The document provides an overview of the Association of Communication Companies (ACC) and how it can help creative agencies. ACC was founded in 1976 to unite and empower all communication agencies. It now has 193 member agencies representing various creative disciplines. ACC aims to upgrade, promote and defend the value that members provide through several initiatives: 1. Regulating the industry through codes of conduct, guidelines and templates. 2. Stimulating collaboration and skills development among members. 3. Providing services like business consulting programs, education initiatives, and tools to facilitate partnerships between agencies.

1. Our mission and an overview of our tools & services
July 2022
How can ACC help you?

2. POWERFUL COMMUNICATION IS NO
LONGER THE PREROGATIVE OF
TRADITIONAL ADVERTISING AGENCIES
ACC was founded in 1976 as ‘KRAB/CACP’

3. Which is why the
Association of Communication Companies
opened up to all creative agencies
Advertising – Activation – Branding & Design - Content - Digital – Events – PR & Influencer

4. Our 193 members & their roots

5. What do we
‘creative agencies’
stand for?

6. agencies
We are entrepreneurial places to work, with a diversity of talents and skills
creativity
We distinguish ourselves via conceptual thinking and applied creativity
communication
We are customer centric and go from insights over tools to implementation
What do we all have in common?

7. What is our Uniqueness:
Having creatives and thinkers under one roof

8. ACC’s mission:
… is to upgrade,
promote and defend
the added value of
our members towards
(future) employees,
clients, authorities,
press & public

9. TO UNITE AND EMPOWER ALL
COMMUNICATION AGENCIES IN THEIR
INDIVIDUAL INTERESTS AND COLLECTIVE AMBITIONS
ACC’s purpose:

10. • A mini-soccer tournament with up to 12 agencies
• Reflecting our core values of collegiality and fair-play
Belgian Agency League – by ACC

11. How do we work?

12. We have a small team of dedicated people
Ruzan Khachatryan/Talent Mgr
Robin Mosch/Community Mgr
Victor Buisseret/Sustainability Mgr
Johan Vandepoel/General Mgr
Stéphanie Vazquez/Office Mgr

13. But a very committed Board of Directors
Marc Fauconnier
Fauconnier Selfslags
Eva Devos
Publicis Groupe
Gilles V Lembergen
Head Office
Karen Corrigan
Happiness
Kris Govaerts
TBWA Group
Petra De Roos
LDV United
Bart De Waele
Duke & Grace
Myra Nurski
MMBSY
Olivier De Decker
iO
Isabelle De Schryver
The Oval Office
Bert Knuts
Event Masters
Evelyne De Ridder
Whyte Corp Affairs

14. 7 Cross disciplinary Expert Centers:
• Legal & Finance
• Sector Challenges, former EC Advertising
• Strategic Planning aka APG Belgium
• Sustainability NEW
• Young Accounts
• Young Dogs
• Young Talent NEW
5 Competence based Expert Centers:
• Branding & Design NEW
• Content Marketing aka Custo
• Digital Marketing
• Event Marketing + Hub Brand Activation + Hub Teambuilding NEW
• Public & Influencer Relations
Plus a huge team of volunteers

15. • The Expert Centers are at the heart of the ACC
• They initiate and elaborate actions, services and tools
• The ACC dedicated team serves as facilitator
• The CEO represents the members and serves as ‘advocate’
Who does what?

16. What do we do for you?

17. • We Regulate
• We Stimulate
• We Investigate
• We Educate
• We Celebrate
• We Communicate
We have 6 priorities:

18. 1. WE REGULATE

19. Code of self-discipline & Ethical Committee

20. • An UBA approved template to officialise
relationships between clients & agencies
• Suitable for all communication disciplines
• Updated on talent & intellectual property
rights and privacy legislation (GDPR)
• Available in 3 languages
A client/agency contract, by ACC & UBA

21. • Guidelines to streamline competitions
• For all kind of commercial pitches:
• Long term relations or ad hoc pitches
• All kind of disciplines (also events, content, PR,…)
• They are not binding law, but...
• If violated by a prospect, ACC puts pressure
UBA/ACC/UMA Competition Charter

22. • Leaflet with practical tips for
a ’Happy pitch’
• A practical overview of the
basic pitch procedures
• For CEO’s, CSD’s and new
bizz managers
Questions to ask “when the call comes’

23. • Practical guides with do’s & don’ts
• For public servants
• Different versions: Federal & Flemish TIPS
• Taskforces with Kortom, VVSG and EBP to
create ‘model tenders’ for main
activities
Tips for Government Pitches

24. • A 2-step process to protect strategies and concepts in and
after a pitch process for 5 years
• Put the ACC-protected logo on your presentation
• Create an i-depot: https://www.boip.int and pay 35€
ACC protected tool

25. • ACC is one of the founders of the Communicatie Centrum / Centre de
la Communication (ex RVdR) and JEP, together with UBA and the media
(saleshouses)
• Membership of ACC also includes membership of CC& JEP
• This provides an advantage, as adherence to JEP is often requested in
case of government pitches
• This also includes an engagement to respect the self disciplinary codes
of the JEP (sectorial codes and codes of conduct)
• NEW: Every ACC member can/should assign a JEP Ambassador
JEP membership is included in ACC-fee

26. • A set of guidelines for Native Advertising
• Co-written by CC, ACC and UBA
• Controlled by JEP in case of complaints
Native Advertising Guidelines, written by our EC CM

27. Influencer Guidelines, written by our EC P&IR
• As a response to the ‘recalled’ Influencer
Guidelines from the FOD Economy
• Under the umbrella of CC
• Approved by all other Belgian associations
(BAM, UBA, Feweb)
• Controlled by JEP

28. • A service agreement template
• To streamline agreements between
agencies and influencers
• And to guarantee respect for the
Influencer Guidelines
Contract Template for Agencies/Influencers

29. • A set of Guidelines for the Selection of an
AV production company
• Purpose is to provide clear indications of
what is to be expected from all parties
• It comes with a Briefing Template for an
audiovisual production
AV Production Guidelines

30. Specific initiatives for the Event agencies:

32. Membership Event Confederation is included
• E-C was founded by ACC, BESA & Febelux in 2020
• It is open to all Associations in the Event industry
• It defends the broad interests of the event sector
• And serves as the lobbying organisation for event associations

33. Open Letter to respect 30d Payment Terms,
endorsed by UBA
Dear receiver of this invoice,
These are turbulent times for everybody and every business.
Especially for the creative industry. Yet, we witness a tremendous sense of
adaptation, flexibility and solidarity.
The agency that sends you this invoice undoubtedly has been working in quite
difficult circumstances over the past year to come up with innovative solutions
to help you grow or at least maintain your business.
And in doing so, they involve suppliers and freelancers for whom it is even
more difficult to make ends meet.
Each invoice stands for a team of hardworking people: strategists, project
managers, creative teams, producers, technical people and suppliers, who
dedicate all their talents to the success of your brand and company.
Which is why the Association of Communication Companies and the Event
Confederation humbly ask you to pay their invoices within the agreed terms,
preferably within 30 days. And by doing so, to respect the European Late
Payment Directive.
Thank you for your understanding and cooperation,
Johan Vandepoel
CEO Association Communication Companies
Vinciane Morel
President Event Confederation
A special thanks to Ogilvy Romania and Ogilvy Social.Lab Brussels for the campaign.

34. Educating the event sector post Covid

35. • Different interpretations taks levels on catering (2020)
• Different interpretations on taks deductibility (2021)
We set things straight regarding taks audits

36. • A template in collaboration with MVVP lawyers
• For creative/commercial interim independents
• With clauses that minimize fiscal/social hazards
• Available in NL, FR, ENG
• Downloadable on acc.be
Standard Freelance Contract

37. • A template that regulates the cession of rights
from actors and authors
• Mainly in the field of interviews for content
purposes
• Created by AdaStone Law
• Downloadable on acc.be
Cession of Rights Permission template
AFSTAND'VAN'RECHTEN!
!
Ik,!ondergetekende:___________________________________________________!
(Vul!naam!en!voornaam!in)!
!
Geboren!op:!_________________________________________________________!
!
Gedomicilieerd!te!:!____________________________________________________!
(Vul!straat,!nummer,!postcode!en!stad!in)!
!
geef!mijn!akkoord!om:!
>! gefotografeerd!/gefilmd/geïnterviewd!te!worden!in!het!kader!van!de!campagne![vul$naam$van$
de$campagne$in];!
>! dat! mijn! naam,! afbeelding,! stem,! werken! en! alle! andere! aspecten! die! me! betreffen,!
gefotografeerd,!gefilmd,!en!vastgelegd!mogen!worden!met!het!oog!op!de!verspreiding!hiervan!
aan!het!publiek;!
>! en!bijgevolg!om!de!nodige!rechten!voor!de!exploitatie!en!de!mededeling!aan!het!publiek!van!
deze! afbeeldingen,! filmen! en! geluidsbanden! af! te! staan! aan! [vul$ naam$ onderneming$ in],!
gevestigd!te![vul$adres$onderneming$in],!ingeschreven!in!het!KBO!met!ondernemingsnummer!
[vul$ondernemingsnummer$in]!(hierna,!de!‘Onderneming’).!
!
De!rechten!die!worden!afgestaan!behelzen!onder!meer!de!persoonlijkheidsrechten!(recht!op!afbeelding,!
naam!en!stem)!en!de!auteurs>!en!naburige!rechten!verbonden!aan!mijn!werken!(het!recht!om!mijn!stem!
en!afbeelding!vast!te!leggen!en!op!te!slaan,!om!de!beelden!te!kopiëren,!aan!te!passen!en!te!verspreiden!
naar!het!publiek,!zonder!enige!beperking!in!hoeveelheid,!integraal!of!gedeeltelijk,!via!elke!drager!en!in!
formaat,! en! in! het! bijzonder! het! recht! om! de! sequenties! van! beelden! te! digitaliseren! of! laten!
digitaliseren,!te!kopiëren!of!laten!kopiëren,!in!het!verkeer!te!brengen,!te!verspreiden,!verkopen!of!laten!
verkopen;!het!recht!om!de!werken!te!verhuren,!mee!te!delen!aan!het!publiek,!overal!en!via!elk!kanaal!of!
medium,!daarbij!inbegrepen!de!uitzending!via!netwerk!en/of!andere!systemen!voor!telecommunicatie!
(analoog!of!digitale!radiogolven,!analoge!of!digitale!kabel,!Internet!>!inclusief!sociale!medianetwerken!>!
satelliet,! analoog,! mobiel! netwerk)! rechtstreeks! of! on>demand;! het! afgeleide! en! secundaire!
exploitatierecht,!in!het!bijzonder!op!alle!papieren!dragers!(pers,!affiches,!magazines,!boeken),!audio!en!
visuele!dragers!(digitaal!of!fysiek).!!
!
Deze! afstand,! waarvan! ik! het! ongestoord! genot! garandeer,! is! gedaan! ten! kosteloze! titel,! voor! de!
volledige!duur!van!de!bescherming!van!de!rechten,!wereldwijd,!voor!alle!talen!en!via!alle!dragers!zoals!
hierboven!omschreven.!
!
De!Onderneming:!
>! is! de! enige! die! kan! beslissen! omtrent! de! hierboven! genoemde! rechten! en! werken! tijdens! de!
uiteindelijke!montering!van!de!beelden,!inclusief!het!volledige!of!gedeeltelijke!gebruik;!
>! kan!deze!rechten!afstaan!aan!elke!derde;!
>! is!niet!verplicht!mijn!naam!en!titel!te!vernoemen!in!de!(eind)generiek!van!de!filmen.!
!
Datum!:………………………………………………………………!
!
!
Handtekening:…………………………………………………!
(voorafgegaan!door!“gelezen!en!goedgekeurd”)!

38. • A standard form to unify Purchase &
Sales terms
• To avoid non signing by clients,
mainly among event agencies
• Developed by AdaStone Law and
accredited by ACC
• Downloadable on acc.be
Standard Purchase & Sales Templates

39. 2. WE STIMULATE

40. Strengthen our business consulting skills
Ø Via Solvay Creative Consultancy Program
Better quality education inflow
Ø Via Whitepaper, EC Young Talent, School Corner
Stimulating collaborations between agencies
Ø Via ACC MatchMaker Engine
Accelerate diversity in agencies
Ø Via Immersion Day & Roadshows w/ ASATT
Become a leading force in ESG
Ø Via creation Expert Center Sustainability
The Board’s agenda:

41. I. Strengthen our Business Consulting Skills
-
Solvay Creative consultancy Program 2.0

42. • 2nd Creative Consultancy Program with Solvay
• 25 CEO’s and their SD’s
• Base Track & Advanced Track: each 4 days training + Hackaton
• 3rd edition Base Track starts in September 22
1. Strenghten our business consulting skills

44. II. Better Quality Education
-
A 3 step approach

45. 1. Survey with agency managers to precise
issues, needs & gaps
2. Reality check with youngsters, working in
agencies
3. World Cafés (2FL/1FR) with professors and
head of departments from12 Universities &
Colleges + 17 senior agency representatives
Step 1: Define issue via research

46. • Summarizes the conclusions of the WorldCafés
• Recommends actions for schools, agencies & graduates
• Three basic recommendations:
1. Go for T-Shaped profiles
2. Promote the sector
3. Tips to grow talent
Step 2: Whitepaper with recommendations

51. • A new - hybrid – Expert Center with school representatives
and agency people with focus on talent/HR managers
• 17 participating schools and 12 agencies
• The EC will meet 4x/year to discuss issues & opportunities
• Initiatives will be taken by small task forces
• First initiative:
Step 3: Creation EC Young Talent

52. • A platform that connects agencies & schools
• “CommCareers.be” will serve as a platform to arrange:
1. Agency visits: ACC Open door days
2. Internships: agencies provide vacancies, interns can send applications
3. Speeddating sessions: CDate Night, The Hunt, YET Day, school connection days, …
4. Training packages: such as Content Marketing basics
5. Guest spreakers: overview current & potential speakers from agencies
6. Finding a Job: inspiration for jobs in the creative sector + link to Job Corner
Launch CommCareers.be in 09/22

75. We create traffic to the Job Corner

76. YOUNGDOGS: pitch sessions for Young Creatives
6 pitches per year
Real clients - real briefs
Creatives under 28yo
(both working & studying)
Two weeks to work on brief
Ideas are judged by 2 or 3
Belgian CD’s & client
Winners get ticket to Cannes

77. III. Stimulating Collaboration
between agencies
-
ACC’s Match Making Engine

78. A plan to connect complementary ACC agencies
• Goal: explore eco-systems & alliances among agencies from different disciplines
• We created a Tinder-like MatchMaker Engine
• The MatchMaker Engine is based on:
• Complementarity in agency services
• Similarity in values and agency culture
3. Stimulating internal collaboration

79. 72 agencies logged in & started matching
Step 1:
Step 2: Step 3:
Step 4:

80. IV. Accelerate Diversity Equity Inclusion
-
A 5 step process

81. 1. International benchmark via Kantar Research: 12/21
2. DEI Guide for the creative process: 12/21
3. Kick off Roadshows with ASATT: 05/22
4. Immersion Day for Managers with ASATT: 09/22
5. New ACC DEI Charter: 10/22
A 5 step process

82. 1. Belgium scores highest on Inclusion Index
Company sense of belonging + Absence of Discrimination – Presence of Negative Behaviour

83. Yet, we lag behind on ”our company is taking actions to
be more diverse and inclusive”
Belgium: 47%

84. 2. DEI Guide for Creative Process
DIVERSITY &
INCLUSION
GUIDE
DURING THE
CREATIVE PROCESS
D&I
CREATIVE
PROCESS
Including a self-scan

86. • 15 to 20 youngsters with migration background
• Experience agency life at three agencies in 1 day
• Co-create campaign for Responsible Young Drivers
• From Client Brief to Creative Brief @Publicis Groupe
• From Creative Brief to Conceptual Creation @mortierbrigade
• From radio script to radio commercial @TBWA
• Youngsters would’ve been added to ACC db and invited for
Brainery trainings and ACC & agency events
3. First Roadshow on Wednesday 11/05

88. For +/- 20 ACC agency managers
“One day in the life of…”
Tour in Molenbeek with ASATT community
Purpose is to learn what is needed to turn their agency into an
inclusive environment for talent with magration background
On the planning for September 2022
4. Immersion Day with ASATT

89. • New DEI Charter, based on workshop ACC Board & Allyens
• Focus on What, Why and How:
• What do we mean bij diversity, equity and inclusion?
• Why is it important for ACC members to work on DEI?
• How will we work on DEI? Via 16 premises in 4 clusters:
• Developing a proper DEI mindset
• Working on organizational and sectoral level
• Incorporating DEI in the way we communicate
• Tracking our progress (via Kantar)
• We will provide inspiration, best cases and testimonials
5. ACC DEI Charter

90. V. Our role regarding Sustainability

91. Promote & Regulate messaging towards
a better and more sustainable consumer behaviour.
What is our engagement?
But before getting there, we need to educate the industry

92. We created a CommToZero.be platform & logo

93. But, more importantly, we create a community
UBA
BAM
BMMA
BABM
ACC
UMA
VIA
WEMEDIA
AEA
LaPresse.be
Vl
Nieuwsmedia
BCBP
BPOST
CC
C2 E-C

94. Zero
carbon
campaigning
Zero
greenwashing
+1.5°C

95. One Sector,
One Plan,
One Platform.
01

96. Zero Carbon
CommToZero.be
• About
• Role off communication in the
sustainability transition
• About self-regulation
• The action plan
• Q&A
• Video Sets for Use of tool
• Hotline
• Climate change
• Greenhouse gas effect
• Carbon emission measurement
• The carbon footprint
• Examples on calculations of
your carbon footprint
• Ideas on reducing in-house
carbon footprint
• Tips&Tricks
• Calculate in-house gas
emissions
• Measure Carbon footprint
• Report CF
• In-house carbon footprint
measument
• Carbon Neutral
Company/Agency
1. In-house 2. Production campaign 3. Channel planning 4. People Impact
• Examples on calculations of your
campaign carbon footprint
• Examples on calculations of your carbon
footprint
• Tips&Tricks
• Event carbon footprint measument
• Production campaign carbon footprint
measument
• Responsible production in
Video
Print
Audio
Digital
Events
• Media carbon footprint
measurement
Zero Greenwashing
• The essentials of greenwashing
• Credibility deficit
• Key Policies
• Rules and regulations about GW
• Business cases of greenwashing
• Success stories
• About self regulation
• Adopt new policies
• How to report greenwashing
• B2B campaigns
• B2C campaigns
• How to promote sustainable
behaviours
• How to adopt sustainable
behaviours
• CommSector Train-The-
Trainer
Learnings
Trainings
Tools
Certificates
Content CommToZero.be–site: capability building assets

97. Zero Greenwashing
02

98. What are
environmental
misleading
claims

99. 6
Principles

100. Zero Carbon
03

101. The stream of impact
II
Campaign
production
efforts
III
Channel
planning
efforts
I
In-house
impact
IV
People
impact

102. Your in-house efforts to reduce direct and
indirect greenhouse gas emissions
I.
In-house

103. 01 Why measure
02 Calculate
03 Reduce
04 Offset
In-house carbon footprint
Why Calculate Reduce Offset

104. In-house
Why Calculate Reduce Offset
INVESTMENTS
CUSTOMERS &
EMPLOYEES
EUROPEAN &
NATIONAL
REGULATION
LEGITIMACY

105. Other
partners
Preferred
partner
Why Calculate Reduce Offset

106. Why Calculate Reduce Offset

107. Why Calculate Reduce Offset

108. In-house
Why Calculate Reduce Offset
Energy Material Mobility Waste

109. In-house
Why Calculate Reduce Offset
Offset

110. How to work with your partners & suppliers on
lowering/eliminating their environmental
impact on campaign production
II.
Campaign
Production

111. 01 Why measure
02 How to calculate
03 Best practices
Campaign Production
Why How Best practices

112. Why How Best practices

113. HOW
Why How Best practices
PRODUCTION TOOL
Full carbon assessment of
campaign production

114. Why How Best practices

115. Basic
Proposal

116. Enhanced
Proposal

117. How to work with your partners & suppliers on
lowering/eliminating their environmental
impact on channel planning
III.
Channel
Planning
Why How Best practices

118. 01 Why measure
02 How to calculate
03 Best practices
Channel planning
Why How Best practices

119. Why How Stakeholder

120. HOW
MEDIA TOOL
Full carbon assessment of
channel planning
Why How Best practices

121. Why How Best practices

122. Why How Best practices
Charters
Example policies
Requirements
Business cases
Best practices

123. The ultimate steps to promote better and
more sustainable people behaviour
IV.
People
impact

124. The stream of impact
Stakeholders Consumers
Comm. sector

125. CommToZero.be
Sneak preview
04

131. CommToZero
in dates
05

132. May June July/August September à
• CommToZero.be
coalition
• ICC
Greenwashing
adaptation – CC
reflexion comitee
• CommToZero.be
Structure & design
fintuning
Data collection
for 1st
business cases
Training proposals
Friday 03/06:
Approval of
participation
• In-house carbon
footprint optimal path
choice
Tool development
for production &
media
Media tool data
input from media
owners
Best practices for
low carbon
process
1st initiatives for low carbon process
- In-house
- Production & channel planning
- People Impact
Platform,
coalition,
guidelines GO
LIVE
Launch beta
version of the
platform
Beta testing
of both tools
Backtiming
Continious finetuning of:
Platform
Production Tool
Media Tool
Greenwashing guidelines
Greenwashing
guidelines
alignement with
politics

133. A new Pricing Methodology

134. • In partnership with PitchPoint, UBA and inspired by IPA
• We published a paper with all existing remuneration modes
• We will instruct agencies and clients how to move towards
more sophisticated – value based – remuneration modes
• Via the UBA Academy 24/7
• Via the ACC Brainery
Educate on “Remunerating for Success”

139. 3. WE INVESTIGATE

140. • 4th You & Corona Survey in Q1/21
• Extra questions on:
• Issues with resilience @work
• Homeworking issues: impact on extra benefits
mobility and home office
• Who looked for extra funding or took a loan?
• 86 agency (groups) participated
• Survey “Employees & Corona” in Q1/21
• To check on homeworking and resilience
• 675 employees from 77 agencies participated
• Agencies >3 employees got their own report
Monitoring the Corona-impact to our sector

141. COLLAB: a Client/Agency evaluation tool
3 dimensions
•EXPERTISE
competence & skills for an effective relationshi
•PROCESS
efficiency of the relationship
•ATTITUDE
general ‘chemistry’ and value matching

142. A standardized Belgian benchmark
Based on 650
interviews so far

143. Salary & Hourly Rates survey

144. Including overview extra benefits

145. Incl. Hourly Rates employees & Daily Rates freelancers

146. Including Age, Gender and Origin

147. • 68 agencies participated
• 1/3 maintains rates 21
• 1/3 increases up to 2,5%
• 1/3 increases up to 5%
• Only 3 increase with +5%
• Large discrepancies per discipline:
• AE overall: €96
• AE CM: €91
• AE DM: €112
• AE EM: €72
• AE FS: €98
• AE PR: €118
Quick survey in light of indexations ‘22

148. Profitability Survey: checking your KPI’s

149. • A survey, called Custometer
• Conducted by Insites
• Measures online & offline content
• Provides feedback on readership
• Measures effect on brand perception
We offer Content measurement tools

150. 4. WE EDUCATE

151. • The Trip Advisor for trainings, courses and
events in our sector:
• ACC initiated, ACC hosted or ACC endorsed
• For members/non members; interns/jrs/srs/all
• For Account Mnt, Creative-, Financial-, Mnt-,
Personal-, strategic- and Techology Skills
The Brainery: our platform for trainings

153. Upcoming Brainery Trainings

156. Free Young Account Bars

157. Free Young Account Bars

158. Free Young Account Bars

159. Free Young Account Bars

160. 5. WE CELEBRATE

161. • Belgian Jury members in Cannes
present the hottest cases and their
experiences
• Targeted to young people who
couldn’t attend Cannes
• But like to party as in Cannes
• Edition 8: Wednesday, June 29th
St-Canneke: Cannes at St Anneke plage

163. • To promote Creative Thinking, not just effectiveness
• For strategy with strongest transformational impact
• Chosen by ACC members Effie Jury
• Handed out at the Effie’s
Initiator of Strategy Excellence Award @Effies

164. Partner Media Marketing AGENCY OF THE YEAR

165. Partner BAM MARKETING LEADERSHIP Awards

166. A New Platform: bestofawards.be

171. Our dream: midweek of the CommCrafts

172. • 03/05 - 24/06: Call for case entries
• 24/06 - 25/07: Late case submission
• 02/08: Start online judging
• 13/09: Anouncement Shortlists
• w/o 03/10: Live Jury rounds
• 23/11: Awards Night in Antwerp
Planning Best Of Awards

173. Two Jury days:

174. LIVE presentations to different Juries

175. BEA/BOA/BOCA/BORA Award Ceremonies

176. The proud winners

181. 6. WE COMMUNICATE

182. • Sign in: www.accbelgium.be => About us => Newsletter
• Overview of ACC initiated projects
• Links to subscription- or download pages
A monthly Newsletter

183. An accurate website

184. Targeted mails & groups

185. Follow us on Social Media

186. A paralel stream for our Custo members

189. Some ACC Partnerships

190. The Future Laboratory partnership (-€450)

196. • What: a helpdesk with a lawyer company,
specialized in marketing & communication
• How much: €185/question/90 mins or, if
complicated they will send a quote upfront
• When: available at all times
We offer a Legal Helpdesk with AdaStoneLaw

197. • Advertising for any medium (Internet, TV, radio, cinema, outdoor, press, etc.)
• Contests (contests, tombolas and games of chance)
• Influencer Marketing
• Digital marketing
• Direct Marketing
• E-commerce (building websites, clearing websites, launching new products and services via the Internet ...)
• E-reputation
• Respect for private life and protection of personal data
• Copyright, right to image, right to name
• Trade mark law (including availability searches and trade mark registrations on the basis of prior budgets) and design law
• Sponsorship, merchandising, events
• Commercial communication regarding specific products and aimed at sensitive target groups (tobacco, alcohol, medicines,
children)
• Packaging and labelling
• Commercial practices (unfair, misleading, denigrating, aggressive, etc.)
• Price regulation
• Advertising techniques (discounts, sales promotions, etc.)
• General principles regarding contracts in the advertising sector
• General information about Tax Shelter
Typical questions for the Legal Line

198. • Drafting of all your contracts (agency/advertiser, contracts with
influencers, contest rules, NDAs, contracts concerning the transfer of
copyrights with creatives and freelancers, contract concerning
audiovisual productions, contracts with service providers and partners,
etc.)
• Tax optimisation of copyright remuneration
• The valuation of intangible assets
• Participation (in) and drafting of public
contracts/procurement/contests
• Contact with self-regulatory or regulatory bodies (especially the JEP,
VRM, CSA, the GBA, the Ministry of Economy or Health, etc.).
• Debt collection
• Financing through the "Tax Shelter" or sectoral support
More complex matters

199. • What: advice from a lawyer company, specialized in tax law
• How much: standard tax/juridical questions at a flat rate of
€185. For more complex matters, you will receive a quote
• When: available at all times
Tax advice from Lauwers & Seutin

200. HOW TO BECOME A MEMBER?

201. Submit a file with the following elements:
Signed ACC Charter with declaration regarding bankruptcy, RSZ, VAT, rejection bribery, adherence to
conventions JEP, …
A signed Income Declaration
‘Peer’ check among existing members of main discipline
Possible issues will be handled by Ethical Committee
Measures in case of disloyal Members:
Abuses can be reported at ‘Red Line’
Issues will be handled by Ethical Committee
How to become an ACC member?

202. Fees are based on last year’s gross margin

203. THAT’S IT FOR NOW

204. FEEL FREE TO ADD, STEEL, COPY,
ADAPT, CHANGE, IMPROVE, …

205. BUT PLEASE, DO IT WITH RESPECT
AND COMMON SENSE

206. Thanks!