports, trends and insights on sectors and
customers.


: If needed, we can give your contact a 3-day
access to the platform


Agency Pitch Service
TOTAL:


2.950€


Special ACC o
ff
er


2.500€
If, after using the Agency Pitch Service, you would like to
become member of our LSN Global trend platform, we’ll
deduct 1500,-€ of you
fi
rst annual membership fee.
14
Thank You
:Soraya Hayani


:Business Development & Strategy


:shayani@thefuturelaboratory.com


:+32 474 502 832

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  • 1. CONFIDENTIAL & COPYRIGHT 2022 : WWW.THEFUTURELABORATORY.COM THE : FUTURE : LABORATORY 01 : 03 : 2022 : : ACC : : INFO & PRICING : : AGENCY PITCH SERVICE
  • 2. THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 2 “We’ve spent our time fretting about the New Normal when we should be talking about the New Extra-ordinary” Martin Raymond, Co-founder & Editor in Chief, The Future Laboratory In Flight by Tom Van Schelven
  • 3. THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 3 Introducing 
 The Future Laboratory We make better futures happen for businesses. The Future Laboratory is one of the world’s most renowned futures consultancies. Using a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations. Since we started at the turn of the Millennium, we have worked with more than 1,000 businesses in over 50 countries. Drawing on a workforce of more than 60 in-house experts based at our of fi ces in London and Melbourne, we assemble unique teams of researchers, writers, strategists and innovation analysts to document the new and the next across 21+ industry sectors worldwide. We deliver foresight through a number of products and services, including our trends intelligence platform, 
 LS:N Global, and in person through our Strategic Services. Nike House of Innovation, Shanghai
  • 4. THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 4 HUMAN 
 NEEDS GLOBAL 
 DRIVERS VALUE SHIFTS MACROTRENDS MICROTRENDS IMPLICATIONS TODAY 18 MONTHS TO 3+ YEARS 3-5+ YEARS CHANGING 
 PRIORITIES 10+ YEARS Methodology: 
 Foresight Process At the heart of The Future Laboratory is a unique proprietary methodology that allows us to determine, de fi ne and track the key drivers of change affecting the future. We do this by tracking: The Future Laboratory’s proprietary foresight methodology Macrotrends:   
 3–5 years+ Cultural and Societal Shifts The cultural manifestations of new and emerging attitudes worldwide as shown by the behaviours of innovators and early adopters. Microtrends: 
 1–3 years+ Lifestyle Speci fi c and tangible business innovations already emerging across key lifestyle categories Human Needs: 
 Static and universal The foundation of our society based on a value system that supports human nature’s physical and emotional programming. Global Drivers: 
 10-year+ Horizon Key global drivers represent the cultural, social, economic, political, technological and environmental eventualities reshaping the world we live in. Value Shifts 
 Ever-evolving The new ways in which we strive 
 to meet these human needs, shaped 
 by our contemporary context.
  • 5. THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 5 Our Partners We help the world’s leading businesses engage with their future consumers, deliver thought-leadership, build and future-proof brands, and create innovation in their industry or category.
  • 6. THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 LS:N Global Get to know your future consumers and understand how to use global trends and market shifts to your competitive advantage EBIOS by Interstellar Lab, US 6
  • 7. THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 7 What is LS:N Global? LS:N Global is the subscription-based foresight and trends intelligence service by The Future Laboratory. Packed with original research, analysis, market intelligence and qualitative insights, LS:N Global provides business professionals with the con fi dence to make informed decisions about the future. Members of the service get exclusive access to the trends de fi ning tomorrow’s cultural landscape, as well as the early adopters, innovators and start-ups driving global change across 21+ sectors. Updated daily by a global team of researchers, analysts, forecasters, visualisers and correspondents, LS:N Global helps future-proof businesses by inspiring new product, service and brand innovations, and giving our clients the tools to enter the hearts, minds, homes and pockets of consumers. Explore here the platform. The Spiral, ADO Water Futures Catalogue
  • 8. THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 8 Our key sectors LUXURY BEAUTY 03 04 FOOD & DRINK 02 RETAIL 01 Nike Live, LA; Lokal hotel by Jersey Ice Cream Company, Philadelphia; Hims, US; Burberry Shenzhen store by Burberry and Tencent, China; Nike, directed by Eloise King 2; Balenciaga Loop; Currents to Currents by DADA; Himalayan 10th Anniversary, Camper and Bernhard Willhelm YOUTH TRAVEL & HOSPITALITY 07 08 FASHION 06 HEALTH & WELLNESS 05 PACKAGING 17 ADVERTISING & BRANDING 13 TECHNOLOGY 09 DESIGN SOCIETY 14 18 AUTOMOTIVE 10 GAMING 19 SPORT & LEISURE 15 MEDIA & ENTERTAINMENT 11 FINANCE 20 SUSTAINABILITY 16 ARCHITECTURE 12
  • 9. THE : FUTURE : LABORATORY INTRODUCING THE FUTURE LABORATORY 9 Discover our latest research series Ranging from current topical issues to speculative 2030 scenarios, each of our original series offers up insight on how to implement change and future-proof your business. In a time of global chaos, we outline the steps businesses can take to imagine new scenarios and build future- fi t strategies to turn uncertainty into action by providing extensive research on the following key areas: EDUCATION SUSTAINABILITY 03 04 GENERATION Z 02 METAVERSE 01 INTERSECTIONALITY 05 WORKPLACE FUTURE CITIES 08 09 GAMING 07 IDENTITY MOBILITY 10 11 WOMEN FUTURES 06 CUSTOMER EXPERIENCE 12 Pack of Lies by Maiiro
  • 10. THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 10 Why become a member? Ultimately, we’re here to help you harness market trends, understand and adapt to emerging consumer needs, position your brand for success, and to keep you at the forefront of your sector. Our team of trend and strategic foresight experts are your eyes and ears in over 50 countries. Feeding into them is our Futures 1000 network of experts, cultural navigators, innovators and in fl uencers who report back on the cutting edge of the new and next. Think of us as an extended member of your team, helping you to reduce the time spent searching for inspiration, preparing for pitches or researching for trends. Kiel Fragments by Sven Hauth
  • 11. THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 11 Features & Bene fi ts : Members can download all of the industry-leading research on LS:N Global to PDF so that they can read o ffl ine and share with colleagues to ensure all teams are aligned Unlimited Downloads Executive Summaries Strategic Worksheets Pinboards Consumer Research : Short downloadable summaries of our trends that feature concise information, key quotes, stats and strategic opportunities to help you action research at a glance : Downloadable strategic worksheets provide you with templates and a wealth of thought starters that you can workshop internally to help you apply our trends to your business : Our customisable pinboards act as your centralised hub to save, share and curate the images and trend research that has inspired you and your team. : Original ethnographic research and fi lms covering in fl uential subsets of consumers will provide you with a rich understanding of the early adopters de fi ning your industry Carolina Carballo for The Future Laboratory; Exec Summaries; Strategic Worksheets,; Pinboards; Protect Your Spirit by NorBlack NorWhite and   Fila India. Photography by Prarthna Singh; Global Futures Forum; Webinars; Personalised Homepage; Futures Forum, Elder Street. : As an extension of your team, your dedicated account manager is on hand to help you fi nd the research you need and to ensure you receive a seamless experience Dedicated Account Manager On-demand Webinars Personalised Homepage Access to All Online Events Global Statistics Page : From rising trends to emerging consumer behaviours, our team of cross-sector experts will get you up to speed with the latest innovations via our new on-demand webinars : Reduce time spent researching by customising your LS:N Global homepage to stay up to date with the latest and most relevant content for you and your business : All of our members get free access to all online events hosted by The Future Laboratory to ensure your team stay informed and inspired while working remotely : Showcasing 20 years worth of daily statistics from around the world, the stats section evidences the evolving mindsets, attitudes, and expectations of global consumers
  • 12. THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 12 LS:N GLOBAL - GOLD 03 LS:N GLOBAL - SILVER 02 LS:N GLOBAL - BRONZE LS:N Global - Bronze - x3 Users : Annual membership to the LS:N Global platform for x3 Users : Access to a Dedicated Account Manager : Access to all of our online events + the recordings of these events (includes x3 tickets per event worth £990+) : x3 complimentary logins to The Future Laboratory’s Trend & Foresight Masterclass Series (includes x3 logins worth £750) Membership Options LS:N Global - Silver - x5 Users : Annual membership to the LS:N Global platform for x5 Users : Access to a Dedicated Account Manager : Access to all of our online events + the recordings of these events (includes x5 tickets per event worth £1,650+) : x5 complimentary logins to The Future Laboratory’s Trend & Foresight Masterclass Series (includes x5 logins worth £1,250) LS:N Global - Gold - x10 Users : Annual membership to the LS:N Global platform for x10 Users : Access to a Dedicated Account Manager : Access to all of our online events + the recordings of these events (includes x10 tickets per event worth £3,300+) : x10 complimentary logins to The Future Laboratory’s Trend & Foresight Masterclass Series (includes x10 logins worth £2,500) 01 TOTAL: 14.000€ TOTAL: 17.500€ TOTAL: 23.000€
  • 13. THE : FUTURE : LABORATORY LS:N GLOBAL MEMBERSHIP 2021 13 How does it work? : The agency provides our team a brie fi ng on the information needed : The team of LSN Global creates, in 3-5 working days, a pinboard presentation with interesting reports, trends and insights on sectors and customers. : If needed, we can give your contact a 3-day access to the platform Agency Pitch Service TOTAL: 2.950€ Special ACC o ff er 2.500€ If, after using the Agency Pitch Service, you would like to become member of our LSN Global trend platform, we’ll deduct 1500,-€ of you fi rst annual membership fee.
  • 14. 14 Thank You :Soraya Hayani :Business Development & Strategy :shayani@thefuturelaboratory.com :+32 474 502 832