Download to read offline
![• A template that regulates the cession of rights
from actors and authors
• Mainly in the field of interviews for content
purposes
• Created by AdaStone Law
• Downloadable on acc.be
Cession of Rights Permission template
AFSTAND VAN RECHTEN
Ik, ondergetekende:___________________________________________________
(Vul naam en voornaam in)
Geboren op: _________________________________________________________
Gedomicilieerd te : ____________________________________________________
(Vul straat, nummer, postcode en stad in)
geef mijn akkoord om:
- gefotografeerd /gefilmd/geïnterviewd te worden in het kader van de campagne [vul naam van
de campagne in];
- dat mijn naam, afbeelding, stem, werken en alle andere aspecten die me betreffen,
gefotografeerd, gefilmd, en vastgelegd mogen worden met het oog op de verspreiding hiervan
aan het publiek;
- en bijgevolg om de nodige rechten voor de exploitatie en de mededeling aan het publiek van
deze afbeeldingen, filmen en geluidsbanden af te staan aan [vul naam onderneming in],
gevestigd te [vul adres onderneming in], ingeschreven in het KBO met ondernemingsnummer
[vul ondernemingsnummer in] (hierna, de ‘Onderneming’).
De rechten die worden afgestaan behelzen onder meer de persoonlijkheidsrechten (recht op afbeelding,
naam en stem) en de auteurs- en naburige rechten verbonden aan mijn werken (het recht om mijn stem
en afbeelding vast te leggen en op te slaan, om de beelden te kopiëren, aan te passen en te verspreiden
naar het publiek, zonder enige beperking in hoeveelheid, integraal of gedeeltelijk, via elke drager en in
formaat, en in het bijzonder het recht om de sequenties van beelden te digitaliseren of laten
digitaliseren, te kopiëren of laten kopiëren, in het verkeer te brengen, te verspreiden, verkopen of laten
verkopen; het recht om de werken te verhuren, mee te delen aan het publiek, overal en via elk kanaal of
medium, daarbij inbegrepen de uitzending via netwerk en/of andere systemen voor telecommunicatie
(analoog of digitale radiogolven, analoge of digitale kabel, Internet - inclusief sociale medianetwerken -
satelliet, analoog, mobiel netwerk) rechtstreeks of on-demand; het afgeleide en secundaire
exploitatierecht, in het bijzonder op alle papieren dragers (pers, affiches, magazines, boeken), audio en
visuele dragers (digitaal of fysiek).
Deze afstand, waarvan ik het ongestoord genot garandeer, is gedaan ten kosteloze titel, voor de
volledige duur van de bescherming van de rechten, wereldwijd, voor alle talen en via alle dragers zoals
hierboven omschreven.
De Onderneming:
- is de enige die kan beslissen omtrent de hierboven genoemde rechten en werken tijdens de
uiteindelijke montering van de beelden, inclusief het volledige of gedeeltelijke gebruik;
- kan deze rechten afstaan aan elke derde;
- is niet verplicht mijn naam en titel te vernoemen in de (eind)generiek van de filmen.
Datum :………………………………………………………………
Handtekening:…………………………………………………
(voorafgegaan door “gelezen en goedgekeurd”)](https://image.slidesharecdn.com/acccredentials10-211025083701/85/Acc-credentials-10-21-39-320.jpg)
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Acc credentials 10.21
- 1. Our mission andan overview of our tools & services October 2021 How can ACC help you?
- 2. POWERFUL COMMUNICATION ISNO LONGER THE PREROGATIVE OF TRADITIONAL ADVERTISING AGENCIES
- 3. Which is whythe Association of Communication Companies opened up to all creative agencies Advertising – Activation – Content - Digital – Events – PR & Influencer
- 4. Our 160 members& their roots
- 5. What do we ‘creativeagencies’ stand for?
- 6. agencies We are entrepreneurialplaces to work, with a diversity of talents and skills creativity We distinguish ourselves via conceptual thinking and applied creativity communication We are customer centric and go from insights over tools to implementation What do we all have in common?
- 7. What is ourUniqueness: Having creatives and thinkers under one roof
- 8. ACC’s mission: … isto upgrade, promote and defend the added value of our members towards (future) employees, clients, authorities, press & public
- 9. TO UNITE ANDEMPOWER ALL COMMUNICATION AGENCIES IN THEIR INDIVIDUAL INTERESTS AND COLLECTIVE AMBITIONS ACC’s purpose:
- 10. • A mini-soccertournament with up to 12 agencies • Reflecting our core values of collegiality and fair-play Belgian Agency League – by ACC
- 11. How do wework?
- 12. We have asmall team of dedicated people Laurien Engels/Project Manager Robin Mosch/Project Manager Victor Buisseret/Sustainability Mgr Johan Vandepoel/General Mgr Stéphanie Vazquez/Office Mgr
- 13. 5 Competence basedExpert Centers: • Brand Activation • Content Marketing aka Custo • Event Marketing • Public & Influencer Relations • Digital Marketing 5 Cross disciplinary Expert Centers: • Legal & Finance • Sector Challenges • Strategic Planning • Young Accounts • Young Dogs But we have a huge team of volunteers
- 14. 5 Competence basedExpert Centers: • Brand Activation: Daniel Schots / BBDO • Content Marketing: Michel Libens/ Propaganda • Event Marketing: Bert Knuts/ Event Masters • Public & Influencer Relations: Andrew Vassallo / Walkie Talkie • Digital Marketing: TBC 5 Cross disciplinary Expert Centers: • Legal & Finance: Dirk Debeys / mortierbrigade • Sector Challenges: Francis Lippens / FamousGrey • Strategic Planning: Vincent d’Halluin / mortierbrigade • Young Accounts: Margaux Mariens/ mortierbrigade • Young Dogs: Nick Moors /TBWA & Chiara Scherpereel / LDV United With very motivated Presidents
- 15. And a verycommitted Board of Directors
- 16. • The ExpertCenters are at the heart of the ACC • They initiate and elaborate actions, services and tools • The dedicated team serves as facilitator • The CEO represents the members and serves as ‘advocate’ • The Board of Directors provides guidance and feedback Who does what?
- 17. What do wedo for you?
- 18. • We Regulate •We Stimulate • We Investigate • We Educate • We Celebrate • We Communicate We have 6 priorities:
- 19.
- 20. Code of self-discipline& Ethical Committee
- 21. • An UBAapproved template to officialise relationships between clients & agencies • Suitable for all communication disciplines • Updated on talent & intellectual property rights and privacy legislation (GDPR) • Available in 3 languages A client/agency contract, by ACC & UBA
- 22. • Guidelines tostreamline competitions • For all kind of commercial pitches: • Long term relations or ad hoc pitches • All kind of disciplines (also events, content, PR,…) • They are not binding law, but... • If violated by a prospect, ACC puts pressure UBA/ACC/UMA Competition Charter
- 23. • Leaflet withpractical tips for a ’Happy pitch’ • A practical overview of the basic pitch procedures • For CEO’s, CSD’s and new bizz managers Questions to ask “when the call comes’
- 24. • Practical guideswith do’s & don’ts • For public servants • Different versions: Federal & Flemish TIPS • Taskforces with Kortom, VVSG and EBP to create ‘model tenders’ for main activities Tips for Government Pitches
- 25. • A 2-stepprocess to protect strategies and concepts in and after a pitch process for 5 years • Put the ACC-protected logo on your presentation • Create an i-depot: https://www.boip.int and pay 35€ ACC protected tool
- 26. • ACC isone of the founders of the Communicatie Centrum / Centre de la Communication (ex RVdR) and JEP, together with UBA and the media (saleshouses) • Membership of ACC also includes membership of CC& JEP • This provides an advantage, as adherence to JEP is often requested in case of government pitches • This also includes an engagement to respect the self disciplinary codes of the JEP (sectorial codes and codes of conduct) • NEW: Every ACC member can/should assign a JEP Ambassador JEP membership is included in ACC-fee
- 27. • A setof guidelines for Native Advertising • Co-written by CC, ACC and UBA • Controlled by JEP in case of complaints Native Advertising Guidelines, written by our EC CM
- 28. Influencer Guidelines, writtenby our EC P&IR • As a response to the ‘recalled’ Influencer Guidelines from the FOD Economy • Under the umbrella of CC • Approved by all other Belgian associations (BAM, UBA, Feweb) • Controlled by JEP
- 29. • A serviceagreement template • To streamline agreements between agencies and influencers • And to guarantee respect for the Influencer Guidelines Contract Template for Agencies/Influencers
- 30. • A setof Guidelines for the Selection of an AV production company • Purpose is to provide clear indications of what is to be expected from all parties • It comes with a Briefing Template for an audiovisual production AV Production Guidelines
- 31. Specific initiatives forthe Event agencies:
- 33. Membership Event Confederationis included • E-C was founded by ACC, BESA & Febelux in 2020 • It is open to all Associations in the Event industry • It defends the broad interests of the event sector • And serves as the lobbying organisation for event associations
- 34. Dear receiver ofthis invoice, These are turbulent times for everybody and every business. Especially for the creative industry. Yet, we witness a tremendous sense of adaptation, flexibility and solidarity. The agency that sends you this invoice undoubtedly has been working in quite difficult circumstances over the past year to come up with innovative solutions to help you grow or at least maintain your business. And in doing so, they involve suppliers and freelancers for whom it is even more difficult to make ends meet. Each invoice stands for a team of hardworking people: strategists, project managers, creative teams, producers, technical people and suppliers, who dedicate all their talents to the success of your brand and company. Which is why the Association of Communication Companies and the Event Confederation humbly ask you to pay their invoices within the agreed terms, preferably within 30 days. And by doing so, to respect the European Late Payment Directive. Thank you for your understanding and cooperation, Johan Vandepoel CEO Association Communication Companies Vinciane Morel President Event Confederation A special thanks to Ogilvy Romania and Ogilvy Social.Lab Brussels for the campaign. Open Letter to respect 30d Payment Terms, endorsed by UBA
- 35.
- 36. Educating the eventsector post Covid
- 37. • Different interpretationstaks levels on catering (2020) • Different interpretations on taks deductibility (2021) We set things straight regarding taks audits
- 38. • A templatein collaboration with MVVP lawyers • For creative/commercial interim independents • With clauses that minimize fiscal/social hazards • Available in NL, FR, ENG • Downloadable on acc.be Standard Freelance Contract
- 39. • A templatethat regulates the cession of rights from actors and authors • Mainly in the field of interviews for content purposes • Created by AdaStone Law • Downloadable on acc.be Cession of Rights Permission template AFSTAND VAN RECHTEN Ik, ondergetekende:___________________________________________________ (Vul naam en voornaam in) Geboren op: _________________________________________________________ Gedomicilieerd te : ____________________________________________________ (Vul straat, nummer, postcode en stad in) geef mijn akkoord om: - gefotografeerd /gefilmd/geïnterviewd te worden in het kader van de campagne [vul naam van de campagne in]; - dat mijn naam, afbeelding, stem, werken en alle andere aspecten die me betreffen, gefotografeerd, gefilmd, en vastgelegd mogen worden met het oog op de verspreiding hiervan aan het publiek; - en bijgevolg om de nodige rechten voor de exploitatie en de mededeling aan het publiek van deze afbeeldingen, filmen en geluidsbanden af te staan aan [vul naam onderneming in], gevestigd te [vul adres onderneming in], ingeschreven in het KBO met ondernemingsnummer [vul ondernemingsnummer in] (hierna, de ‘Onderneming’). De rechten die worden afgestaan behelzen onder meer de persoonlijkheidsrechten (recht op afbeelding, naam en stem) en de auteurs- en naburige rechten verbonden aan mijn werken (het recht om mijn stem en afbeelding vast te leggen en op te slaan, om de beelden te kopiëren, aan te passen en te verspreiden naar het publiek, zonder enige beperking in hoeveelheid, integraal of gedeeltelijk, via elke drager en in formaat, en in het bijzonder het recht om de sequenties van beelden te digitaliseren of laten digitaliseren, te kopiëren of laten kopiëren, in het verkeer te brengen, te verspreiden, verkopen of laten verkopen; het recht om de werken te verhuren, mee te delen aan het publiek, overal en via elk kanaal of medium, daarbij inbegrepen de uitzending via netwerk en/of andere systemen voor telecommunicatie (analoog of digitale radiogolven, analoge of digitale kabel, Internet - inclusief sociale medianetwerken - satelliet, analoog, mobiel netwerk) rechtstreeks of on-demand; het afgeleide en secundaire exploitatierecht, in het bijzonder op alle papieren dragers (pers, affiches, magazines, boeken), audio en visuele dragers (digitaal of fysiek). Deze afstand, waarvan ik het ongestoord genot garandeer, is gedaan ten kosteloze titel, voor de volledige duur van de bescherming van de rechten, wereldwijd, voor alle talen en via alle dragers zoals hierboven omschreven. De Onderneming: - is de enige die kan beslissen omtrent de hierboven genoemde rechten en werken tijdens de uiteindelijke montering van de beelden, inclusief het volledige of gedeeltelijke gebruik; - kan deze rechten afstaan aan elke derde; - is niet verplicht mijn naam en titel te vernoemen in de (eind)generiek van de filmen. Datum :……………………………………………………………… Handtekening:………………………………………………… (voorafgegaan door “gelezen en goedgekeurd”)
- 40. • A standardform to unify Purchase & Sales terms • To avoid non signing by clients, mainly among event agencies • Developed by AdaStone Law and accredited by ACC • Downloadable on acc.be Standard Purchase & Sales Templates
- 41.
- 42. Strengthen our businessconsulting skills Via Solvay Creative Consultancy Program Better quality education inflow Via Whitepaper, EC Young Talent, School Corner Stimulating collaborations between agencies Via ACC MatchMaker Engine Accelerate diversity in agencies Via Immersion Day & Roadshows w/ ASATT Become a leading force in ESG Via creation Expert Center Sustainability The President’s agenda:
- 43. • 1st CreativeConsultancy Program with Solvay • 26 CEO’s and their SD’s: 10 days training + Hackaton • 2nd ‘improved’ edition planned for 2022 1. Strenghten our business consulting skills
- 44. Training & integratingbetter qualified school leavers What did we do so far? • Surveys with agency managers & youngsters to define needs & gaps • 3 World Cafés (2FL/1FR with 12 Universities & Colleges + agency representatives) • ACC Whitepaper for the entire educational sector with next steps w/o 11/10 What do we plan as of October: • Creation of our 1st mixed Expert Center “Young Talent”, with agency HR managers and School representatives • Survey among all Universities and Colleges to: • Update our database • Ask for their needs regarding guest lecturers, agency visits, internships, speed- dating sessions, educational programs and research programs • Creation of an online platform “School corner” on which Agencies & Schools can consult and schedule all of this 2. Better quality education inflow
- 45. Whitepaper: a 26precommendation For schools – students - agencies
- 46. A plan toconnect complementary ACC agencies • Goal: explore eco-systems & alliances among agencies from different disciplines • We created a Tinder-like MatchMaker Engine, based on: • Complementarity in agency services • Similarity in values and agency culture • 36 agencies filled in their profile, Matching starts w/o 18/10 3. Stimulating internal collaboration
- 47. A plan toclose the diversity-gap in our sector • Goal: to assure that our consumer insights cover the entire population • Problem setting: • We have no clue of the (media) consumption & values of a growing part of our population • Lack of esteem for our profession and absence of role models are main barriers to join us • Our plan: to connect people with migration background and agencies via ASATT • Immersion Day for agency managers and A Seat At The Table: March 2022 • Four Roadshows for 100 youngsters @ 12 agencies in Antwerp, Brussels (2x) and Ghent • Followed by selective invitations for ACC & participating agencies’ trainings & events • First Roadshow: November 24th 4. Accelerating Diversity in our sector
- 48. • Environmental SocietalGovernance • Stands for Climate change (sustainability) and Social inequality (D&I) • If we don’t act now, there will be serious (financial) implications • ACC intends to become a partner in action to its’ members and stakeholders • This will become actionable in the form of: • Mainstream Operations: what our members do to measure, reduce and offset • Downstream Operations: what we can do to get our suppliers to do the same • Outstream Operations: to have an impact on clients, business, consumers (w/ UBA&CC) • We hired a new Sustainabilty Manager and will create a new Expert Center 5. Become a leading force in ESG
- 49. COLLAB: a Client/Agencyevaluation tool 3 dimensions •EXPERTISE competence & skills for an effective relationshi •PROCESS efficiency of the relationship •ATTITUDE general ‘chemistry’ and value matching
- 50. Several options ofevaluation 360° Brand Agency 180° Brand Agency 90° Brand Agency evaluates evaluates evaluates
- 51. A standardized Belgianbenchmark Based on 433 interviews so far
- 52. Broadly accepted bybrands & agencies participating brands participating agencies
- 53. Attractive pricing forACC members
- 54. • In partnershipwith PitchPoint, UBA and inspired by IPA • We will publish a paper with all existing remuneration modes • We will instruct agencies how to move towards more sophisticated – value based – remuneration modes • Next Step: validation by UBA Educate on “Pricing for Success”
- 55. The 6 pricingModels
- 56. The 6 pricingFactors
- 57.
- 58. • What: ACCcoordinates all applications from schools wanting to visit an agency: +/- 40 groups, mainly ATL & digital agencies • Target: last year students marketing & communication • When: All year through, depending on availabilities agencies • Was extended to Event Marketing and Content Marketing Open door Days
- 59. • Purpose: toensure students to prepare in the best way for a job in the creative industry • In the Toolkit, we offer: • A charter with 9 criteria and guidelines (incl NDA template) • A checklist with criteria for a good internship and guidelines • A Certificate with logos ACC and agency We offer Internship Toolkits & Certificates Criteria for ACCredited Internships Checklist *Mandatory 1. Profile domain* The intern should belong to a job profile domain within Marketing Communications: Advertising, Event management, PR, Brand Activation, Content Marketing and Digital: 2. Development plan* The intern and the agency should draft a development plan with details about the internship. 3. Content* The content of the internship should include relevant tasks from the job profile domain, real client cases and exposure to the other job profile domains within the agency. 4. Mentoring* The intern should have both a school and an agency mentor, responsible for following up the intern’s progress. 5. Duration & Workload A minimum duration of 10 weeks is recommended within a standard 38 hour per week workload. 6. Recognition The intern should be encouraged to pitch his/her own ideas, work on their execution and be acknowledged for them thereafter. 7. Legal requirements* Interns should work under a standard internship agreement, stating legal rights and obligations. 8. Reimbursement of expenses ACCredited internships are unpaid, but reimbursement of costs is recommended. 9. Evaluation* The interns should be evaluated by both mentors, according to predefined criteria. Overview of responsibilities School Agency Provide job profile curriculum Provide knowledge and experience for the different job profiles Assign a school internship mentor Assign an agency internship mentor Participate in drafting the development plan Participate in drafting the development plan Implement a minimum internship length Organise a 30 min per week 121 meeting Provide a standard legal internship agreement Assign real client case tasks to the intern Provide insurance coverage Ensure recognition where appropriate Facilitate a final evaluation Provide reimbursement of expenses Provide a final evaluation
- 60. We give guidanceto jobseekers
- 62. • All ACCmembers can put job offers on our site for free • For full time or part time jobs, freelancers or internships • For jobs in Client Service, Creative, Strategic or Technology departments We offer a free Job Corner on our website
- 63. We organize speeddating sessions
- 64. Talent search @The Hunt, CDate Night & YET Day
- 65. YOUNGDOGS: pitch sessionsfor Young Creatives 6 pitches per year Real clients - real briefs Creatives under 28yo (both working & studying) Two weeks to work on brief Ideas are judged by 2 or 3 Belgian CD’s & client Winners get ticket to Cannes
- 66. • A dating-sitefor young creatives looking for a partner • 30% of young creatives are looking for a creative partner • Admates is free of charge, sponsored by MM & ACC • Admates features ‘Bros&Sis’: experienced creative advisors • www.admates.online ADMATES by YoungDogs, MM & ACC
- 67. • There isa strong demand for more/better freelancers • More disciplines, more variation jrs vs srs, even internships • There is a big need for a performant platform to display offer freelancers • Informative, re-active, transparent • ACC has a partnership with The Maffia • They address our needs and offer rebates to ACC members: • Diversification of profiles • Transparent price model and rebates for ACC members • €55 rebate on finders’ fee < 1 month • €1.000 rebate on finders’ fee > 1year We professionalized the Freelance offer
- 68. • What: ahelpdesk with a lawyer company, specialized in marketing & communication • How much: €185/question/90 mins or, if complicated they will send a quote upfront • When: available at all times We offer a Legal Helpdesk with AdaStoneLaw
- 69. • Reclame voorelk medium (internet, TV, radio, cinema, outdoor, pers, etc.), promotionele verkooptechnieken en handelspraktijken • Sponsoring, merchandising, events, wedstrijden en tombola’s • Eerbied voor het privéleven en bescherming van persoonsgegevens • Prijsreglementering • Verpakking en etikettering • Commerciële communicatie betreffende specifieke producten en gericht op gevoelige doelgroepen (tabak, alcohol, medicamenten, kinderen) • Elektronische handel • Auteursrecht, merkenrecht, tekeningen en modellen, recht op afbeelding • Juridische aspecten van PR-opdrachten • Reclametechnieken, product placement, teasing • Algemene contractuele beginselen uit de reclamesector • Algemeen advies over de Tax Shelter Typical questions for the Legal Line
- 70. • What: advicefrom a lawyer company, specialized in tax law • How much: standard tax/juridical questions at a flat rate of €185. For more complex matters, you will receive a quote • When: available at all times Tax advice from Lauwers & Seutin
- 71. • A goodbriefing is key for a strong campaign • ACC & UBA developed briefing templates for • Integrated campaigns • Event Marketing campaigns • Content Marketing campaigns • Public & Influencer Relations • Combined with MasterClasses @UBA Briefing Templates, by ACC and UBA
- 72.
- 73. • 4th You& Corona Survey in Q1/21 • Extra questions on: • Issues with resilience @work • Homeworking issues: impact on extra benefits mobility and home office • Who looked for extra funding or took a loan? • 86 agency (groups) participated • Survey “Employees & Corona” in Q1/21 • To check on homeworking and resilience • 675 employees from 77 agencies participated • Agencies >3 employees got their own report Monitoring the Corona-impact to our sector
- 74. Salary & HourlyRates survey
- 75. Including overview extrabenefits
- 76. Incl. Hourly Ratesemployees & Daily Rates freelancers
- 77. Including Age, Genderand Origin
- 78. Profitability Survey: whydo we need it?
- 79. Profitability Survey: checkingyour KPI’s
- 80. • A survey,called Custometer • Conducted by Insites • Measures online & offline content • Provides feedback on readership • Measures effect on brand perception We offer Content measurement tools
- 81.
- 82. • The TripAdvisor for trainings, courses and events in our sector: • ACC initiated, ACC hosted or ACC endorsed • For members/non members; interns/jrs/srs/all • For Account Mnt, Creative-, Financial-, Mnt-, Personal-, strategic- and Techology Skills The Brainery: our platform for trainings
- 84.
- 86.
- 87.
- 91. 2nd European EditionContent Marketing World
- 92. Creative Strategy Night(APG UK Winners)
- 93. Training for StrategicPlanners
- 94. HYPE Cycle forStrategic Planners
- 95. HYPRE Cycle forPR Executives
- 96. FAME Cycle forAccount Managers
- 98.
- 99. Mini cycle mediaessentials for accounts
- 100. 23/11: Legal Daywith AdaStone - Part 1
- 101. 23/11: Legal Daywith AdaStone - Part 2
- 102. What: online learningprograms w/ exam Foundation Certificate: young accounts/ strategic planners Effectiveness Essentials Certificate: accounts/ strategic planners Advanced Certificate in Effectiveness: high potential agency leaders Online Learning Certificates iaw IPA UK
- 103.
- 104. • At APHogeschool Antwerp • Supported by ACC/Custo • For students & professionals • Benefits for ACC members Content Mktng: Postgraduate Content Mktng
- 105. • A practicalguide for clients and agencies • Outlines do’s and don’ts when working with several agencies in order to avoid chaos, frictions and jealousy • In combination with learnings from Masterclass with ACC, UBA and EACA A manual for Multi Agency Relationships
- 106. • Tailor madefor acc members iaw Talent Lab • Provides a recognized Certificate Prevention Advisor Level 3 • Dutch spoken; 5 working days: 19, 20, 21, 26, 27/11 • ACC members can ‘earn’ 240€: cost = 1.000€, but subsidized by KMO Portefeuille Sectorfonds & Betaald Educatief Verlof • Next session in 2021; 3 participants so far >< we need 6 Events: A 5 day workshop ‘Prevention Advisor’
- 107. Exchange sessions withUBA Expert Communities: 1. “Excellence in B2B CM for the EC B2B – Feb 22 – by Bart L and Koen DN 2. “Video & SEO? So different, yet so complimentary” – June 4 – by Sam B (SB) & Floris L (HH) 3. “Learnings from Cleveland” – 17 Oct – Koen D 4. “How to create a powerful content hub?” – Jan ‘19 – by Hans DL + Intracto + MM and by Air + BMW + Newsmaster 5. “8 Rules for groundbreaking native advertising” – March ‘19– by Bart L & Pieter V 6. “How to re-brand/re-position successfully through CM” – TBC– by Olivier VdS Training sessions for UBA Academy (always from 13.30 to 17.00): 1. “How to apply CM techniques in Internal Communication?” – 12 Sept – Michel L & Karen 2. “Social Media & Content Marketing” – 22 Oct – Tom B 3. “ROI & Content Marketing Reporting”– 10 Dec – Pieter V & Michel L 4. Client Briefing Content Marketing – 22 Oct ‘19 – Jef DB We offer trainings on content marketing @UBA
- 108. Content Marketing workshopswith bpost
- 109.
- 110. • Belgian Jurymembers in Cannes present the hottest cases and their experiences • Targeted to young people who couldn’t attend Cannes • But like to party as in Cannes • Edition 8: canceled due to corona St-Canneke: straight from Cannes Festival
- 111. A New Platform:bestofawards.be
- 113. Combining the Bestof Activation Awards …
- 114. with the Bestof Event Awards, …
- 115. and the Bestof Content Awards
- 116. • To promoteCreative Thinking, not just effectiveness • For strategy with strongest transformational impact • Chosen by ACC members Effie Jury • Handed out at the Effie’s Initiator of Strategy Excellence Award @Effies
- 117. Partner Media MarketingAGENCY OF THE YEAR
- 118. Partner BAM MARKETINGLEADERSHIP Awards
- 119.
- 120. • Sign in:www.accbelgium.be => About us => Newsletter • Overview of ACC initiated projects • Links to subscription- or download pages A monthly Newsletter
- 121.
- 122. Targeted mails &groups
- 123. Follow us onSocial Media
- 124. Follow us onSocial Media
- 126.
- 127.
- 128. HOW TO BECOMEA MEMBER?
- 129. Submit a filewith the following elements: Signed ACC Charter with declaration regarding bankruptcy, RSZ, VAT, rejection bribery, adherence to conventions JEP, … Last years’ balance sheet or signed Income Declaration ‘Peer’ check among existing members of main discipline Possible issues will be handled by Ethical Committee Measures in case of disloyal Members: Abuses can be reported at ‘Red Line’ Issues will be handled by Ethical Committee How to become an ACC member?
- 130. Fees are basedon last year’s gross margin
- 131.
- 132. FEEL FREE TOADD, STEEL, COPY, ADAPT, CHANGE, IMPROVE, …
- 133. BUT PLEASE, DOIT WITH RESPECT AND COMMON SENSE
- 134.