The document analyzes a 15-second sponsorship sequence from The Big Bang Theory. It notes that the sequence uses a limited range of camera angles, with only two shots - a wide angle to establish the scene and a close-up. The camera remains still throughout and focuses on the actors. The sequence takes place in a living room set to seem casual. It follows the format of other sponsorships from the series, showing 2+ people casually discussing food. The end card identifies HungryHouse as the sponsor through color and motion.

1. Textual analysis - Noodle Science
│The Big BangTheory E4 │ Love
Takeaway.

2. Camera
The range of camera angles and techniques is very limited
in this sequence. Within the three shots in the sequence
there are two different shots used. In the opening shot a
wide angle is used to show the set in which the scene is
taking place and to show the actors used in the sequence.

3. Camera
The second shot utilised is a close-up of one of the
actors to show their expression of confusion when they
were asked to explain what they have previously talked
about. The limited use of shots in this sequence is most
likely due to the short length of it, 15 seconds.
Alongside the limited range of
camera angles in the sequence,
the camera is limited in its
movement. The camera stays
still throughout the whole of
the sequence.

4. Camera
The camera is clearly focusing on the actors as the main subjects in each shot.
The camera is focused on the four actors and the background and the table in
front of them is slightly blurred. This is important in filming as it allows for the
camera to focus on a certain section of the screen to make it sharper and
clearer.

5. Mise-en-scene
The set in which the sponsorship sequence takes place in what
appears to be a living room. With the sofa, small coffee table and
presumably a TV behind the camera, the set appears to be one of
the actors living rooms.
The set enforces the casual nature of the sequence. The series of
sponsorships that HungryHouse has produced for “The Big Bang
Theory”, which this is one of, all take place in sets that appear to be
actual rooms of the actors shown.

6. Mise-en-scene
All the other sponsorships from the
series have a very similar look. They all
include 2> people, them talking to one
another about a casual topic (drinking,
or the make up of noodles)
HungryHouse is using the videos to
portray the demographic that they are
targeting.

7. Editing
The name and statement which brand is
sponsoring which show, “THE BIG BANG
THEORY sponsored by hungryhouse.co.uk”.
This gives the audience clear information
about what they are seeing before any vocal
statement tells them about it, it also allows
for the viewer to make their own opinion
about what they are seeing before the video
does it for them.

8. Editing
The end card in the sequence comes
onto the screen right after the previous
actor finishes speaking with the name,
logo and mobile app screen which slide
in from both sides of the screen. The
choice of colours in the end card follow
what is implied from colour theories.
The colour red is suggested by colour
theories to influence their viewers
desire and temptation for what they
are viewing, in this case it would
stimulate the viewers desire for food
and it would be enforced by the design
choices of the end card.

9. Sources
Noodle Science │ The Big Bang Theory E4 │ Love Takeaway. -
https://www.youtube.com/watch?v=kOaKAjqSIu4
Tastes Better in the Morning │ The Big Bang Theory E4 │ Love
Takeaway. - https://www.youtube.com/watch?v=vm4fSYaXAWM
Dirty Eater! │ Love Takeaway. -
https://www.youtube.com/watch?v=WlUeAIOyCZM
Crispy Duck and Pancakes │ The Big Bang Theory E4 │ Love
Takeaway. - https://www.youtube.com/watch?v=oODkOkWT_OI