ACC provides various tools, services, and resources to unite and empower creative communication agencies in Belgium. Key offerings include regulatory guidelines and templates, educational programs and events, business consulting services, and initiatives to promote diversity, sustainability, and collaboration between member agencies. ACC represents over 170 member agencies and aims to advance their collective interests through its Expert Centers, Board of Directors, and dedicated staff.
As we enter the final throes of EU funded grant schemes in Cornwall and Isles of Scilly, we welcome representation from several of those schemes with our message to the business community – 'use it or lose it'.
The session will feature presentations from:
Matt Borne - Growth Hub Funded Business Support
Anna Staevska - Cornwall Development Company Grants from BIG2
James Glover - Rural Payment Agency Grants from RDPE Growth Programme
Andrew James - PKF Francis Clark Tips on making a successful grant claim
As we enter the final throes of EU funded grant schemes in Cornwall and Isles of Scilly, we welcome representation from several of those schemes with our message to the business community – 'use it or lose it'.
The session will feature presentations from:
Matt Borne - Growth Hub Funded Business Support
Anna Staevska - Cornwall Development Company Grants from BIG2
James Glover - Rural Payment Agency Grants from RDPE Growth Programme
Andrew James - PKF Francis Clark Tips on making a successful grant claim
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
An Introduction to Eurostars - an Opportunity for SMEs to Collaborate Interna...KTN
This webinar highlighted opportunities within the EUREKA Eurostars programme and how Innovate UK KTN and partners can help your business to innovate and go international.
We have created the first stage of transparency in a world of opaque food exchange, we are basically a storytelling, transparency and customer engagement cloud communication platform for sustainable producers, empowering conscious consumers to see background stories (where, who, why, etc) about their food and other sustainable goods through rich digital media viewed in mobile devices, web-based outreach and social media.
Get all the information you need about the Central Business Expo 2017 in this info pack. If with questions please do not hesitate to call us on +267 71234249 / 72225036
Info pack 1 about the Central Business Expo, 3-6 August 2017. Cresta Botsalo, Palapye. For more information call +267 71234249. Email: cebexbw@gmail.com
Lead Generation - Presentation by Matthias Orlopp, Managing Director of Check24 Ventures at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
An Introduction to Eurostars - an Opportunity for SMEs to Collaborate Interna...KTN
This webinar highlighted opportunities within the EUREKA Eurostars programme and how Innovate UK KTN and partners can help your business to innovate and go international.
We have created the first stage of transparency in a world of opaque food exchange, we are basically a storytelling, transparency and customer engagement cloud communication platform for sustainable producers, empowering conscious consumers to see background stories (where, who, why, etc) about their food and other sustainable goods through rich digital media viewed in mobile devices, web-based outreach and social media.
Get all the information you need about the Central Business Expo 2017 in this info pack. If with questions please do not hesitate to call us on +267 71234249 / 72225036
Info pack 1 about the Central Business Expo, 3-6 August 2017. Cresta Botsalo, Palapye. For more information call +267 71234249. Email: cebexbw@gmail.com
Lead Generation - Presentation by Matthias Orlopp, Managing Director of Check24 Ventures at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
ACC_Credentials_03.22.pptx
1. Our mission and an overview of our tools & services
March 2022
How can ACC help you?
2. POWERFUL COMMUNICATION IS NO
LONGER THE PREROGATIVE OF
TRADITIONAL ADVERTISING AGENCIES
ACC was founded in 1976 as ‘KRAB/CACP’
3. Which is why the
Association of Communication Companies
opened up to all creative agencies
Advertising – Activation – Content - Digital – Events – PR & Influencer
6. agencies
We are entrepreneurial places to work, with a diversity of talents and skills
creativity
We distinguish ourselves via conceptual thinking and applied creativity
communication
We are customer centric and go from insights over tools to implementation
What do we all have in common?
7. What is our Uniqueness:
Having creatives and thinkers under one roof
8. ACC’s mission:
… is to upgrade,
promote and defend
the added value of our
members towards
(future) employees,
clients, authorities, press
& public
9. TO UNITE AND EMPOWER ALL
COMMUNICATION AGENCIES IN THEIR
INDIVIDUAL INTERESTS AND COLLECTIVE
AMBITIONS
ACC’s purpose:
10. • A mini-soccer tournament with up to 12 agencies
• Reflecting our core values of collegiality and fair-play
Belgian Agency League – by ACC
12. The ACC team in full force
Ruzan Khachatryan/Talent Mgr
Robin Mosch/Community Mgr
Victor Buisseret/Sustainability Mgr
Johan Vandepoel/General Mgr
Stéphanie Vazquez/Office Mgr
14. 7 Cross disciplinary Expert Centers:
• Legal & Finance
• Sector Challenges, former EC Advertising
• Strategic Planning aka APG Belgium
• Sustainability NEW
• Young Accounts
• Young Dogs
• Young Talent NEW
5 Competence based Expert Centers:
• Branding & Design NEW
• Content Marketing aka Custo
• Digital Marketing
• Event Marketing + Hub Brand Activation + Hub Teambuilding
• Public & Influencer Relations
And a huge team of volunteers
15. • The Expert Centers are at the heart of the ACC
• They initiate and elaborate actions, services and tools
• The dedicated team serves as facilitator
• The CEO represents the members and serves as ‘advocate’
• The Board of Directors provides guidance and feedback
Who does what?
20. • An UBA approved template to officialise
relationships between clients & agencies
• Suitable for all communication disciplines
• Updated on talent & intellectual property rights
and privacy legislation (GDPR)
• Available in 3 languages
A client/agency contract, by ACC & UBA
21. • Guidelines to streamline competitions
• For all kind of commercial pitches:
• Long term relations or ad hoc pitches
• All kind of disciplines (also events, content, PR,…)
• They are not binding law, but...
• If violated by a prospect, ACC puts pressure
UBA/ACC/UMA Competition Charter
22. • Leaflet with practical tips for a
’Happy pitch’
• A practical overview of the
basic pitch procedures
• For CEO’s, CSD’s and new bizz
managers
Questions to ask “when the call comes’
23. • Practical guides with do’s & don’ts
• For public servants
• Different versions: Federal & Flemish TIPS
• Taskforces with Kortom, VVSG and EBP to
create ‘model tenders’ for main activities
Tips for Government Pitches
24. • A 2-step process to protect strategies and concepts in and after a
pitch process for 5 years
• Put the ACC-protected logo on your presentation
• Create an i-depot: https://www.boip.int and pay 35€
ACC protected tool
25. • ACC is one of the founders of the Communicatie Centrum / Centre de la
Communication (ex RVdR) and JEP, together with UBA and the media
(saleshouses)
• Membership of ACC also includes membership of CC& JEP
• This provides an advantage, as adherence to JEP is often requested in case of
government pitches
• This also includes an engagement to respect the self disciplinary codes of the
JEP (sectorial codes and codes of conduct)
• NEW: Every ACC member can/should assign a JEP Ambassador
JEP membership is included in ACC-fee
26. • A set of guidelines for Native Advertising
• Co-written by CC, ACC and UBA
• Controlled by JEP in case of complaints
Native Advertising Guidelines, written by our EC CM
27. Influencer Guidelines, written by our EC
P&IR
• As a response to the ‘recalled’ Influencer
Guidelines from the FOD Economy
• Under the umbrella of CC
• Approved by all other Belgian associations
(BAM, UBA, Feweb)
• Controlled by JEP
28. • A service agreement template
• To streamline agreements between agencies
and influencers
• And to guarantee respect for the Influencer
Guidelines
Contract Template for Agencies/Influencers
29. • A set of Guidelines for the Selection of an AV
production company
• Purpose is to provide clear indications of what
is to be expected from all parties
• It comes with a Briefing Template for an
audiovisual production
AV Production Guidelines
32. Membership Event Confederation is included
• E-C was founded by ACC, BESA & Febelux in 2020
• It is open to all Associations in the Event industry
• It defends the broad interests of the event sector
• And serves as the lobbying organisation for event associations
33. Open Letter to respect 30d Payment Terms,
endorsed by UBA
Dear receiver of this invoice,
These are turbulent times for everybody and every business.
Especially for the creative industry. Yet, we witness a tremendous sense of
adaptation, flexibility and solidarity.
The agency that sends you this invoice undoubtedly has been working in quite
difficult circumstances over the past year to come up with innovative solutions
to help you grow or at least maintain your business.
And in doing so, they involve suppliers and freelancers for whom it is even
more difficult to make ends meet.
Each invoice stands for a team of hardworking people: strategists, project
managers, creative teams, producers, technical people and suppliers, who
dedicate all their talents to the success of your brand and company.
Which is why the Association of Communication Companies and the Event
Confederation humbly ask you to pay their invoices within the agreed terms,
preferably within 30 days. And by doing so, to respect the European Late
Payment Directive.
Thank you for your understanding and cooperation,
Johan Vandepoel
CEO Association Communication Companies
Vinciane Morel
President Event Confederation
A special thanks to Ogilvy Romania and Ogilvy Social.Lab Brussels for the campaign.
36. • Different interpretations taks levels on catering (2020)
• Different interpretations on taks deductibility (2021)
We set things straight regarding taks audits
37. • A template in collaboration with MVVP lawyers
• For creative/commercial interim independents
• With clauses that minimize fiscal/social hazards
• Available in NL, FR, ENG
• Downloadable on acc.be
Standard Freelance Contract
38. • A template that regulates the cession of rights
from actors and authors
• Mainly in the field of interviews for content
purposes
• Created by AdaStone Law
• Downloadable on acc.be
Cession of Rights Permission template
AFSTAND VAN RECHTEN
Ik, ondergetekende:___________________________________________________
(Vul naam en voornaam in)
Geboren op: _________________________________________________________
Gedomicilieerd te : ____________________________________________________
(Vul straat, nummer, postcode en stad in)
geef mijn akkoord om:
- gefotografeerd /gefilmd/geïnterviewd te worden in het kader van de campagne [vul naam van
de campagne in];
- dat mijn naam, afbeelding, stem, werken en alle andere aspecten die me betreffen,
gefotografeerd, gefilmd, en vastgelegd mogen worden met het oog op de verspreiding hiervan
aan het publiek;
- en bijgevolg om de nodige rechten voor de exploitatie en de mededeling aan het publiek van
deze afbeeldingen, filmen en geluidsbanden af te staan aan [vul naam onderneming in],
gevestigd te [vul adres onderneming in], ingeschreven in het KBO met ondernemingsnummer
[vul ondernemingsnummer in] (hierna, de ‘Onderneming’).
De rechten die worden afgestaan behelzen onder meer de persoonlijkheidsrechten (recht op afbeelding,
naam en stem) en de auteurs- en naburige rechten verbonden aan mijn werken (het recht om mijn stem
en afbeelding vast te leggen en op te slaan, om de beelden te kopiëren, aan te passen en te verspreiden
naar het publiek, zonder enige beperking in hoeveelheid, integraal of gedeeltelijk, via elke drager en in
formaat, en in het bijzonder het recht om de sequenties van beelden te digitaliseren of laten
digitaliseren, te kopiëren of laten kopiëren, in het verkeer te brengen, te verspreiden, verkopen of laten
verkopen; het recht om de werken te verhuren, mee te delen aan het publiek, overal en via elk kanaal of
medium, daarbij inbegrepen de uitzending via netwerk en/of andere systemen voor telecommunicatie
(analoog of digitale radiogolven, analoge of digitale kabel, Internet - inclusief sociale medianetwerken -
satelliet, analoog, mobiel netwerk) rechtstreeks of on-demand; het afgeleide en secundaire
exploitatierecht, in het bijzonder op alle papieren dragers (pers, affiches, magazines, boeken), audio en
visuele dragers (digitaal of fysiek).
Deze afstand, waarvan ik het ongestoord genot garandeer, is gedaan ten kosteloze titel, voor de
volledige duur van de bescherming van de rechten, wereldwijd, voor alle talen en via alle dragers zoals
hierboven omschreven.
De Onderneming:
- is de enige die kan beslissen omtrent de hierboven genoemde rechten en werken tijdens de
uiteindelijke montering van de beelden, inclusief het volledige of gedeeltelijke gebruik;
- kan deze rechten afstaan aan elke derde;
- is niet verplicht mijn naam en titel te vernoemen in de (eind)generiek van de filmen.
Datum :………………………………………………………………
Handtekening:…………………………………………………
(voorafgegaan door “gelezen en goedgekeurd”)
39. • A standard form to unify Purchase &
Sales terms
• To avoid non signing by clients, mainly
among event agencies
• Developed by AdaStone Law and
accredited by ACC
• Downloadable on acc.be
Standard Purchase & Sales Templates
41. Strengthen our business consulting skills
Via Solvay Creative Consultancy Program
Better quality education inflow
Via Whitepaper, EC Young Talent, School Corner
Stimulating collaborations between agencies
Via ACC MatchMaker Engine
Accelerate diversity in agencies
Via Immersion Day & Roadshows w/ ASATT
Become a leading force in ESG
Via creation Expert Center Sustainability
The Board’s agenda:
42. I. Strengthen our Business Consulting Skills
-
Solvay Creative consultancy Program 2.0
43. • 2nd Creative Consultancy Program with Solvay
• 25 CEO’s and their SD’s
• Base Track & Advanced Track: each 4 days training + Hackaton
1. Strenghten our business consulting
skills
46. 1. Survey with agency managers to precise issues,
needs & gaps
2. Reality check with youngsters, working in
agencies
3. World Cafés (2FL/1FR) with professors and head
of departments from12 Universities & Colleges +
17 senior agency representatives
Step 1: Define issue via research
47. • Summarizes the conclusions of the WorldCafés
• Recommends actions for schools, agencies & graduates
• Three basic recommendations:
1. Go for T-Shaped profiles
2. Promote the sector
3. Tips to grow talent
Step 2: Whitepaper with recommendations
48.
49.
50.
51.
52. • We send out an online survey to all colleges and universities
• We asked them to provide the following feedback:
1. Update of our existing database
2. Which communication disciplines do they teach
3. How do they collaborate with agencies currently
4. Who wants to take an active role in our EC Young Talent
Step 3: Mapping schools’ needs
53. • A new - hybrid – Expert Center with school representatives and
agency people with focus on talent/HR managers
• 17 participating schools and 12 agencies
• The EC will meet 4x/year to discuss issues & opportunities
• Initiatives will be taken by small task forces
• But we didn’t wait for the 1st meeting to brief Bliss on:
Step 4: Creation EC Young Talent
54. • A platform that connects agencies & schools, accessible via ACC
site
• The “School Corner” will serve as a platform to arrange:
• Agency visits: ACC Open door days
• Internships: agencies provide vacancies, interns can send applications
• Speeddating sessions: such as CDate Night, The Hunt, Young Event Talent Day
• Training packages: such as Content Marketing basics
• Guest spreakers: overview current & potential spekaers from agencies
• Occasional researchprojects: on proposal of the schools
Step 5: Set up a School Corner
62. A plan to connect complementary ACC agencies
• Goal: explore eco-systems & alliances among agencies from different disciplines
• We created a Tinder-like MatchMaker Engine
• The MatchMaker Engine is based on:
• Complementarity in agency services
• Similarity in values and agency culture
3. Stimulating internal collaboration
63. 68 agencies logged in & started matching
Step 1:
Step 2: Step 3:
Step 4:
66. The Inclusion Index is comprised of three sub-indices, based on
employee’s perception of their experience at their company:
• Sense of Belonging
• Absence of Discrimination
• Presence of Demeaning Behaviour
While there are many diversity dimensions to consider, the Inclusion
Index is based on these five:
• Gender, ethnicity, sexual orientation, religion and disability
About the Inclusion Index:
69. Yet, we lag behind on premise that "organisations
are taking actions to be more diverse and inclusive”
Belgium: 47%
70.
71.
72.
73. • 15 to 20 youngsters with migration background
• Experience agency life at three agencies in 1 day
• Co-create campaign for Responsible Young Drivers
• From Client Brief to Creative Brief @Publicis Groupe
• From Creative Brief to Conceptual Creation @Ogilvy Social.Lab
• From radio script to radio commercial @TBWA
• Youngsters would’ve been added to ACC db and invited for Brainery
trainings and ACC & agency events
First Roadshow on Wednesday 11/05
74. For +/- 20 ACC agency managers
“One day in the life of…”
Tour in Molenbeek with ASATT community
Purpose is to learn what is needed to turn their agency into an inclusive
environment for talent with migration background
On the planning for March 2022
Immersion Day with ASATT
76. • Environmental Societal Governance
• Stands for Climate change (sustainability) and Social inequality (D&I)
• If we don’t act now, there will be serious (financial) implications
• ACC intends to become a partner in action to its’ members and stakeholders
• This will become actionable in the form of:
• Mainstream Operations: what our members do to measure, reduce and offset
• Downstream Operations: what we can do to get our suppliers to do the same
• Outstream Operations: to have an impact on clients, business, consumers (w/ UBA&CC)
• We hired a new Sustainabilty Manager and created a new Expert Center
Become a leading force in ESG
78. Who’s in the Comm to Zero coalition?
Communicatie
Centrum/Centre
de la Comm
UBA
BAM
BM
MA
BA
BM
ACC
UMA
VIA
WEMEDIA
AEA
LaPresse.be
Vl Nieuwsmedia
BCBP
BPOST
DMA
79. Zero Carbon Stream
Environmental carbon
Footprint of the
company
Report standardize
carbon footprint
Offset Carbon
Footprint
Yearly report on
carbon footprint
Check Carbon
reduction objectives
in Comm to zero.be
Guidelines
Set Objectives based
on 1st year
assessment
Mainstream
Create an account //
Sign to be part of the
Comm to Zero.be
Comm to Zero
Essentials Certificate
Environmental carbon
Footprint of the
company
81. Phase 2: Production and Media
Access to
production
campaign
neutraliser
Calculate
carbon
footprint
Offset Carbon
Footprint
Yearly Carbon
Report
Access to
media
calculator
Calculate
Carbon
Footprint
Offset Carbon
Footprint
Yearly carbon
report
Training Camp for
Campaign
Neutraliser
Access to Production
Campaign
Neutraliser
Access to Media
Calculator
82. Phase 3: Stakeholder Coalition
Promote new
policies
Communicate
Educate
Innovate
Industry wide
policy
implementation
Plead for new
regulations on
industry level
New Self-
Regulations
84. COLLAB: a Client/Agency evaluation tool
3 dimensions
•EXPERTISE
competence & skills for an effective relationshi
•PROCESS
efficiency of the relationship
•ATTITUDE
general ‘chemistry’ and value matching
87. • In partnership with PitchPoint, UBA and inspired by IPA
• We published a paper with all existing remuneration modes
• We will instruct agencies and clients how to move towards more
sophisticated – value based – remuneration modes
• Via the UBA Academy 24/7
• Via the ACC Brainery
Educate on “Remunerating for Success”
91. • What: ACC coordinates all applications from schools wanting to visit
an agency: +/- 40 groups, mainly ATL & digital agencies
• Target: last year students marketing & communication
• When: All year through, depending on availabilities agencies
• Was extended to Event Marketing and Content Marketing
Open door Days
92. • Purpose: to ensure students to prepare in the
best way for a job in the creative industry
• In the Toolkit, we offer:
• A charter with 9 criteria and guidelines (incl
NDA template)
• A checklist with criteria for a good internship and
guidelines
• A Certificate with logos ACC and agency
We offer Internship Toolkits & Certificates
Criteria for ACCredited Internships Checklist *Mandatory
1. Profile domain*
The intern should belong to a job profile domain within Marketing Communications: Advertising,
Event management, PR, Brand Activation, Content Marketing and Digital:
2. Development plan*
The intern and the agency should draft a development plan with details about the internship.
3. Content*
The content of the internship should include relevant tasks from the job profile domain, real client
cases and exposure to the other job profile domains within the agency.
4. Mentoring*
The intern should have both a school and an agency mentor, responsible for following up the intern’s
progress.
5. Duration & Workload
A minimum duration of 10 weeks is recommended within a standard 38 hour per week workload.
6. Recognition
The intern should be encouraged to pitch his/her own ideas, work on their execution and be
acknowledged for them thereafter.
7. Legal requirements*
Interns should work under a standard internship agreement, stating legal rights and obligations.
8. Reimbursement of expenses
ACCredited internships are unpaid, but reimbursement of costs is recommended.
9. Evaluation*
The interns should be evaluated by both mentors, according to predefined criteria.
Overview of responsibilities
School Agency
Provide job profile curriculum Provide knowledge and experience for the different job
profiles
Assign a school internship mentor Assign an agency internship mentor
Participate in drafting the development plan Participate in drafting the development plan
Implement a minimum internship length Organise a 30 min per week 121 meeting
Provide a standard legal internship agreement Assign real client case tasks to the intern
Provide insurance coverage Ensure recognition where appropriate
Facilitate a final evaluation Provide reimbursement of expenses
Provide a final evaluation
95. • All ACC members can put job offers on
our site for free
• For full time or part time jobs, freelancers
or internships
• For jobs in Client Service, Creative,
Strategic or Technology departments
We offer a free Job Corner on our website
99. YOUNGDOGS: pitch sessions for Young Creatives
6 pitches per year
Real clients - real briefs
Creatives under 28yo
(both working & studying)
Two weeks to work on brief
Ideas are judged by 2 or 3
Belgian CD’s & client
Winners get ticket to Cannes
101. • What: a helpdesk with a lawyer company, specialized
in marketing & communication
• How much: €185/question/90 mins or, if complicated
they will send a quote upfront
• When: available at all times
We offer a Legal Helpdesk with AdaStoneLaw
102. • Reclame voor elk medium (internet, TV, radio, cinema, outdoor, pers, etc.), promotionele
verkooptechnieken en handelspraktijken
• Sponsoring, merchandising, events, wedstrijden en tombola’s
• Eerbied voor het privéleven en bescherming van persoonsgegevens
• Prijsreglementering
• Verpakking en etikettering
• Commerciële communicatie betreffende specifieke producten en gericht op gevoelige
doelgroepen (tabak, alcohol, medicamenten, kinderen)
• Elektronische handel
• Auteursrecht, merkenrecht, tekeningen en modellen, recht op afbeelding
• Juridische aspecten van PR-opdrachten
• Reclametechnieken, product placement, teasing
• Algemene contractuele beginselen uit de reclamesector
• Algemeen advies over de Tax Shelter
Typical questions for the Legal Line
103. • What: advice from a lawyer company, specialized in tax law
• How much: standard tax/juridical questions at a flat rate of €185.
For more complex matters, you will receive a quote
• When: available at all times
Tax advice from Lauwers & Seutin
105. • 4th You & Corona Survey in Q1/21
• Extra questions on:
• Issues with resilience @work
• Homeworking issues: impact on extra benefits mobility
and home office
• Who looked for extra funding or took a loan?
• 86 agency (groups) participated
• Survey “Employees & Corona” in Q1/21
• To check on homeworking and resilience
• 675 employees from 77 agencies participated
• Agencies >3 employees got their own report
Monitoring the Corona-impact to our sector
114. • The Trip Advisor for trainings, courses and
events in our sector:
• ACC initiated, ACC hosted or ACC endorsed
• For members/non members; interns/jrs/srs/all
• For Account Mnt, Creative-, Financial-, Mnt-,
Personal-, strategic- and Techology Skills
The Brainery: our platform for trainings
138. • Exclusive evening session for agency managers
• Keynote speakers about their agency model:
• Pieter Janssens on iO
• Gert Pauwels on Kunstmaan Accenture Interactive
• Tom Bogaert on OnlyHumans
• Awaiting proposal from The Merode (Place Poelaert)
• With drinks & snacks
C-Forum “New Agency Models”
140. • Belgian Jury members in Cannes
present the hottest cases and their
experiences
• Targeted to young people who couldn’t
attend Cannes
• But like to party as in Cannes
• Edition 8: Wednesday, June 29th
St-Canneke is back, bitches
141. • To promote Creative Thinking, not just effectiveness
• For strategy with strongest transformational impact
• Chosen by ACC members Effie Jury
• Handed out at the Effie’s
Initiator of Strategy Excellence Award @Effies
158. • Sign in: www.accbelgium.be => About us => Newsletter
• Overview of ACC initiated projects
• Links to subscription- or download pages
A monthly Newsletter
164. Submit a file with the following elements:
Signed ACC Charter with declaration regarding bankruptcy, RSZ, VAT, rejection bribery, adherence to conventions
JEP, …
Last years’ balance sheet or signed Income Declaration
‘Peer’ check among existing members of main discipline
Possible issues will be handled by Ethical Committee
Measures in case of disloyal Members:
Abuses can be reported at ‘Red Line’
Issues will be handled by Ethical Committee
How to become an ACC member?
170. • Kick off meeting in May 2018
• Initiative from existing members: Oona, Famous Relations, Ogilvy, TBWA
• New members who joined since then: Akkanto, Ketchum, Lewis, MMBSY, Native Nation, RCA,
Two Cents, Walkie Talkie, Wavemakers, Weber Schandwick, Whyte, Wunderman Thompson
• Some initiatives:
• Influencer guidelines + workshop + contract
• Client Briefing template w/ UBA
• Competition Charter => new ‘unified’ charter for all disciplines
• Standardized Monitoring Tools: together with C2
• HYPRE: training program for young PR executives
• ‘Step up your PR game”: training program for PR managers
• Launch Best Of Reputation awards (2022)
The EC P&IR was launched in 2018