Tequila is a distilled beverage made from the blue agave plant, which is native to Mexico. It has been produced since the 16th century in the region around the city of Tequila, Jalisco, Mexico. There are different types of tequila defined by aging processes - blanco is silver/unaged, reposado is aged 2-12 months in oak barrels, añejo is aged 1-3 years, and extra añejo is aged over 3 years. Mexico is the largest exporter of tequila, especially to the United States, and there are regulatory organizations that oversee tequila production and exports.

1. TEQUILA
Created by:
Jesus Javed Medrano - Ernesto Casillas Garcia
Rafael Rodriguez Zarate - Sebastian Solorio Diaz

2. INDEX
1. Introduction
1. Elaboration
1. Marketing
1. Exports

3. HISTORY

4. • The tequila is an ancestral drink.
• It has been produced since XVI
century.
• Takes the name of the region where it is
born.
• Tequila, Jalisco, Mexico.

5. WHAT DOES TEQUILA MEAN?
• It comes from Nahuatl dialect.
• Tecatli. A tool made of obsidian stones.
• Tecuilo. Person who use/work with the tecatli.
• Tecuilo sounds similar to Tequila
That’s why the place where tequila was born took that name.

6. In 1538, people considered it was a gift from the Drunkenness Gods. The
reason: a thunder hit the agave field.
At that moment, they found that a sweet liquid was coming out from those
plants. Instead drinking it, the collected all of them and fermented,
discovering a new beverage that causes euphoria and a relax sensation.

7. DON CENOBIO SAUZA
He was the first person who
set the name of the
tequila.
Also, is one of the most
important producers of
Tequila industry.

8. AGAVE AND DENOMINATION OF
ORIGIN
• Agave Tequilana Weber Blue
variety is only used for it’s
elaboration.
• Denomination of Origin of
Tequila: gives the exclusivity of
being produced in:

9. Definition
• A mix of alcohols that come from fermentation and
destillation process of Agave.

10. Clasification
• Tequila. At least, 51% of the sugars are from the
Agave Tequilana Weber Blue and 49% must not
come from other varieties of agave. Those can
be from sugar canes or corn. This can be
produced anywhere .
• 100% Pure Agave Tequila. It must be produced
in one of states that Denomination of Origin
had set. the sugars just from Agave Tequilana
Weber Blue variety.

11. Extra Añejo Añejo Reposado
Joven Blanco
(Extra Mature) (Mature)
(Gold) (Silver)
Types of Tequilas…...

12. 1. Extra Añejo (Extra Mature). Tequila that surpasses 3 years of maturation.
2. Añejo (Mature). This one is slighty aged.
3. Reposado. Aged in White Oaks Barrels from 2 to 12 months.
4. Joven (Gold). Mix of Silver tequila and Mature tequila.
5. Blanco (Silver). It’s the result of the 2nd destillation process.

13. Elaboration

14. Agave
The agave is received from the plantation fields. When arriving at our
factory, a sampling of the lots is made to determine the total f sugars
through a titration method.
The purpose is to prepare the fibers of the agave to extract the sugars.

15. Extraction
During this process, the sugars contained in the turn fibers of the agave are
extracted in the form of a solution of water and agave sugar through a
diffuser to perform a gentle extraction process.

16. Cooking
The sugars contained in the agave, such as inulin, are complex compounds
that must be transformed into fermentable sugars by a hydrolisis process.

17. Fermentation
Anaerobic fermentation is carried out in stainless steel tanks using a
propietary blend of yeast and nutrients.

18. Destillation
The first destillation is carried out in columns of destillation.
In this step, the water is eliminated and the alcohol of the fermented must is
contrentrated.

19. Filtration
All Tequilas are filtered using a different media, starting with a cold filtration
through a charcoal filter that removes excess compounds that can give a
turbid appearance to the tequila.

20. Adjustment
The rest tequilas are matured in oak wood containers for at least 2 months

21. Marketing

22. Tequila is usually advertised by wealthy people.

23. This doesn’t mean that young and not so rich people can also buy and
consume it.

24. Exports

25. Mexico’s excellent climate offers favorable
conditions for producing tequila year -
round. There is one month of the year the
tequila trade reaches its peak. It is in
september, due to the demand generated
during Mexican National Holidays.
Mexico’s main organizations that regulate
the exportation of tequila are:
• Tequila Regulatory Board
• Mezcal Regulatory Board

26. Bottled or Bulk?
Bottled. The product is considered
delicate cargo and the
packaging itself ensures the
minimum safety standards.
Bulk. The product would be
considered hazardous, and is
necessary to use various
transportations methods (ISO
tanks or tankers).

27. Small or Large Quantity?
The quantity of products is crucial to ensure the success.
There are only two categories of end clients in the
tequila business, based on the size of the export: major
self-service outlets and smaller retail merchants
Large exporters. These merchants face less restrictive
standards at the destination with regards of operations,
making it easier to ship several full containers.
Small exporters. These exporters experience more
restrictions and commonly need to use multiple
shipments

28. Europe, the Americas or Asia?
USA. The United States is the world’s largest
importer of tequila (91%), and also mezcal
(40%). The product is moved via ground
transportation and must be registered with
TTB, ATF and DBPR, if applicable.
Asia/Europe. There are restrictions as to the
amount of tequila/mezcal imported. A
special fee must be paid as an import
guarantee.

29. Bibliography
Proceso de Fabricación del Tequila en Casa Sauza. (18 de Octubre de 2017). Obtenido de Casa
Sauza: http://www.casasauza.com/fabricacion-tequila
Sánchez, K. (13 de Febrero de 2017). ¿Cuándo nació el tequila y desde cuándo existe?
Recuperado el 18 de Octubre de 2017, de Casa Sauza: http://www.casasauza.com/todo-sobre-
tequila/cuando-nacio-tequila-desde-cuando-existe
Una bebida llamada Tequila. (s.f.). Recuperado el 18 de Octubre de 2017, de México desconocido:
https://www.mexicodesconocido.com.mx/una-bebida-llamada-tequila.html
Considerations for exporting tequila. (14 de Septiembre de 2016). Recuperado el 2017 de
Octubre de 2017, de TIBA Mexico: http://www.tibagroup.com/mx/en/considerations-for-exporting-
tequila