Ketto:To provide a platform to co individuals and corporates to contribute to and raise funds for their favourite causes and ideas using social media.

1. India’s Most Trusted
Crowdfunding Platform

2. What is Crowdfunding?
Pooling small sums of money from a significant number of people to support a common
cause, is in a nutshell, Crowdfunding.
Crowdfunding can been used to raise funds for charities, personal projects, startup ventures,
medical costs and even political campaigns.
A Little Money A Lot of PeopleCrowdfunding
02

3. India’s most trusted crowdfunding platform
Supports fundraising for Social, Medical,
Creative & Personal Causes.
300 Cr raised | 25,00,000 supporters |
80,000 campaigns | 10,000 NGOs
Mission - To provide a platform to co
individuals and corporates to contribute to
and raise funds for their favourite causes
and ideas using social media.
Vision - To empower people and
organisations across India to donate to
charity conveniently and seamlessly.
About Ketto
01
02
03
04
05
03

4. What can you raise funds for on Ketto ?
04

5. NGOS
05

6. Acquire new donors
Peer-to-Peer fundraising platform to
empower supporters to raise funds for the
NGO. Save time, money and add new donors
to the database from supporters’ personal
networks.
Micro-site: A landing page for fundraising.
Manage supporters’ fundraisers on 1 page,
accept donations, and display information
about the NGO.
Strategy & Management: Dedicated Account
Manager for the NGO who helps create &
execute a long-term fundraising strategy to
attain new donors and retain existing donors
through effective communication.
Success Story: U&I’s annual Hero Up
campaign.
1000+ volunteers across multiple cities raise
funds for U&I every year. In the 2018 edition,
1800 volunteers raised 1.16 Cr in 2 months.
https://heroup2018.ketto.org/#/cities
06

7. NGO dashboard with comprehensive Donor Management tools:
- Automated 80G receipts and thank you emails
- Progress updates
- Manage leads (premium)
- Bulk emailers & SMSes (premium)
Manage donor life-cycle:
1st-time donor -> Repeat donor -> Monthly recurring
Retain existing donors
07

8. Events - Concerts, Marathons and more
Ketto’s definition of crowdfunding is very flexible and any event with significant
footfall can be an opportunity for crowdfunding. Making a change in society be
running a marathon or just attending a concert with a few clicks of the phone.
https://tsk25.ketto.org | https://queenofrock.ketto.org
08

9. To help with the devastation on the ground in Kerala as a result of the 2018 floods,
hundreds of people, communities and organisations came forward and started
campaigns on Ketto. In total almost 2.46 Cr were raised that went to families, local
groups & activists and NGOs in Kerala.
https://keralafloods.ketto.org
09
Natural Disasters

10. CORPORATES
10

11. Institutional & Employee fundraising
Corporates can do campaigns on Ketto as the brand or through employee
engagement activities.
Employee fundraising: Team building activity wherein employees individually or in
groups run campaigns on Ketto to support a common cause chosen by the
company.
The funds raised through these fundraising drives can be further matched by the
Corporate.
https://barclays.ketto.org | https://www.ketto.org/fundraiser/umeed
11

12. Payroll Giving
- Employee giving on monthly basis with minimal time investment from the HR.
- Easy opt-in and opt-out for payroll donors.
- Single point of contact between the Corporate and all the NGO partners.
- Fund utilisation and impact assessment reports to be provided on a unique dashboard
for the Corporate.
- Complete transparency between all parties.
- Complete due diligence of the NGOs.
12

13. Schools/Colleges
Schools/Colleges can do campaigns on Ketto as the institution or through
student engagement activities.
The funds raised through these fundraising drives can be further matched by the
School/College.
https://kjsomaiyacollegeofartsandcommerce.ketto.org/events/svvchallenge |
https://mumbaifirst.ketto.org/fundraiser/lphs
13

14. Communities
Any community - Youtube channels, Facebook pages & groups, etc. can run
campaigns on Ketto.
Local-level changes to policy changes by the National Government can be brought
about through crowdfunding.
https://www.ketto.org/fundraiser/helpashwini |
https://www.ketto.org/fundraiser/justiceforashifa
14

15. Medical costs
Ketto is India’s most trusted crowdfunding platform to crowdfund medical costs.
Strict vetting: The case is verified with the hospital and relevant pictures, cost
estimate & other documents from the patient’s family.
Transparency: All information - details about the case, pictures, documents, etc.
are displayed on the page. The campaigner can be messaged by people from the
page itself for further information.
15

16. Updates: Ketto follows up with the families regularly for months after the end of the
campaign to post progress updates on the campaign that go out to the donors in the
form of emails and SMSes.
Compliance: Funds are transferred only on successful verification of bank details
and identity & address proofs. Otherwise refunds are made to all the donors.
Accountability
16

17. HOSPITALS
Ketto works with the top Hospitals across India - Fortis, Apollo and more to provide
crowdfunding as a solution to families that can’t support their loved ones’ treatment
costs completely.
This includes dealing with Medical Social Workers and Doctors directly to get cases
and their relevant details & documents. The funds raised in these cases go directly
to the hospital.
17

18. AAAAaaaaaaa
Celebrities supporting campaigns on Ketto
19

19. Testimonials
20

20. THANK YOU
Varun Sheth
varun@ketto.org