The document provides an overview of the Association of Communication Companies (ACC) and the tools and services it offers to member agencies. ACC was founded in 1976 and represents 193 member agencies across various creative disciplines. ACC aims to [1] regulate the industry, [2] stimulate collaboration and professional development, [3] investigate trends and issues, [4] educate members, and [5] celebrate the industry. Key services include developing industry guidelines and templates, organizing training and networking events, and facilitating partnerships between member agencies.

1. Our mission and an overview of our tools & services
October 2022
How can ACC help you?

2. POWERFUL COMMUNICATION IS NO
LONGER THE PREROGATIVE OF
TRADITIONAL ADVERTISING AGENCIES
ACC was founded in 1976 as ‘KRAB/CACP’

3. Which is why the
Association of Communication Companies
opened up to all creative agencies
Advertising – Activation – Branding & Design - Content - Digital – Events – PR & Influencer

4. Our 193 members & their roots

5. What do we
‘creative agencies’
stand for?

6. agencies
We are entrepreneurial places to work, with a diversity of talents and skills
creativity
We distinguish ourselves via conceptual thinking and applied creativity
communication
We are customer centric and go from insights over tools to implementation
What do we all have in common?

7. What is our Uniqueness:
Having creatives and thinkers under one roof

8. ACC’s mission:
… is to upgrade,
promote and defend
the added value of
our members towards
(future) employees,
clients, authorities,
press & public

9. TO UNITE AND EMPOWER ALL
COMMUNICATION AGENCIES IN THEIR
INDIVIDUAL INTERESTS AND COLLECTIVE AMBITIONS
ACC’s purpose:

10. • A mini-soccer tournament with up to 12 agencies
• Reflecting our core values of collegiality and fair-play
Belgian Agency League – by ACC

11. How do we work?

12. We have a small team of dedicated people
Ruzan Khachatryan/Talent Mgr
Robin Mosch/Community Mgr
Victor Buisseret/Sustainability Mgr
Johan Vandepoel/General Mgr
Stéphanie Vazquez/Office Mgr

13. But a very committed Board of Directors
Marc Fauconnier
Fauconnier Selfslags
Eva Devos
Publicis Groupe
Gilles V Lembergen
Head Office
Karen Corrigan
Happiness
Kris Govaerts
TBWA Group
Petra De Roos
LDV United
Bart De Waele
Duke & Grace
Myra Nurski
MMBSY
Olivier De Decker
iO
Isabelle De Schryver
The Oval Office
Bert Knuts
Event Masters
Evelyne De Ridder
Whyte Corp Affairs

14. 7 Cross disciplinary Expert Centers:
• Legal & Finance
• Sector Challenges, former EC Advertising
• Strategic Planning aka APG Belgium
• Sustainability NEW
• Young Accounts
• Young Dogs
• Young Talent NEW
5 Competence based Expert Centers:
• Branding & Design NEW
• Content Marketing aka Custo
• Digital Marketing
• Event Marketing + Hub Brand Activation + Hub Teambuilding NEW
• Public & Influencer Relations
Plus a huge team of volunteers

15. • The Expert Centers are at the heart of the ACC
• They initiate and elaborate actions, services and tools
• The ACC dedicated team serves as facilitator
• The CEO represents the members and serves as ‘advocate’
Who does what?

16. What do we do for you?

17. • We Regulate
• We Stimulate
• We Investigate
• We Educate
• We Celebrate
• We Communicate
We have 6 priorities:

18. 1. WE REGULATE

19. Code of self-discipline & Ethical Committee

20. • An UBA approved template to officialise
relationships between clients & agencies
• Suitable for all communication disciplines
• Updated on talent & intellectual property
rights and privacy legislation (GDPR)
• Available in 3 languages
A client/agency contract, by ACC & UBA

21. • Guidelines to streamline competitions
• For all kind of commercial pitches:
• Long term relations or ad hoc pitches
• All kind of disciplines (also events, content, PR,…)
• They are not binding law, but...
• If violated by a prospect, ACC puts pressure
UBA/ACC/UMA Competition Charter

22. • Leaflet with practical tips for
a ’Happy pitch’
• A practical overview of the
basic pitch procedures
• For CEO’s, CSD’s and new
bizz managers
Questions to ask “when the call comes’

23. • Practical guides with do’s & don’ts
• For public servants
• Different versions: Federal & Flemish TIPS
• Taskforces with Kortom, VVSG and EBP to
create ‘model tenders’ for main
activities
Tips for Government Pitches

24. • A 2-step process to protect strategies and concepts in and
after a pitch process for 5 years
• Put the ACC-protected logo on your presentation
• Create an i-depot: https://www.boip.int and pay 35€
ACC protected tool

25. • ACC is one of the founders of the Communicatie Centrum / Centre de
la Communication (ex RVdR) and JEP, together with UBA and the media
(saleshouses)
• Membership of ACC also includes membership of CC& JEP
• This provides an advantage, as adherence to JEP is often requested in
case of government pitches
• This also includes an engagement to respect the self disciplinary codes
of the JEP (sectorial codes and codes of conduct)
• NEW: Every ACC member can/should assign a JEP Ambassador
JEP membership is included in ACC-fee

26. • A set of guidelines for Native Advertising
• Co-written by CC, ACC and UBA
• Controlled by JEP in case of complaints
Native Advertising Guidelines, written by our EC CM

27. Influencer Guidelines, written by our EC P&IR
• As a response to the ‘recalled’ Influencer
Guidelines from the FOD Economy
• Under the umbrella of CC
• Approved by all other Belgian associations
(BAM, UBA, Feweb)
• Controlled by JEP

28. • A service agreement template
• To streamline agreements between
agencies and influencers
• And to guarantee respect for the
Influencer Guidelines
Contract Template for Agencies/Influencers

29. • A set of Guidelines for the Selection of an
AV production company
• Purpose is to provide clear indications of
what is to be expected from all parties
• It comes with a Briefing Template for an
audiovisual production
AV Production Guidelines

30. Specific initiatives for the Event agencies:

32. Membership Event Confederation is included
• E-C was founded by ACC, BESA & Febelux in 2020
• It is open to all Associations in the Event industry
• It defends the broad interests of the event sector
• And serves as the lobbying organisation for event associations

33. Open Letter to respect 30d Payment Terms,
endorsed by UBA
Dear receiver of this invoice,
These are turbulent times for everybody and every business.
Especially for the creative industry. Yet, we witness a tremendous sense of
adaptation, flexibility and solidarity.
The agency that sends you this invoice undoubtedly has been working in quite
difficult circumstances over the past year to come up with innovative solutions
to help you grow or at least maintain your business.
And in doing so, they involve suppliers and freelancers for whom it is even
more difficult to make ends meet.
Each invoice stands for a team of hardworking people: strategists, project
managers, creative teams, producers, technical people and suppliers, who
dedicate all their talents to the success of your brand and company.
Which is why the Association of Communication Companies and the Event
Confederation humbly ask you to pay their invoices within the agreed terms,
preferably within 30 days. And by doing so, to respect the European Late
Payment Directive.
Thank you for your understanding and cooperation,
Johan Vandepoel
CEO Association Communication Companies
Vinciane Morel
President Event Confederation
A special thanks to Ogilvy Romania and Ogilvy Social.Lab Brussels for the campaign.

34. Educating the event sector post Covid

35. • Different interpretations taks levels on catering (2020)
• Different interpretations on taks deductibility (2021)
We set things straight regarding taks audits

36. • A template in collaboration with MVVP lawyers
• For creative/commercial interim independents
• With clauses that minimize fiscal/social hazards
• Available in NL, FR, ENG
• Downloadable on acc.be
Standard Freelance Contract

37. • A template that regulates the cession of rights
from actors and authors
• Mainly in the field of interviews for content
purposes
• Created by AdaStone Law
• Downloadable on acc.be
Cession of Rights Permission template
AFSTAND'VAN'RECHTEN!
!
Ik,!ondergetekende:___________________________________________________!
(Vul!naam!en!voornaam!in)!
!
Geboren!op:!_________________________________________________________!
!
Gedomicilieerd!te!:!____________________________________________________!
(Vul!straat,!nummer,!postcode!en!stad!in)!
!
geef!mijn!akkoord!om:!
>! gefotografeerd!/gefilmd/geïnterviewd!te!worden!in!het!kader!van!de!campagne![vul$naam$van$
de$campagne$in];!
>! dat! mijn! naam,! afbeelding,! stem,! werken! en! alle! andere! aspecten! die! me! betreffen,!
gefotografeerd,!gefilmd,!en!vastgelegd!mogen!worden!met!het!oog!op!de!verspreiding!hiervan!
aan!het!publiek;!
>! en!bijgevolg!om!de!nodige!rechten!voor!de!exploitatie!en!de!mededeling!aan!het!publiek!van!
deze! afbeeldingen,! filmen! en! geluidsbanden! af! te! staan! aan! [vul$ naam$ onderneming$ in],!
gevestigd!te![vul$adres$onderneming$in],!ingeschreven!in!het!KBO!met!ondernemingsnummer!
[vul$ondernemingsnummer$in]!(hierna,!de!‘Onderneming’).!
!
De!rechten!die!worden!afgestaan!behelzen!onder!meer!de!persoonlijkheidsrechten!(recht!op!afbeelding,!
naam!en!stem)!en!de!auteurs>!en!naburige!rechten!verbonden!aan!mijn!werken!(het!recht!om!mijn!stem!
en!afbeelding!vast!te!leggen!en!op!te!slaan,!om!de!beelden!te!kopiëren,!aan!te!passen!en!te!verspreiden!
naar!het!publiek,!zonder!enige!beperking!in!hoeveelheid,!integraal!of!gedeeltelijk,!via!elke!drager!en!in!
formaat,! en! in! het! bijzonder! het! recht! om! de! sequenties! van! beelden! te! digitaliseren! of! laten!
digitaliseren,!te!kopiëren!of!laten!kopiëren,!in!het!verkeer!te!brengen,!te!verspreiden,!verkopen!of!laten!
verkopen;!het!recht!om!de!werken!te!verhuren,!mee!te!delen!aan!het!publiek,!overal!en!via!elk!kanaal!of!
medium,!daarbij!inbegrepen!de!uitzending!via!netwerk!en/of!andere!systemen!voor!telecommunicatie!
(analoog!of!digitale!radiogolven,!analoge!of!digitale!kabel,!Internet!>!inclusief!sociale!medianetwerken!>!
satelliet,! analoog,! mobiel! netwerk)! rechtstreeks! of! on>demand;! het! afgeleide! en! secundaire!
exploitatierecht,!in!het!bijzonder!op!alle!papieren!dragers!(pers,!affiches,!magazines,!boeken),!audio!en!
visuele!dragers!(digitaal!of!fysiek).!!
!
Deze! afstand,! waarvan! ik! het! ongestoord! genot! garandeer,! is! gedaan! ten! kosteloze! titel,! voor! de!
volledige!duur!van!de!bescherming!van!de!rechten,!wereldwijd,!voor!alle!talen!en!via!alle!dragers!zoals!
hierboven!omschreven.!
!
De!Onderneming:!
>! is! de! enige! die! kan! beslissen! omtrent! de! hierboven! genoemde! rechten! en! werken! tijdens! de!
uiteindelijke!montering!van!de!beelden,!inclusief!het!volledige!of!gedeeltelijke!gebruik;!
>! kan!deze!rechten!afstaan!aan!elke!derde;!
>! is!niet!verplicht!mijn!naam!en!titel!te!vernoemen!in!de!(eind)generiek!van!de!filmen.!
!
Datum!:………………………………………………………………!
!
!
Handtekening:…………………………………………………!
(voorafgegaan!door!“gelezen!en!goedgekeurd”)!

38. • A standard form to unify Purchase &
Sales terms
• To avoid non signing by clients,
mainly among event agencies
• Developed by AdaStone Law and
accredited by ACC
• Downloadable on acc.be
Standard Purchase & Sales Templates

39. 2. WE STIMULATE

40. Strengthen our business consulting skills
Ø Via Solvay Creative Consultancy Program
Better quality education inflow
Ø Via Whitepaper, EC Young Talent, CommCorner
Stimulating collaborations between agencies
Ø Via ACC MatchMaker Engine
Accelerate diversity in agencies
Ø Via Immersion Day & Roadshows w/ ASATT
Become a leading force in ESG
Ø Via creation Expert Center Sustainability
The Board’s agenda:

41. I. Strengthen our Business Consulting Skills
-
Solvay Creative consultancy Program 2.0

42. • 2nd Creative Consultancy Program with Solvay
• 25 CEO’s and their SD’s
• Base Track & Advanced Track: each 4 days training + Hackaton
• 3rd edition Base Track starts in February 23
1. Strenghten our business consulting skills

44. II. Better Quality Education
-
A 3 step approach

45. 1. Survey with agency managers to precise
issues, needs & gaps
2. Reality check with youngsters, working in
agencies
3. World Cafés (2FL/1FR) with professors and
head of departments from12 Universities &
Colleges + 17 senior agency representatives
Step 1: Define issue via research

46. • Summarizes the conclusions of the WorldCafés
• Recommends actions for schools, agencies & graduates
• Three basic recommendations:
1. Go for T-Shaped profiles
2. Promote the sector
3. Tips to grow talent
Step 2: Whitepaper with recommendations

51. • A new - hybrid – Expert Center with school representatives
and agency people with focus on talent/HR managers
• 17 participating schools and 12 agencies
• The EC will meet 4x/year to discuss issues & opportunities
• Initiatives will be taken by small task forces
• First initiative:
Step 3: Creation EC Young Talent

52. A platform that connects agencies, schools, students & job seekers
• CommCareers.be serves as a platform to arrange:
1. Agency visits: the former ACC Open door days
2. Internships: agencies provide vacancies, interns can send applications
3. Speeddating sessions: CDate Night, The Hunt, YET Day, school connection days, …
4. Training packages: such as Content Marketing basics, books, …
5. Guest spreakers: overview current & potential speakers from agencies
6. Finding a Job: inspiration for jobs in the creative sector and overview vacancies
4. Launch CommCareers.be in 09/22

55. We create traffic to the Job Corner

56. YOUNGDOGS: pitch sessions for Young Creatives
6 pitches per year
Real clients - real briefs
Creatives under 28yo
(both working & studying)
Two weeks to work on brief
Ideas are judged by 2 or 3
Belgian CD’s & client
Winners get ticket to Cannes

57. III. Stimulating Collaboration
between agencies
-
ACC’s Match Making Engine

58. A plan to connect complementary ACC agencies
• Goal: explore eco-systems & alliances among agencies from different disciplines
• We created a Tinder-like MatchMaker Engine
• The MatchMaker Engine is based on:
• Complementarity in agency services
• Similarity in values and agency culture
3. Stimulating internal collaboration

59. 72 agencies logged in & started matching
Step 1:
Step 2: Step 3:
Step 4:

60. IV. Accelerate Diversity Equity Inclusion
-
A 5 step process

61. 1. International benchmark via Kantar Research: 12/21
2. DEI Guide for the creative process: 12/21
3. Roadshows with ASATT: 05/22 and 17/11/22
4. Immersion Day for Managers with ASATT: 17/12/22
5. New ACC DEI Charter: 20/10/22
A 5 step process

62. 1. Belgium scores highest on Inclusion Index
Company sense of belonging + Absence of Discrimination – Presence of Negative Behaviour

63. Yet, we lag behind on ”our company is taking actions to
be more diverse and inclusive”
Belgium: 47%

64. 2. DEI Guide for Creative Process
DIVERSITY &
INCLUSION
GUIDE
DURING THE
CREATIVE PROCESS
D&I
CREATIVE
PROCESS
Including a self-scan

66. • 15 to 20 youngsters with migration background
• Experience agency life at three agencies in 1 day
• First roadshow: co-create campaign for Responsible Young Drivers
• From Client Brief to Creative Brief @Publicis Groupe
• From Creative Brief to Conceptual Creation @mortierbrigade
• From radio script to radio commercial @TBWA
• Youngsters were added to ACC db and invited for Brainery
trainings and ACC & agency events
3. Roadshows with ASATT, next: ANTWRP 17/11

68. For +/- 20 ACC agency managers
“One day in the life of…”
Tour in Molenbeek with ASATT community
Purpose is to learn what is needed to turn their agency into an
inclusive environment for talent with magration background
4. Immersion Day with ASATT on 7/12

69. • Co-written with Allyens & approved by ACC Board
• Validated by BAM, UBA, UMA & CB
• Creative Belgium develops campaign to raise awareness
• Soft launch is planned for October 20th (CEO-lunch Ads&Data)
• Broad launch in November
5. Developing DE&I Guidelines

70. Initial campaign theme: “Open for change”

71. Campaign eye catcher

72. Campaign themes (to be adapted)

76. V. Our role regarding Sustainability

77. Promote & Regulate messaging towards
a better and more sustainable consumer behaviour.
Our engagement on Sustainability:
But before getting there, we need to educate the industry

78. We created a CommToZero.be platform

79. Zero
carbon
campaigning
Zero
greenwashing
+1.5°C

80. One Sector,
One Plan,
One Platform.
01

81. Zero Carbon
CommToZero.be
• About
• Role off communication in the
sustainability transition
• About self-regulation
• The action plan
• Q&A
• Video Sets for Use of tool
• Hotline
• Climate change
• Greenhouse gas effect
• Carbon emission measurement
• The carbon footprint
• Examples on calculations of
your carbon footprint
• Ideas on reducing in-house
carbon footprint
• Tips&Tricks
• Calculate in-house gas
emissions
• Measure Carbon footprint
• Report CF
• In-house carbon footprint
measument
• Carbon Neutral
Company/Agency
1. In-house 2. Production campaign 3. Channel planning 4. People Impact
• Examples on calculations of your
campaign carbon footprint
• Examples on calculations of your carbon
footprint
• Tips&Tricks
• Event carbon footprint measument
• Production campaign carbon footprint
measument
• Responsible production in
Video
Print
Audio
Digital
Events
• Media carbon footprint
measurement
Zero Greenwashing
• The essentials of greenwashing
• Credibility deficit
• Key Policies
• Rules and regulations about GW
• Business cases of greenwashing
• Success stories
• About self regulation
• Adopt new policies
• How to report greenwashing
• B2B campaigns
• B2C campaigns
• How to promote sustainable
behaviours
• How to adopt sustainable
behaviours
• CommSector Train-The-
Trainer
Learnings
Trainings
Tools
Certificates
Content CommToZero.be–site: capability building assets

82. Zero Greenwashing
02

84. 6 principles on
Zero
Greenwashing

85. Zero Carbon
03

86. The stream of impact
II
Campaign
production
efforts
III
Channel
planning
efforts
I
In-house
impact

87. Your in-house efforts to reduce direct and
indirect greenhouse gas emissions
I.
In-house

88. Other
partners
Preferred
partners

92. Free workshop for all:
1-hour intro to CO2-analysis & Sustainability
Workshop session
• 1 hour online session
Approach:
• Discussion “sustainability challenges”
• Introduction “Scope 1 – Scope 2 – Scope 3”
• Introduction concept “base-calculation” for your sustainability
Result:
• First understanding “sustainabilty” in service companies
• First understanding “Carbon Analysis”
• First potential actions on sustainability

93. Group workshop series: 4 sessions
”Carbon Analysis made easy”
Guiding companies in the calculation of their Scope 1 & 2 carbon footprinting
• Planning:
• Series of 4 sessions (over 4 months) to calculate the Carbon Footprint Scope 1 & 2
• Approach:
• Session 1: Introduction & Onboarding
• “How to start carbon footprinting?”
• ”Which data to collect?”
• “What is Scope 1 & 2?”
• Software-onboarding
• How to start
• Session 2: Q&A
• What is hard? What didn’t you understand?
• What challenges do you fase?
• Which data did you not acquire?
• Session 3: Review of outcome
• Review of the outcome between different companies
• Session 4: Strategy meeting
• You know your environmental impact, what’s next?
• From measurement to actions?

94. Optional session 5:
“From strategy to action”
For all companies whom are interested, a private 5th session is made possible.
• Session 5:
• An executable plan based on your analysis of Scope 1 & 2
• How do you translate your strategy to actions which can be executed in the
coming year(s)?
• How do you create support internally for your sustainability strategy & ideas?
• What actions can you start with in “short” and “long-term”?
• How can you communicate on your first steps in sustainability?
• What’s next?
• This session is private, as it involves strategic and financial decisions from your
company. We want to ensure that you are not sharing sensitive information with
others.
• This private session is planned at the convenience of the company, and The Ecological
Entrepreneur’s agenda.
• This session can be online, or in person.

95. Basic Carbon Analysis
Workshop
(4 sessions)
Basic Carbon Analysis +
Private Action plan
(4 sessions + unique
company set-up)
Custom
Software year licence Scope
1-2 included
Software year licence Scope
1-2 included
A private in-house training?
4 sessions
4 online group sessions
1 private company session
with action plan
A made-to-measure carbon
analysis, uniquely for your
company?
One participant per
company:
€ 1.250 € 2.000 TBD
Additional
Participants:
€ 750 per additional participant from the same company
Pricing: workshops + one-year licence software

96. The Carbon Alt+Delete software

97. The Carbon Alt+Delete software

98. In-house carbon reductions
Energy Material Mobility Waste

99. Or…. Alternative:
Offset

100. How to work with your partners & suppliers on
lowering/eliminating their environmental
impact on campaign production
II.
Campaign
Production

101. Why How Best practices

103. • Physical & digital events: basic veriosn for free
For the event industry:

104. Downloadable results:

105. How to work with your partners & suppliers on
lowering/eliminating their environmental
impact on channel planning
III.
Channel
Planning

107. Why How Best practices
Charters
Example policies
Requirements
Business cases
Best practices

108. CommToZero.be
The Platform
04

110. CommToZero
in dates
05

111. May June July/August September October
• CommToZero.be
coalition
• ICC
Greenwashing
adaptation – CC
reflexion comitee
• CommToZero.be
Structure & design
fintuning
Data collection
for 1st
business
cases
Training proposals
Friday 03/06:
Approval of
participation
• In-house carbon
footprint optimal path
choice
Tool development
for production &
media
Media tool data
input from media
owners
Best practices for
low carbon
process
1st initiatives for low carbon process
- In-house
- Production & channel planning
- People Impact
Platform,
coalition,
guidelines GO
LIVE
Launch beta
version of the
platform
Beta testing
of both tools
Backtiming
Continious finetuning of:
Platform
Greenwashing Guidelines
In-House Tool & Training
Production Carbon Calculator
Media Carbon Calculator
Greenwashing
guidelines
alignement with
politics
Novenber December

112. A new Pricing Methodology

113. • In partnership with PitchPoint, UBA and inspired by IPA
• We published a paper with all existing remuneration modes
• We will instruct agencies and clients how to move towards
more sophisticated – value based – remuneration modes
• Via the UBA Academy 24/7
• Via the ACC Brainery
Educate on “Remunerating for Success”

118. 3. WE INVESTIGATE

119. • 4th You & Corona Survey in Q1/21
• Extra questions on:
• Issues with resilience @work
• Homeworking issues: impact on extra benefits
mobility and home office
• Who looked for extra funding or took a loan?
• 86 agency (groups) participated
• Survey “Employees & Corona” in Q1/21
• To check on homeworking and resilience
• 675 employees from 77 agencies participated
• Agencies >3 employees got their own report
Monitoring the Corona-impact to our sector

120. COLLAB: a Client/Agency evaluation tool
3 dimensions
•EXPERTISE
competence & skills for an effective relationshi
•PROCESS
efficiency of the relationship
•ATTITUDE
general ‘chemistry’ and value matching

121. A standardized Belgian benchmark
Based on 650
interviews so far

122. Salary & Hourly Rates survey

123. Including overview extra benefits

124. Incl. Hourly Rates employees & Daily Rates freelancers

125. Including Age, Gender and Origin

126. • 76 agencies participated
• 1/3 maintains rates 21
• 1/3 increases up to 2,5%
• 1/3 increases up to 5%
• Only 3 increase with +5%
• Large discrepancies per discipline:
• AE overall: €96
• AE CM: €91
• AE DM: €112
• AE EM: €72
• AE FS: €98
• AE PR: €118
Quick survey in light of indexations ‘22

127. Profitability Survey: checking your KPI’s
(118 agencies responded)

128. • A survey, called Custometer
• Conducted by Insites
• Measures online & offline content
• Provides feedback on readership
• Measures effect on brand perception
We offer Content measurement tools

129. 4. WE EDUCATE

130. • The Trip Advisor for trainings, courses and
events in our sector:
• ACC initiated, ACC hosted or ACC endorsed
• For members/non members; interns/jrs/srs/all
• For Account Mnt, Creative-, Financial-, Mnt-,
Personal-, strategic- and Techology Skills
The Brainery: our platform for trainings

132. Some Brainery Trainings 2022

133. 37 70 44

134. 39
115
44

135. 26
36
42

136. 390
55
23

137. Free Young Account Bars

138. Free Young Account Bars

139. Free Young Account Bars

140. Free Young Account Bars

141. Free young Account Bars

142. Free Young Account Bars

143. Next on the agenda:

144. 5. WE CELEBRATE

145. • Belgian Jury members in Cannes
present the hottest cases and their
experiences
• Targeted to young people who
couldn’t attend Cannes
• But like to party as in Cannes
• Edition 9: Wednesday, 28/06/23
St-Canneke: Cannes at St Anneke plage

147. • To promote Creative Thinking, not just effectiveness
• For strategy with strongest transformational impact
• Chosen by ACC members Effie Jury
• Handed out at the Effie’s
Initiator of Strategy Excellence Award @Effies

148. Partner Media Marketing AGENCY OF THE YEAR

149. Partner BAM MARKETING LEADERSHIP Awards

150. A New Platform: bestofawards.be

155. Our dream: midweek of the CommCrafts

156. • 03/05 - 24/06: Call for case entries
• 24/06 - 25/07: Late case submission
• 02/08: Start online judging
• 13/09: Anouncement Shortlists
• w/o 03/10: Live Jury rounds
• 23/11: Awards Night in Antwerp
Planning Best Of Awards

157. LIVE presentations to different Juries

158. BEA/BOA/BOCA/BORA Award Ceremonies

159. The proud winners

164. 6. WE COMMUNICATE

165. • Sign in: www.accbelgium.be => About us => Newsletter
• Overview of ACC initiated projects
• Links to subscription- or download pages
A monthly Newsletter

166. An accurate website

167. Targeted mails & groups

168. Follow us on Social Media

169. A paralel stream for our Custo members

172. Some ACC Partnerships

173. The Future Laboratory partnership (-€450)

179. • What: a helpdesk with a lawyer company,
specialized in marketing & communication
• How much: €195/question/90 mins or, if
complicated they will send a quote upfront
• When: available at all times
We offer a Legal Helpdesk with AdaStoneLaw

180. • Advertising for any medium (Internet, TV, radio, cinema, outdoor, press, etc.)
• Contests (contests, tombolas and games of chance)
• Influencer Marketing
• Digital marketing
• Direct Marketing
• E-commerce (building websites, clearing websites, launching new products and services via the Internet ...)
• E-reputation
• Respect for private life and protection of personal data
• Copyright, right to image, right to name
• Trade mark law (including availability searches and trade mark registrations on the basis of prior budgets) and design law
• Sponsorship, merchandising, events
• Commercial communication regarding specific products and aimed at sensitive target groups (tobacco, alcohol, medicines,
children)
• Packaging and labelling
• Commercial practices (unfair, misleading, denigrating, aggressive, etc.)
• Price regulation
• Advertising techniques (discounts, sales promotions, etc.)
• General principles regarding contracts in the advertising sector
• General information about Tax Shelter
Typical questions for the Legal Line

181. • Drafting of all your contracts (agency/advertiser, contracts with
influencers, contest rules, NDAs, contracts concerning the transfer of
copyrights with creatives and freelancers, contract concerning
audiovisual productions, contracts with service providers and partners,
etc.)
• Tax optimisation of copyright remuneration
• The valuation of intangible assets
• Participation (in) and drafting of public
contracts/procurement/contests
• Contact with self-regulatory or regulatory bodies (especially the JEP,
VRM, CSA, the GBA, the Ministry of Economy or Health, etc.).
• Debt collection
• Financing through the "Tax Shelter" or sectoral support
More complex matters

182. • What: advice from a lawyer company, specialized in tax law
• How much: standard tax/juridical questions at a flat rate of
€185. For more complex matters, you will receive a quote
• When: available at all times
Tax advice from Lauwers & Seutin

183. HOW TO BECOME A MEMBER?

184. Submit a file with the following elements:
Signed ACC Charter with declaration regarding bankruptcy, RSZ, VAT, rejection bribery, adherence to
conventions JEP, …
A signed Income Declaration
‘Peer’ check among existing members of main discipline
Possible issues will be handled by Ethical Committee
Measures in case of disloyal Members:
Abuses can be reported at ‘Red Line’
Issues will be handled by Ethical Committee
How to become an ACC member?

185. Fees are based on last year’s gross margin

186. THAT’S IT FOR NOW

187. FEEL FREE TO ADD, STEEL, COPY,
ADAPT, CHANGE, IMPROVE, …

188. BUT PLEASE, DO IT WITH RESPECT
AND COMMON SENSE

189. Thanks!