Want to get a custom WordPress theme designed? In this presentation, we will share how much does a custom WordPress theme cost and tips on saving money!

1. How Much Does a
Custom WordPress
Theme Cost?
A guide by Subhom Kumar
WordPress Technical Support

2. If you are searching for custom
WordPress theme cost then you’re
in right place. Here you will get all
information of custom theme as well
as tips on how you can save money
and avoid overpaying.

4. WHAT IS CUSTOM
WORDPRESS THEME?
A custom theme has many features compared to a free theme. A custom
theme is mainly used for the business owner who needs a specific type of
features. A custom WordPress theme has a unique design, layout and set of
features.
There are many types of themes available in WordPress which free and
premium but the importance of custom WordPress theme help your company
or organization stand out.

5. A custom theme is not limited to pre-existing template or layout. You have full
access to customize your website and get any specific functionality built
within your theme.
WHAT ARE THE FACTS THAT
COST CUSTOM WORDPRESS
THEME?
Custom WordPress theme is specifically built for the individual client, the cost
of the custom theme depends on the project how client needs to build their
website.

6. Here are the facts that cost your WordPress theme:-
Individual Freelancer vs Agency
You need to hire someone who can design (designer) and code your theme
(developer).
You can find an individual who can do both designs and develop your site but
there is very less individual who’s excellent at both design and code.
You will also get one-stop shop which has full-service agency means they are
having both designers and developers in their team. This is also the reason,
agencies can be more expensive.
Or you can hire an individual freelance designer and developer and manage
the project yourself. This will save your money compared to your agencies.

7. Experience and Expertise
If you want to create your custom WordPress theme, you will
need an expert and experience who is a good designer,
development and creative, so the project cost varies upon
their expertise, experience in the field and creative.
Reputed WordPress development agencies may be expensive
more than an individual developer or freelancer. Sometimes, a
well-known WordPress developer can more than an agency.

8. Features, Functionality, and Expectations
If you want to add more features and functionality to your custom theme then
it will also increase the development time and cost. Normally, clients have
higher expectations than their budget allows.
This high-quality work with custom features takes more time and due to that
cost increases.
Change orders and Revisions
In the middle of the process, if you change the scope of your custom
WordPress then this can increase your cost. Minor changes can be done but
often agencies and freelancers charge if change-order is major.

9. Hosting, Maintenance, Support
In a custom WordPress theme, you will not get
WordPress hosting, website maintenance or any
support after delivery of the project.
But some freelancers and agencies offer these
services at an extra charge.

10. HOW MUCH A CUSTOM
WORDPRESS THEME
ACTUALLY COSTS?
So now, you know that there several services and features which affect the
cost. So it’s difficult to say how much a custom WordPress theme cost in fixed
numbers. So here is few approximate cost which will help you how a custom
theme can cost according to your services.

12. For business or personal website, a typical custom
WordPress theme can cost between $1,500 – $5,000.
With additional companion features and built-in
features, a custom WordPress theme can cost
between $6,000 – $10,000.
Now at last, if you want a complex enterprise level
project, then is not uncommon for the prices to go
above $30,000.

13. HOW TO AVOID OVERPAYING
FOR A CUSTOM WORDPRESS
THEME?
Here are few tips which can help you from overpaying for a custom WordPress theme.
Have a Clear Scope of the Project
When you start a new like if you are building a house, you make a list that you want such
as 3 bedrooms, 2 bathrooms, living room, etc.

14. So now, you need to make a similar list of website and list all the things
you want your website to be done.
1. Home page with a slider and services list.
2. Gallery area to view your work.
3. Contact page with form and google map with ability to find
directions.
4. Blog section with social media share buttons.
Have a full list of your project which will help you from overpaying of
your custom WordPress theme and makes easier for someone to give an
accurate quote for your theme. It helps change-order fees or limit
revisions.

15. GO FOR LIVE WEBSITE
EXAMPLES FOR INSPIRATION
WHEN POSSIBLE
Going with the live website will help you to know how you want your website to be
designed.
Have a list of website which you like and list out what you like each of them.
This also gives the designer a clear idea what you need in your custom theme thus
reduces the revisions and overall cost.

16. USE PREMIUM PLUGINS VS
CUSTOM BUILT
FUNCTIONALITY
Reputed WordPress professionals will always suggest you for WordPress plugin vs
build it out from scratch because it’s more efficient and saves cost.
However, we always recommend you first do your research about that. Some
developer may have other suggestion but it’s more important that you understand
why they are choosing one plugin over another.

17. CUSTOMIZE PREMIUM THEMES
VS BUILD FROM SCRATCH
One of the cheapest way which can reduce your cost that if find an existing theme that
has 90% of what you want. It significantly reduces overall cost. But this cheats the
custom theme concept.
Professional website assemblers will use existing WordPress plugins with a drag & drop
page builder to build your custom theme at much affordable price.

18. HOW TO FIND THE RIGHT
DEVELOPER OR AGENCY
FOR A CUSTOM
WORDPRESS THEME?
There are many people and companies offering for custom WordPress
theme services due to its ease of use and low barrier to entry.

20. There are many people and companies
offering for custom WordPress theme
services due to its ease of use and low
barrier to entry.
It can be difficult to find an experienced and
skilled developer or agency. This is because
you will get a lot of “website assemblers”
who calls themselves developers.

21. Here are few places where you can find experienced developers for custom WordPress
theme:-
StudioPress creator of the famous Genesis(Genesis Developers) theme framework has
developers showcase where you can find experienced WordPress developers to work on
your custom theme.
WPEngine consultants managed WordPress hosting company, also has a list of
experienced WordPress developers and agencies.
WordPress jobs, here you can post jobs and interview developers.
Upwork an online freelancing website where you can post and interview developers from
all over the world. Here you can find developers with lower rates. It’s a very large
community where you can find designers and developers of varying skills and expertise.

22. CONCLUSION
A custom theme can give your website look unique
with custom features. However, that’s not possible
for all beginners and small businesses to afford this
right away.
If you have just started, then you can use a premium
multi purpose theme and build your website at a
fraction of a price.

23. If you can afford a custom WordPress theme, then it will definitely
work because of the unique brand, and the unique design will help
you to grow your business faster and give you an edge over your
competitors.
We hope this article helped you to know how much a custom
WordPress theme cost and how can you avoid overpaying.
For more information visit our Official WordPress Theme.
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