Supporting a Magnetic
Website
Carol Vargas-Bautista, PhD
Program Administrator
Interdisciplinary Graduate Program in Genetics
https://genetics.tamu.edu/
Amateur?
Why?
Identify your audience!
My goal today
Provide you with tips to contribute to a powerful,
beautiful and effective website for your
department!
My goal today
Technicalities
Ideas in action!
Basic website jargon (from a non-
expert website developer!)
• Domain
“Domain names are used to identify one or more IP addresses. For
example, the domain name microsoft.com represents about a dozen IP
addresses. Domain names are used in URLs to identify particular Web
pages. For example, in the URL http://www.pcwebopedia.com/index.html,
the domain name is pcwebopedia.com (…) The domain name should be
simple, preferably without hyphens or numbers, and easy to spell.
Registering a domain name is never free, but it is low cost and worth it”.
Technicalities
Basic website jargon (from a non-
expert website developer!)
• Website host
“The activity or business of providing storage space and access for
websites”
“Virtual location and server where your website is stored and managed.
Some of the domain registration companies also offer hosting”.
Technicalities
Exploring website design
• HTML
• CSS
• JavaScript
Technicalities
• CMS (Content Management System)
– storing content in some type of database. This allows
it to be reused, re-purposed, and published whenever
needed
• WordPress
• Theme Avada
Identifying who is part of your team
• IT person
• Website developer
• Photographer/ image edition
• Content
• Faculty
• Students
• Staff
• Design and content
• With branding requirements!
Technicalities
Attracting top applicants
Take action!
Providing resources to your
audience
Take action!
Engaging with social media!
• Add value – analysis, information, assistance,
entertainment, shareable
• Be consistent
• My journey with facebook and twitter experience
Take action!
Getting feedback
Thanks!
carolvargasb@tamu.edu

Supporting a Magnetic Website

  • 1.
    Supporting a Magnetic Website CarolVargas-Bautista, PhD Program Administrator Interdisciplinary Graduate Program in Genetics
  • 2.
  • 3.
  • 4.
  • 5.
    My goal today Provideyou with tips to contribute to a powerful, beautiful and effective website for your department!
  • 6.
  • 7.
    Basic website jargon(from a non- expert website developer!) • Domain “Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com (…) The domain name should be simple, preferably without hyphens or numbers, and easy to spell. Registering a domain name is never free, but it is low cost and worth it”. Technicalities
  • 8.
    Basic website jargon(from a non- expert website developer!) • Website host “The activity or business of providing storage space and access for websites” “Virtual location and server where your website is stored and managed. Some of the domain registration companies also offer hosting”. Technicalities
  • 9.
    Exploring website design •HTML • CSS • JavaScript Technicalities • CMS (Content Management System) – storing content in some type of database. This allows it to be reused, re-purposed, and published whenever needed • WordPress • Theme Avada
  • 10.
    Identifying who ispart of your team • IT person • Website developer • Photographer/ image edition • Content • Faculty • Students • Staff • Design and content • With branding requirements! Technicalities
  • 11.
  • 12.
    Providing resources toyour audience Take action!
  • 13.
    Engaging with socialmedia! • Add value – analysis, information, assistance, entertainment, shareable • Be consistent • My journey with facebook and twitter experience Take action!
  • 14.
  • 15.

Editor's Notes

  • #2 - know audience (A&M vs other institutions) - First, introduce myself and the reasons why I wanted to be here today.... full disclosure - Interview for this admin position- Ex com top priority - get rid of the old website... (why- old platform, outdated content, ugly aesthetics)
  • #3 - Interview for this admin position- Ex com top priority - get rid of the old website... (why- old platform, outdated content, ugly aesthetics) - New one - In this talk just describe my journey
  • #10 - show html file in brackets and google chrome - Show HR page
  • #11 Branding requirements http://brandguide.tamu.edu/colors.html
  • #14 I dont rock yet! I just began- So let's talk about how I have engaged my audience