SlideShare a Scribd company logo
A saas marketing platform that helps
businesses secure repeat customers
through personalized messaging.
www.termii.com
Nigeria | 2018 innovative company
Service providers in Nigeria face challenges in securing
repeat customers on a monthly basis due to poorly
segmented database, lack of personalized messaging &
high cost of messaging.
Digital & Internet
Ntel Nigeria before 2018 had a
poorly segmented customer
database which affected their
ability to retain paid customers
Finance & Investment
Fcmb has a 10 million customer
database but records only 35%
recurring transactions on a
monthly basis due to poorly
personalized marketing system
Marketing & Media
Dottsmedia provides premium
digital marketing services for
brands but records huge
production costs offering
these services.
Dotts Media HouseFirst City MonumentNtel Nigeria
Core Market Case
What we offer
A multi-channel marketing system that helps businesses
secure repeat customers at low-cost. With Termii you can;
Verify contacts
Verify and automatically
segment customers contacts
directly from your account
with ease
Personalize messages
Schedule personalized
recurring emails and sms to
customers across different
carrier network based on a
per-billing structure
Integrate third-party apps
Seamlessly integrate our email
& sms solutions within your
CRM software, website, or
application via API
Our unique Value
We offer scalable multi-server options
which enables businesses send out low-
cost personalized messages, reducing their
marketing budget by 70%
SMTP Routing
You can send out campaigns at high
speed via secure external smtp channels
Multi-server cost-saving option
Business Intelligence
You can run intelligent analysis to
predict future customer behavior
Deep Analytics
You can retrieve key customer data and
their interaction with your campaigns
Our Intelligent process
Teams via our platform or in collaboration
with our team setup a data bank as well as
review their existing data bank using key
analytics model. After which we would
establish;
1. Deployable retention goals
2. Appropriate marketing channel
3. Critical campaign content & strategy
Dive Deep & Analyze
Our messaging infrastructure would be
deployed, future campaigns predicted &
customers engaged via;
1. Scalable multi-channel sms gateways
2. Multi-server email channels
3. Other Appropriate marketing channels
needed
Predict & Implement
Customer data are
retrieved and
pushed back into
the data bank
Loop Model
36.9M+
37 Million Micro, small &
Medium sized enterprise
(Micro SMEs - 99.87%)
Addressable Market
Micro SME Market
48k+
MSME Market - Target
Medium-sized enterprise in urban Nigerian cities with
good internet access and technical know how
(MSMEs - 0.13%)
Lagos | Ibadan | Abuja
Key Start Location
Yaba | Ikeja | Surulere | V.I | Lekki
Focus Areas
ISP’s | Media Agencies | Retail Banks |
Retail Stores | SME Hubs
Focus Segment
Target Market
How we charge
We charge users using a per-billing system
which is based on task involved and
volume required
All packages come with API integration, support,
multi servers & contact verification
Features
Based on
Task and
Model used
B.I Consulting Fee
How we make money
1 YEAR
Based on
Volume & Freq.
Licensing Fee + Onsite support
₦ 2.6
Per sms
Unit usage - Per-Billing
₦ 0.5
Per email
Traction & Use case
Businesses engaged
Messages processed1.3M+
450
Model Deployed:
Enterprise Marketing automation
portal for ntel Nigeria
Use Case
Infrastructure Deployed:
Result:
Dormancy prediction model
Customer demand model
Segmentation model
Multi-server email & sms gateways
Retained 100% of customer base and
increased user base from 50,000 to
200,000 in 4months
Our team
Our core team comprise a close group of people
passionate about building digital products that
stands out and meets the needs of businesses.
Gbolade Emmanuel
Digital marketer
(5 years experience)
Omolara Sanusi
Project Manager
(3 years experience)
Temilade Adekoya
Digital Analyst
(5 years experience)
Ademola Akogun
Pwc Ass. Regional Manager
for west-Africa
(7 years experience)
Blessing Oladeji
Data Analyst
(10 years experience)
Dimeji Joseph
MTN Head of customer
products & billing
(10 years experience)
Analytics Partner
Directors / Advisory
Founder’s Profile
Gbolade Emmanuel
Founder & CEO
Termii Webtech Limited
A tech entrepreneur with 5 years experience in digital marketing, web
technology, business management, and entrepreneurship.
Currently serving as the CEO at Termii Webtech Ltd and the President
of the Pan-Atlantic University BET7-EDC Alumni Association.
My industry activities include mentoring startups and technology
entrepreneurs at Afrilab's - The Next Economy, overseeing projects at
Termii, and supporting young entrepreneurs who are looking to
transform the African tech scene.
ALUMNUS
How we charge
Our Ask
We are looking for 24 Months of funding for research
and development to build into our system a robust big
data & predictive analytics algorithm which currently
is on high demand by our bank & ISP clientele
(₦ 15 Million)
In Startup Funding
24 months target revenue at a 10% monthly growth rate ₦ 125 Million ($338,000)
$40,500 We also require technical, business
development and work support services
We are supported by
Let’s do business!
gbolademmanuel@termii.com
08109477743, 08164063162

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Termii Investment Deck

  • 1. A saas marketing platform that helps businesses secure repeat customers through personalized messaging. www.termii.com Nigeria | 2018 innovative company
  • 2. Service providers in Nigeria face challenges in securing repeat customers on a monthly basis due to poorly segmented database, lack of personalized messaging & high cost of messaging. Digital & Internet Ntel Nigeria before 2018 had a poorly segmented customer database which affected their ability to retain paid customers Finance & Investment Fcmb has a 10 million customer database but records only 35% recurring transactions on a monthly basis due to poorly personalized marketing system Marketing & Media Dottsmedia provides premium digital marketing services for brands but records huge production costs offering these services. Dotts Media HouseFirst City MonumentNtel Nigeria Core Market Case
  • 3. What we offer A multi-channel marketing system that helps businesses secure repeat customers at low-cost. With Termii you can; Verify contacts Verify and automatically segment customers contacts directly from your account with ease Personalize messages Schedule personalized recurring emails and sms to customers across different carrier network based on a per-billing structure Integrate third-party apps Seamlessly integrate our email & sms solutions within your CRM software, website, or application via API
  • 4. Our unique Value We offer scalable multi-server options which enables businesses send out low- cost personalized messages, reducing their marketing budget by 70% SMTP Routing You can send out campaigns at high speed via secure external smtp channels Multi-server cost-saving option Business Intelligence You can run intelligent analysis to predict future customer behavior Deep Analytics You can retrieve key customer data and their interaction with your campaigns
  • 5. Our Intelligent process Teams via our platform or in collaboration with our team setup a data bank as well as review their existing data bank using key analytics model. After which we would establish; 1. Deployable retention goals 2. Appropriate marketing channel 3. Critical campaign content & strategy Dive Deep & Analyze Our messaging infrastructure would be deployed, future campaigns predicted & customers engaged via; 1. Scalable multi-channel sms gateways 2. Multi-server email channels 3. Other Appropriate marketing channels needed Predict & Implement Customer data are retrieved and pushed back into the data bank Loop Model
  • 6. 36.9M+ 37 Million Micro, small & Medium sized enterprise (Micro SMEs - 99.87%) Addressable Market Micro SME Market 48k+ MSME Market - Target Medium-sized enterprise in urban Nigerian cities with good internet access and technical know how (MSMEs - 0.13%) Lagos | Ibadan | Abuja Key Start Location Yaba | Ikeja | Surulere | V.I | Lekki Focus Areas ISP’s | Media Agencies | Retail Banks | Retail Stores | SME Hubs Focus Segment Target Market
  • 7. How we charge We charge users using a per-billing system which is based on task involved and volume required All packages come with API integration, support, multi servers & contact verification Features Based on Task and Model used B.I Consulting Fee How we make money 1 YEAR Based on Volume & Freq. Licensing Fee + Onsite support ₦ 2.6 Per sms Unit usage - Per-Billing ₦ 0.5 Per email
  • 8. Traction & Use case Businesses engaged Messages processed1.3M+ 450 Model Deployed: Enterprise Marketing automation portal for ntel Nigeria Use Case Infrastructure Deployed: Result: Dormancy prediction model Customer demand model Segmentation model Multi-server email & sms gateways Retained 100% of customer base and increased user base from 50,000 to 200,000 in 4months
  • 9. Our team Our core team comprise a close group of people passionate about building digital products that stands out and meets the needs of businesses. Gbolade Emmanuel Digital marketer (5 years experience) Omolara Sanusi Project Manager (3 years experience) Temilade Adekoya Digital Analyst (5 years experience) Ademola Akogun Pwc Ass. Regional Manager for west-Africa (7 years experience) Blessing Oladeji Data Analyst (10 years experience) Dimeji Joseph MTN Head of customer products & billing (10 years experience) Analytics Partner Directors / Advisory
  • 10. Founder’s Profile Gbolade Emmanuel Founder & CEO Termii Webtech Limited A tech entrepreneur with 5 years experience in digital marketing, web technology, business management, and entrepreneurship. Currently serving as the CEO at Termii Webtech Ltd and the President of the Pan-Atlantic University BET7-EDC Alumni Association. My industry activities include mentoring startups and technology entrepreneurs at Afrilab's - The Next Economy, overseeing projects at Termii, and supporting young entrepreneurs who are looking to transform the African tech scene. ALUMNUS
  • 11. How we charge Our Ask We are looking for 24 Months of funding for research and development to build into our system a robust big data & predictive analytics algorithm which currently is on high demand by our bank & ISP clientele (₦ 15 Million) In Startup Funding 24 months target revenue at a 10% monthly growth rate ₦ 125 Million ($338,000) $40,500 We also require technical, business development and work support services
  • 12. We are supported by Let’s do business! gbolademmanuel@termii.com 08109477743, 08164063162