ACC_Credentials_03.22.pptx

Our mission and an overview of our tools & services
March 2022
How can ACC help you?

POWERFUL COMMUNICATION IS NO
LONGER THE PREROGATIVE OF
TRADITIONAL ADVERTISING AGENCIES
ACC was founded in 1976 as ‘KRAB/CACP’

Which is why the
Association of Communication Companies
opened up to all creative agencies
Advertising – Activation – Content - Digital – Events – PR & Influencer

What do we
‘creative agencies’
stand for?

agencies
We are entrepreneurial places to work, with a diversity of talents and skills
creativity
We distinguish ourselves via conceptual thinking and applied creativity
communication
We are customer centric and go from insights over tools to implementation
What do we all have in common?

What is our Uniqueness:
Having creatives and thinkers under one roof

ACC’s mission:
… is to upgrade,
promote and defend
the added value of our
members towards
(future) employees,
clients, authorities, press
& public

TO UNITE AND EMPOWER ALL
COMMUNICATION AGENCIES IN THEIR
INDIVIDUAL INTERESTS AND COLLECTIVE
AMBITIONS
ACC’s purpose:

• A mini-soccer tournament with up to 12 agencies
• Reflecting our core values of collegiality and fair-play
Belgian Agency League – by ACC

The ACC team in full force
Ruzan Khachatryan/Talent Mgr
Robin Mosch/Community Mgr
Victor Buisseret/Sustainability Mgr
Johan Vandepoel/General Mgr
Stéphanie Vazquez/Office Mgr

But a very committed Board of Directors

7 Cross disciplinary Expert Centers:
• Legal & Finance
• Sector Challenges, former EC Advertising
• Strategic Planning aka APG Belgium
• Sustainability NEW
• Young Accounts
• Young Dogs
• Young Talent NEW
5 Competence based Expert Centers:
• Branding & Design NEW
• Content Marketing aka Custo
• Digital Marketing
• Event Marketing + Hub Brand Activation + Hub Teambuilding
• Public & Influencer Relations
And a huge team of volunteers

• The Expert Centers are at the heart of the ACC
• They initiate and elaborate actions, services and tools
• The dedicated team serves as facilitator
• The CEO represents the members and serves as ‘advocate’
• The Board of Directors provides guidance and feedback
Who does what?

• We Regulate
• We Stimulate
• We Investigate
• We Educate
• We Celebrate
• We Communicate
We have 6 priorities:

Code of self-discipline & Ethical Committee

• An UBA approved template to officialise
relationships between clients & agencies
• Suitable for all communication disciplines
• Updated on talent & intellectual property rights
and privacy legislation (GDPR)
• Available in 3 languages
A client/agency contract, by ACC & UBA

• Guidelines to streamline competitions
• For all kind of commercial pitches:
• Long term relations or ad hoc pitches
• All kind of disciplines (also events, content, PR,…)
• They are not binding law, but...
• If violated by a prospect, ACC puts pressure
UBA/ACC/UMA Competition Charter

• Leaflet with practical tips for a
’Happy pitch’
• A practical overview of the
basic pitch procedures
• For CEO’s, CSD’s and new bizz
managers
Questions to ask “when the call comes’

• Practical guides with do’s & don’ts
• For public servants
• Different versions: Federal & Flemish TIPS
• Taskforces with Kortom, VVSG and EBP to
create ‘model tenders’ for main activities
Tips for Government Pitches

• A 2-step process to protect strategies and concepts in and after a
pitch process for 5 years
• Put the ACC-protected logo on your presentation
• Create an i-depot: https://www.boip.int and pay 35€
ACC protected tool

• ACC is one of the founders of the Communicatie Centrum / Centre de la
Communication (ex RVdR) and JEP, together with UBA and the media
(saleshouses)
• Membership of ACC also includes membership of CC& JEP
• This provides an advantage, as adherence to JEP is often requested in case of
government pitches
• This also includes an engagement to respect the self disciplinary codes of the
JEP (sectorial codes and codes of conduct)
• NEW: Every ACC member can/should assign a JEP Ambassador
JEP membership is included in ACC-fee

• A set of guidelines for Native Advertising
• Co-written by CC, ACC and UBA
• Controlled by JEP in case of complaints
Native Advertising Guidelines, written by our EC CM

Influencer Guidelines, written by our EC
P&IR
• As a response to the ‘recalled’ Influencer
Guidelines from the FOD Economy
• Under the umbrella of CC
• Approved by all other Belgian associations
(BAM, UBA, Feweb)
• Controlled by JEP

• A service agreement template
• To streamline agreements between agencies
and influencers
• And to guarantee respect for the Influencer
Guidelines
Contract Template for Agencies/Influencers

• A set of Guidelines for the Selection of an AV
production company
• Purpose is to provide clear indications of what
is to be expected from all parties
• It comes with a Briefing Template for an
audiovisual production
AV Production Guidelines

Specific initiatives for the Event agencies:

Membership Event Confederation is included
• E-C was founded by ACC, BESA & Febelux in 2020
• It is open to all Associations in the Event industry
• It defends the broad interests of the event sector
• And serves as the lobbying organisation for event associations

Open Letter to respect 30d Payment Terms,
endorsed by UBA
Dear receiver of this invoice,
These are turbulent times for everybody and every business.
Especially for the creative industry. Yet, we witness a tremendous sense of
adaptation, flexibility and solidarity.
The agency that sends you this invoice undoubtedly has been working in quite
difficult circumstances over the past year to come up with innovative solutions
to help you grow or at least maintain your business.
And in doing so, they involve suppliers and freelancers for whom it is even
more difficult to make ends meet.
Each invoice stands for a team of hardworking people: strategists, project
managers, creative teams, producers, technical people and suppliers, who
dedicate all their talents to the success of your brand and company.
Which is why the Association of Communication Companies and the Event
Confederation humbly ask you to pay their invoices within the agreed terms,
preferably within 30 days. And by doing so, to respect the European Late
Payment Directive.
Thank you for your understanding and cooperation,
Johan Vandepoel
CEO Association Communication Companies
Vinciane Morel
President Event Confederation
A special thanks to Ogilvy Romania and Ogilvy Social.Lab Brussels for the campaign.

Educating the event sector post Covid

• Different interpretations taks levels on catering (2020)
• Different interpretations on taks deductibility (2021)
We set things straight regarding taks audits

• A template in collaboration with MVVP lawyers
• For creative/commercial interim independents
• With clauses that minimize fiscal/social hazards
• Available in NL, FR, ENG
• Downloadable on acc.be
Standard Freelance Contract

• A template that regulates the cession of rights
from actors and authors
• Mainly in the field of interviews for content
purposes
• Created by AdaStone Law
Cession of Rights Permission template
AFSTAND VAN RECHTEN
Ik, ondergetekende:___________________________________________________
(Vul naam en voornaam in)
Geboren op: _________________________________________________________
Gedomicilieerd te : ____________________________________________________
(Vul straat, nummer, postcode en stad in)
geef mijn akkoord om:
- gefotografeerd /gefilmd/geïnterviewd te worden in het kader van de campagne [vul naam van
de campagne in];
- dat mijn naam, afbeelding, stem, werken en alle andere aspecten die me betreffen,
gefotografeerd, gefilmd, en vastgelegd mogen worden met het oog op de verspreiding hiervan
aan het publiek;
- en bijgevolg om de nodige rechten voor de exploitatie en de mededeling aan het publiek van
deze afbeeldingen, filmen en geluidsbanden af te staan aan [vul naam onderneming in],
gevestigd te [vul adres onderneming in], ingeschreven in het KBO met ondernemingsnummer
[vul ondernemingsnummer in] (hierna, de ‘Onderneming’).
De rechten die worden afgestaan behelzen onder meer de persoonlijkheidsrechten (recht op afbeelding,
naam en stem) en de auteurs- en naburige rechten verbonden aan mijn werken (het recht om mijn stem
en afbeelding vast te leggen en op te slaan, om de beelden te kopiëren, aan te passen en te verspreiden
naar het publiek, zonder enige beperking in hoeveelheid, integraal of gedeeltelijk, via elke drager en in
formaat, en in het bijzonder het recht om de sequenties van beelden te digitaliseren of laten
digitaliseren, te kopiëren of laten kopiëren, in het verkeer te brengen, te verspreiden, verkopen of laten
verkopen; het recht om de werken te verhuren, mee te delen aan het publiek, overal en via elk kanaal of
medium, daarbij inbegrepen de uitzending via netwerk en/of andere systemen voor telecommunicatie
(analoog of digitale radiogolven, analoge of digitale kabel, Internet - inclusief sociale medianetwerken -
satelliet, analoog, mobiel netwerk) rechtstreeks of on-demand; het afgeleide en secundaire
exploitatierecht, in het bijzonder op alle papieren dragers (pers, affiches, magazines, boeken), audio en
visuele dragers (digitaal of fysiek).
Deze afstand, waarvan ik het ongestoord genot garandeer, is gedaan ten kosteloze titel, voor de
volledige duur van de bescherming van de rechten, wereldwijd, voor alle talen en via alle dragers zoals
hierboven omschreven.
De Onderneming:
- is de enige die kan beslissen omtrent de hierboven genoemde rechten en werken tijdens de
uiteindelijke montering van de beelden, inclusief het volledige of gedeeltelijke gebruik;
- kan deze rechten afstaan aan elke derde;
- is niet verplicht mijn naam en titel te vernoemen in de (eind)generiek van de filmen.
Datum :………………………………………………………………
Handtekening:…………………………………………………
(voorafgegaan door “gelezen en goedgekeurd”)

• A standard form to unify Purchase &
Sales terms
• To avoid non signing by clients, mainly
among event agencies
• Developed by AdaStone Law and
accredited by ACC
Standard Purchase & Sales Templates

Strengthen our business consulting skills
 Via Solvay Creative Consultancy Program
Better quality education inflow
 Via Whitepaper, EC Young Talent, School Corner
Stimulating collaborations between agencies
 Via ACC MatchMaker Engine
Accelerate diversity in agencies
 Via Immersion Day & Roadshows w/ ASATT
Become a leading force in ESG
 Via creation Expert Center Sustainability
The Board’s agenda:

I. Strengthen our Business Consulting Skills
-
Solvay Creative consultancy Program 2.0

• 2nd Creative Consultancy Program with Solvay
• 25 CEO’s and their SD’s
• Base Track & Advanced Track: each 4 days training + Hackaton
1. Strenghten our business consulting
skills

II. Better Quality Education
-
A 5 step approach

1. Survey with agency managers to precise issues,
needs & gaps
2. Reality check with youngsters, working in
agencies
3. World Cafés (2FL/1FR) with professors and head
of departments from12 Universities & Colleges +
17 senior agency representatives
Step 1: Define issue via research

• Summarizes the conclusions of the WorldCafés
• Recommends actions for schools, agencies & graduates
• Three basic recommendations:
1. Go for T-Shaped profiles
2. Promote the sector
3. Tips to grow talent
Step 2: Whitepaper with recommendations

• We send out an online survey to all colleges and universities
• We asked them to provide the following feedback:
1. Update of our existing database
2. Which communication disciplines do they teach
3. How do they collaborate with agencies currently
4. Who wants to take an active role in our EC Young Talent
Step 3: Mapping schools’ needs

• A new - hybrid – Expert Center with school representatives and
agency people with focus on talent/HR managers
• 17 participating schools and 12 agencies
• The EC will meet 4x/year to discuss issues & opportunities
• Initiatives will be taken by small task forces
• But we didn’t wait for the 1st meeting to brief Bliss on:
Step 4: Creation EC Young Talent

• A platform that connects agencies & schools, accessible via ACC
site
• The “School Corner” will serve as a platform to arrange:
• Agency visits: ACC Open door days
• Internships: agencies provide vacancies, interns can send applications
• Speeddating sessions: such as CDate Night, The Hunt, Young Event Talent Day
• Training packages: such as Content Marketing basics
• Guest spreakers: overview current & potential spekaers from agencies
• Occasional researchprojects: on proposal of the schools
Step 5: Set up a School Corner

III. Stimulating Collaboration
between agencies
-
ACC’s Match Making Engine

A plan to connect complementary ACC agencies
• Goal: explore eco-systems & alliances among agencies from different disciplines
• We created a Tinder-like MatchMaker Engine
• The MatchMaker Engine is based on:
• Complementarity in agency services
• Similarity in values and agency culture
3. Stimulating internal collaboration

68 agencies logged in & started matching
Step 1:
Step 2: Step 3:
Step 4:

IV. Accelerate Diversity Equity Inclusion
-
Partnership ASATT
Partnership UBA/WFA

The Global
DEI
Census
Belgium market report

The Inclusion Index is comprised of three sub-indices, based on
employee’s perception of their experience at their company:
• Sense of Belonging
• Absence of Discrimination
• Presence of Demeaning Behaviour
While there are many diversity dimensions to consider, the Inclusion
Index is based on these five:
• Gender, ethnicity, sexual orientation, religion and disability
About the Inclusion Index:

Globally, ‘Marketing’ scores better than other industries

Belgium even scores highest on Inclusion Index

Yet, we lag behind on premise that "organisations
are taking actions to be more diverse and inclusive”
Belgium: 47%

• 15 to 20 youngsters with migration background
• Experience agency life at three agencies in 1 day
• Co-create campaign for Responsible Young Drivers
• From Client Brief to Creative Brief @Publicis Groupe
• From Creative Brief to Conceptual Creation @Ogilvy Social.Lab
• From radio script to radio commercial @TBWA
• Youngsters would’ve been added to ACC db and invited for Brainery
trainings and ACC & agency events
First Roadshow on Wednesday 11/05

For +/- 20 ACC agency managers
“One day in the life of…”
Tour in Molenbeek with ASATT community
Purpose is to learn what is needed to turn their agency into an inclusive
environment for talent with migration background
On the planning for March 2022
Immersion Day with ASATT

V. Our role regarding Sustainability

• Environmental Societal Governance
• Stands for Climate change (sustainability) and Social inequality (D&I)
• If we don’t act now, there will be serious (financial) implications
• ACC intends to become a partner in action to its’ members and stakeholders
• This will become actionable in the form of:
• Mainstream Operations: what our members do to measure, reduce and offset
• Downstream Operations: what we can do to get our suppliers to do the same
• Outstream Operations: to have an impact on clients, business, consumers (w/ UBA&CC)
• We hired a new Sustainabilty Manager and created a new Expert Center
Become a leading force in ESG

Regulate…
Charter
Pledge
Partnerships
Self-Regulation
Promote…
Tools
Learnings
Trainings
Certificates

Who’s in the Comm to Zero coalition?
Communicatie
Centrum/Centre
de la Comm
UBA
BAM
BM
MA
BA
BM
ACC
UMA
VIA
WEMEDIA
AEA
LaPresse.be
Vl Nieuwsmedia
BCBP
BPOST
DMA

Zero Carbon Stream
Environmental carbon
Footprint of the
company
Report standardize
carbon footprint
Offset Carbon
Footprint
Yearly report on
carbon footprint
Check Carbon
reduction objectives
in Comm to zero.be
Guidelines
Set Objectives based
on 1st year
assessment
Mainstream
Create an account //
Sign to be part of the
Comm to Zero.be
Comm to Zero
Essentials Certificate
Environmental carbon
Footprint of the
company

Zero Greenwashing Stream
New Policy
Implementation
Charter
Adaptation
Signature of
the new
Charter (mid
2022)

Phase 2: Production and Media
Access to
production
campaign
neutraliser
Calculate
carbon
footprint
Offset Carbon
Footprint
Yearly Carbon
Report
Access to
media
calculator
Calculate
Carbon
Footprint
Offset Carbon
Footprint
Yearly carbon
report
Training Camp for
Campaign
Neutraliser
Access to Production
Campaign
Neutraliser
Access to Media
Calculator

Phase 3: Stakeholder Coalition
Promote new
policies
Communicate
Educate
Innovate
Industry wide
policy
implementation
Plead for new
regulations on
industry level
New Self-
Regulations

A new Client/Agency Evaluation Tool

COLLAB: a Client/Agency evaluation tool
3 dimensions
•EXPERTISE
competence & skills for an effective relationshi
•PROCESS
efficiency of the relationship
•ATTITUDE
general ‘chemistry’ and value matching

A standardized Belgian benchmark
Based on 650
interviews so far

• In partnership with PitchPoint, UBA and inspired by IPA
• We published a paper with all existing remuneration modes
• We will instruct agencies and clients how to move towards more
sophisticated – value based – remuneration modes
• Via the UBA Academy 24/7
• Via the ACC Brainery
Educate on “Remunerating for Success”

• What: ACC coordinates all applications from schools wanting to visit
an agency: +/- 40 groups, mainly ATL & digital agencies
• Target: last year students marketing & communication
• When: All year through, depending on availabilities agencies
• Was extended to Event Marketing and Content Marketing
Open door Days

• Purpose: to ensure students to prepare in the
best way for a job in the creative industry
• In the Toolkit, we offer:
• A charter with 9 criteria and guidelines (incl
NDA template)
• A checklist with criteria for a good internship and
guidelines
• A Certificate with logos ACC and agency
We offer Internship Toolkits & Certificates
Criteria for ACCredited Internships Checklist *Mandatory
1. Profile domain*
The intern should belong to a job profile domain within Marketing Communications: Advertising,
Event management, PR, Brand Activation, Content Marketing and Digital:
2. Development plan*
The intern and the agency should draft a development plan with details about the internship.
3. Content*
The content of the internship should include relevant tasks from the job profile domain, real client
cases and exposure to the other job profile domains within the agency.
4. Mentoring*
The intern should have both a school and an agency mentor, responsible for following up the intern’s
progress.
5. Duration & Workload
A minimum duration of 10 weeks is recommended within a standard 38 hour per week workload.
6. Recognition
The intern should be encouraged to pitch his/her own ideas, work on their execution and be
acknowledged for them thereafter.
7. Legal requirements*
Interns should work under a standard internship agreement, stating legal rights and obligations.
8. Reimbursement of expenses
ACCredited internships are unpaid, but reimbursement of costs is recommended.
9. Evaluation*
The interns should be evaluated by both mentors, according to predefined criteria.
Overview of responsibilities
School Agency
Provide job profile curriculum Provide knowledge and experience for the different job
profiles
Assign a school internship mentor Assign an agency internship mentor
Participate in drafting the development plan Participate in drafting the development plan
Implement a minimum internship length Organise a 30 min per week 121 meeting
Provide a standard legal internship agreement Assign real client case tasks to the intern
Provide insurance coverage Ensure recognition where appropriate
Facilitate a final evaluation Provide reimbursement of expenses
Provide a final evaluation

We give guidance to jobseekers

• All ACC members can put job offers on
our site for free
• For full time or part time jobs, freelancers
or internships
• For jobs in Client Service, Creative,
Strategic or Technology departments
We offer a free Job Corner on our website

We create traffic to the Job Corner

We organize speed dating sessions

Talent search @ The Hunt, CDate Night & YET Day

YOUNGDOGS: pitch sessions for Young Creatives
6 pitches per year
Real clients - real briefs
Creatives under 28yo
(both working & studying)
Two weeks to work on brief
Ideas are judged by 2 or 3
Belgian CD’s & client
Winners get ticket to Cannes

• What: a helpdesk with a lawyer company, specialized
in marketing & communication
• How much: €185/question/90 mins or, if complicated
they will send a quote upfront
• When: available at all times
We offer a Legal Helpdesk with AdaStoneLaw

• Reclame voor elk medium (internet, TV, radio, cinema, outdoor, pers, etc.), promotionele
verkooptechnieken en handelspraktijken
• Sponsoring, merchandising, events, wedstrijden en tombola’s
• Eerbied voor het privéleven en bescherming van persoonsgegevens
• Prijsreglementering
• Verpakking en etikettering
• Commerciële communicatie betreffende specifieke producten en gericht op gevoelige
doelgroepen (tabak, alcohol, medicamenten, kinderen)
• Elektronische handel
• Auteursrecht, merkenrecht, tekeningen en modellen, recht op afbeelding
• Juridische aspecten van PR-opdrachten
• Reclametechnieken, product placement, teasing
• Algemene contractuele beginselen uit de reclamesector
• Algemeen advies over de Tax Shelter
Typical questions for the Legal Line

• What: advice from a lawyer company, specialized in tax law
• How much: standard tax/juridical questions at a flat rate of €185.
For more complex matters, you will receive a quote
• When: available at all times
Tax advice from Lauwers & Seutin

• 4th You & Corona Survey in Q1/21
• Extra questions on:
• Issues with resilience @work
• Homeworking issues: impact on extra benefits mobility
and home office
• Who looked for extra funding or took a loan?
• 86 agency (groups) participated
• Survey “Employees & Corona” in Q1/21
• To check on homeworking and resilience
• 675 employees from 77 agencies participated
• Agencies >3 employees got their own report
Monitoring the Corona-impact to our sector

Including overview extra benefits

Incl. Hourly Rates employees & Daily Rates freelancers

• 68 agencies participated
• 1/3 maintains rates 21
• 1/3 increases up to 2,5%
• 1/3 increases up to 5%
• Only 3 increase with +5%
• Large discrepancies per discipline:
• AE overall: €96
• AE CM: €91
• AE DM: €112
• AE EM: €72
• AE FS: €98
• AE PR: €118
Quick survey in light of indexations ‘22

Including Age, Gender and Origin

Profitability Survey: checking your KPI’s

• A survey, called Custometer
• Conducted by Insites
• Measures online & offline content
• Provides feedback on readership
• Measures effect on brand perception
We offer Content measurement tools

• The Trip Advisor for trainings, courses and
events in our sector:
• ACC initiated, ACC hosted or ACC endorsed
• For members/non members; interns/jrs/srs/all
• For Account Mnt, Creative-, Financial-, Mnt-,
Personal-, strategic- and Techology Skills
The Brainery: our platform for trainings

Interactive Pitch Webinar (2nd edition in Q3)

Online IPA course for jr accounts

The Future Laboratory partnership (-€450)

2nd European Edition Content Marketing World

Creative Strategy Night (APG UK Winners)

Training for Strategic Planners

FAME Cycle for Account Managers

Mini cycle media essentials for accounts

23/11: Legal Day with AdaStone

• Exclusive evening session for agency managers
• Keynote speakers about their agency model:
• Pieter Janssens on iO
• Gert Pauwels on Kunstmaan Accenture Interactive
• Tom Bogaert on OnlyHumans
• Awaiting proposal from The Merode (Place Poelaert)
• With drinks & snacks
C-Forum “New Agency Models”

• Belgian Jury members in Cannes
present the hottest cases and their
experiences
• Targeted to young people who couldn’t
attend Cannes
• But like to party as in Cannes
• Edition 8: Wednesday, June 29th
St-Canneke is back, bitches

• To promote Creative Thinking, not just effectiveness
• For strategy with strongest transformational impact
• Chosen by ACC members Effie Jury
• Handed out at the Effie’s
Initiator of Strategy Excellence Award @Effies

Partner Media Marketing AGENCY OF THE YEAR

Partner BAM MARKETING LEADERSHIP Awards

A New Platform: bestofawards.be

LIVE presentations to different Juries

The BEA/BOA/BOCA Award Ceremonies

This Year we launch the BORA’s
Best of Reputation Awards

• 03/05: Call for entries
• 30/05: Anouncement Judges
• 24/06: End call for entries
• 25/07: Late case submission
• 02/08: Start online judging
• 13/09: Anouncement Shortlists
• w/o 03/10: Live Jury rounds
• 23/11: Awards Night in Antwerp
Planning Bestofawards

• Sign in: www.accbelgium.be => About us => Newsletter
• Overview of ACC initiated projects
• Links to subscription- or download pages
A monthly Newsletter

Submit a file with the following elements:
Signed ACC Charter with declaration regarding bankruptcy, RSZ, VAT, rejection bribery, adherence to conventions
JEP, …
Last years’ balance sheet or signed Income Declaration
‘Peer’ check among existing members of main discipline
Possible issues will be handled by Ethical Committee
Measures in case of disloyal Members:
Abuses can be reported at ‘Red Line’
Issues will be handled by Ethical Committee
How to become an ACC member?

Fees are based on last year’s gross margin

FEEL FREE TO ADD, STEEL, COPY,
ADAPT, CHANGE, IMPROVE, …

BUT PLEASE, DO IT WITH RESPECT
AND COMMON SENSE

• Kick off meeting in May 2018
• Initiative from existing members: Oona, Famous Relations, Ogilvy, TBWA
• New members who joined since then: Akkanto, Ketchum, Lewis, MMBSY, Native Nation, RCA,
Two Cents, Walkie Talkie, Wavemakers, Weber Schandwick, Whyte, Wunderman Thompson
• Some initiatives:
• Influencer guidelines + workshop + contract
• Client Briefing template w/ UBA
• Competition Charter => new ‘unified’ charter for all disciplines
• Standardized Monitoring Tools: together with C2
• HYPRE: training program for young PR executives
• ‘Step up your PR game”: training program for PR managers
• Launch Best Of Reputation awards (2022)
The EC P&IR was launched in 2018

ACC_Credentials_03.22.pptx

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