Boca jury 2021

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This document lists the jury members for the BOCA Jury 2021 Content Marketing Jury and Craftsmanship Jury. It includes their names, job titles, and employers. The jury members represent a variety of companies across different industries including marketing, media, retail, utilities and more. The purpose of the juries is to evaluate content marketing for the #CMFF (Content Marketing Festival & Forum).

Marketing

3
Miele Belux
Céline Van den Rijn
Marketing Director
Proximus
Steven De Deyne
Head of Media & Production Competence Center
SD Worx
Kristof Duran
Corporate Marketing Communications Manager
Turnleaf
Paul Van Cotthem
Founding Partner Turnleaf
Ugent
Emmelien Werbrouck
Director of Communication and Marketing

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I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful. The questions asked: What was your biggest Marketing lesson from 2021? What are the most important skills to have for Marketing leaders to succeed in 2022? Which skills are you looking for your team members to improve in 2022? What three skills are you going to personally improve in 2022? Which channel(s) do you expect to explode in popularity and must be used in 2022? Which brands really impressed you in 2021 and why? What are your three big Marketing predictions for 2022? How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes? What is your best piece of advice for Marketing Leaders managing their fellow management team members? Do you have two pieces of advice that will help Marketing leaders to thrive in 2022? A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai Thanks for reading, Danny Denhard

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Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers. That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization. Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including: Using real-time alerts and trends for reputation & crisis management Distributing social data and insights across the enterprise Conducting content research to discover topics of interest for targeted influencer and advocate campaigns

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Boca jury 2021

1. 1 BOCA JURY 2021 Content Marketing Jury Van Zandbeek Jasper van Zandbeek Owner & strategy director of Zandbeek BOCA PRESIDENT bpost Katrien Merckx Relationship & Sales Manager Communication Agencies #CMFF AJ Huisman Independent Strategist Carrefour Valerie De Smet Head of Brand & Content Colruyt Riemer Vanden Berghe Verantwoordelijke Marketing Colruyt Group Academy CHEQROOM Diederik Syoen Head of Marketing

2. 2 D’Ieteren José Fernandez Chief Customer Experience, Marketing & Digital Officer Delhaize Annelore Van Hove Media & Channel Manager Eneco Kristof Van Genck B2C Marcom & E-commerce manager Essent Mikhail Goossens Marketing Manager ING Daphne Poets Communication Expert Orange Belgium Magda Trullemans Business-to-Business Communication Manager Federale Verzekering Mieke Schevelenbos Marketing Communications Manager

3. 3 Miele Belux Céline Van den Rijn Marketing Director Proximus Steven De Deyne Head of Media & Production Competence Center SD Worx Kristof Duran Corporate Marketing Communications Manager Turnleaf Paul Van Cotthem Founding Partner Turnleaf Ugent Emmelien Werbrouck Director of Communication and Marketing

4. 4 Craftsmanship Jury #CMFF Bert Van Loon Independent Strategist BOCA PRESIDENT Barco Eva Careel Brand & Content Marketing Manager Boss Paints Laura Van Himbeeck Content Marketeer colora bpost Tatjana Raman Head of Media Intelligence Brightfish Frederik Braem Creative Services Director CollectandGo Sofie Coen Content Manager Marketing

5. 5 Decathlon Michael D'Hooge Content Leader Decathlon Belgium Efteling Lisanne Verhaegen Content marketeer at Efteling Gamma Kim De Clercq Brand & Content Expert Kids Life Ann Hostens Marketing Director Sonova Retail Belgium Anne Abeel Marketing Director Vlaams Parlement Ben De Witte Online hoofdredacteur Ugent Leentje Van Remortel adviseur interne communicatie, directie Communicatie en Marketing

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