Netflix is an American streaming service operating in over 190 countries. The document discusses Netflix's problems in the Indian market, despite its global brand recognition and success. It performs a SWOT analysis, identifying strengths like brand reputation and original content, but also weaknesses such as a lack of local/regional content and higher prices than competitors. Opportunities include increased interest in streaming due to COVID and niche marketing. Threats include regulations, password sharing, and strong competitors like Disney+ Hotstar and Amazon Prime Video. The document proposes strategies like collaborating with ISPs, surveying audiences, creating more local content, and alternative pricing models to help Netflix better penetrate the Indian market.
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Netflix - Globalization and business expansion case studyBenoît Prentout
Case study I did in 2017 for my business school's english class.
English is not my mothertongue, hence the simplicity of these slides.
I have no affiliation with Netflix whatsoever. Any material created by Netflix is used here on educative purpose only.
Netflix Inc. Marketing, Strategy & Planning
This report examines Netflix Inc.'s marketing, strategy and planning from the perspective of a marketing manager. Investigating marketing findings is outlined, relevant strategies aligned for competitive advantages in planning the firm's operation for market entry in the UK.
1
Netflix
Netflix
Assignment 3
Table of Contents
Executive Summary……………………………………………………………………………….3
Section One: Prepare an e-Commerce in Action: The Business Model of the Company…......3-11
The Vision………………………………………………………………………………3-4
Business Model……………………………………………………………………………4
Financial Analysis………………………………………………………………………4-5
Strategic Analysis…………………………………………………………...…………5-11
Business Strategy………………………………………………………………..5-6
Competition……………………………………………………………………..6-8
Technology………………………………………….…………………………8-10
Social & Legal Challenges…………………………………………………...10-11
Section Two: The Positioning of the Company to the Challenges Ahead…………………...11-13
References……………………………………………………………………………………14-16
Appendix………………………………………………...……………………………………….17
Executive Summary
Throughout this paper, we will be moving forward and looking at what the future entails for the entertainment TV company, Netflix. We will start by looking at the company’s vision, their current and possible future business model, their finances, and their strategic business decisions. In order to better analyze their strategic business decisions, we have looked at relevant factors such as their business strategies, competition, technology, and social & legal challenges. Diving into all these external and internal factors will help Netflix better prepare for the challenges we expect them to face, which will be discussed in section two. By the end of this paper we hope the reader has a better grasp on how Netflix operates and plans to continue its successful online marketing to overcome challenges and stay relevant over the course of the next few years.
Section One: Prepare an e-Commerce in Action: The Business Model of the Company
The Vision
Netflix envisions that online streaming services will know what viewers want to watch, even before they themselves do by 2025 (“What Television,” 2014). Through the company’s personalization technology, viewers won’t have to spend so much time browsing through television channels and endless lists of shows on-demand (“What Television,” 2014). Instead, Netflix’s recommendation system will suggest one or two offerings that will fit with the viewers likes and interests of genres (“What Television,” 2014). In terms of variety of shows, Netflix releases niche media content that would be for small audiences. However, when Netflix’s personalization engine is perfected, it will become easier to discover these types of genres for the small audience (“What Television,” 2014). For production, Netflix sees a future for filmmakers to have the freedom to not be restricted to time and not have to tease viewers with a cliffhanger at each episode (“What Television,” 2014). Netflix envision continuous binge-worthy content that can go right into the next episode (“What Television,” 2014). In addition, Netflix believes that commercials will die, and advertisers will have to find new ways to deliver targeted advertisements (“What Television,” 2.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Netflix - Globalization and business expansion case studyBenoît Prentout
Case study I did in 2017 for my business school's english class.
English is not my mothertongue, hence the simplicity of these slides.
I have no affiliation with Netflix whatsoever. Any material created by Netflix is used here on educative purpose only.
Netflix Inc. Marketing, Strategy & Planning
This report examines Netflix Inc.'s marketing, strategy and planning from the perspective of a marketing manager. Investigating marketing findings is outlined, relevant strategies aligned for competitive advantages in planning the firm's operation for market entry in the UK.
1
Netflix
Netflix
Assignment 3
Table of Contents
Executive Summary……………………………………………………………………………….3
Section One: Prepare an e-Commerce in Action: The Business Model of the Company…......3-11
The Vision………………………………………………………………………………3-4
Business Model……………………………………………………………………………4
Financial Analysis………………………………………………………………………4-5
Strategic Analysis…………………………………………………………...…………5-11
Business Strategy………………………………………………………………..5-6
Competition……………………………………………………………………..6-8
Technology………………………………………….…………………………8-10
Social & Legal Challenges…………………………………………………...10-11
Section Two: The Positioning of the Company to the Challenges Ahead…………………...11-13
References……………………………………………………………………………………14-16
Appendix………………………………………………...……………………………………….17
Executive Summary
Throughout this paper, we will be moving forward and looking at what the future entails for the entertainment TV company, Netflix. We will start by looking at the company’s vision, their current and possible future business model, their finances, and their strategic business decisions. In order to better analyze their strategic business decisions, we have looked at relevant factors such as their business strategies, competition, technology, and social & legal challenges. Diving into all these external and internal factors will help Netflix better prepare for the challenges we expect them to face, which will be discussed in section two. By the end of this paper we hope the reader has a better grasp on how Netflix operates and plans to continue its successful online marketing to overcome challenges and stay relevant over the course of the next few years.
Section One: Prepare an e-Commerce in Action: The Business Model of the Company
The Vision
Netflix envisions that online streaming services will know what viewers want to watch, even before they themselves do by 2025 (“What Television,” 2014). Through the company’s personalization technology, viewers won’t have to spend so much time browsing through television channels and endless lists of shows on-demand (“What Television,” 2014). Instead, Netflix’s recommendation system will suggest one or two offerings that will fit with the viewers likes and interests of genres (“What Television,” 2014). In terms of variety of shows, Netflix releases niche media content that would be for small audiences. However, when Netflix’s personalization engine is perfected, it will become easier to discover these types of genres for the small audience (“What Television,” 2014). For production, Netflix sees a future for filmmakers to have the freedom to not be restricted to time and not have to tease viewers with a cliffhanger at each episode (“What Television,” 2014). Netflix envision continuous binge-worthy content that can go right into the next episode (“What Television,” 2014). In addition, Netflix believes that commercials will die, and advertisers will have to find new ways to deliver targeted advertisements (“What Television,” 2.
A comprehensive report evaluating Netflix, Inc. viability, stability, and profitability for future investment. The analysis provides an assessment of the firm's strategy, accounting, financial, prospective, and comes up with a buy/sell recommendation.
Since the past few years, Netflix has grown from a DVD rental website with around 30 employees to a global streaming service with thousands of titles, millions of subscribers, that has drastically transformed the entertainment industry. While some of the people use the regional Netflix service, others turn to a VPN service to get access to more content. People can update their devices with McAfee activate security software via mcafee if they want to use Netflix without any hindrance.
Perform an analysis of the stand-alone fair market value (“FMV” or “value”) of Netflix’s business. Include:
1. Company and Industry Analysis & Forecast
2. Standalone Valuation using Discounted Cash Flow Methods
3. Standalone Valuation using Relative Valuation (Precedent Transactions & Comparable Companies Analysis)
4. Scenario Analysis of Recent Gaming Developments
5. M&A Analysis and Strategic Alternatives
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
This was a final project for IMC 618 - PR Concepts & Strategy. This Public Relations plan spanned 9 weeks and was the final execution for my chosen client, Netflix.
PARQOR 2020 Learnings from OTT Streaming & 2021 Predictions PresentationPARQOR LLC
* Learnings from 2020, Predictions for 2021: Four frameworks emerged from weekly PARQOR Member Mailings over 2020
2020 Learnings
* Framework #1: the Curse of the Mogul
* Framework #2: Visionary vs. fiduciary executives
* Framework #3: Product channel fit
* Framework #4: The PARQOR Hypothesis
Predictions for 2021:
* #1 The Curse of the mogul-Type moves will not disappear in 2021, even though they should.
* #2 Riskiest Visionary Bets; Tactically Savviest Bets; Executives who need more operational agility in 2021
* #3: connected TV advertising is going to struggle with an influx of demand
* #4: to compete with the power of the Disney ecosystem, Comcast, at&t and six flags realize they have the moving pieces for post-pandemic win-win collaborations (or more…);
with 15+ announced Bets on Franchise IP, an evolving and growing tension between owning IP versus licensing IP complicates Netflix’s strategy
PARQOR connects the dots to help you unlock your competitive edge
Running head SWOT ANALYSIS OF PUBLICLY HELD COMPANY NETFLIX .docxtodd521
Running head: SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 1
SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 2
SWOT Analysis of Publicly Held Company: Netflix
Abstract
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002. In that time it ha become a global presence and market leader. The strategic focus of Netflix was to break down a business model for entertainment that was bloated, expensive and did not result in unlimited options. The company today is no longer the disruptor, but the one that needs to be concerned with innovators, copycat competitions and the next new business model. This paper provides an analysis of the strengths, weaknesses, opportunities and threats facing the company.
SWOT Analysis of Publicly Held Company: Netflix
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002 (Burroughs, 2018). In that time it ha become a global presence and market leader.
Strengths
Netflix has so many strengths, and these were displayed when the company took down the entire video rental industry, including the enormous Blockbuster Video chain, with its simple use of technology to make watching content more convenient. Specifically the strengths of Netflix have been horizontal growth, vertical growth, innovation and cultural relevance. The strength of Netflix is its horizontal expansion, resulting in wide distribution which includes nearly 200 countries, almost 100 million subscribers and revenues of $7 billion per year (Dias & Navarro, 2018). Vertical growth, by getting deeper into content production, is a defining feature of the brand, and it was initially wildly successful. Netflix is also considered a leader in a cutting edge and innovative area of data science, which is used in its recommender systems (Walker, Jeffery, So, Sriram, Nathanson, Ferreira, & Merkley, 2017). Netflix use became iconic in Western culture, particularly because it facilities binge watching of an entire season or series at once, and this has become a cultural reference point (Jenner, 2018).
Weaknesses
The weaknes.
Increasing Netflix's Revenue, Issue, Analysis, and RecommendationsEmilyAnneFletcher
In this final paper, my group and I use SWOT analysis to understand the problems that Netflix is facing in its business strategy and uncover how to combat these issues. We propose solutions based on our analysis to give Netflix a competitive advantage.
Increasing Netflix's Revenue, Issue, Analysis, and RecommendationEmilyAnneFletcher
In this final paper, my group and I use SWOT analysis to understand the problems that Netflix is facing in its business strategy and uncover how to combat these issues. We propose solutions based on our analysis to give Netflix a competitive advantage.
1MARKETING STRATEGIES Marketing Plan Mileston.docxdrennanmicah
1
MARKETING STRATEGIES
Marketing Plan Milestone-1
Marketing Strategies
About Netflix
Since 1997, Netflix has been at the top for the digital content. The company provides internet or online on-demand entertainment service to the people through TV series, featured films and documentaries across a wide range of genres and languages (Bennett, & Lanning, 2007). Netflix is a video-rental and media-streaming company. It has more than 148 million subscribed members in more than 190 nations. It began by offering online movie rentals followed by DVD rental and sales site. Recently, in 2018, Netflix won 23 accolades for different series. At 2018 Primetime and Creative Arts Emmy Awards, it was the most nominated service (Wayne, 2018). Its services are accessible through online subscription through the internet. From Netflix’s Web site, the subscribers can choose television and movie titles. The subscribers can stream some of those television shows and movies directly through the internet at the comfort of their home. In 2018, the rental division has remained profitable as it's streaming service became the largest revenue generator with subscribers hitting above 130 million (Wayne, 2018). However, there is great for the Netflix company to expand its markets more at the same time maintaining the customers they already have to ensure continuity of the business. The report focuses on Netflix company, its situational analysis, market plan and strategies. Better or new marketing strategies will be proposed to solve the various challenges in marketing as evident in the company.
Situational Analysis
Netflix has to refocus on its marketing strategies for they appear to be limited to some sectors or areas. Its marketing strategies fall in between marketing in established markets and growing its markets globally to reach new markets (Wayne, 2018). Striking a balance between the two brings great conflict and inefficiency. Netflix marketing spends highly on establishing its markets globally than locally. It focused more on new established global markets than the older markets. The company lacks commercials in its programming thus it does not have an opportunity to promote it internally. Netflix has been focusing more on new markets internationally than its older markets, a case that has seen its profits not growing. There is a great difference in marketing strategies for Netflix in its more established markets as compared to its newer markets (Hoffman, & Bateson, 2010). In the established markets, Netflix begins its marketing by highlighting its original content while internationally they begin by explaining who they are and why consumers need them. It is good for the company to start promoting its originals so as to help its products reach the market more though it calls for much efficiency for finding new subscribers in these markets is a bit tough.
Netflix Marketing Planning and Strategies
Netflix faced competition from the market like an.
5 PageExecutive SummaryOur group of analysts have been abl.docxblondellchancy
5 | Page
Executive Summary
Our group of analysts have been able to identify various strengths and opportunities for Disney to exploit while creating and expanding their bundled SVOD services. The final two countries our group decided to look at for expansion were India and Mexico. Based on our PESTEL analysis, our group finally decided on Mexico, as Disney’s best country to expand to. Given the level of competition in India combined with a significant language barriers, our group decided India was not an ideal candidate country at this time.
The current reality for Disney, is that they are far behind on entering the SVOD market, strategy wise and technology wise, compared to the their competitors- Netflix and Amazon. Currently Netflix and Amazon both operate all over the world including Mexico. Furthermore, Netflix has proven to be Disney’s primary competitor in Mexico. Competitive strategies our group has identified to go up against Netflix is two-fold. First, Disney will rely on building their services- Disney+, HULU, and ESPN. Essentially customers will be paying one low price, receiving three different platform channels. Second, Disney, along with bundling, will employ a competitive pricing strategy, undercutting Netflix’s prices.
Disney has high revenue streams from other Lines of Businesses, including their parks, cruises and hotels segments. Disney will be able to use these high revenues to build up their SVOD services, maintain them, fund more original content creation and help undercutting Netflix’s pricing. This leads into Disney’s second business strategy, which is to focus on more original content creation. Currently Netflix is the king of creating sought after original content internationally. If Disney wants to be considered a major competitor in Mexico, Disney will have to develop more Spanish language and culture shows and movies original content.
The entry vehicles this paper will focusing on is- Internet based entry and partnering with local smart phone providers. SVOD is reliant on internet connection, so naturally we will focus on internet based entry into the Mexican market. An internal partner Disney will be relying on is Bamtech. Bamtech is a technology company that specializes in creating SVOD services, and studying and collecting customer data for marketing purposes and campaigns. Like HULU, Disney acquired a majority of shares in Bamtech, in order to help Disney adapt to the new and changing SVOD market. The second entry vehicle we will be discussing is partnering with local smart phone providers, to provide access to a Disney+/HULU/ESPN application. Partnering with local smart phone providers like Telcel, will allow Disney to reach more customers. Since smart phone usage has continued to rise in Mexico, it is predicted smart phone usage will only keep increasing in the future. Partnering with local smart phone providers will be crucial for Disney in the long run.
The advantages of using Bamtech and Telcel as en ...
Netflix is a subscription-based streaming service that allows members to watch TV shows and movies without commercials on an internet-connected device. You can also download TV shows and movies on iOS, Android, or Windows 10 device and watch without an internet connection.
Our Brand Media is the creator of OurBrandTV. A multi distribution platform of video. Initially founded to provide a larger scale voice to non Hollywood creators of content and the public. That they may have a larger voice of news and issues relevant to them with out adulteration of the authentic voice.
I have created a platform that will serve as a "Virtual" Television station to air programs in simulcast (simultaneously) across several platforms at one time. Access to the public will be easy and sometimes free if content is to benefit the underrepresented community.
Similar to Netflix case study (Harshit )1.pdf (20)
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. We will start with the company overview .
Then we will do the problem identification and discuss various solutions for the same.
Then we will employ the SWOT analysis in much detail.
The final stage includes discussing about it's existing and potential competitors, what
are plus points with them and how Netflix can override them.
At last we will develop a roadmap for the company.
Then we will discuss some additional proposed strategies.
Executive Summary
3. Company Overview
Company: Netflix, Inc.
Founders: Reed Hastings and Marc Randolph
Year founded: 1997
CEO: Wilmot Reed Hastings Jr.
Headquarters: Los Gatos, California, United
States
Employees: 11,300(by Dec. 31, 2022)
Type: Public
Annual Revenue: $29,698(2021)
User Base: 223.1 million+
Overview:
$23,764 2022 (Q1 + Q2 + Q3)
Users(in Mn)
2
0
0
1
2
0
0
2
2
0
0
3
2
0
0
4
2
0
0
5
2
0
0
6
2
0
0
7
2
0
0
8
2
0
0
9
2
0
1
0
2
0
1
1
2
0
1
2
2
0
1
3
2
0
1
4
2
0
1
5
2
0
1
6
2
0
1
7
2
0
1
8
2
0
1
9
2
0
2
0
Q
1
+
Q
2
2
0
2
1
250
200
150
100
50
0
Netflix, Inc. is an American SVOD(Subscription Video on Demand) OTT platform which operates across the
globe in over 190 countries. It was launched in India in 2016.
4. Problems Identification
Netflix is still struggling to find niche in the Indian market, even after it's big brand name on global grounds.
Even after cutting their prices, they are still not able to cut through Indian markets.
These problems were due to various dynamic reasons and also has the respective solutions to them.
But beforehand, to devise any strategy or solution for the company we must do proper analysis, like SWOT
Analysis.
Old Price(in ₹) New Price(in ₹)
Mobile Basic Standard Premium
1,500
1,000
500
0
5. Strengths Weaknesses Opportunities Threats
Brand Reputation.
Netflix In- House
Content.
Global Presence.
Constant Upgradation.
Quality Content.
Lack of Regional
Content.
Expensive with
respect to
competitors.
Limited Licensing.
Wide audience.
Inclination of audience
towards OTT after
COVID.
Niche Marketing.
Collaboration.
Competitors with large
user base.
Upcoming Govt.
Regulations.
Password Sharing.
SWOT Analysis
6. Constant Upgradation.
SWOT (Strength Analysis)
Netflix In- House Content. Global Presence.
Brand Value
Netflix has become
popular in a short time
also it has a large brand
value of 16,375
$m and ranked at #40.
BRAND VALUE($m)
0 5,000 10,000 15,000 20,000
2017
2018
2019
2020
2021
2022
Netflix is serving in over 190
countries, having a global
customer base; it gives the
company a strong bargaining
power with the studios for
securing exclusive content.
(But India is not in top
subscribers countries of Netflix).
Subscribers(in Million)
U
S
B
r
a
z
i
l
U
K
F
r
a
n
c
e
G
e
r
m
a
n
y
M
e
x
i
c
o
c
a
n
a
d
a
A
u
s
t
r
a
l
i
a
J
a
p
a
n
75
50
25
0
Netflix is producing wide range of
original content from years; and
also increasing it as they are
much popular e.g. stranger things
, squid games , money heist etc.
% Content
0 25 50 75
Licensed
Original
Hours of Original Content
0 1,000 2,000 3,000
2014
2016
2018
Netflix constantly
upgrades it in
accordance with
the new
technologies and
demand of market
e.g. by providing
streaming on all
internet-connected
devices like
personal
computers, iPads,
mobile devices, and
televisions.
7. Expensive with respect to competitors.
SWOT (Weakness Analysis)
Lack of Regional Content. Limited Licensing.
Netflix's content is not specific
to the people of India;
Netflix's popular global shows
rarely have a regional dubbing
available, which makes them
only watched by the elite and
the urban upper-middle class.
Netflix India is providing
nothing too unique which was
expected.
They should promote writers
with good stories but lacking
opportunities in the existing
market.
SOLUTION:
Netflix has cut down the prices but still it
is much expensive with respect to it's
competitors.
Monthly price(in ₹)
0 250 500 750
Netflix
Disney+ Hotstar
Amazon Prime Video
Sony Liv
Voot
Netflix does not own
many of its content, and
this affects the
company negatively.
The rights taken from
other studios expire
after few years, and
that content starts
appearing on other
sites.
Focus more on
their own produced
content.
SOLUTION:
Find alternate revenue streams for Indian
market like entering into e-commerce
SOLUTION:
8. Inclination of audience
towards OTT after
COVID
SWOT (Opportunities Analysis)
Average hours spent per day
0 1 2 3 4
2019
2020
Collaboration
Audience Diversity Niche Marketing
India has a large audience base
from different segments; so
NETFLIX can focus on them
and should produce content
that is specific for them.
Provides opportunity to play
on it's strength, as they will
find audience of every genre.
They should
analyze what is the
taste of it's
audience & make
more such content.
to retain that
market.
STRATEGY:
0 20 40 60 80
Comedy
Action
Romance
Thriller
Drama
Horror
Sci-fi
Historical
Crime
Animation
Documentary
There is also market
for existing content on
NETFLIX,
The incentive of audience to find
entertainment at home has
increased after COVID lockdown,
they must devise STRATEGY to
capture those market.
There are several ISP's
and broadband service
providers with whom
should NETFLIX
collaborate with to grab
more audience and
maintain audience
retention.
They can also
participate and win the
streaming rights of
famous sports like IPL,
FIFA etc.
9. SWOT (Threats Analysis)
Subscribers(in crore)
D
I
S
N
E
Y
+
H
O
T
S
T
A
R
A
M
A
Z
O
N
P
R
I
M
E
S
o
n
y
L
I
V
Z
E
E
5
N
E
T
F
L
I
X
I
N
D
I
A
5
4
3
2
1
0
0 10 20 30 40 50
Don't Share
non immediate family members
children
friends
Govt. Regulations. Competitors Sharing Password
Account sharing habits much hampers the
company revenue; people generally share
the passwords with:
The government had notified the
Information Technology
(Intermediary Guidelines and
Digital Media Ethics Code) Rules
2021 to regulate OTT platforms.
10. Competitor analysis
Briefly elaborate on the observation
Monthly price(in ₹)
0 250 500 750
Netflix
Disney+ Hotstar
Amazon Prime Video
Sony Liv
Voot
Pricing Comparison User Distribution
Netflix is still most expensive than
it's competitor
Netflix has 3rd largest no. of OTT
audience.
Additionally, Amazon prime has an
ecosystem which provides audience
other benefits too:
Discounted delivery
Prime Reading
Amazon Music
Gaming offers
Early Offer access
Exclusive offers
Disney+ Hotstar has license of
different TV serials and IPL which
attracts wide audience.
Other Aspects
Major Competitor of Netflix are:
Subscribers(in Cr.)
N
e
t
f
l
i
x
Z
e
e
5
S
o
n
y
L
i
v
A
m
a
z
o
n
P
r
i
m
e
D
i
s
n
e
y
+
H
o
t
s
t
a
r
5
4
3
2
1
0
11. Proposed Roadmap
Netflix has slightly
weak situation
though cutting its
prices, in indian
market
it can offer ISPs to get
incorporated with their
data plans so that wide
range of audience reach the
platform and get familier to
it
After that netflix can
do a survey to get the
clear idea of what
kind of content Indian
audience is looking
for Make sure that the survey
contains the following
parameters i.e, age,
gender, income, genre and
pricing
now that you have the clear
idea of what content the
Indian audience wants,
promote the similar kind of
content that you already
have on the platform
Now according to Indian
market create new content
which is currently working,
Hire new writers with
potential and some popular
actors to get more eyeballs
This will help NETFLIX to
make Indian audience more
comfortable with the
platform. Now it can work
consistently to retain it
12. Additional Proposed Strategies
A large audience of Netflix are interested to watch only few very famous web series or films, so
they must also have a pay-per-view model, in which the viewer need to pay only for the specific
content that they want to watch.
Initial episodes of some famous or new web series should be made free, this will attract the
audience to the platform.
Web series should be made available in various regional languages also, as due to their
unavailability they miss out a large proportion on Indian audience.
Pay- per view model:
Making Initial Episodes free:
Multilingual availability: